Reinventing Chrysler 1992
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- Опубликовано: 27 май 2024
- Chrysler had emerged from bankruptcy in the 1980s and under Lee Iacocca had proven adept at staying fresh. Lee Iacocca stepped down as CEO and Chairman of Chrysler at the end of 1992, being succeeded in these posts by Robert Eaton.
Although Robert (Bob) Lutz, President of Chrysler at the time of the film, and retired in 1998, was the second-ranking executive in the company. He earlier opposed the merger with Fiat that Iacocca had championed. Due to their feud, Lee Iacocca convinced the board to pass over Bob Lutz for the chairmanship of Chrysler. However, Robert Eaton and Bob Lutz did develop a strong working relationship.
In 1991, Chrysler began the process of moving its corporate headquarters from its 1925 founding location of Highland Park, Michigan, to nearby Auburn Hills. The move was complete by 1993.
This film celebrates the changes anticipated by that move and under the new leadership.
Later, Bob Lutz retired from GM as vice chairman of product development at the end of 2009.
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Cracks me up. "We can't figure out why they put foam in the B-pillar". The LH cars were sleek and handsome, but they were also loud as hell inside. At highway speed, I remember I kept checking to see if the rear window was cracked or the door ajar.
These are "ENGINEERS" that couldn't figure this out. No wonder Toyota is a strong company and Chrysler is about bankrupt.
Lee Iacocca is the man.
supreme2005 My Aunt worked for Iacocca. she said never get him Angry lol.
He may have been for a while, but he killed off the solid M.bodies in order to push the crappy Dodge Dynasty.
He made one major mistake. Not selecting his correct successor. Now, after Daimler and Fiat, Chrysler is badly suffering.
@@rossarmstrong6731 bob Lutz should've replaced him over bob eaton
@@rossarmstrong6731 in theory the partnership should of worked and when the Pacifica was released it seemed like Chrysler had done the right thing but then the 300 was released and it was just a whole bunch of cheap black plastic.
What i learned here was that no matter what Chrysler did to improve and innovative on a product; the end result could be ruined and tarnished by a bad experience in the dealership and/or service department.
Take my car to the dealer? I might as well flush my money downt he toilet.
That "new small car" that they're talking about (the Horizon mule) is probably the 1995 Neon.
Which was a horrific pile of junk
@@gabevillarreal96 95-99 had head gasket issues. 2000+ was actually a pretty solid car.
Had a horizon; long trips in it; it was a great little car . The turbo Omni we turned down. 🤔
Mom said her k car was best car she ever had -
My wife and I had one in college in 1994. It was a piece of garbage.
Chrysler had huge cash reserves in the early 90s, then came Daimler.
and bob eaton earlier
Daimler used those billions to make new Mercedes cars. looted the cash, axed all the awesome ppl and yeah..not a pretty picture!
Lee Iacocca then forced Chrysler into the sneaky arms of the Germans by hiring a manager who ran Opel and panicked due to Iacocca's attempt to buy Chrysler himself.
I was a dealer line tech in the 90's after servicing the 70's n 80's staff cars n truck products in the NAVY,(the govt got a good deal around the govt bail out) ,i learned gas fuel injection, and modern systems, used the DRB hand scanner, the MDS (mopar diag system) was the uplink for acute diagnostics which was way ahead of GENERIC MOTORS n FORD, It breaks my heart to see 7 yrs after this film they sold it all away??? I take care of my customers 96'XJ, and I have been driving n
my 1986 RamCharger AW150 4wd 318 2-bbl for 18 years now.
Miss my Plymouth trailduster sport -
Lol! I can’t believe this is 26 years old! Man time flys!
28 now
@@SMGSpiritRT 29 now. Miss those 90s.
32 now
Not sure why my older comment disappeared, but no one should really be shocked to see "future" Chryslers in this video. At 9:25, is the "NS" minivan (1995-2000) in Dodge Grand Caravan ES form as a clay model. Concept design approval for that was on September 23, 1991 and final production design freeze in May 1992. That part of the video was shot around April 1992 I figure. Prototypes for that pretty much ran from November 24, 1992 to January 1995.
The Omni mule was the "JL" Neon, even though some JL prototypes started being built in January 1992. JL (Neon) design freeze was in mid-1991, being slightly modified at a high expense from rectangular to circular headlights in September 1991 by Iacocca, to resemble the 1991 Neon Concept from NAIAS.
