Lee Iacocca Intros 1985 Cars
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- Опубликовано: 24 июн 2013
- A look at the Dodge Ram truck and the minivan sets up Lee Iacocca's presentation to the press as Chrysler introduces its 1985 product line. Included was a look at the new LeBaron GTS for 1985.
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Those Voyagers were clean as Hell.
Lee was not a salesman. He was the guy in charge that when he spoke you believed what he said because he believed in what he was a part of. No gimmicks
80's were a good time, no internet.
Hands down, perhaps one of the best business leaders that our country has ever seen
DAMN RIGHT !!!
Rest in peace Lee.
I wish I could’ve bought that minivan brand new today!
I was a Chrysler new car dealer flat rate line tech then was a real exciting time.
Yeah.
And you can bet it was built a thousand times better than Chrysler vans today!
Lee insisted on a 5 year/;50k mile warranty. Everyone else only had a 3 year/ 36k mile warranty.
When Lee retired, Chrysler retired the great warranty.
I graduated from high school in 1985 ... damn I'm getting old!
The year I was born👍
Years before the van hit the market it was a thought. And in a secret Lab in Farmington Hills Mi. Designers and engineers were tring to figure this new concept out. We did it and the huge success was born. I'm proud of being involved. When you drive foreign vehicles you can't have that pride. I have a shirt that we made at highland park Central offices. A big Chrysler Star with "ENDANGERED SPECIES ".
I grew up there. Where was the lab? In that industrial park where the White Castle offices were? Grand River and 10 mile behind the Holiday Inn?
@@wiibaron
He was full of shit.
@@Samuelfish2k I worked in Chrysler Design back then, and yes there was a studio (not a "lab") in Farmington which was used as an advanced studio. The idea was to have a group of people work apart from everyone else to promote creativity. Eventually they were able to get funding to open a studio in Southern California which attracted talented designers that didn't want to live in Michigan. I don't remember Don Berry, but I don't doubt that he's telling the truth. I think that Farmington studio made the first seating models that demonstrated the package. I actually worked in the production studio that designed the original minivan.
@@cabforwardooo9983 Thanks for explaining. Much appreciated.
That '85 Voyager is beautiful!!!
I love this Voyager 85, Grand Caravan and Caravan 85 is my favorite. 86, 87 and 88 is my favorite of Plymouth Voyager, Dodge Caravan y Grand Caravan
RIP Lee Iacocca 1924-2019. He saved Chrysler with the K car platform and invented the minivan after being fired from Ford. At Ford he launched the Mustang
IACOCCA was a visionary.
While at Ford before being fired, he proposed the minivan concept to the FMC board.
His idea was immediately ridiculed. He was told it would be the biggest embarrassment sonar the Ford Edsel. He assured them this "cross-over" vehicle could well be precisely what larger families needed, and that it would be an astounding success.
But, Ford ultimately would heat none of it.
.....6 years later, Ford would end up kicking themselves after the minivan he convinced Chrysler to build had sales that blew through the roof! The customers immediately were dazzled, and fell in love with it.
Dealers couldn't keep them on the lot. For almost a year, buyers would have to get on a waiting list to buy one.
@@Timbrock1000 yes. My father had a 1986 Dodge Caravan
@@Timbrock1000 I worked in the design office at the time. Iacocca brought Hal Sperlich over to Chrysler with him from Ford. Sperlich was the guy who promoted the minivan idea. To show how tough it was to work for Iacocca, he brought in Bob Lutz who took some responsibility from Sperlich, and they ended up competing for the #2 position in the company. Lutz won and Sperlich moved on to another company.
@@Timbrock1000 Really enjoyed your comment.
Yeah somebody ruined Chrysler so he came and saved it, then he was starting to ruin it AGAIN so he left, then it got back together, but then got RUINED AGAIN, then kind of fixed but then ruined AGAIN and now it's what it is now. Selling pretty cool 300s and Chargers with 15yo chassis. THANK GOD FOR JEEP 🙏🙏🙏
I had a blue 2.2 Lancer turbo for 7 years, it was a great car. The car never let me down.
We built these mini vans @ our plant! Chrysler St. Louis Assembly Plant #1 South Fenton, Missouri 70 units an hour. MoPar Jack
I remember passing that plant as a little kid and seeing all the minivans, sad that plant is gone now.
Old school at its best. RIP Lee.
Lebaron and Lancer those were very beautiful cars
4 of my friends had them in high school in the mid 90's, they use to be everywhere
The Gts was full of electrical problems
a true blast from the past
This is good quality! Very clean OG video upload!!! Nice job King Rose!
