GA4 Alternatives: To Switch or Not to Switch

You are forced to switch from Universal Analytics to Google Analytics 4 and wonder if there is some good alternative out there. We've got you covered. Whether you are a data analyst, business owner, or digital enthusiast, we will help you to find a tool suitable for you.
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TIMESTAMPS:
00:00 Introduction
00:44 Alternative #1
02:23 Alternative #2
04:17 Alternative #3
06:06 Alternative #4
07:57 Alternative #5

[@m-ots-w1]

1. Matomo - good
2. Piwki PRO - better
3. Amplitude - expensive like GA360
4. Fathom Analytics - simple
5. Adobe Analytics - expensive and poor support

[@JamesJosephFinn]

Great presentation Julian! Matomo also has a tag manager that looks very powerful. I'm about to test it out on a new project. I've always derived great value from your videos over the years, and I'd love to see you focus a series of trainings on the Matomo ecosystem, as my post-GA4 research is leading me in their direction. Godspeed.

[@_dinesh]

I am surprised there was no mention of Microsoft Clarity which is free and no sampling.

[@tembelterazi]

thanks for the video :) we've been using ga4. however, will you introduce a guideline of some of the platforms you've mentioned in the video? for example; adobe adobe analytics or amplitude analytics?

[@MeasureSchool]

good idea, we'll think about it

[@richardwilliams8054]

GA4 is just painful. While I unfortunately will not be able to escape it on a webstore I manage, I recently setup Microsoft's Clarity as well - I'm no fan of Microsoft by any means but it looks good, neat, fast and simple interface (unlike GA4) and setup was pretty straight forward. It will be interesting to see where Clarity goes / how it's developed. For any smaller businesses I'd certainly look at Clarity as an option.

[@rwingender]

Never heard of it until now. How long has this been available?

[@Lupi33z]

10 years using UA and I really hate GA4...
what would you recommend for tracking an E-commerce site?

[@m-ots-w1]

piwiki pro or matomo with EC extension

[@VincentLahaye]

Piano Analytics is missing. As good as adobe but better support

[@Zawlu618]

Yandex Metrica is nice as well

[@jameslindsay7846]

Amplitude all the way

[@_Shamila]

Do you use it? I’m looking for a product centric tool, do you recommend it?

[@jameslindsay7846]

@@_Shamila Yep! I use it myself... it's quite comprehensive - what really sparked my interest was their personalization engine built in

[@m-ots-w1]

@@_Shamila it's expesive and it's not so easy to use.