The T300 was pretty much done by September-October 1991, considering that the design was pretty much defined by November 1989 and fully locked-in by mid-1990. By the time the 1994 began rolling off the line in July 1993, 3 years had past since the LRT Concept was shown as a preview in 1990 and final sign-off.
+Carmaker1 Not sure. Why it vanished. Don't see it stuck in the pending responses. Sorry.
How did you become so smart? Did you work for Chrysler?
The late K cars weren't that bad. In fact, the P bodies and later LeBarons were pretty good, if not boring cars. The new LH cars were ahead of their time, as were the 'cloud cars' . True there were teething problems but once they were worked out, they were a tremendous improvement over K car designs. Fiat/Chrysler could take a lesson from this!
i
Grandparents had a 1993 Concord, my mom bought it around 2000. It was An absolutely wonderful car that lasted a long time.
but Chrysler really didn't design the LH cars, it was basically the AMC Renault Eagle Platform, only developed further, one of the reasons why Chrysler bought AMC was to get the technology inexpensively that they didn't have. Everything except the Fifth Ave was front drive horizontal mounted straight rear axle, The Eagle Premier gave Chrysler front wheel drive with independent suspension all the way around and longitudinally mounted. This work all done by AMC and Renault was life saving for Chrysler
Lee Iacocca the man who saved Chrysler with the K car platform and invented the minivan has died at age 94. He also acquired Jeep after buying AMC
From the late 1980s to the late 1990s Chrysler's was on fire with innovation design and production. They were going up to the top. Then all of a sudden they sold out to Mercedes. Why? That was the dumbest thing they ever did.
Greed
Chrysler was on fire in the early- mid 90s, until the Germans got ahold of them.
Daimler raped and pillaged Chrysler. They are a despicable company who ran an already stressed company further into the ground. I have spent my whole career in the auto industry as a managing engineer. I have worked for a domestic auto company and Honda. The notion that Daimler was anything but a nightmare is nonsense.
Yeah. It was such a shame that they made them bring back the hemi, not to mention the challenger, charger and 300c. Those jerks!
Awesome piece of industrial auto history, thanks for uploading
This looked good on paper, the 90's brought advanced designs and innovations, but was ultimately hindered by cost cutting, poor quality and cheap parts, the bean counters really drove this company during the 90's and 00's and the cheapness built into them shows.
I’m sure the engineers had screaming matches with the accountants and attorneys.
And Eaton cashed out big time. He left GM -- skating after the Xcar debacle, landed at Chrysler, sold it and walked away.
Agreed, I was with Chrysler then, He sold out and allowed Mercedes to suck all the cash out of Chrysler. He is just one more reason I despise GM. If not for Eaton and the Board Chrysler would be where Ford is and not a subsidiary of freaking FIAT.
i don't get why it ever happened. somebody shudda frikkin stopped him. wth? & why hire Eaton anyways, promote in house much? smh..who wanted a GM guy and not a good one at that? bizarre. Even Iacocca was..well, a decent enough guy, but Chrysler engineers cooked up the company saving K car before he got there. Chrysler only needed him to secure the govt loan, which wouldn't of been needed if the buying public wasn't so brain dmgd, js lol. but 'ol Mopar paid it back early..$4 bil was srs coin in the late 70's! Mercedes looted several times that much from Chrysler. ..i'll never understand how one guy can just sell a company..he didn't own the damn thing! complete travesty. ok, it's 2019. they're still around by some miracle. i love the whole lineup..why do ppl rip on FCA so much? the whole SRT line is some super cool stuff! Pacifica, RAM, the Jeep line is rockin', 300 is a dreamboat..the high levels of shade makes no sense.
@@gzuzsavz bob Lutz was originally groomed to succeed lee i iacocca but after having a fall8ng out he brought in rob Eaton. The reason they let him sell out was the shareholders wanted to get super rich fast
@@sutherlandA1 Lutz today thinks uber-mergers is the auto industries' only hope--that and nothing but electric cars. Woudn't want him in charge today, although I cannot imagine anything worse than being owned by Fiat.
