Spend Z: A Global Report on The Spending Power of Gen Z

They’re the next big thing.
And their spending will change everything.
Are you ready for Gen Z?
Launching today in collaboration with World Data Lab, the “Spend Z” report utilizes predictive insights to showcase growth opportunities for Retailers and FMCG manufacturing brands.
Powered by a global study on the 'Generational Consumer', we conducted a robust analysis to understand the influence and impact of the emerging Gen. Z, and other generations, measuring their purchase behaviors and preferences.
Which predictive insights from this study will challenge generational perceptions and norms?
Read the report here to find out: nielseniq.com/...
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