1970 Imperial vs Cadillac Dealer Promo Film
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- Опубликовано: 30 дек 2023
- 1970 Imperial vs Cadillac Dealer Promo Film
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Cadillac, standard of the world.
For young’ns the “bing” you hear is the advance frame notification for a slide strip presentation, common in the 50-70s. In junior high, I was the kid at the back of the room turning the slide roll. I was a Leonard Hoffstedter-type chick magnet. ;)
I remember it in those kid books with the record included as a reminder to turn the page.
It’s certainly annoying enough.
Hey! Don't forget that the AUTOMATIC film strip and cassette machines advanced the film by themselves when they heard the tone.
You can trust me, I'm a Bell & Howell qualified projectionist... 😊
Which is more reliable?
Love the land yachts.
My brother once bought a 1973 Cadillac Eldorado. 501-engine (8.2 liter!), Two doors. Light blue metallic with a white roof. What a great car that was.
THE 1970S CADDY MY FRIEND HAD ONE GREAT DRIVE ,RIDE SWEET GRILL HUGE A CADDY LOOK..
I like the Cadillac a lot. The Lincoln isn't bad either. But I must say the Imperial is absolutely stunning and is my choice hands down.
Agreed! 👍
I used to be total GM but now like MOPARS too. I go Caddy because larger dealer network so parts available in every town, city, and suburb.
Can't beat Cadillac for style.
With all that Imperial luxury can't help but notice the hood and right fender alignment.
Three turns of the rubber stop grommet would fix that. No tools required.
@@stopmakingsense9915Yet, they couldn’t do it for the video
Those big Chrysler cars were absolutely beautiful,and very underrated by luxury standards! I would love to find one if these beauties! I think personally big labor had to much say in how cars were built and sold! Its obvious that the cars were hardly different in creature comforts and looks!
Truly impressive Mopar argument for buying Chrysler. Appreciate educational information like providing figures on United States poplulation and number of luxury car buyers. We are even told, how many buyers are purchasing new versus how many are buying old. As for the cars themselves, the driver side armrest with a cubby is a nice touch. I had no idea, there was such a thing as a car with no interior hood release. Not sure why leave springs are superior to coils, but certainly, a front torsion suspesion is interesting. The styling of both cars depart rapidly. One harks back to ornamentation and sharp creases accompanied by bulges. The other is sleek and simplified. I really like Chyrsler's recessed front and rear bumpers.
I have both, definitely the Caddy offers smoother ride,but the Imperial offers more room. Its really a tough decision unless you can have them both. 😊
After viewing your channel I am sure you are familiar with Adam Wade's channel and his collection.
fascinating
While the interiors of the Cadillac's were starting to deteriorate by this time I do love the exterior styling of the 1969-70 Deville's.
I loved the shark fins on those Cadillacs.
@@jondoes7836
They were Handy, they could Gut a Cyclist when one would run into the back of the Car. The 63s were the Best for that...
The Nicest Interiors were the d'Elegance option Interiors of the 2nd half of the 70's and the 80s RWD Caddies
Neighbors had one of these Imperials. It was constantly giving trouble. The neighbors that had the W123 diesel had zero trouble.
the W123 was from 1976 to 1986. the 70 Imperial would have been 6 plus years old by the time your neighbor had a W123 depending on what year it was and what year they had it.
The Imperial for the most part was a nicer highway car but the problem for Lincoln,and Imperial is they weren't a Cadillac,at that time ,the purchase of a Cadillac showed people that you made it.
On the Personal Luxury car side, in the late 1960’s the Continental Mark III actually outsold the Cadillac Eldorado. When the Continental Mark IV came out in 1972 the Mark IV outsold the Eldorado by an even wider margin.
@@trucking604 You a right the Continental old sold the ElDorado,but the standard Cadillac out sold the regular Lincolns and Imperials by a huge amount.