This video is so fascinating. I love watching interviews and short business video productions such as this from the 80s and early 90s. It kind of reminds me of the segments on The Computer Chronicles from that time period. I love the business culture, grey/pastel colored office decor and suits these guys wore. A hobby of mine is to do a quick google search on employees in some of these videos to see where they ended up. I did this on a few of them dudes at 4 minutes in, a few passed away but a few are still around like the black dude, he looks pretty cool these days, kind of like a badass Jim Brown character. I also found a few interesting articles on Robert Marcell in Bloomberg during the 90s (Marcell passed away in 2007 according to an obituary :-/)
Glad you like these. Love it that you do the deep dive on the people in the videos. I usually don't include their names because either I don't have it or I'm rushing just to upload them. I should do that. And add what you learn. Maybe you can forward some of what you uncover and I'll add it to the descriptions.
Yoshiaki K. i thought i was the only one
I was about to do the exact same move, but first scrolled here... lol. That French guy François Castaing was to be my first guess :)
Lee Iacocca, you will be greatly missed thank you for giving us the Chrysler Minivans the Chrysler LH cars Dodge Intrepid Chrysler Concorde an Eagle Vision! Every time I turn my car on you will always live on!
What do you drive ?
@@dontelindsey5846 I drive a 1990 Chrysler Imperial Gloria Vanderbilt Edition 1997 Dodge Intrepid sport 2004 Dodge Neon SXT in a 2017 Chrysler 200s.
@@peachyclean93 nice rides. I didn't know they made a Gloria Vanderbilt edition.
@@dontelindsey5846 Yes, sir
The shows says it all: Lee Iacocca leaving the company after leading its transformation, after which Bob Eaton took over. Unfortunately that only was made up ao Eaton could give the company to Daimler, years later. That's sad.
Yes, Iacocca later said that putting Bob Eaton in charge was the biggest mistake he ever made in his corporate life.
Iacocca should never abandoned the CEO charge of Chrysler, and keep continuing until a later retirement about the 2010’s, or could rotate some few years ago with someone of real character, dedication and wisdom to lead the company, letting him being a chair member aside of him to be a mentor. But never quitter fully of the company. Now probably Chrysler is doom and ay disappear with the new merger of FCA and PSA
This was a great video. It's so cool to see the early development of some of the most beloved 90s cars from Chrysler. Thanks for posting!
RIP Mr. Iacocca
RIP
Finally a Man who listened to his People . new and old at Chryslers. I had plenty of those 80s n 90s cars and trucks . still do . 89 Dakota 235.600 and still going . 90 Grand Caravan 2 trans . org motor 3.3. wanted the 3.8 but more gas. 464.000 !! Still going . lol
Dak's never frikkin die! Crazy! im sure my '93 LeBaron droptop with 170k will be cruisin' along for quite awhile yet :) exc. sumer daily.
I was behind a concorde yesterday thst looked brand new driven by an old man.
With a cloud of oil smoke when it took off
12:46 Those two Civics are probably still on the road.
R.I.P Newark Delaware Assembly.
91myroc didnt the last build the Saturn L200 and L300 from the same platform as the Malibu
I believe so
Ikr? I had a '00 Durango 4x4 that was made there. such a great machine she was. wisconsin salt decimated her, but bazillion miles & yrs of great service..they drive so nice with torsion bars & leaf springs. same with Dakota 4x4.
I had an 06 Durango from there. Sold it with 375k. Still an excellent vehicle.
This is a cool video! You get an inside sneak peek at the designing of the mid to late 90's Chrysler vehicles.
I started by wandering in, won't say under what auspices, then became a spy photographer then worked for Hearst pubs. Highland Park AND Auburn Hills were completely unguarded during construction and transition. Got the 95 NS van in clay 2 years before at HP, room doors were so old they swung open, locks bent! AH had construction holes in walls you could just walk through to the finished section with employees working. Milford had almost no security. All of them had lax security except Ford HQ. Those were the good old days.
those suits are long gone much like the cars they approved
Those suits are awesome
Probably with a nice retirement package
Their probably gone too. 😞
The 93 Concorde, I thought was a stunningly beautiful car. Even today I look at it and it somehow seems fresh. That said, the quality just was not there. It's been a long problem for Chrysler. They don't seem to take the time to work out the bugs before they release new models. They should.
I would disagree on the quality not being there. My family had a 93 Concord bought new, that car lasted 17 years until the transmission went out. Great ride, dependable, minimal repairs. The 2.7l large car engine destroyed all of that.
My 92 Dodge diesel, although my baby, has its flaws that I find disappointing.
