Empowering SMBs with Personalized Sales Strategies: Patrick Rhatigan’s Journey with Team 10G

In this episode, Patrick Rhatigan, CEO of Team 10G, shares his entrepreneurial journey and the vision behind his company. Team 10G specializes in helping small and medium-sized businesses (SMBs) compete against larger corporations by providing customized sales frameworks and scalable personalized outreach strategies. Leveraging AI and natural language processing (NLP), Team 10G differentiates itself by creating individualized messaging that fosters genuine connections, setting it apart from competitors relying on generic sales tactics.
Rhatigan reflects on his entrepreneurial background, inspired by his father, and emphasizes the importance of a strong moral compass in sales. He advocates for ethical practices, prioritizing long-term relationships and understanding client needs over short-term gains. By selectively working with clients who align with the company’s mission, Team 10G has established itself as a trusted partner for SMBs navigating resource constraints.
Team 10G not only provides trained upper-funnel sales teams but also offers executive-level guidance and process audits to refine outbound strategies. With offices across the U.S., the company is committed to supporting SMBs by combining technical expertise with a human-centered approach, leveling the playing field in a competitive market.
Key Ideas:
Empowering SMBs with tailored sales strategies.
Leveraging AI and NLP for scalable personalized outreach.
Upholding ethical sales practices and long-term relationship building.
Providing high-quality sales teams and executive-level guidance.
A mission-driven approach rooted in supporting small businesses.
Bullet Points:
Patrick Rhatigan’s Entrepreneurial Journey: Transitioned from currency trading to founding Team 10G, driven by a passion for sales and supporting SMBs.
Mission of Team 10G: Empower small and medium-sized businesses to compete with larger corporations by providing bespoke sales frameworks and strategies.
Unique Value Proposition: Combines AI and NLP to scale personalized outreach, fostering genuine connections and avoiding generic, mass-produced sales tactics.
Ethical Sales Practices: Advocates for a strong moral compass, focusing on long-term relationships and trust over short-term gains.
Selective Client Engagement: Prioritizes cultural fit and mutual respect, turning down opportunities that do not align with the company’s mission.
Impact on SMBs: Helps resource-constrained businesses succeed with expertise in ICP development, messaging, and marketing collateral creation.
Bootstrapped Success: Demonstrates the viability of self-sufficiency in the sales industry.
Proven Results: Achieved significant engagement lifts through personalized communication strategies.
Consulting and Support: Offers free process discussions and outbound process audits to SMBs.
Scalable Model: Provides highly trained sales teams at a fraction of the cost of in-house alternatives.
Company Reach: Operates across the U.S. with offices in New York, San Francisco, Austin, Houston, and Boulder.
Foundational Values: Inspired by Rhatigan’s father, emphasizing morality, value creation, and hard work in sales and business practices.
For more, visit team10g.com.