@@patrickmcgoldrick8234 During that era, yes. Years later mostly the 1980’s, Cadillac made a number of blunders allowing the Lincoln Town Car to outsell Cadillac for a number of years. The Cadillac’s infamous 8-6-4 V8 engine, the HT 4100 aluminum V8, using the unreliable Buick sourced 3.8 V6 in a big car, extremely downsizing the El Dorado in the 80s, the badge engineered Cadillac Cimarron which was really a gussied up Chevrolet Cavalier, etc.
@@trucking604 I agree with you,the ,as I call them,The Roger Smith GM years as in the early eighties GM products took a major tumble,and back then Cadillac did more for the Lincoln, Mercury division than Ford Motor Company could have ever thought of doing in my uncalled for opinion.
People overlook the cultural factor a lot. It can be argued that Ford or Chrysler made a better luxury car than GM did, but the Cadillac brand had much more weight behind it.
These videos are great.
Sure is great to watch this and see the differences between these two great old American luxury cars. Imperial salesmen could point out all of the "product advantages" their car featured until they were blue in the face. In 1970 if you owned a Cadillac you'd "made it". Period. End of discussion. The car instantly made that statement just by rolling up to be seen. Like a BMW today; it was all about the image. In comparison, the Imperial kinda' looked like a stretched out Plymouth. No-one on the street ever mistook a Sedan DeVille for an Impala.
Style-wise, I'd still take the brand new Lincoln sedan over the Cadillac!
My choice is the Cadillac because I much prefer the side mirrors of that car over the 1969-70 Imperial's, the Imperial side mirrors looks like they're stuck in 1964, plus 1969-70 are my personal favorite years for Cadillac's.
Almost had me sold - but I'd still of preferred the Cadillac.
Were I in the market for an American luxury car in 1970, I would definitely take the Imperial. That’s because Imperial offers a lot more in terms of options and equipment, like the instrument panel, the door storage panels, hidden headlights, seats, stereo, etc. plus Imperial’s interior has a lot more attention to detail in terms of ergonomics and layout.
One of the many car companies that were constantly trying to measure up to Cadillac, The Standard of the World 🌎I still drive my ‘70 Deville and always will.
Mopar, The Best. Roc On The Rock V8 🤜 ⚔️ 🤛 🏁 🎱 🇧🇷🇧🇷 🎸👻
🏆Mopar🏆 🍀Got R Done😎✌️
I've always been a GM guy. But if I had been around in the 60's and 70's. I might've been a Mopar guy. Then again, AMC and Ford had good cars then too. It's hard to tell what I would've driven. One thing's for sure. I was born in the wrong era
If I was shopping for a full size sedan in 1970, a well optioned Newport with a 2 barrel 383 would have sufficed. In a GM showroom, I would have looked no further than a Delta 88 with a Rocket 350. Compared to an Imperial or Cadillac, the money I would have saved would have provided a substantial down payment on a new house. 😉
It's funny that you said that. From the get-go, I figured that they would not be mentioning 98, Electra, Marquis, etc...
I owned a rare one, a 1970 newport conv 383 light blue white top/int
@@handymatt1970 Was that a 2 barrel or 4 barrel?
a PROPERLY EQUIPPED chevrolet caprce would have given them all stiff competition, in every area except prestige
@@carryclass6807or a Ford LTD
Always remember. -Look and see what everyone is doing.. then go the other way.
Like the video states… people were brainwashed into thinking Caddy was the only choice they had. Imperial had many more standard features and upgrades. Plus a better handling car. The Caddy had a wallowy ride and handling. My choice would’ve been Imperial or Lincoln.
Then came the huge success of the Mark III, IV and V lines for Lincoln.
I wished they compared Imperial to Fleetwood.
An analogy to today's cars would be Infinity Vs Lexus.
The Crown would have been a closer match to the DeVille; the LeBaron trim was more in step with the Fleetwood. You can see from this, Chrysler skewed this in their favor from the jump.
Surprise, surprise, surprise. 😆
An interesting and intelligent comment
@@LeopoldoNotarianni-rk9vv Thank you, sir. 🙂
Stunning Imperial. I would love a coupe in black with a white interior and no vinyl roof. '70 was the last year you could get a Crown coupe with a slick top.