My wife had a 94 Neon when she was in college . It was supposed to be the entry level vehicle that eventually made you buy the larger Chrysler family vehicles. The Neon was pure junk. It’s the reason why we’ve been driving Toyota’s Siennas and Camrys. Chrysler didn’t try hard enough.
The Intrepid was a nice looking and driving car. Too bad their 3.5 v-6's had build issues. After 80K they pretty much all had a rod knock.....
In the 90s I leased 2 Chrysler LHS and 1 Eagle Vision TSi vehicles, for 2 years each. Each of them had every option available and drove wonderfully. Wish I still had the Vision. Chrysler had huge winners in the 1990s, Minivans, LH cars, and their perennial money machine Jeep.
You might want to change your summary. Chrysler emerged from the brink of bankruptcy but they didn't file. Not until 2009 at least. Thanks for posting the video.
Thanks for the correction.
I had a 95 Intrepid with the 3.3 and ya it had it's problems but show me a car with 280,000 miles that didn't. I liked that car it was comfortable, never left me stranded in the 10 years I owned it, and had decent power to get the job done.
mercedes benz w123, those cars were built like tanks. they could easily go 300,000 miles without a single issue with them esp the diesel versions. they were one of the best built cars in automotive history. I still see them on the road after 29 years since Mercedes quit making them.
They're patting themselves on the back the whole god damn time rather than be critical and strive for improvement. Suits and mustaches standing around holding their egos on for dear life.
+Alexander Ramsey Waiting to cash out in the sale to Daimler. A debacle. But look at it now. It's heading in the right direction but all signs indicate that Chrysler/Fiat can't stand alone. They are going to need a merger partner. The international market is brutal and increasingly expensive for manufacturers.
@@KingRoseArchives
BS-KR
Great video! I like this type of videos a lot.
I still drive on a daily basis 1993 Chrysler Vision 3.5 V6 ( Eagle Vision ) here in Europe. Bought it five years ago for around 1800$ with 85.000miles and I am very pleased with the comfort, great reliability, that 3.5EG series engine is a gem in a combination with the 4speed transmission.
It is far better car in terms of user friendliness, realiability, comfort and charm than any BMW 7 series that I used to have. I still prefer this old LH over the MB CLS that I had, it is something about this american engeneering... Of course I am aware that this LH platform is FWD with bad weight distribution and bad driving dynamics.
I also have 300C with the 5.7 hemi ( yes, the one from the dark times of Chrysler ) and it is also a great machine.
Love the american cars, the only shame is, they are extremly hard to get here in EU. My next car is the new Mustang 5.0, which is one of only two real american cars available new here through the official dealer.
loved my 1994 concorde, sold to my sis with 150k, they drove it till 200k. idk why they got rid of it. my mom bought it used with 70k, i drove it for yrs, then my sis. ppl complaining about them likely beat/abused them. my aunt has a 2000 Intrepid RT, daily driver yet! lord knows how many miles she's got on that 'ol red Dodge :)
I still say there is way too much outsourcing going on then and now.
love the old days when even the am/fm stereo in the car was made by Chrysler!
I see where they went wrong, not enough vice presidents.
They should be praising American Motors for their restructured platform team strategy
These older unibody cars appear to have more metal surrounding the front box, and were made of steel with strong steel suspension, and were able to sit six people, yet were lighter than today's cars. The larger cars also had 6 cylinder engines, instead of complicated high compression 4 cylinder Turbo's, with pricier maintenance and less reliability and longevity.
idk why the 4 cyl turbo is a better idea than a 6 popper. lighter weight to post better slalom numbers..ppl go ape over things like that, lol. 80's Mopar turbo 4's were great, fairly mild boost levels, garret air research water cooled turbos.. not too sure about all this putting turbo 4's in rather large vehicles nowadays, much heavier than the lil 80's Mopes. i have a '70 Fury Gran Coupe im putting back on the rd, huge car..400 lbs lighter than a new Challenger, lol! a thick sheet steel unibody is the best way to make a car..period.
The engines and transmissions should of had the care and designing that the cars had
Interesting how those car guys have uncommon names.
wow- listening to the people that actually work the line assembling the cars... what a concept.
You're welcome. Thanks for watching.
