CREATOR STORY | How We Made the New Specialized Tarmac SL8
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- Опубликовано: 30 сен 2024
- The new Tarmac SL8 is the fastest bike we’ve ever made, and for this to happen, a series of almost miraculous events needed to occur. In this video, you’ll meet the team behind the SL8 and hear all the details on what makes it so revolutionary and superb that the Product Engineering Lead got emotional on his first ride. This is the One Bike to Rule Them All.
Introducing the Tarmac SL8: bit.ly/new-sl8
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Bro said he felt the aero benefit💀
🤣🤣🤣
🥸🥸🥸
i had this exact thought also
Must’ve missed the part where the marketing team ran all the buzzwords through chatGPT LOL
Didnt help em win the world champs tho. Beaten by a canyon. Tho tbf MVDP could have rode a BMX and still won. Its all in the legs not the bike.
Wva would eat mvdp if he is on bmx kekw
"CREATOR STORY"
And on the 8th day he decided to spend 90% of his budget on marketing and brainwashing his sheep.
All top road bikes have
Exactly
All of these noobs acting like aerodynamics of a bike beat raw power 🤣 just too funny
Well, I would argue that for cornering it's not the frame nor the rider but the tires. Moving to 28mm tires and tubeless tires might be the single most important improvement in how the bike feels. Wider tires improve comfort, traction, rolling resistance. There's a slight aero penalty but only if you reach high speeds which you only really reach in straight lines. But of course now the newer bikes are made to accommodate these wider tires and be aero with those wider tires. In recent years that's where many significant improvements have been made, however that's also where a significant amount of effort still has to be made. But a bike is a whole package so what changes are made there lead to change in wheels (inner diameter, aero profile to match the tire), frame (air flow especially for the front wheel) and so on.
Specialized is the IPhone of bikes 💀💀💀
Typical American approach, we claim we are the best, but we don't dare compare/reveal that we are not. Just for intermal dentist market consumption fluff.
Hambini's getting ready.... 🖊
It's gonna be a negative comments😂
Reaming
Hambini is all Hot Air .
1st of all he isn't a Pro Peleton Rider . 2ndly Specialized have some of the Best in there field in the Road Bike Arena.
Bravo 2 Them .. 😅
Everybody knows the rules
@@Robert-mn8gcare you saying Spesh has the best experts in the field because they just told you they did in this video 😂
People complaining about new bikes are officially more annoying than companies making new bikes. Just shut up and don't buy one.
Impressive MARKETING 👏👏👏 That's how you sell a RIDICULOUSLY PRICED bike. 😎
The cheapest version of this frame will be a much better bike than the S-Works SL7. UCI rule changes opened this up for them. Cannondale's SuperSix is the first road frame from a big manufacturer designed under those new rules. Everyone will be making a big jump with their next frames
@@veganpottertheveganNPC
@KartGuy76 it's called understanding engineering. The fork is a huge part of a bike's drag. If the rule changes only applied to forks, the gains would be sizeable. You're not special though. Science deniers are everywhere.
UCI rules apply to professional
Not idiot
Amateur who think they need new model
Every year.
@biotyst.8048 the SL7 and many others were already in the pipeline before the rule changes were official.
Guess the new Canyon CFR is both cheaper and faster - Remco couldn’t win world championship despite the sl8 😅
I mean MVDP was the difference there. Not the bike
@taylorbrasher4252 that's the point. It's always the rider and the team. Never the bike. Unless it's a sram dropped chain or shitty tires.
Just wait until you need customer support, then you will wish you had a Specialized 💪
Canyon is an online retailer with no customer Support
@@vincentkrause7097 yeah. You need customer support if your stuff breaks all the time. Specialized support is zero too. They sell - and shops (here) are like, nah..they dont support us.
Does it come with the koolaid??
$14k vs Ultimate CFR Disc Aero (6.54kg) which is currently on discount for $6.6k, give me a reason to spend 8k more :))))
Instead of paying for “aero”, how bout train more. Van der Poel is dominating on a not-so-aero bike
Ultimate is less aero than Giant TCR(not propel) in the Wind tunnel by a lot. It is even more a pure climbing bike.