Although I really like this model Imperial and would love to have one - I remember at the time they couldn't compete with Cadillac/Lincoln because they had become too "Chrysler-ish" inside and out - whereas the Cadillacs weren't "Chevy-ish" and Lincolns weren't "Ford-ish" both having their own distinct bodies/interiors from their lesser "cousins."
And engines, something Imperial always lacked.
yeah, that body nice looking as it was is shared between all the dodge plymouth stuff, its nearly identical to a plymouth fury
True.
The body on frame pre 1967 Imperials were banned at a lot of racetracks for demolition derbies in the 1970's and up because they were built so strong.
They are both nice in their own way I have a 2009 CTS Base and very happy with it
I've had both. For all-around comfort, it is Cadillac for me. Imperial, like today's cars, will ride nice ONLY if you get it above 80 MPH. Most people though prefer to stay around 70-75 MPH. The Imperial was way too firm. Cadillac's seats were more comfortable too. Cadillac was also a quieter car.
If you were a Cadillac buyer, and headroom was a concern of yours, that’s why you didn’t buy the hardtop Calais or sedan Deville, you bought the regular models, or the Fleetwood Brougham. Or, if you could afford it, the Fleetwood series 75 sedan & limousines. Since they were all slightly taller then the hardtop models. and most Cadillac buyers were aware they had different options, but they bought Cadillacs because of the smooth ride that they always hear about, and the looks. They also bought Cadillacs because usually that’s the type of car they buy when they thought of luxury back then. Especially if they were slightly younger than the average Cadillac buyer. And for those who bought Cadillacs for many years, usually would continue to buy them because they served them well.
I'm 60 and have loved Mopars since I was a pre-teen or teenager, but I never liked the Fuselage-era Mopars. So, based purely on looks, I would take a Cadillac over an Imperial for 1970. But like m.pietro9087 said below, it would be a tough decision when considering all factors. Also the fuselage-era Mopars have been growing on me over the years, and now I wouldn't mind owning one.
I'd like the Imperial
I’ll take both please!
Ah, The Old Days 😁. When Cars had Style! Both Good Cars. Personally I would buy The Imperial
Tough Decision
My dad bought a new '66 Cadillac Coupe de Ville when it became available at the dealership. He later traded in that Caddy for a 1970 Chrysler Imperial. He was a mechanical engineer. Maybe he saw this promo film...
I'll take the cadillac. Design on those year imperials is so flattened pie plate. Now the 66-68, styling much better imho.
I like the misaligned leading edge of the hood where it meets the right front fender.
MOPAR OR NO CAR!!!
The Imperial is hands down the more beautiful car. Sleek, concealed headlamps are truly a huge plus!! Love Caddys but it looks chunky next to the Chrysler. I'll take the Mopar!!!
I have the 70 deville Convertible, and it still holds up today.
Love the Caddy but I'd still take the beautiful Imperial. Plus I love vent windows. 😄
they were good but at the time, the vent windows made the car look obsolete and old compared to the Caddy ditching them.
@@tenfourproductionsllc I guess it's a personal opinion but they don't make it look that way to me.
Lincoln (Continental and Continental Mark III) were the best American luxury cars of that era.
Most people buying these cars kept them for maybe 3 years and the Cadillac had the highest resale value, so if you were putting a lot of miles as a salesman, you could always sell a high mileage used Cadillac back then
The 1969 -1973 Imperials had several unique trim and convenience features that Cadillac did not have. But that was only possible because those Imperials were heavily based on the Chrysler New Yorker ...without the unique body and interior design of the Cadillac compared to the Buick Electra and Oldsmobile Ninety-Eight.
I got the picture. Now I want an Imperial
Heh - would love to see an auto maker revive some of these land yachts with modern tech and mechanical features... with the size and weight of some modern SUVs - they're just these yachts with higher ground clearance.
