1957 Chrysler Imperial vs Cadillac 62 Dealer Promo Film
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- Опубликовано: 7 июн 2024
- 1957 Chrysler Imperial vs Cadillac 62 Dealer Promo Film
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I went to one of these dealer sales schools back in '70s. They taught us to ask confirming questions like the ones on this film strip.
"Can you see the difference?"
"Wouldn't you say that, ....etc?"
"Wouldn't you feel safer....?"
This is called the "Yes-road". Basic sales technique
*Ding!*
When you hear the tone, turn to the next page.
@@HunterShows Thank you, I was wondering why.
Ding?
After listening to this, I really want an Imperial... Actually, even that NewYorker sounds interesting! Too bad i'm just 62 years too late :(
11 pm: "alright one last video and i go to bed"
3 am: "what the fuck am i doing here"
The comparison is quite interesting, but what really mesmerizes me is the clarity of the voice and English of the narrator.
I still can't decide which one to buy. Are they still on sale?
Marko Antonio One would have to be relatively well off in '57 for a Buick. Imperial competed with Cadillac and The Chrysler New Yorker competed with Buick. Buick was still a pretty high end line in the 1950s, A 1958 Buick Limited actually cost MORE then a 1958 Cadillac Series 62. They Plymouth buyers cross shopped Chevy and Ford, A Buck guy looked at Chrysler, Hi spec DeSotos or Hi Spec Mercurys.
LMAO Me either.
@Marko Antonio
You failed to notice the exclusion of the one fine quality auto that no manufacture would dare to compare, the Continental MK II
... .... crickets. 😎
Buick was a high line car but can not blame you younger kids for not knowing this. Buick was one step below Cadillac and some models were right with it or above in price and luxury.@@WAQWBrentwood
@Marko Antonio most people had Fords chevys and Plymouths/dodges
Cool this is a real story about a Chrysler Imperial and Cadillacs. My family are all Farmers out of North Dakota and all of them Drive Cadillacs except one. He he had a Chrysler Imperial and would get ribbed about it from time to time. His answer was he liked it because it was the only car that could pull a tractor out of a Slough/swamp.
The days when u used a car instead of a bloated expensive 2020 pickup
The 1957 Imperial: It's got lowness!
Lowness! Such a wonderful advancement lol
You laugh, but up until that point they had to build them high because the president of Chrysler at the time thought men should be able to wear their hats in the car.
Lesson: If you're going off road, the Imperial is your car.
Agreed...The Imperial probably rides like a truck in comparison to the Cadillac. lol
+ted marshall I disagree with that from personal experience. I know the Chrysler Imperial I rode in was a 1974 but the Imperial I rode in rode like a cloud and float like riding on air.
Moon shiners always preferred Chryslers.
Actually rode much better than a Cadillac you obviously never rode in one LMAO>@@MegaTmarshall
...Or a Jeep. :-)
Imperial. When you need to get to the other side of the tracks in comfort. Because that's where all the easy girls lived.
Lol!!!
😂
🤣🤣
I think I'll wait for the 58 Plymouth belvederes to roll out
🤣🤣🤣 Agreed! Ohhhh one of my Favorites 58 Plymouth.
Dad had one,he bought it in Singapore and had it shipped to England. It was beautiful in two tone blue and it was right hand drive. We went camping in the Forrest of dean and the rear axle broke. For two weeks we had nothing to eat except spam, tinned tomatoes and peaches. Wonderful spam spam spam spam.
Greetings from a very proud owner of a 1957 Chrysler Imperial Sedan from Switzerland. The Imperial is just great! The technique is quite advanced for this time.
I still want a 1968 Chrysler Newport Custom. 440 engine. I learned how to drive this car. Loved it
This makes me want to buy a new Yorker, not an imperial
Thats the point of this demonstration. 😏
The Newyorker was almost twice the price of the Imperial, the purpose was to show you that you get similar performance in a car that costs as much as a Cadillac 62.
I like the 1975 New Yorker
@Vegan Goy then why would they compere it to a car that costs less, but performs better?
Buy the 1979 Chrysler New Yorker
Chrysler always seemed to have the best engineering, across each of its brands. Really interesting film clip. I'd have bought an Imperial.
Chrysler had the best suspension but had worse rust out problems.
Imperial hands down...!!!