That harlequin paint job is almost good enough for me 😅😅😮
BuT iT Is A SpEciALiZEd!! 🤡🤡🤡😂😂😂😂
IMPOSSIBLE it is 6.45kg lol. More like 7kg with pedals and cages in anything bigger than a 44cm.
@@durianriders Yea was a typo, 6.54 not 6.45, but don't matter tho, you give Van der Poel a 8kg Canyon he still beats the shit out of SL8 riders.
Over priced as always,you would sell more if it was priced right..😊
They don't have any trouble selling 😂
Looks like they develop the bike in a fisherman’s cabin
That's how you live in the town center of Freiburg, this is Peter Denk's home and his workshop afaik.
Sales are down, release a new frame.
Pretty bold claims, shame it’s going to be a 15k bike and I’ll never get to try 😂
Become a dentist then you can have it 😂😂
Could not watch the whole thing...
We all came for the troll comments and some background noise
😂😅
Got to 1:07 before the marketing BS got too much…
Send a frame to Hambini and let him do an exam and also see how well they hold all the BB and headset holes to spec after it’s been manufactured in China or wherever.
Who's Hambini, that guy who doesn't know how to remove hub bearings correctly?
Tarmac has always been made in China. Xaimen most of the time.
Nothing wrong with that.
Specialized problem is not quality for the most part (except last year's deadly headset issues)
It's bs marketing. "genderless bike" lol ok.. it's not cause you're trying to save money and playing to the woke crowd.
How about offer your bikes with any stem, any handlebar, any crank legth we want at the time of purchase regardless of size? now that would say "we care about fit" not eliminating more things to produce to save money.
@@hughjanus7354 so you do know who he is then
@@8rkit costs money
Ah wow I wondered about these… lightest, fastest claims. Now I know… complete bull 👍
By now after 20 iterations of faster, lightest, snappiest and other bull we should be going to Mars 😂
Made in china
These $15k bikes are ridiculous. 99.9% of riders won’t feel any of the benefits of these supposed advancements.
Nonsensical marketing horse 💩! How is the top of the line carbon e bike with motor, battery and expensive suspension elements cheaper than this bike????? It makes no sense.
Innovate or die mate 😅 it must be the price of so much innovation we heard about gahahah
@@gokaygs that’s probably true… or it could be climate change or Putin…
I’m sure the SL7 was perfectly fine in every way. Pure marketing for some ridiculous pricing. Thumbs down.
Clean air / dirty air, hardly a new concept. All this mumbo jumbo is just brand specific if you were to be honest with yourself.
I'll stick with my SL6 UL.
I'm not drinking the Kool Aid on this one.
I love my Sl6. And I know an SL8 isn't going to improve me enough to justify the price. Micro gains won't help me.
The bigest problem nowadays with highend frames/bikes is that they cost a fortune,10/15 years ago you could buy an amazing carbon frame and a pair of good weels and kit and pay 4000,5000 euros,today a bike cost 12.000 to16.000 euros its crazy the amount of money you pay for the research of frames and weels,i have 6 bikes all rimm brakes and 1 vtt bike with disc brakes,one of the bikes is a tarmc sl4 and its an amazing good bike.
Dual mount rim brake carbon bikes is the peak of road cycling
@@stfu6397 yes sir,i have a cube agree dual mount and a scott foil
Fork split ring race recall in 3.....2.....1....xD
Im a specialized fan. Ive ridden EVERY tarmac model since 2003. The disc brake ones are so sluggish feeling. This one will also be sluggish compared to the top tier rim brake tarmac versions. IYKYK.
Peter Denk's passion is how we all feel. ❤
If I buy it will be because of his words.
@@KmanRider your brain is a beautiful thing, try using it.
He became a denk meme.
@@KmanRiderI bought one before his words. Coming from a 7. The bike rides exactly as he describes. I found myself laughing within the first 10mins of riding it, sublime!
