🔴 FACEBOOK ADS Strategy 2021 [5 High Converting Tips]

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  • Опубликовано: 18 дек 2024

Комментарии • 234

  • @Mike_Sherrard
    @Mike_Sherrard  4 года назад +17

    ⏰ Right now is the best time to go ALL IN on Facebook Ads with the quarantine happening

    • @Cute-klips
      @Cute-klips 4 года назад +1

      do you think fb ads in this quarantine time will be a success because all of the work is closed and people are saying that they dont want to spend more money

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      @@Cute-klips I think they can be incredibly successful if you position them properly! More people are watching mobile devices. It's not necessarily conversion...

    • @Cute-klips
      @Cute-klips 4 года назад

      @@Mike_Sherrard thx sir

    • @JNABS
      @JNABS 4 года назад

      Tried to go to the link for a free call but it said the link was broken! Was wondering if you were still doing those or if there was a new link I could book at?

  • @mauriciolobos3161
    @mauriciolobos3161 3 года назад +1

    This video is just excellent and direct to the point, thanks

    • @Mike_Sherrard
      @Mike_Sherrard  3 года назад

      Thanks for watching! I really appreciate it :)

  • @epicbeards1721
    @epicbeards1721 4 года назад +1

    This was great! Thanks!

  • @martin-steiner-photography
    @martin-steiner-photography 4 года назад +2

    You did an excellent job Mike, thank you for the value!

  • @razarashid4307
    @razarashid4307 3 года назад

    Wow, It was again great to watch your video. Very informative 💯

  • @Victorcatrina_
    @Victorcatrina_ 3 года назад +1

    That some great tips man! No matter which platform you are on, one clear way to have boost your growth is by keep your audience enagaged and making good content that will gain you a larger audience!

  • @Tenkitchen
    @Tenkitchen 3 года назад

    Good content, subscribed

  • @michaelgarcia3785
    @michaelgarcia3785 4 года назад

    Subscribed! Thank you!!

  • @LaughGraphy
    @LaughGraphy 4 года назад +1

    Well played brother! Mike Sherrard for the win!!! KEEP IT UP BRO!

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Thank you for the support my friend 🙏🏼

    • @LaughGraphy
      @LaughGraphy 4 года назад

      @@Mike_Sherrard Hello Bro, quick question : as long as shopify said that it can accepts paypal express it means that my checkout wont have any issues regarding my customers checking out right? have a lot of checkout sessions but none of them converting so I'm kinda confused if maybe my payment is the problem. THANKS!

  • @kookssahota
    @kookssahota 4 года назад +1

    Hi, Mike, this is the first time I have watched your video and it was great! Super useful tips I can apply right away - thank you!

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks so much for watching :) I really appreciate it!

  • @kookssahota
    @kookssahota 4 года назад +1

    Great video Mike. The tip on split testing 16 Ads was really useful.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks so much I really appreciate you watching!

  • @Bakeacake956
    @Bakeacake956 4 года назад +2

    I’m still learning how to properly and more effectively run my Facebook ads but definitely Facebook is the one that has driven the most foot traffic to my retail stores .

  • @anique488
    @anique488 4 года назад +1

    I’ve been trying to run ads and now it all makes sense!

  • @mhamusic.
    @mhamusic. 4 года назад +1

    This was such a great overview of not just facebook ads, but how ads and convertions work in general. I run an e-commerce store through RUclips where I sell digital music products through tutorials etc. I see ads pop up all the time from people who are selling similar things that I do, and I am certain that there is HUGE potential in facebook ads. I am wondering though, how do I find the right target audience? From what I have gathered so far, I guess that I should set up a few ad campaigns with smaller budgets that have different audiences so I can see what audience responds the best to my ads. Then retarget that audience with another campaign with a bigger budget? Anyway, great video. Going to check out more of your videos for sure! Subscribed as well of course :)

  • @nicole.m_official
    @nicole.m_official 4 года назад +1

    Thank you. This was very helpful 🔥💪

  • @Ethan0020
    @Ethan0020 4 года назад

    Thank you for the strategies Mike! It’s almost like a science experiment when it comes to testing out ads and finding that one diamond in the rough.

  • @ab101toki7
    @ab101toki7 4 года назад +2

    Great video man. Some really good value in the part where you talked about warming up your cold audience, the jab jab jab right hook strategy. sounds great.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thank you for the kind words I really appreciate it!

  • @SeanSena
    @SeanSena 4 года назад +1

    Life saving ad. Subscribed!