Good Video, what stalled Chrysler's engine in the '90's was piss poor product re-investment and a rush to make a buck attitude. The dealers have always been a epic failure and the customer service after the fact has always been nothing less of an insult. I love Chrysler and I have Mopar Blood running through my veins, but I am now convinced that even a 12 year old could have made better decisions than any of these corporate clowns...sheesh! Good video otherwise!
THANKS for the video..! I owned 2 Chrysler vehicles. A 2000 Dodge Neon with a modified body kit, and a 1985 Chrysler Lazer Turbo all stock . Til' this day "2013" the Chrysler Lazer Turbo was the most comfortable car to drive the suspension felt plush and I had a sense of pride driving that vehicle...It's strange how attached I was to the Chrysler Lazer.
HI EVERYONE WHERE CAN I FIND MANUFACTURING PROCESS OF THE CAR STEP BY STEP
They were definitely going in the right direction at that time and than it went to hell when the Germans took over. Each take over things got worse. Have had five in past years, now I don't even bother going to the dealer to look.
They were doing well and great improvements were being made, still a way to go. It all went to **** when Mercedes took over.
5:20 senior management out of touch with what's going on in the ranks? What a shock!
It's Lee Iacocca, not Iacacco, in your description..
The early 90s were such a weird time for car design. 26:10 The Stealth and Shadow look like they are from completely different eras but in reality they were released only 3 years apart.
Nice 30min comercial for Chrysler! :D
Very interesting. Love this kind of movies!
17.09 Nice fuckin truck...
5:00 - I suspect he's talking about the Neon. It was in fact, one of the best small cars Chrysler ever did.
yo what's up with time traveling jesse plemons at 4:33??????
This video's awesome. I was working at Prince in 1992 and let me tell ya, that was an awesome period at Prince.
I owned a 96 Dodge Intrepid and I was very happy owning it a driving it.
papaike2 I loved my Intrepid
Had a 94 es man I miss that car. But I do have a 2001 chrysler 300 a nice car but I'd still rather have the es.
they should have built the new Imperial in 2000
Diamler probably would have screwed it up.
@8:42 even though they were using a common wheelbase, quite ingenious
Just got me the Dodge 600 Turbo rag top . 2.2 turbo. sleeper. got a Omni Turbo . Shelby Charger too.
saweet! i
The Omnirizon was replaced by the Shadance in '87, and it is odd that 5 years later they are using a L car to mule the Neon.
The Omnirizon ended production with a limited run, revised 1990 model that had an airbag.
@@eltonjohn3236 Correct. My aunt had one. It was the most refined version ever produced.
No. Aries and Reliant replace P-car Shadow and Sundance for 1987. Chrysler honor K-car more two year until 1989.
Miss those days.
Unfortunately, Chrysler never continued this spirit after Daimler took over. Chrysler was on the right track until the 3 worst decisions the company would make from 98 onwards.
That is partnering with Daimler, then Cerebrus and finall Fiat and most likely Renault in the not so distant future, if the deal goes through.
Chrysler will no longer be North American but a maker without a true identity!
Real sad and as a loyal Chrysler man, i no longer can stay loyal to a car company that has turned its back not only on its roots but the customers who loved them as well.
I will never buy Chrysler again, until and if it ever happens, becomes 100% American again!
Real, real sad!
just buy their earlier vehicles. pt gt's with low miles in mint shape, $5k. same with 1st gen durangos, intrepids, pick yer poison. but idk y dump them bc owned by fca..they brought us the Demon! Ram, Pacifica, new Jeeps, all excellent vehicles. the whole auto industry has gone global.
I caaaan't heeeeeeear youuuuuuuu!
Could you re-post this video again but make the audio a bit quieter? I could almost hear what the people in it were saying.
What a times Lee iaccoca the man who Made history in automotive industry
The K in K cars stood for Krap
My sister had an Intrepid and it was better engineered than my Taurus. That's saying something. Unfortunately, it was a Chrysler product with the 2.7L junker engine.
The 2.7 was and is garbage
cab-forward ..
I owned two mid to late 1990 model LH cars. I can tell you from personal experience they were not world class vehicles. I have nightmares about the 3.5 and 2.7 liter V6 engines. Both cars were pretty much used up by 85,000 miles. Lots of annoying problems both mechanical and electrical. And no resale value what so ever.