I'm sold on the 1970 Imperial. Where can I buy one?
On Facebook Marketplace.
One issue was by this time Imperial shared a body with the New Yorker. 1968 and prior Imperial had its own body.
The Cadillac has a traditional limousine look ,the Imperial has an alternative look ,like a large luxury fuselage shape muscle car. I'd take the Imperial. And Iv'e always thought Lincolns had it in the looks department over Cadillacs .
I've never ridden in a Cadillac or Imperial but I will say that the Imperial indeed has a lot more room than the Cadillacs and Lincolns of the era and that the Imperial is about 2 inches taller than a Cadillac or Lincoln of the era and that they have far superior handling than the Cadillacs and Lincolns of the era. Yeah the Imperial does not have a great ride for it's size but if you like handling this would be a car of choice. But if you want a superior ride than the Lincoln would be the better choice for ride. If you want somewhere in between get a Cadillac which is the best way I can at least describe even if I myself don't own any of these cars but at least by doing research it really does give you an idea on what you really want in a car.
This is true back when I was a little older I bought Caddys. Now that I’m a little younger I buy Vettes brah
I prefer the look of the 72 Imperial.
I agree, I thought the '72-'73 "tear drop" parking lights/taillights looked great - gave it a whole different look.
@@TomSnyder-gx5ru On my CX-9, the look of the running/headlights mirrors the look of the tail lights, which strongly reminds me of the 72 Imperial.
The 1972 had the chic loop front grille as they referred to it.
My grandmother had a '70 sedan DeVille. That high compression 472 was incredible. They say 0-60 in 7sec! That car had the weight of a Winnebago. It would easily do 135-140!
Unibody construction, aerodynamic fuselage styling, torsion bars in front/ asymmetrical semi-elliptical leaves in back, a 440 big block, I'll take the MOPAR any day.
If this was the 1971-73 Cadillac I would gladly choose the Imperial, by 1971 there wasn't much of a reason to choose a Cadillac over a Buick or an Oldsmobile
Naturally since it's a Chrysler film, they try and make the Imperial seem better all around than the Cadillac. Unfortunately for Chrysler and Lincoln, as beautiful as they were, they just didn't have that ultimate presence a new Cadillac brought to the table. Even the top line Oldsmobile 98s and Buick Electras were a wiser choice than the top of the line Chrysler or Lincoln product.
Of course, some might think, that's just my opinion, however, facts are facts. Back in those days, if you had a new Cadillac in your garage, nobody could come up to you are argue they have something better....
I just may have been view 1000 @ 11:46 PM 12-31-23 👍👍👍👍
Happy new year knom I like me gm cars
good old Imperial the luxury car for MoPar 1 of the Big 3 US car makers in history that was the Roll Royce to us the Cadillac is the RR of GM and Lincoln is the RR of Ford and Imperial is the RR of MoPar.
Nahhhhhh....
Have you ever seen a Rolls-Royce of this period?? The only good parts were the air conditioning and transmissions that they bought from General Motors, and they had steering wheels that looked like they came off of a forklift... They didn't even have remote control drivers mirrors.
In 1967 and 1968 i am getting a cadillac (eldorado) but in 1969, 1970 and 1971 its definitly a imperial 4 door hardtop
Oh those 5000 pound land yachts. Let any of the big 3 find their balls and go ahead and build something like that today. CAFE be damned.
Hell, look at the damn trucks everyone is driving today! Imagine putting a 5 to 6 liter, computer-controlled engine with a 5 or 6 speed overdrive automatic in one of these beautiful cars, with much better aerodynamics then a GMC 4x4...
these are what i call "cars", not like japanised, computered, mishapen plastic boxes of today. the america that i loved. from france
How about trunk space? Proper training would have included a ratio of bodies to cement bags the trunk can hold.
There seems to be some intentional misconception between the two.
Owned a '70 Chrysler Newport Custom and a '69 Sedan de Ville but have to go with the Caddy.
Can't beat Cadillac for style... versus the fuselage body. Prefer the angular style.
