Company Reputation Management: Today's Customers Dictate Brands in Real-Time

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What is so different about managing a company's brand and managing its reputation in today's online world? The answers to this question comes in the following video.
Brand management and reputation management are entirely different in today's economy. Today's customer is empowered like never before. They have the ability to dictate and define a company's brand and a company's reputation in real-time.
The video explains why it doesn't matter if you operate in a business-to-government (B2G) market, a business-to-business (B2B) market or a business-to-consumer (B2C) market. Your company has a brand and it has a reputation.
Next, the video explains how your company's brand and its reputation is dictated by customers online. To connect to these customers, you must know where they gather and how they express themselves on social media and forums.
In order to influence your brand online and manage your reputation online, you must be willing to work with your customers on social media, forums and internet sites in order to find workable solutions.
Finally, combining all these strategies with a proactive inbound marketing strategy ensures your company is properly managing its brand and reputation in today's economy.