  • @miafranklyn6001
    @miafranklyn6001 4 года назад +6

    I like u!! Really good advice!! I made that mistake of sending ppl to my website n I got over 100 views but 2 sales. Imma subscribe!! I need this kinda advice in my life!!

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks so much for watching Kezlon! I really appreciate it :)

  • @Tigrangasparianofficial
    @Tigrangasparianofficial 4 года назад +2

    LOVE THE VIDEO MAN! GREAT STUFF!

  • @Pajtim2023
    @Pajtim2023 4 года назад +1

    16 adset
    U need budget 1500 to 2500 day
    If u go with good ads

  • @naeemsheikh4597
    @naeemsheikh4597 3 года назад

    Food for thought. What expertise can you provide to a U.K. agent? Are your skills and experience transferable? Thanks

  • @Chris-eb3zi
    @Chris-eb3zi 4 года назад +2

    Good stuff mike!

  • @SheIsSiennaB
    @SheIsSiennaB 4 года назад

    Definitely found this video insightful. And will be diving into more videos for education. Also, I would like to know more about you and/or your team assisting with ads as well!!!

  • @annemueni3047
    @annemueni3047 3 года назад

    Hi so how much do you charge to run ads on fb for example?

  • @davidajones5547
    @davidajones5547 4 года назад +1

    Michael! Great stuff - Thumbd up ;)

  • @akolojb6642
    @akolojb6642 3 года назад

    Too much value man thanks

  • @Bakeacake956
    @Bakeacake956 4 года назад

    Thank you so much for sharing your knowledge. I will definitely start testing more ads . Thanks again

  • @yjlin115
    @yjlin115 4 года назад

    Hello Mike, first, thanks for the very informative video! You mentioned that the Facebook ads should not be leading people to a website. I sell shirts online and the current ad has a link to the "shop" page, wouldn't that be the page I want traffic to go to? Or should it be the exact product page (same shirt in the ad image)? How would a funnel be useful in this case?

  • @lenootv9424
    @lenootv9424 3 года назад

    Lovely video

  • @mmqfdd
    @mmqfdd 4 года назад

    I have been running a campaign for two weeks. But now I decided to switch out one of the creatives. What's the best way to do so?

  • @holbrooksworld
    @holbrooksworld 4 года назад +2

    Sick video bro. Thanks for the valuable info!! Can’t wait to check out your courses!!

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thank you so much brother! Wait until you see the interview this weekend... with my buddy that has made $2,000,000 per day using Facebook Ads 😂

  • @gamingsquad9260
    @gamingsquad9260 4 года назад

    Do you provide funnels to convert buyers or sellers?

  • @NiuEkonomy
    @NiuEkonomy 4 года назад +3

    Great content! Keep up the good work 👍 👍 👍 👍

  • @jaimehernandez8535
    @jaimehernandez8535 4 года назад +1

    you're a machine bro, thanks for the info

  • @joshuasweetmusic
    @joshuasweetmusic 4 года назад

    Whats the best way to set up campaigns as a musician advertising music videos and not selling a product?

  • @JualRumahKostMalang
    @JualRumahKostMalang 4 года назад

    Thanks, I need this 👍

  • @Daniel-xi5sq
    @Daniel-xi5sq 4 года назад

    What landingpage would you recommand to send? Direct to the shop page?

  • @seomadhur
    @seomadhur 4 года назад +1

    Awesome information

  • @justinalee7481
    @justinalee7481 4 года назад

    Hey Mike, Just a question, you said don't do split testing, but do multiple ad sets. What's the difference there? Split testing is 2 different ad sets, vs what you're saying of doing about 16 instead of just 2? Thanks in advance!!

    • @oliviahutch17
      @oliviahutch17 4 года назад

      Facebook has an option to A/B test ads. It has limitations, that's why a lot of ads managers don't mess with the Facebook A/B test and choose to do it on their own with different ad sets/same creative.

  • @jmpatawaran
    @jmpatawaran 3 года назад

    Thanks a lot man!

  • @zacharystucki
    @zacharystucki 4 года назад

    How do funnels work with an online store? For instance: if I sell patches, would I want to send them down a funnel or just send them directly to my patches? It seems odd to send them down a funnel just to get to a patch. I feel like the cost of the funnel per sale would be higher than the revenue per sale. What do you think @Mike Sherrard?

  • @priteshpatel9941
    @priteshpatel9941 4 года назад

    Thanks for your video Mike. I was wondering what you recommend for seller leads?