Cadillac offered a Convertible in 1970…. Imperial did not! ☺️
I would prefer to live in the interior of the Imperial any day, I just don't know about the performance... The only 440's I've driven were both six-packs, and they still underwhelmed me from a torque standpoint compared to the 460, 472, 455, 455, etc.
I think the Imperial was the better car and better looking car but the Cadillac had the power of its name and past !
For 9-10 hour drives I take the Fleetwood. For flying low and making the speedo needle vanish the Imperial with its evil howling 440 that can't be beat.
The LeBaron was their top of the line car. They should have compared it with the Cadillac Fleetwood and not the Deville.
It wouldn't have made any difference as far as all those extra features, like the gauges and the door pockets, etc. Just the rear seat room.
0:26 Cadillac does have it all brah 🤷
In the 1980’s, friends & I would purchase those Imperials just to strip the 440 engines out of them for our Mopar muscle car builds.
😞
I'd buy the Imperial over the Cadillac. 👍👀
At this point people with money and taste were buying Mercedes cars in ever growing nunbers.
A competitor claiming that the main reason they are far behind in sales to the market leader due to customers having been "brainwashed", is the reason why they are not #1 or #2. The Imperial model was discontinued in 1975.
Gee, ya' think that may have been because of the Arab's oil embargo bursting our 8 MPG balloon?
The only thing wrong with an Imperial is that it is NOT A Cadillac...
Or a Lincoln
I like car makes who were NOT Antisemitic., nor Nazi admirers.@@bobbyheffley4955
The cadillac was still more reliable and easier to maintain !
Lol thats humorous .
Chrysler should have made a deal with Monty Hall to give away a few Imperials.
No doubt the Imperial was engineered better. Mopars always had that edge... But Cadillac wins in the looks department. Notice the filmstrip does not mention the drivetrain at all? The 472, Quadrajet, and TH400 were an unstoppable combination that Imperial couldn't touch, and they knew it!
The detuning was already underway in 1970. The 440 was down 15 h.p. vs. 1969. Don’t know about the 472.
The TH400 is a fine transmission to be sure, and "unstoppable" applies to reasonable and some unreasonable uses. I would not say the Chrysler B/RB through the 727 couldn't touch it. I have seen the 727 stand up to use that is beyond reasonable.
I DO like the large number of head bolts on the big Chrysler engines. It has always seemed like Cadillac (along with BOP) should have not cheaped-out on head bolts. There is a lot of luxury in 17 head bolts and going through life never blowing a head gasket on the B/RB engines.
The 1970 Cadillac 472 was rated at 375 hp for 1970. Still had high compression and required premium fuel. 1971 model year began the reduced compression and power for them.@@seed_drill7135
Was going to say that the 440 backed up with a torqueflyte was NOTHING to be ashamed of !!!!
@@mikeweizer3149 No, but the ThermoQuad carburetor was...
Cadillac :)
What’s the background music name ?
I scanned it and nothing came up.
Wow. The Cadillac looks a bit dated.
I thought the Cadillac had aged better.
Having said that I'm a sucker for the fuselage wedge Mopar.
I'm in generally a Chrysler guy. But I'm going to take the Cadillac with the 472 375 hp.👍 I used to own one and I took my driving test with one. You believe I parallel park with that car four door and I did it first shot.😂😂😂👍👍👍. In rahway New Jersey near the prison😂😂😂
I'm a Mopar guy. But not rich. The Caddy is much better looking.
Oh now c'mon lol.....I'm a Mopar guy, and even I'll admit that the Caddy is the better luxury car
8:43 Homer Simpson's Cadillac.
The Imperial was a good looking car but couldn’t compete against Cadillac and Lincoln because of the ride. The Imperial’s stiffer torsion bar/ leaf spring suspension rode stiff compared to Cadillac and Lincoln’s cushier coil spring suspension and Cadillac and Lincoln’s full perimeter frame chassis rode quieter than Imperial’s unibody because the perimeter frame blocks out a lot of road noise. The Imperial just didn’t have the luxury car ride the Cadillac and Lincoln had and American luxury car buyers expected. Even the less expensive Buick Electra, Olds 98 and Mercury Marquis Brougham rode far better.