+Lousybarber Why do you say that? I have an older friend that bought a new Concorde...back in the day. Only real mishap....was the Transaxle...replaced under warranty....and the dealer insisted on only Redline ATF. That car has been bullet-proof in terms of reliability/durability. He (every 24,000 miles under the dealers recommendation)flushes the Redline ATF.................it has never had Transaxle issues(like all LHs) since the 1st replacement and keeping fresh with Redline ATF.
The Concorde recently rolled-over 400,000+ miles...other than 2 alternators and water-pump..........engine is still together as it left the factory. He tows boats and abuses that car...........and yet it still starts and goes 20+ years.
you got that right.
Had plenty of the 60s Muscle cars still do
I remember comparing an Eagle Premier to a Dodge Intrepid and found the Premier decidedly superior.
Whoa at 14:00 look the C pillar on the New Yorker it looks way different than what the '94 was.
New Yorker and sister ship, LHS had a diff C pillar than Intrepid/Concorde, yup. LHS killed off the New Yorker name, the oldest car model name in USA at the time. silly loss, i think.
An integrated, forward thinking effort to crush the spirit of the buyer. It's important to 'work" the customer into making a smart purchase of whatever is overstocked. Customers are no longer suckers or marks. They are valued pigeons. Salesmen are to greet the buyer with friendly openers like; Monrnin' folks, Hey Pal, and fine lookin' dog. A big grin is encouraged, as it suggests sincerity. Uss of the phrase, "Trust me" or "I won't let you down" should be considered the backbone of the car salesmen's toolbox.
16:22 the answer “ B-pillar is the most significant energy-absorbing component for the vehicle side impact, and its collapse modes and energy absorbing capability can greatly influ- ence the full vehicle crashworthiness and safety of pas- sengers. In order to improve the energy absorbing capacity of the B-pillar, the aluminium foam is filled into the empty B-pillar in some vehicles,”
Three generations owning Mopars. 60s/70s raced slant sixes/440s. Favorites were the fuselage bodies. 456K on a 97 Ram 318 and one broken valve spring. Too much bling and BS today just to sell vehicles and find a way not to stand behind them until government steps in. Current vehicles GM.
...y'know..nobody on this thread knows what a fuselage bod is. cept moi. lol. my 1st car i got in '84 was a '71 Satellite Sebring plus, had a '74 cop 440 in it..some bondo, lol, 727, 3.55 sg, pretty loaded. $1,500! lol. yeah, fuselage bodies, total dream machines. those dang magnum mills in the 90's, wtf? mechanical joshua trees..sheesh! 300k is nothin, as you point out.
You hate Chrysler yet you have a Dodge Spirit for your avatar.
Most of the management structures they talk about were invented at American Motors. The government should have saved AMC and let Chrysler bite the dust.
They really did a good job but it seems they missed out on the light truck/commercial vehicle market
I always thought the Viper and the V10 were a misteak. They were things that sounded wild on paper but...fell short.
Ever drive one?
Chrysler seems to be reinventing itself every 10 years or so and never learns. First in the late 70's, then the early 90's, finally in the late 00's. How long will it take for Fiat to screw them up? I'm already seeing signs of it considering they're cancelling the Dart and 200.
He's the man but Chrysler did not get better. Rams interior and exterior is super nice and the Pacifica is a great looking minivan the 300 was a great visual success a decade ago but looks were not the problem....it was their quality control their reliability their durability and their brand perception in relation to those things. Nothing has changed at all! They are the same. At the bottom of the barrel. Fiat was a terrible merger. They spent 100 million designing the Chrysler 200 for 2015 and while it was a good looking car it was a flop! They invested big into a market dominated by Honda and Toyota. The 200 is now gone 4 years later! The 300 hasn't been redesigned in 10 years plus. The ram is an amazing truck but not reliable. The Pacifica while a good effort is way behind sales leader honda and Toyota. They just can't figure it out.
That small car became the neon
My Auntie was I Charge of the plants if they went on Strike . And her main job was the Comercial Buyers. . Like .Fire and police vech. and so on. but when the New Guy . (Sharif ) came . she worked for Iacocca
Ah Bob Lutz...
Worst burn I ever got was from my local Chrysler Dealer on two different cars=A Dodge Dynasty and a Chrysler La Barron as they both were huge lemons and nothing seemed to be guaranteed after a year or two. Worst car experience of my life. No more Chrysler products for the rest of my life~!!!!!!!!!!!!