The look of the '57 Caddy is the least of my favorites of the 50's Caddys. The '55 is my favorite. As for suspension, I have owned and ridden in Mopars that had torsion bars suspension, and they feel like they hug the road better.
What about Packards, the shared torsion bar was supposed to be stiffer on corners, and softer over bumps.
Yeah 57 looked too much like a bel air with lipstick, but the old mopar ass did cherry pick the lowest trip Cadillac to compare lol. Complete scam artists.
@@brettknoss486 the Packard suspension was much more sophisticated than the Mopar system. It essentially used fore-aft torsion bars as anti-sway bars to prevent dive and squat. In the Mopar the torsion bar simply replaces the coil or leaf spring. There's no performance difference, just packaging.
@@theeoddments960 If you've ever driven a '57 Mopar vs a '57 Caddy (I have) you'd know the handling claim is no scam. The Caddy wallowed like cow.
They don't allow Imperials at most destruction derbies. Especially of this era. That should tell you something about strength and build quailty.
Yes they were banned in the demolition derby's because they crushed everything and kept going. Imperials used bigger axles drive shafts and every other suspension part was extra heavy duty and only used exclusively on Imperials.
@@erics9754 They were full frame and braced like a convertible through the '66 model year as well.
that's why majority of them were destroyed in derbies, they were built like tanks.
Oh what a hero. Geesh! You shouldn't be putting any good automobile out in a derby you imbecile, your the reason why they are lacking more and more everyday. But don't tell the fool that sugar is sweet, let him figure it out when the sugar is lacking at a shortage and price of it goes up by 7 marks.!
@@artdecotimes2942 when they were being wrecked in the derbies of the 70s and 80s nobody gave a shit about a 64 Imperial....most people still dont...don't be a tool....
wow...I am going to get the new Imperial !
kansascitycomputers l'll wait for the 1959 models to roll out of the assembly lines before I get mine.
I like the New Yorker better.
I think is even better than the Imperial.
kansascitycomputers
Me three.
kansascitycomputers yes me to
Wow ...memories ...when I was 17 my buddy drove the Desoto 59 and I a 56 Cadillac. Real steel
I'll take a '57 Chrysler 300 C, thank you very much! Although I own an Imperial, I had several Cadillacs. They sure had character. But most bought them for the name rather than comparing them to the better engineered Imperial,
Growing up , we had a '57 Imperial , And a '57 300C ! Both excellent cars .
It's great to have a real human voice narrating this excellent video.
Imperial was its own make by 1957. Calling it a Chrysler Imperial would've been like calling the 62 a "General Motors Cadillac".
GENERAL MOTORS CHEVROLET
Or the all new Ford Lincoln.
Well it obviously didn't have enough recognition.
Buick Cadillac.
@@MisterMikeTexas that's more like it
This isn't a "film", it's a filmstrip. Way cheaper to make, way easier to show. And since this was only going to be relevant / useful for the 1957 model year, saving money on its production was smart.
Im sold! I'm putting in an order for a 57 Chrysler Imperial, built to my specifications from the Chrysler Corporation. 😊
I grew up in the 12 Mile & Van Dyke area, and passed the Tech Center all the time. Interesting to see the Mound Rd gate as it was in 1956! And I'd know those railroad tracks anywhere...
I grew up near there as well, but couldn't place the tracks thanks for pointing those out.
As a owner fo 57 caddy I like it and cornering isnt a much of a concern . It still rides like a flying cloud
I loved my great-grandmother's 58; the Crysler products always looked bizarre!
this video is sooo unbelievable great! love it! BIG thanks for uploading and sharing this! ;)
Well, speaking as someone who has ridden in a 57 Caddie, they have managed to pick out it's flaws nicely.
"Now let's consider rust proofing..."
Naaahhhh neither of the companies even coated the panels under the rear windshield until like 1980 something
"This is something the luxury-type car owner appreciates; a really spacious, convenient to use luggage compartment." I think the segment of society called mobsters might also appreciate that...
Great piece!!! I dream of the '57 & '58 Chrysler 300's & New Yorkers... Great cars, with AWESOME engines!!!
I hear you! 😊
I haven't seen a "ding" change the slide film since grade school. But they never had cool cars ether! Two pluses!
Very interesting and entertaining, including the comments. Thanks for digging this up and posting.
As for me,I'll stick to my Packard-baker. (No Lincoln)🙂
Wow, besides the automotive flashback, the filmstrip one was a real trip as well.