  • @Sandipchhetry911
    @Sandipchhetry911 4 года назад +1

    Markable video👌
    keep making videos mate

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks brother! I appreciate the support

  • @illy1music
    @illy1music 4 года назад +1

    how much / how do you charge to help do it for someone?

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Please go to www.highconvertingcontent.com and schedule a call to discuss :)

  • @gavinneth4687
    @gavinneth4687 4 года назад +2

    Loved it, man! I'm surprised at the amount of value provided... Mind-blowing! Keep up the good work, Buddy:)

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks so much Gavin I really appreciate it!

  • @sharmannittoli8800
    @sharmannittoli8800 4 года назад

    Hi Mike, very informative. I have an indie film I made that is on Amazon Prime, several trailers on YT, and a Facebook Biz page to use for ads. Know nothing about ads. Sent out the trailer on a few FB ads, not much click rate. Suggestions? Thanks.

  • @kareff3605
    @kareff3605 4 года назад

    do you provide digital marketing service Sir?

  • @maxgermain
    @maxgermain 4 года назад +2

    Good info but wondering if you have basics I could review? Or perhaps a pricing on some assistance for my small service business.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Yes of course Max! Just go to www.highconvertingcontent.com and book a call!

  • @ryankhan4400
    @ryankhan4400 4 года назад +1

    Create a complete Facebook ad video step by step. Cz I really loved your content. Thank you so much.

  • @rahul53885
    @rahul53885 4 года назад +1

    Great informational Mr. Mike this is amazing!

  • @dubiblore
    @dubiblore 4 года назад +1

    Love your vibe. Keep it coming. 🤙

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thank you Sachin! I really appreciate that feedback 🙏🏼

  • @beverleylanden9296
    @beverleylanden9296 4 года назад

    How do I learn how to funnel my ads/audiences

  • @festerpro2109
    @festerpro2109 4 года назад

    Hey, how you doing, I need help with Facebook ads, it convert but it could do so much more but I’m not sure how to go about it, can you please help?

  • @willporter7380
    @willporter7380 4 года назад

    Do you have a video on setting up these 16 test campaigns you talked about?

  • @davidpavlik3628
    @davidpavlik3628 4 года назад

    Thanks Mike great video! When you run 16 different ad sets with different content, do you also change audiences or do you use a constant audience for all 16 ad sets?

  • @chrispicardo3597
    @chrispicardo3597 4 года назад

    this is same strategy of the majority of master facebooks ads coaches here in the Philippines.they been teaching this 4 years ago

  • @The3PointThreat
    @The3PointThreat 4 года назад

    Hi i’ve spent around 150$ on facebook ads and haven’t got any purchases. I have over 4,000 impressions. I need some advice! Thanks!

  • @sethtorp43
    @sethtorp43 4 года назад

    Im confused who I should target starting out should I target other stores that are my niche

  • @IceveinsProductions
    @IceveinsProductions 4 года назад

    Mike, a question - I've had a video ad running for the past month using the standard lookalike audience for conversions and it averaged a daily reach of 1,200-1900 and 1-2 sales a day. I uploaded my second video ad a few days ago using the same exact settings with the same budget yet it's only going 200-400 reach a day. Can you explain why?

  • @NisrineBanna
    @NisrineBanna 4 года назад +1

    Thank you Mike!

  • @danielahmed7394
    @danielahmed7394 4 года назад

    how to do retargeting

  • @beautymadness9006
    @beautymadness9006 4 года назад

    I hope you have tutorial fb ads for tutorial

  • @andrewsiz
    @andrewsiz 4 года назад +2

    Thanks for info Man, I would like more tachnicall aspects of quality and resolutions of image and videos for Facebook books ads, and do we need any text on images or this too old style

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Thanks Andrew! I can certainly make a video on that!

  • @josephschultz3622
    @josephschultz3622 4 года назад

    I've been catching up on many of your earlier videos lately, always great content.... quick question, as it relates to top of funnel, cold audience ads, I completely understand the "add value" focus, my question: is it ok to still have a call to action?... or are you suggesting that CTAs should only be presented when targeting middle of funnel audiences?

  • @fathericonic2058
    @fathericonic2058 4 года назад

    i want to know if theres a way i can run ads for companies and guarantee results, because what it seems is that theres no way of knowing if the add will perform well. thats my only hesitation to starting, i dont want someone to pay me and then i end up failing them and not delivering them the results they desired.
    thats why the splitting stuff confuses me. i dont know how to take money out of certain ads and put it into others. i just dont want someone to depend on me and i let them down.
    another question i have is am i always going to design the ad for them? or do they usually have an ad they want me to promote for them?

