These CMO conversations are the best as I too want to become one. I'm keeping this in my watch later and I'm pretty sure I'll be taking a lot of notes.
What did you find so useful about this? I found the statements to be mostly obvious. Everyone knows by now that marketing needs to drive in revenue and be helping the financial side of the business.
Get fired? Most CMOs are only in the job for a year or two anyways, it seems, even "successful" ones. Weird. Isn't this mostly obvious stuff? Of course marketing people need to understand the finance/revenue side and be building campaigns that actually drive in revenue, conversion tracking, ROI, etc.
A smaller name, but the best talk on RUclips so far. Thank you so much for this!
Great interview! Very insightful.
This episode made me go after "pricing power" articles and knowledge
These CMO conversations are the best as I too want to become one. I'm keeping this in my watch later and I'm pretty sure I'll be taking a lot of notes.
What did you find so useful about this? I found the statements to be mostly obvious. Everyone knows by now that marketing needs to drive in revenue and be helping the financial side of the business.
Get fired? Most CMOs are only in the job for a year or two anyways, it seems, even "successful" ones. Weird. Isn't this mostly obvious stuff? Of course marketing people need to understand the finance/revenue side and be building campaigns that actually drive in revenue, conversion tracking, ROI, etc.