I got to say I am thinking Chrysler built the nicer car that year.
I like Cadillacs style more for this year
But the handling is incomparable
lol i got the joke
The 1960 Cadillac looks better than all 3 of these cars!
In college, my brother and I owned a '57 Caddy. It was a great car. Imperials were not popular.
@@MisterMikeTexas Subjective. And many out there find Caddy's tacked-on fins to be not as pretty as Mopar's integral ones (at least from '57-59, before the Imps got just as cartoony as the Caddys).
"the going away look."
"these men leaned over backward"
"the front ends want to dive but the rear ends want to jump"
"the amount of rear-end squat"
"wouldn't you say there's a difference in squat?"
A 1957 disco dance competition.
Esos eran carros hermosos, hojala y los empresarios sacaran esos modelos nuevamente saludos desde el Estado de Hidalgo Mexico
Ándele!
Oh lord that ding sound !!
Great video. I miss being able to tell the difference in car makes. Now they all look like they came from the same design studio.
When I was looking for my first car in the late 70's I had the opportunity to pick up a '64 Imperial for around $500. My dad vetoed the idea and wouldn't budge from his position. Never got a good reason. I then ended up driving a '46 Chevy pickup grandpa gave me.
That was the reason... To keep that '46 Chevy P/U in the family... Those were cool trucks!!! One of the first post-war vehicles!!!
Fun video. Vivid memories of my grandmother's '57 Imperial. My five year old self remembers a really great car with many buttons to push and much chrome trim. I recall that my grandmother missed it after my grandparents replaced it with a '61 those were fins!) Preferences are hard to predict. My dad ended up owning several Cadillacs, as did I. Neither of us ever owned a big Mopar. I am now quite happy with my Chevy pickup.
You went from grand to utilitarian! 😂It's hard to believe! I still love the big, old great dames! Wish I had that 57 Imperial! 😅
I had both a 57 and 59 Saratoga, both great cars with balls.
One thing thats not mentioned during the wheel and tyre combination was chryslers saftey rim with the saftey bead that stops the tyre bead going into the rim center and coming off and no other car had this feature until 1965 and chrysler invented the safety rim about 1940.
Owned new 1969 and 1981 Imperial by Chrysler.
Both good cars. 👍
I love these
I went through sales training at a Ford dealership in 1973. They used film strips and 33-1/3 records to do this type of training. Every time you heard the beep they would advance the film strip for a new picture. This went on for two weeks 6 days a week, after you were through you knew the wheel base, interior leg room, trunk cubic feet and all kinds of facts. Not just Ford, Mercury Lincoln but all the competition from GM and Chrysler products. You were expected to use these facts to help sale against the competition.
Gotta love MoPar best engineering of the day
Not necessarily best build quality though.
@@MisterMikeTexas yeah we will just focus on the engineering😉
1:53 It's like Dora The Explorer
But about cars, for adults, and in 50's...
I wish most cars still came with V8's.
Most Cadillacs do, but the 3.6 has been a good engine.
It’s really not necessary anymore,
Take a look at horsepower and torque and compare those. Although you can get a Chrysler with a v8 if you like.
no you don't.
@Christian Yes, the OHV V-8 engines were very nice... Especially the Chrysler products... Chhysler had the HEMISPHERICAL combustion chamber heads in several of their cars back then... Standard equipment in several cases...
that's the time when a Chrysler could properly rival a Cadillac, and now they're just too far gone.
Tianze Li who, cadillac?
Back in the day, would have loved that Chrysler dual quad 392" Hemi engine in a '64 Chevelle convertible... candy apple red... white interior and top...
@Terry Melvin - Sounds like some serious fun!
Rival? Don't you mean far exceed, hands down!
The Chrysler 300 with the HEMI is a bad ass car
I still wish I had my 77 Chrysler Lebaron...loved that car!!!
There's a reason why Chrysler was always #3. This film confirms why.
I remember when I was a kid everybody in my family had one those big Chryslers
I'll take all 3. Vehicles of those days were works of art. Probably not the most safest things to be flying along at 70 in, but damn they had style.
The only problem with Imperial is that other Chrysler products had a propensity for going out at night without you and murdering your enemies.
Yes, but the smell of a new one was the best smell in the world, other than ...
ESPECIALLY those "Furies" , they were buh, buh, buh, bad to the bone!
simplesmente maravilhoso.