  • @viraldeck
    @viraldeck 3 года назад

    Thank you for the great advice! Really helpful content. 💯

  • @IamKoi
    @IamKoi 4 года назад +1

    Thank you for this content. I would like to inquire about your services in helping my company with ads.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Hey! Thank you for reaching out :) Sure, we help a number of people on RUclips with their ads. Please just send an email to mike@highconvertingcontent.com with some more information and I will respond today!

    • @IamKoi
      @IamKoi 4 года назад

      Hey I reached out via email.

  • @shelleyhall3647
    @shelleyhall3647 4 года назад

    I'm a brand new online store and have posted a few FB ads. My recent ad has reached over 7,000 people and has a post engagement 1,049. However I have received no conversions. Can you explain what reached and post engagement mean and any advice to get conversions? I'd appreciate any advice. Marketing is not my strength but I have a passion for my store.

  • @seajaybryant
    @seajaybryant 3 года назад

    Thank you

  • @SenaxiTV
    @SenaxiTV 4 года назад +1

    Good video sir from barcelona, keep on it!

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thank you my friend! I appreciate it 🙏🏼

  • @RudraMatroja
    @RudraMatroja 4 года назад

    Can you help me out on my online store? having trouble getting people to click on my ads. I've tried to make them on my own, i've used guys on fiverr to make the images for me but the click rate is stuck at 2%. What am I doing wrong? My target audience is not the whole world it's quite focused so it shouldn't be this hard.

  • @Danyulburns
    @Danyulburns 3 года назад

    I would like some help from your team i have watched a lot of videos and I'm starting to get the hang of it but I want to gain traction and get more conversion faster

  • @southernlivinoutfitters6950
    @southernlivinoutfitters6950 4 года назад

    Great video! I'd like to see that Master Class you're touting.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks for watching! Here you go Colby bit.ly/2CD8dqY

  • @enrois6168
    @enrois6168 4 года назад +1

    Thank you for your video, how would I run Facebook ads for a clothing line Like the interests, locations etc what would be the perfect way

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      You would just need to do target audience research to see where they live and what their interests are. There is no one size fits all audience for anything, especially clothing!

  • @AdelaGold_G6
    @AdelaGold_G6 4 года назад +2

    Thank you so much. I made one ad set, i'm going to do 4 more now. Thank you

  • @guycourtney.realtor.cypress
    @guycourtney.realtor.cypress 3 года назад

    How can I get your Master Class on FB?? I need it !!

  • @richiemalingo
    @richiemalingo 4 года назад +1

    You are the best :-). Thanks for the tips given

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Thank you for watching Richie! I appreciate the kind feedback

  • @DietrichTiessen
    @DietrichTiessen 4 года назад +2

    Great Video again

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +2

      Thank you brother I really appreciate it! Wait until the interview I drop this weekend...

  • @alvinromarate1790
    @alvinromarate1790 4 года назад +1

    subscribed and liked

  • @ryterecords6910
    @ryterecords6910 4 года назад

    u rock

  • @PauloCazaresBelman
    @PauloCazaresBelman 4 года назад

    hii I want to use facebook ad so people can see a new music video I'm going to upload what can I do?? 🤔😰

  • @bene88597
    @bene88597 4 года назад +1

    He is right good Videio!

  • @orlandohideaway6189
    @orlandohideaway6189 4 года назад

    Hi! New subscriber here. I'm planning to do a conversion campaign. If I have 5 adsets, how many ads do i have to put on each adsets? I would like to put video on those ads. Thank you very much.

  • @NorhanizaRomzan
    @NorhanizaRomzan 4 года назад +3

    I am early. Many thanks for the email telling me about this video. 🥰🥰

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      You are certainly early! I appreciate you watching :) Hope you enjoyed!

    • @NorhanizaRomzan
      @NorhanizaRomzan 4 года назад

      You keep mentioning funnel. This told me to improve my funnel building skills :)

  • @trademadaaricapital9953
    @trademadaaricapital9953 3 года назад

    How is this video dedicated to 2021 fb ads when it's actually uploaded in apr 2020?