Overpriced garbage big marketing team buy direct to consumer bikes no middle man local bike shop overpriced
Tons of bullshit to sell another bike to those who already spent 15000 dollar for the previous model , who will spend 20k this time to have a gain of 30 second on a 2 hour training,
Except the SL7 was a revolutionary Bike and the Tour Tests show it. It took a Dogma F to be even beat the Tarmac SL7.
@@christophertan3195 huh?
@@christophertan3195 the tarmac sl7 would be enoguh and even too much for 99,99 of cyclist. but most people dont have brain, and think spending 15k every year will make them a better person and cyclist.
@@christophertan3195hahahahah tell me you don’t know anything about cycling without telling me.
It's the same than the sl6 🤔 nd i'm sure you will sell it a million dollars 🤷
The SL8 looks good on small sizes. 54 and larger frames, the head tubes looks ridiculous
where did you find pics per size?
Reading comments here and there really shows, as long as there is no independent third party testing which includes power data, wind tunnel testing and frame cutting… any claims made by manufacturers remains as “ Hope” not “ Fact”.
Except for the weight of course.
Hambini is ready to gutter that frame with a saw, hahaha, hahaha, hahaha!!!
No thanks I’ll keep my reasonably priced Canyon
I rather stick with my specialized Allez sprint rim brake
Nice video, especially the engineer with the hat at the end - key will be in a fair comparison test WITH WATER BOTTLES. I want to see data, not hear marketing. All the bikes are converging and oddly they are getting closer and closer to open mold frames in a way.
SL8
OSTRO VAM
SuperSix
SRsix (quintana roo)
Ventum NS1
The trek madone is an outlier sort of here....
THey all need to be compared with bottles...on real roads.
If it is really faster than anything else, kudos to them. But I'll be waiting for hard data. The pricing is a lot too high these days on all frames.
Wait until someone reveals that the bikes and wheels are only faster in some extreme angles that we would see only in some pacific island weather patterns 😂😂 cycling industry is guilty for trying to fool their customer instead of openly approaching the topic, ie we are the coolest XYZ brand so give us money.
Bike color needs work though.
So basically they could have taken an Aethos, did that ugly nose cone and dropped the seat stays.
I want the sl10, I have to wait a few years more... it will be almost perfect!! (oops, they said that about sl7)
Sl99 will be the best ever, they can feel it 😂😂
@@TheRimBrakeGuy yeah, they will really do amazing, revolutionary things with sl99. Im so goosebumped, i cant wait.
Real well done video blending marketing and technical detail beautifully. Specialized Tarmac engineering is really a couple of steps above everyone else starting with SL7. The proof is when you ride these frames.
I recently saw the SL8 and in a shop, among the Aethos, the SL7 and one can be very impressed how simpler (in the noble sense of meaning) they looks like years by year - Aethos is a perfect example. Despite it looks like a "deja vu", it seems that this is the result of new iterations and researches, rendered even more efficient by the new generations of tools and expertise - all domain for such an industrial mass product, all combined in one model. Looking at the bikes becoming simpler, more and more free from superfluous elements when it comes to high performance, I tend to think that it is moving step by step, to the perfect shape, perfect characteristics. Of course, there are still lots of secrets that the public might not be able to access to, yet I like so much to look at the evolution of Specialized products.
So all it takes is 100 grams of Fact 12 R carbon to make an Aethos more aero. Also I ride a 2022 Aethos and the ride is sublime.
The Canyon price is too good so I ordered a Canyon ultimate with the new ultegra Di2 and 50mm DT swiss. Thanks Specialize, that was a nice pitch.
Specialized is at best 3rd or 4th in terms of engineering now, they have run out of juice, while still carrying a huge price tag that does not compute any more for the consumer. Many more brands are either better and expensive, or better and cheaper.
@@TheRimBrakeGuy 100% agreed!
@@TheRimBrakeGuy yes all the yes
I have a Canyon Aeroad CFR, 1,100 miles in 2 months and love it! The SL7 price to me is ridiculous for a similar build with DuraAce.