Ahhh, but if you ever needed to drive on a rough road, or perhaps make a turn, the Chryslers had superior torsion-bar ride & handling. I was amazed how fast I could fly down a dirt road with a Newport.
@@marko7843 The Imperial may have handled better, but American luxury car buyers during the era wanted a smooth silent ride, luxury was about the ride more so than handling, that’s why the Imperial only sold a fraction of what Cadillac and Lincoln sold with Chrysler discontinuing Imperial. The people that wanted handling during that era would have bought a small block Boss 302 Mustang or small block Z28 Camaro.
@@trucking604 I clarified my post. The Chrysler suspension was better for ride AND handling, not like a car weighing 1000 lb less but making it easier to maneuver those 19 feet with less roll & wallow... Even Lincoln cleaned up their roll & sqat in 1970 compared to their 60's cars.
@@marko7843 I understand what you’re saying, merely stating what the American public wanted in a luxury car in that era. The American public back then didn’t want a firm ride in a luxury car back then, they wanted a cushy ride and a silent ride, Imperial’s ride was different and that didn’t help sales.
Today is little different, today’s generation doesn’t mind a firmer (compared to yesteryear) ride.
Although I had a BMW 7 series in the early to mid 2000’s, thought it rode OK until I rode in a friend’s Mercedes S class, which rode cushier and quieter. If I had to do it again I would have bought the S class, which to me had a more luxury car ride.
2:25 - you can't even tell if that the tail side or the front side of the Imperial.
interesting... in 1970 200 million Americans and 3 million luxury cars sold. In 2024 330 million for 100 thousand cars. Where has the American dream gone?
The Cadillac's of the 1960's used to be decent cars. By the 1970's they started going downhill, and by the late 1970's they were a disaster! Doesn't matter anyway because when they go all electric they'll be out of business!
The 1970 Cadillac did not have Rim Blow because they had it in 1969 and it was a failure.
I never knew that Chrysler had a rim blow horn, but Ford & Lincoln certainly made it work when Olds & Cadillac could not...
Looks more like a
68 Impala 😅
Cadillac truly an original in a world full of carbon copies
Give me the caddy
Very simply you just don’t have the prestige of the Cadillac of that time. It was the Cadillac of vacuum cleaners etc. Cadillac had luxury and brand recognition that no one else could catch. No one that I know of dreamed of owning an Imperial or Lincoln for that matter.
Shame the Imperial they showcase has a poor fit on the bonnet/hood against the wings/fenders
The Imperial has hidden headlights but if you've ever heard them close it sounds like a trash truck, also the Cadillac is much more solid and rides smoother..
The El Dorado was the worst riding Cadillac of the era..
But if I had to choose one today and I'd take the Imperial ,, it's more interesting...
You are very rare in knowing how bad the ride was on the original Eldorado! (Though I thought they'd improved it by 1970...)
Interestingly though, the next year Imperial offered headlight washers and wipers behind those eyelids.
They did improve the ride somewhat but it was never very good.
It's a shame too because the early Eldos were friggin' beautiful !! @@marko7843
@@marko78431967- 70 Eldorado had a subframe from the rear back with monoleaf rear springs which gave it a boomy ride. The new design in 1971 had a better ride with coil springs at all four wheels.
Imperial could never be a serious threat to Cadillac. Do you see the Imperial nameplate anywhere? They even tried to pass K cars of as Imperials. Nobody did luxury better than GM. Chrysler Imperials weren't even up to par with the Buick Electra 225 Limited. They were big that's all. People bought big Chryslers because they couldn't afford Buicks let alone Cadillacs.
Uh, yeah, Lincoln did luxury better than Cadillac.
@marko7843 Lincoln had some great stuff but overall there's nothing like a Cadillac
Why did they go out of style?
imperial better.