I drive New Yorker in "Mafia:The city of lost heaven" at freeride. It was best car in game.
I grew up near the Chrysler proving Grounds. I remember three or four cars all the same model and all painted white would come barreling down our road and my dad told me they were road tests for the new models coming out.
The Cadillac was tested in the cold, when the springs were stiffer and would cause the problems starting at TIME 4:37. The Imperial was tested in warmer weather, which was more sympathetic to spring action.
I noticed that too, I guess with color film that shenanigans wouldn't fly that well.
Great test :)
The first car that I bought was a 1971 Pinto, which came with an exploding gas tank as standard equipment!
Imperial should make a comeback with a large luxury SUV.
Imperial-Dodge-Ram
Its a wonder anyone bought any Cadillacs that year with incredible Mopars right there to beat the tar out of them in every test! Even in 1957, it was simply MOPAR OR NO CAR.😁
Mark C If I could, I'd give you 100 Likes! 👍🏼😉
its Imperial for me
Josh Davis Lol.
I think when a car’s headlights are located within the grille, it tends to give the car more of an excited expression that could be of almost any expression, depending on how you look at it. And the Imperial’s tailfins are probably safer than the Cadillac’s, since they appear to be a bit lower, and if you look, closely, they actually look less pointy, as well. So yeah, I slightly prefer the Imperial’s design.
I have a total of 8 headlights
@@goldenboy5500 What years, makes and models are they from?
@@Dinosorable 2023 Hyundai Santa Cruz Limited
@@goldenboy5500 Was hoping you were gonna say Family Truckster.
I'm getting a '57 Saratoga here soon the Lady and her husband bought it new in late '56. Can't wait to get it back on the road. I also know where there is an Imperial but oh does she need work.
When I saw the train track pictures, all I could think of was "Over the river and through the woods."
At 15:16, the huge single headlamp per side look so great!
I love these old videos, but the Chryslers as tested weigh 4300 pounds, they used hardtops. The 62 series Cadillac sedan weighs 5000 to 5200 pounds. The Cadillac was carrying a hemi engine in the passenger seat! No wonder this Mopar test reigned supreme! 😂
i would take either One today both Nice
A bygone era, when designers/engineers still had a imagination, to be fair with that 30mph railroad track comparison, MOST people who slow down to BELOW 30mph before going over tracks where the road dipped-down on the other side.
At 9:35, the Cadillac wheel covers are gorgeous!
I will take either one of those cars... I'm quite sure that a well preserved or fully restored cars would cost a small fortune today🚀🚀
Apparently the Caddy was tested in the dead of winter on icy roads. No dust on the railroad track photos, and the snow is clearly visible.
I tried to read through everyone's post, so not to duplicate a thought, but I find it very interesting that they used the Imperial, a top of the line Chrysler, but the Cadillac was more the base model 62 Series. A 1957 Cadillac Fleetwood 60 Special is the same size as the Imperial but has a 133" wheelbase, and the Imperial only has 129 inch wheel base. The Fleetwood would also be much more luxurious for the interior as well.
A 1957 Imperial was NOT a Chrysler, top of the line or otherwise. It was its own separate make. Pricewise, featurewise, and quality of the materials were pretty much comparable between the two cars except Imperial didn't have a model comparable to the Eldorado.
A 60 special was awfully close to a limo, so its handling of railroad tracks would not likely be BETTER than the Imperial. Long wheelbase makes a better ride, but it looks like the torsion bar front suspension does a better job over the tracks.
And yet, Cadillac still exists. More than you could say about Imperial.
Imperial never had it's own engine line separate from other Chrysler products, which led to it always being considered the top level Chrysler rather than it's own luxury make. This persisted even when Chrysler went unibody and Imperial remained body on frame.
Due to middling sales they finally just merged it back into the Chrysler lineup. The 75 Imperial and the 76-78 New Yorker Brougham are the same cars.
Notice the test Imperial has single headlights, not the dual lights touted earlier in the filmstrip. Duals were not legal in all states in 1957 so they made them with both.
Train tracks do save lives, with the dragging of your new Cadillac bumpers.....Chrysler unfortunately does not offer this...lol.....thanks
for posting video......miss these type of auto comparison .....
I wish I could be living n that current time and access to all those classic Chrysler’s. Not just that, but America was clean and strong and organized. Now days, America some places are like a 3rd world country. Look at Skid Row L.A. back then that area was a beautiful boulevard for cruising and having parties and it was safe.
back when reputation and quality control mattered.