Aeroed is everything:()
cant wait for the recall and crazy price tag lol
Not wrong
Peter is the most emotional engineer. Great Story - awesome bike
5:30 you can see him hating life having to come up with all this marketing BS
marketing dept does the scripting, "customer can relate to"-people do the delivery
What happened to chris and aero is everything???
Hard to rationalize the better aero than venge thing. It just sounds like make believe marketing BS. It just seems everyone is going back to copy 3T Strada.
Looks the same as sl7 except a chunky head tube
“I was laughing so hard because I thought we did it again, we’ve pulled the wall over the gullible consumers eyes again.”
Bit of Aethos a bit of Tarmac and a bit of Venge
i would take the factor ostro over this any day
The factor is heavier lol
Ok Specialized.... anyone listening.... taller riders need a longer top tube. The 61cm frame has a 595mm top tube and that is too short !!!!
So you made this little peace of carbon in china and charge for it 4700£ WTF guys .... ?
The Specialized Frames aren't built in China .. Taiwan. Owner of Specialized's wife got pee'd off after there Divorce & sold her share of Specialized 2 another major bike brand . Can't recall the name . But based in Taiwan.
Stuff the Chinese
@@Robert-mn8gcMerida bikes ... I think they own 49% of specialized
I wonder how they came up with the name speed sniffer... lmfao
Please tell me who is buying a £12,000 bicycle? Seriously… Even £6,000 is a few years worth of savings for some and almost too high for a stupidly cheap carbon frame.
Can you show how to adjust handlebars and stem for ergonomic fitting? Couldn't find any details with the new design of the SL 8?
ok but other than the cockpit, how is this different from SL7?
Entire bb area is from the Aethos and thinner seat tube and seat post.
Seems like a week or month of work blendibg together Aethos and SL7 together in CFD snd structurally. Did they really spend 4 years just optimizing Carbon layup + nosecone?
They said this same sh!t about the SL7... and I look forward to them saying the same sh!t to promote the S-Works Tarmac SL9 😂
Tarmac SL5 and SL6 with rim brakes were the last real road race Tarmacs. Lighter faster and more practical than SL7 and SL8 and won tons more palmares in comparison.
I must have a heavy SL5… It’s an s works from 2015, Dura ace 9000, rival clx 32s and its 7kg bang on.. isn’t that heavier than SL8?
@SuperTaylor68 I can't explain your experience. My rimbrake da9100 sl5 sworks was 14lbs 14 Oz 56cm frame, pedals I included. Now I have an sl6 and it's 2 Oz heavier, ride ready. The sl6 is more comfortable than the sl5, but I can't tell any difference between sl6 and sl7. The sl8 is a ridiculous price and I won't be buying one.
@@SuperTaylor68 Do the maths. The latest di2 12spd disc groupo is heavier than any other DA groupset since 1996.
All the spokes and rotors mean the tarmac wheels out of the box are the heaviest carbon wheelsets EVER on a tarmac.
@@durianriders do the maths on what matey? all i was saying is my rim brake S works tarmac SL5 with DA 9000 (11 speed) is 7Kg .. i must have a heavy one or my scales are broken!
The Tarmac sl5 clocks in 733g for a 56 frame.
The sl8 comes in at 685g.
Frame by frame it’s lighter. So not sure what you’re smoking it you’re definitely wrong
I live in the mountains of Colorado. While I love riding my ultrallight Cannondale Supersix Evo with rim brakes and aero carbon wheels on the flats, rim brakes are terrible in the mountains compared to the disk brakes on my SL8. The SL8 is solid and connected. It rides great especially in descents.
come on, its just a bike.