  • @PorchiaNicole
    @PorchiaNicole 4 года назад +11

    I need so much help this is .....ughhh

    • @lucidlogic2369
      @lucidlogic2369 4 года назад

      I heard the hell outta that. tryna learn and teach all this to myself is hard cuz im so lost

  • @Cute-klips
    @Cute-klips 4 года назад +3

    hi mike iam professional graphic designer for real estate investors.. how i can run fb ads to get graphic design clients from real estate industry

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Hey Charlie! You could run ads talking about the importance of having the images you have online as a Realtor, be a proper reflection of the quality of work you provide to your clients.

    • @skittelz1810
      @skittelz1810 4 года назад

      Mike Sherrard run ads for “leads” instead of “conversions” like you would do for dropshipping?

  • @kelliejones1168
    @kelliejones1168 4 года назад

    Hi, I like your video.

  • @louissequeira6008
    @louissequeira6008 4 года назад +1

    Great video!! You throw out a lot of great information and in my limited knowledge it all makes perfect sense, however getting from point A to conversion takes expertise which I lack. I run ads and to be honest I don’t know what I’m doing really and even once I get my results, I’m not 100% sure of what I’m looking at when reviewing performance data. I’m curious about your services to drive my ads. How do we get in touch to have a discussion? I’m not making any commitments but I’m now to the point where I’m willing to listen and consider outsourcing my social media marketing presence.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Hey Louis! Thanks for reaching out. what business are you looking to have ads run for?

  • @Nicolas.Barrera
    @Nicolas.Barrera 4 года назад +1

    Thank you!!

  • @luzhou8389
    @luzhou8389 4 года назад +3

    WOW! Found so much value here , as always! Took lots of notes. Thanks Mike!

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Thanks so much Lu :) I'm glad you enjoyed the video! Love all of the new initiatives you're taking on lately, you're a real estate QUEEN 👸🏻

  • @michaelthecryptomaverick
    @michaelthecryptomaverick 4 года назад

    Hello i have a few questions.
    Q1
    Is it too late for HALLOWEEN ads?
    Q2
    Or its time to start with Christmas ads?
    Q3
    What niche is the best for quarrantine are Home & Garden products?
    Thanks in advance!

  • @jker4047
    @jker4047 4 года назад

    *_keep going_*

  • @dadriaanse
    @dadriaanse 4 года назад

    Good stuff

  • @xoNilushi
    @xoNilushi 4 года назад +1

    When you do your testing of 16 ad sets during the first 5 days, do you mean you are testing 16 different creatives?

    • @LuizGustavo-ru9ve
      @LuizGustavo-ru9ve 4 года назад +1

      that'S exactly what's not meant by it. Ad sets and creatives are two complete different parts of an ad.

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Nailed it! 🔨

  • @TopG00
    @TopG00 4 года назад +1

    Mike i really like how you represent your content , love it brother i will always keep watching and be in touch , first time on youtube i like a video

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Thank you man! I really appreciate that 🙏🏼 Your support means a lot to me!

    • @TopG00
      @TopG00 4 года назад

      @@Mike_Sherrard Keep going tou the best

    • @TopG00
      @TopG00 4 года назад

      @@Mike_Sherrard thank you mr Mike i really wanna know can you recommed some website sell fb ads coupon
      please

  • @willvanw
    @willvanw 4 года назад +1

    Hi Mike - great insights here, thanks for sharing! I'm relatively new to the ads world and have been thrown in at the deep end with some complex targeting for a client. Is there any elements of targeting (from interests to keywords to location targeting) that you'd recommend spending more of my time nailing initially whilst I get fully setup? Appreciated! 🙌🏼

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад +1

      Great question! Honestly the algorithm has become so much better that doing a bit less targeting is yielding better results... and just testing a couple ad sets to prove which is most profitable / higher converting and allocating your budget to that one! Keep it simple :)

    • @willvanw
      @willvanw 4 года назад

      Mike Sherrard Thank you - really appreciate your thoughts! Looking forward to learning more about the process over the coming weeks 👍🏼

    • @antiacus
      @antiacus 4 года назад

      @@Mike_Sherrard interesting! I'm running ads from Facebook to manychat for my CBD company (can't go to a webpage). So try a broader reach for cold traffic? Maybe split test a half dozen ad sets? If your agency has CBD experience I'd be interested in talking.

  • @4587free
    @4587free 4 года назад +2

    You, you, you.. ☝️are amazing! Subbed now. 💪 can't w8 to binge watch your vids like a madman. 😈

    • @Mike_Sherrard
      @Mike_Sherrard  4 года назад

      Thanks so much! I appreciate it 😈

  • @DevonWayne
    @DevonWayne 4 года назад +1

    👀 I see you, sometimes your content blows my mind 🤯