Growing up, my family had one of the first 1984 Dodge Caravans. Manassas Dodge was one of the only dealerships in the area that sold the Caravan that year. Had for 3 years and traded in for the 1987 model. Great vans!
Great vehicles although those Mitsubishi engines were notoriously busting motor mounts, blowing head gaskets and burning oil worse than a Cummins Diesel. The 84 model was a 4 cylinder, and the 87 had that 3.0 V6 that my Dad constantly swore at belts squeaking. Had to add quart of 20W50 oil just about every day. That got traded after it died in 96. Replaced for a Ford Ranger
@@josephsolomon2216 yes you are accurate on your statements about the engines. Sales really took off in 1987 when Chrysler offered the V6 engine. I remember fondly the first generation being the most popular 1984-1990 yet you rarely see them on the road today.
@@klwthe3rd i saw a 1989 Plymouth Voyager sitting outside a mom and pop repair shop a few years ago. They still had it in mint condition.
@@josephsolomon2216 Call me old fashion but my favorite model was the LE with the wood paneling and wire wheel covers. Both the early first gens with the stacked lights also were very elegant in my opinion. The one downfall that Chrysler failed to realize was that their 2nd and 3rd row BENCH seats were extremely heavy. Even though you could remove them if needed for cargo carrying, most people couldn't pick those bench seats up without the help of atleast 2 people. GM and Ford didn't make that same mistake and only offered the 2nd row as lighter captains chairs for easier removal. Chrysler did finally hit the jackpot when they patented the "Stow-n-Go" seating where the seats would fold down into the floor out of sight without removal. That idea was brilliant.
So basically the Chrysler minivan saved Chrysler?
The "K" car platform which the minivan was derived from saved Chrysler.
It is unbelievable that this is what was considered "new" back then.
love those hood gaps
I LIKE DODGE LSNCER AND LEBARON GTS
My Uncle used to drive an 85 Lancer. His son; my cousin when he was 5, screwed up the back hatch hydraulic by pushing up too hard 🤨 that kid was so strong and didn't appreciate his own strength 💪
The volume?
0:31 It took a lot of confidence to put a 50k mile warranty on Chrysler cars. Yeah.... I bet it did!
Back in the 80s for a budget car and truck line that was pretty impressive
The k platform was meant to be small and affordable and they were, I still see k cars from time to time on the road too.
@@BigWheel. The "K" cars were part of Iacocca's funeral procession in California.
0:15 2015 Silverado headlights on that van. Lol
@jason9022 Justin Raymond was obviously 11 years old when he wrote this comment. Clueless.
"Крайслер" времен Якокки был передовой компанией.
All Iacocca did for Eaton to sell it out
Has Chrysler ever not been in trouble?
Um... (Shot in the dark here) Mid-to-late 20's, late-30s to the late 40s, mid-50s, late-50s to early-70s, mid-80s to mid-90s (despite what's being said here) and they've been in trouble ever since.
Cars and things that caused these troubles:
1933 Chrysler Airflow (The Depression also)
Dowdy late-40s/early-50s styling
1957 model year (1958 Recession also)
1973 Gas Crisis
1975 F-Bodies
1979 Energy Crisis
Being Bought out by Mercedes
Being Bought out by Fiat
(Somebody with more Mopar Lore, please correct me if I'm wrong...)
@@Doctor_Robert so all of those times they were on a course of profit and bankruptcy? I have heard of 2 times they should have went out of business, most recently 2008.
@@chriscornelius2518 Ah, sorry... the first list is basically when they were doing well (not sure if they were actually turning a profit or not per se in all the years listed, I don't have the numbers in my head). Second list is their greatest misfortunes/mistakes (as far as business or, of late, sovereignty goes).
I think the two times would be in 1979, when Iacocca saved Chrysler with one of the most passionate begs of mercy in history because the company would've gone under otherwise, and 2008 during the Financial Crisis and that weird in-between time of theirs between Merc and Fiat ownership.
@@Doctor_Robert I am a Chrysler fan, but they have never been able to maintain some stability. Now they are essentially Fiat and that is no good.
@@chriscornelius2518 When Iacocca brought his plan to restructure and reconfigure the company the government found it to be a very sound plan and approved the 1979 bailout without hesitation. He then proceeded to pay the govt back with interest 4 years ahead of schedule, and the United States of America actually MADE $430m off of that deal.
The problem with 2008 is that it wasn't so much of a bail out as it was a complete sell out to Fiat. Chrysler didn't have any kind of plan like Lee brought in '79. Since '08 it's just been a fluttering with Fiat.
Too bad the H bodies were plagued with rust issues, they are an otherwise great platform.