Why in the world did you put hydro disc brakes on a road bike? What a waste of weight and space. This tarmac is going send more riders to the hospital than ever before
I still see many newbie riding SL8 struggling thought. So how? LMAO
TLDR it’s got a bumpy head tube
At 3:18 they start in with what is “taboo” in engineering, because engineers don’t do that. The same thing holds for marketing. Every bike company shows pro riders on it’s bikes and compares their advancements with those pro riders. I’ll point out that none of the pro riders in the film buy their own bikes, if you’re going to sell bikes to riders who are a little closer to the center of the bell curve, perhaps you should market the advantages the bike offers to those people. Lastly, there is the bit where the engineer describes descending on the SL8, but the video clearly shows a pro rider. My least favorite cognitive bias is when people’s skill level is tied to their title or job - the bike engineer who must be an excellent bike handler or the clothing buyer at the bike shop who must know all about riding in different conditions. It’s what lowers the value of real experts (if there truly are any) to nothing. A scientific method must be based on testing and a learning environment must be critical. This film is neither of those, it is marketing.
5:40 "it takes it better at the back" the quest for the 🌈 jersey. Uh, Specialized, you're going to fast 'Slow' down!
5:40 "it takes it better at the back"
Was this available for the Pro’s in todays World Champ road race or were they on the SL7?
World champs are racing in the 8's. Vuelta too.
My pocket is already 50% lighter
Hey peter, any chance you could make a fork adapter or a replacement fork to replace my diverge shock to make a rigid front.
I am buying SL-11 in 2033 (need to start saving today)
What lost venge?????!!!!
“is a more expensive bike faster?”
Venge very good design
How did we get here from the golden days of SL5 when Specialized partnered with McLaren to optimize their layup and S-Works models offered slightly different geometry to Specialized models, rider specific engineering? Now there is hardly any trying in engineering but trying real hard to convey and sell emotions to people who don’t know better. When I watch the old Specialized videos I used to see engineers with sensors out in the field with riders taking data, now the guy is telling us he feels the “speed sniffa” effect and that he was in laughter after the best descent of his life 😂😂😂 I’m laughing too.
Specialized, do you ever read comments? Don’t you learn anything from consumers?
Just count how many negative or positive comments you got.
Why wasn't this bike used for this year's tdf?
Afraid to lose
it literally just came out
@@specializedbicycles but it was already out on demo rides the previous year. And also in the video, it was already in use as of June 2023. Wouldn't it make sense to use TdF as the proper venue to showcase the new bike?
@@specializedbicycles this response clearly indicates what these cats think about their average punter.
Cuanto pesa
I bought a Cannondale Jekyll because of Denk when he was with them, now I will buy a Tarmac SL8 for the same reason. Best developer in the industry!
Totally lies.
Trek emonda head tube with a aero bar. New World Cup epic is just a supercaliber. Are they just copying trek now!?
Heavy junk
Its light OK! I believe, but aero?? the downtube is not even aero!... Just by looking at it I can tell the foil, aeroad, propel, s5 are all faster (aerodynamically)
Basically all utter cobblers. Go to Hambini and watch him team the f out of this mob of schysters.
But but Canyon still faster right? Anyway nice bike unfortunately too expensive for me
I feel from all they said and what people say about Atheos. This is hobby bike for comfy ride. I want RACE bike. Hard - firm - no loose ass. I am OK with 200g to stiffness. That is why I just sold SL7 and moved to Canyon. Sorry team. After all bikes i had - hope was for Venge.
The SL7 holds corners downhill like a magnet to the ground. I fully understand that statement he made. Confidence.
Tbh it's nothing amazing you just fixed the recall issue on the SL7 💀 💀 💀
SL8 = SLATE . . . something for others to write on. Canyon did just that at the recent World Championships, via MVDP!
Can you confirm the SL8 geometry is the same as the Aethos (seen on the Specialized website)?
Didn’t see a Specialized in the top 10 at worlds. Did I miss something ?
The frame shape reminds me of the specialized transition, that’s the triathlon bike
This is amazing! Excellent job, Specialized!!!
COMPROMISED seatstay? too thin?
10:43 enter the Marketing Department Mode, well done, though!
So the new SL8 is engineered in some shed in Germany..? 8-)
Win on Sunday, sale on Monday! Oh wait, this isn’t a Canyon with realistic pricing, wrong channel. Go MVP!