Those LH cars were junk, even compared to the other domestic cars. Quality was definitely cut down to meet a specific price point rather than held up to set standard.
too many departments
Even with all of that "empowering employees" talk, they still built really lousy vehicles back then. Ford and GM had their stuff together again by 1992. Not Chrysler.
They all look like a bunch of short tempered egos that will cuss each other out nine ways to Sunday.
As a Mopar man I remember looking at the new LH cars and wanting to throw up... ugly, big plastic interiors, engines hard to work on... I passed and kept my 1987 Fifth Ave, 318 "boat" for 10 more years... what a smart decision that was! I'd like to re-title this movie as "Ruining Chrysler 1992."
owned both of those..loved both! now i drive a '93 LeBaron droptop all summer with 170k & going strong. the 5th ave though, such a sweet car. miss it. had a chance to buy another a few yrs ago.a red/red one, '88 with 85k! they wanted 800..i heard later they sold it for 500 bux! had some minor ign issues. i told them, ditch the lean burn, just have a mopar perf dist/ecu pkg put in it..but nope. i didn't have rm for that sweet 5th, unfortunately. i had a sweet '93 Ram 4x2 (had probably more options than any truck made that yr, lol) with a 5.9L mag and a '00 Durango 4x4, one of my fave vehicles ever. amazing. if you like the 5th ave, you'd love the 4x4 Durango. they're out there cheap. such great drivers, bc torsion bars & leaf springs, monster brakes, fabulous handling/utility.
@@gzuzsavz I've been looking for a fifth ave. No luck so far.
it's the only one listed on eBay. looks nice, blue/gray car, needs topside paint. Craigslist no doubt has a few more examples.
@@gzuzsavz I'll check eBay out. Thanks
@@dontelindsey5846 No prob!
Seemed like to me that when they compared their products to Honda or Toyota they were finding ways to justify their crappy cars. They couldn't believe Toyota would spend extra money in foam to dampen NVH 😅 the big three get what deserve when it comes to bankruptcy. If you are passionate about the product and how the customer sees it you will prosper.
Nothing shown of the Dakota! Too bad, the Dakota was a really strong showing from Dodge in these years.
the best truck and one of the toughest and most reliable machines, ever. same with 1st gen Durango's.
they make only one vehicle now, and it is a mini van
1992 was 1957 all over again for chrysler.
I said it before and I'll say it again Chrysler corporations best years 1951 through 1974 and again 1992 through 2006 I rest my case
This all sounds great but just remember that this is the company that's still shit out such such garbage as the Dodge Plymouth neon, Intrepid/Concord which when was the last time you saw one of those and post as well as the the so called "cloud cars" which was a play off of clown car. It seems that they put more thought into the video then they did in the actual products themselves.
In 2024 there is not a single vehicle in Chrysler line up that I would even consider buying. Dart was the last one and Chrysler screwed it up spectacularly.
I was a professional mechanic during these transitional years. Cars were JUNK.
It was hell as a profession.
Always something "new and better" coming out.
When in reality car companies were scrambling to survive government regulated emisons.
Cars were JUNK all through the mid 70`s and 80`s.
There was`nt one good car made.
It was all hype.
They didn`t even have good metal or paint.
It was a marketing farce.
just plopped a '77 440 into a '70 Fury Gran Coupe. 150k on the engine, has 150 psi in all 8..as new compression. explain 'junk' to me again? lol. that engine donor New Yorker sat outside in Wisc, zero shelter for 20 yrs. all the electrical still worked. engine turned over..half ass ran with 3 plug wires eaten up by mice! 'Junk'. Malarkey. I have dozens more personal stories about 70-80's Mopars being pretty dang good.
Mercedes bought the company and took all that info for the S Class Mercedes Sedan. Now Fiat has destroyed the Chrysler corporation . Lexus took very good notes on this video and and improved all that was said in the video.
Кому интересен автомобильный мир и особенно история с корпоративной точки зрения рекомендую почитать книжку Роберта Соубела "Автомобильные воины" очень интересна и познавательно про форд и крайслер и про Ли Якока...
I know this was 30 years ago and I don't mean to sound woke but there is a staggering lack of diversity in management there
Yes, things were going well. Until someone decided Chrysler needed to merge, couldn't make it on its own. Thanks for nothing, Bob Eaton.
what are these guys this is the job I want.