Wow!
Annoying to read so many ignorant comments and so much trash talk. Of course this factory film was slanted in favor of the Imperial. No, a 57 Imperial is NOT a Chrysler, and no, the test didn't compare a top-of-the-line Chrysler or Imperial to a base Caddy. And even if it did, how would that affect the handling comparison? Yes, the Imperial actually did handle better; the Caddy was tuned for a soft, gentlemanly ride without regard to handling. No, you wouldn't deliberately run that fast over a railroad track, but doing it demonstrates the difference between the handling of the two cars. And sometimes you-know-what happens. A 57 Imperial would handle that kind of Oh-sheet situation better. But neither one is a sports car. In 57 the Caddy was a more conservatively styled car, but they made up for that in 59. On and on. As Isaac Asimov commented many years ago, we have a cult of ignorance in this country, nurtured by a false notion that "my ignorance is just as valid as your knowledge."
Chillax. I think everyone's comments here are good-natured and no one takes any of the information in the film too seriously. When car buffs get talking, there is bound to be some "cheering for the home team" and some exaggeration. I think we can all agree--and the film makes the same point repeatedly--these are both good cars with differences that were designed to appeal to certain kinds of buyers. Agree with your comments on the "engineering intent" of the Caddy vs. the Imperial; it was what is was and the film generally supports your point. You're absolutely right about Caddy catching up to Chrysler with crazy styling, those fins (and the grille) on the '59 being the ultimate example!!
Willie Mays used to endorse Chryslers and Imperials, and drove an Imperial. "Baby, I drive CHRYSLER!"
Noice. That's just great
God damn it! Car from 57 has adjustable defrosters! 50 years later and there are still cars where you can't see a thing because of steamed up windows...
1957 was the year of Plymouth Belvedere 😎
It's crazy how much the imperials front reminds me of a third generation bel air. It's crazy that cars were radical redesigned every 3 sometimes every year
I want some of that fine car quality
I guess when you make the better car, you can compliment the competition instead of constantly putting them down. Shows the class of Chrysler.
I'll take 1 of each for different occasions when going out.
The torsion bar was a tough nut
The Imperial set the styling standard of the 50s...hell! Chrysler set the standard...all of em were georgous!!
Imperial newer better and everything you convinced me. I'll take a Cadillac.
This video got me bad, I want that Cadillac more then ever.
there's a clip somewhere RUclips showing these road tests in real time.
Both are a great cars. Today, both are better than any of today's cars. As to preferences, I like much more the vent windows and rear pillars of the cadillac. Their line overall.
I have to say that was pretty convincing...
+Curiosity Until you see GM's propaganda film... One thing this couldn't show is that Caddys turned heads; the ultimate car back then. The rode better, were quieter, and tighter.
Curiosity lol
John-Del Among the people of means in those days, the few that I knew said that Lincoln was screwed together a bit tighter and was slightly better thought-out than Cadillac. Chrysler/Imperial hardly ever came up in conversation. However, one of the wealthiest families I ever knew drove Chrysler products (the most recent being the 2000 Chrysler 300M).
Yeah we believe you and your pictures
Both are very nice cars, but I would still rather have the Caddy. Maybe I am biased, though. My first car was a 1964 Sedan deVille - a true lead sled.
Funny how the vehicles’ comparison pictures were taken in totally different seasons 😂
The clip art is hilarious! The Chryslers have 30 cubic inches over Cadillac beginning in 1957 (392 vs. 365) and are using the first version of the three-speed torque converter while Cadillac is using the re-designed Jetaway Hydra-Matic--Cadillac won't get a larger engine until 1959 (390) and a new transmission until 1964.
TorqueFlite tranny has 5:1 (2 x 2.5:1) off the line compared to Hydramatic 4:1 as the video shows... but 30' out the TorqueFlite has dropped to 2:50:1 as the torque converter drops from 2:1 to 1:1... Whereas the HydraMatic is still at 4:1 until the shift into 2nd gear... TorqueFlite is 3 gears forward... HydraMatic is 4 gears forward... Chryslers have the bigger engine and would have been even quicker with a Hydramatic tranny!... I think Chrysler and Ford/Lincoln bought GM's/Old's/Cadillac's HydraMatic tranny earlier for their biggest luxury cars...
Which was kind of the point. Bigger engine, roughly same price.