Great motors as well
Funny, rust/rot was about the only thing my LeBaron GTS didn't have a big problem with! I had the metallic blue paint that looked great with the alloy wheels...I encountered a few chips on the nose but none of those started to blister or rust. Surprising, as my previous wheels (a late 70s Honda) rusted away right before my eyes!
K-car Stuporstar
Thank god lee didn’t get into politics
I owned an '85 LeBaron GTS. Bought it in 1991 and kept it until 1997. It only had 35k miles on it when I got it...it was nice to drive, very comfortable, but I would have liked Chrysler to work out some of the bugs before putting it on the road. Maybe later model years were better but consider me unimpressed. I had a ton of problems with the turbocharger (needed replacement at 110k) and just about every electrical component you can think of from the digital gauges to the alternator to the wipers to the electric window motors to the fuel pump. Also the dealer experience was very very underwhelming. Pricey with shoddy workmanship. I had an issue in Florida, got the car repaired, then the same part failed as I was driving back home. The CT dealer would not honor the parts or labor done by the Chrysler dealer in FL, even though the warranty should have covered everything. Calls to corporate went nowhere...I vowed never to own another Chrysler product and have kept true to my word.
The car had a 5/50 warranty. Even if the car been sold new on December 31st 1985 and had you bought it on January 1st 1991 it still would have been past the warranty period.
My buddy bought a Lebaron GTS turbo and the turbo had been removed by a previous owner lol. All turbo cars back then had problems because they didn't have auxiliary cooling systems like they do today (an electric pump that starts up when you shut the car off to keep running coolant to the turbo). Back then the only way to maintain the turbocharger was to literally leave the car running for a few minutes after you drove it. IIRC my eagle talon even had a sticker on the sun visor saying to do that! My Abarth now has the electric pump and no problems.
I remember my stepfather would bring home a Blue Chrysler LeBaron coupe, but it had a V6. It had the hideaway headlights and blue leather. Seemed like a quiet car and drove very nice.
@@MaliciousSRT Your statements about the needed maintenance on the turbochargers is 100% accurate. Few people know those facts.
@@MaliciousSRT Comparing a Fiat to a Chrysler, now that is a first.
Trash vehicles i.m.o. except for the minivans which were ground breaking at the time. The K cars were soul less and the Ram was outdated.
What was the issues with K cars. These probably were not good reliably. But brand new with warranties, I see them as nice 6 passenger sedans. Wish I could have been born in the 80's
Somebody ruined Chrysler so Iacocca came and SAVED it, then he was starting to RUIN it AGAIN so he left, then it got back together, but then got RUINED AGAIN, then kind of fixed but then RUINED AGAIN and now it's what it is now. Selling "okay(ish)" 300s and Chargers with 15yo chassis. THANK GOD FOR JEEP AND the GOVERNMENT 🙏🙏🙏 they always kept it going!!!
The K cars were ugly boxy cars
I saw 1 the other day looked like it was new driving around town
@@williamtarpley4025Jon Voight's car?
Chrysler invented the minivan and dominated that market in the 90s and now pissed that business away by making garbage compared the the Toyota sienna.
Not a fan of Toyota going all sporty of the 2021 design. But that's with every car nowadays.
The Pacifica is generally accepted as the best minivan today.
@@cabforwardooo9983 that's a complete load of horsesh***t. Iam sorry but any mechanically knowledgeable person knows the truth. That pacifica might be nice new with good features but see how you feel about that in a 100k miles. I see siennas all the time with 300k+ miles and chryslers on their second transmission and a timing job before 120k
@@hotdogs5265 By your measure the Sienna should be the number 1 minivan but surprise, surprise, it isn't. I don't keep my vehicles that long but I have family members that do. They donated their old Caravan to missionaries when it had 150,000 miles and they put on another 100,000! It's still going. Others in the family have driven their Chrysler products well over 100,000 miles. There's a vid on RUclips of a Pentastar V6 used in a truck with 650,000 miles! So much for your biased BS.
@@cabforwardooo9983 iam am not biased iam a realist. I always have buy american (but chrysler is not anymore) but its fact. I have had a 91 caravan go 260k (mitsubishi engine) and a 98 go 220k but 100k miles in today's world is nothing. Just go on craiglist and see how many siennas have 200k + and see how many chryslers have that many and look at their values. I have worked on both and the chrysler will give you 10 times for reasons that shouldnt headaches for reasons that shouldnt be than the toyota. Honda engines were ok but their transmissions were the worst. If your going to buy a new one and keep for a few year get whatever but if your looking for a used one with 100k or more stay, I wouldnt advise on the chrylser even though the tempting cheaper resale than that of the toyota. I would trust a made in Indiana toyota sienna than a fiat Peugeot chrysler anyway if your going to buy used.
este señor salvo a Chrysler de la quiebra,,