This is a great video. Insightful for how we are seeing the change in marketing. Pulled marketing from pushed marketing all around the content of it. How businesses are becoming more functional in regards to how they use to be.
I'd just love to know why there was a Ouija board etched in the top of the round table (pentagram and yes, no, maybe) in the room I stayed in in Boston the other night? Are your roots occult? Black and red everywhere with the ripped off Angel wings on the blanket (fallen angels - lucifer) on the bed to pay homage? Thank God I have eyes to see I'll never stay at another.
A friend of mine once told me that the management had a ouija board in the compound where the staff reside. Their response when challenged was it was an Indian game that they play for fun! When is waking the dead ever fun?!!! Thank you for sharing your experience at the Boston W this just confirms what we always knew that they dabble in dark matter!
Not really impressed by his answers. Great interview though, really felt like the interviewer was asking the exact questions I also had in mind. But really, I'm doing a research about what W really stands for and there's just so/too little information available... I think. I think this man is a genius, of course, he probably must be right? But for someone who has a leadership role in such a relevant company, I would have expected some clear answers. I found the answers really vague and it's like his answers are flowing into other answers of questions that are not asked. I wish he could be more specific. For example, what exactly was the starting point of the W DNA? And then he starts talking about how they define three 'kind of' core values which are internal terms that 'kind of' (again) guide everything that they believe, think and behave and then that they have four passion points which define everything (everything?) that they communicate externally. SO? What are those??? Every time he is near the answer he start using 'sort of' or 'kind of' or 'something like'. I mean, you should know clearly what your own brand stands for shouldn't you? Of course, I understand how amazingly broad and thought out/through this brand is but I am just not agreeing with how he chose to answer this everyday questions. It's frustrating because especially the risk they took to be so different and how they handled it so well to create and be the new category in the Hospitality industry following the most relevant and connecting lifestyles is so inspiring and interesting. So the lack of clarity in this interview is just kind of disappointing and I personally would have loved this conversation (because the questions are good) if he had his answers ready and made full sentences.
i have high standard in design, i used to stay at W hotel ,,, since i watched this video i will not give anymore money to W hotel .... tired of everthing is oriented towards people of 23 to 27 yo .... they have no loyalty, they are usually very superficial and no mind sets ... Goodbye
Thats fine, the brand makes it very clear to who they cater and what the target audience is. Doing proper research on the hotel you stay in and its culture is really on you.
This is a great video. Insightful for how we are seeing the change in marketing. Pulled marketing from pushed marketing all around the content of it. How businesses are becoming more functional in regards to how they use to be.
Anthony's face is also like (W) 😂😂🤣
Interesting, thank you for sharing.
Feel like this should have been 5 minutes longer, to let Anthony Ingham really flesh out some of his answers. Great interview otherwise. Thanks BtB!
I'd just love to know why there was a Ouija board etched in the top of the round table (pentagram and yes, no, maybe) in the room I stayed in in Boston the other night? Are your roots occult? Black and red everywhere with the ripped off Angel wings on the blanket (fallen angels - lucifer) on the bed to pay homage? Thank God I have eyes to see I'll never stay at another.
A friend of mine once told me that the management had a ouija board in the compound where the staff reside. Their response when challenged was it was an Indian game that they play for fun! When is waking the dead ever fun?!!! Thank you for sharing your experience at the Boston W this just confirms what we always knew that they dabble in dark matter!
Wario Hotel??
Just “W”
Not really impressed by his answers. Great interview though, really felt like the interviewer was asking the exact questions I also had in mind. But really, I'm doing a research about what W really stands for and there's just so/too little information available... I think.
I think this man is a genius, of course, he probably must be right? But for someone who has a leadership role in such a relevant company, I would have expected some clear answers. I found the answers really vague and it's like his answers are flowing into other answers of questions that are not asked. I wish he could be more specific. For example, what exactly was the starting point of the W DNA? And then he starts talking about how they define three 'kind of' core values which are internal terms that 'kind of' (again) guide everything that they believe, think and behave and then that they have four passion points which define everything (everything?) that they communicate externally. SO? What are those??? Every time he is near the answer he start using 'sort of' or 'kind of' or 'something like'. I mean, you should know clearly what your own brand stands for shouldn't you? Of course, I understand how amazingly broad and thought out/through this brand is but I am just not agreeing with how he chose to answer this everyday questions. It's frustrating because especially the risk they took to be so different and how they handled it so well to create and be the new category in the Hospitality industry following the most relevant and connecting lifestyles is so inspiring and interesting. So the lack of clarity in this interview is just kind of disappointing and I personally would have loved this conversation (because the questions are good) if he had his answers ready and made full sentences.
thank you!
So true. By any chance do know another example of these types of marketing models in the hospitality sector? :)
i have high standard in design, i used to stay at W hotel ,,, since i watched this video i will not give anymore money to W hotel .... tired of everthing is oriented towards people of 23 to 27 yo .... they have no loyalty, they are usually very superficial and no mind sets ... Goodbye
Noted
Thats fine, the brand makes it very clear to who they cater and what the target audience is. Doing proper research on the hotel you stay in and its culture is really on you.
Love W
NYC is my fav