Crafting an L&D marketing message
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- Опубликовано: 8 сен 2024
- As a Learning and Development professional, you understand the importance of creating effective learning programs that meet the needs of your target audience. However, even the most well-designed learning initiative can fail if it’s not marketed effectively. That's why crafting an L&D marketing message that resonates with your audience is crucial to ensuring the success of your programs.
In this video, we'll explore 7 key strategies for developing a marketing message that engages and motivates your audience to take action. So, let’s dive in!
Table of contents:
0:48 - 1. Know your audience
4:32 - 2. Focus on benefits
6:10 - 3. Use Clear and Simple Language
8:39 - 4. Make it Engaging
10:08 - 5. Highlight Your Unique Selling Proposition (USP)
11:11 - 6. Provide Social Proof
12:55 - 7. Chose the right channel
#learninganddevelopment #marketingforlearning #marketing
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As someone that has 20 years experience training people in multiple industries, I must say your content is phenomenal and very educational as I begin the journey into L&D. This is a side of what I have been doing for years that I didn't really think too much about.
Thank you so much for your kind words and feedback on my content! As someone with extensive experience in training people across different industries, your support and validation mean a lot to me. I'm thrilled to hear that my videos have been helpful and informative for you as you venture into the world of L&D.
How do you start if you don't have clients in this field you want to create a l&d program for, create an ideal persona and just try it out? Just curious...
Do you mean as a freelancer or as an in-house L&D?
@@TheLnDAcademy I mean as somebody who would like to build a business and create online courses around leadership skills, for example - future of work, power skills, how to find your purpose, how to be a great leader etc.. I have a lot of knowledge around this but I didn't build my network to sell it too, since I was working as a freelancer..
Got ya! To be fair, the answer is in the question. 😀 Your network is what really helps you stand out.
The question you should be asking is how do I build a network or community that will find value in what I can offer. And then you can follow the same steps we mention in our marketing videos and blogs (www.thelndacademy.com/post/7-steps-to-successfully-market-your-learning-development-program).
@@TheLnDAcademy but isnt it better I create a 'starter' service or course first for my ideal persona and later adjust it/iterate it when I have more information when I go out there? Im having a hard time to build an audience first if you don't have anything to sell yet, perhaps you understand what I mean now... I guess it's easier for me this way, otherwise how can I build an audience if I don't have anything to sell? Chicken egg problem... 🙄🐔🥚🍳
Well… that’s one way of doing it but it sounds like doing double the work. Personally, I find it very difficult to design any learning experiences without knowing who the target audience is. But may be your way will work for you. Give it a try ☺️