How did Indigo’s strategy beat Jet airways and Kingfisher ? Business case study

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  • Опубликовано: 23 ноя 2024

Комментарии • 420

  • @ThinkSchool_Hindi
    @ThinkSchool_Hindi  2 месяца назад +50

    👉India’s first ‘learn by doing’ experience for growing your wealth. Imagine being able to build your own personal finance plan while attending a class, live. Apply to this upcoming FREE class this week here on Zerodha Varsity:
    openinapp.link/243jo

    • @Janagan-vx3xo
      @Janagan-vx3xo 2 месяца назад +1

      Bro atleast make English subtitles available for non Hindi viewers

    • @anisurrahman8246
      @anisurrahman8246 2 месяца назад +1

      why is air Asia so cheap in international flight ?

    • @akshay038700
      @akshay038700 2 месяца назад +1

      Hindi me apki video dekhne pe hassi aa rhi hai

    • @evm6177
      @evm6177 2 месяца назад

      Boeing Bad 👎👎

  • @archismanchakraborti1547
    @archismanchakraborti1547 2 месяца назад +23

    Flew 4 times in last 10 days... 3 of them were Indigo... they hv simply entered Indian society way deep...

  • @sagnikdatta5377
    @sagnikdatta5377 2 месяца назад +27

    I love IndiGo because of its on-time performance. It does not commit its passengers so much so that the bar becomes too high to achieve. It maintains its two big components for Indians- time and price.

  • @navneetpunj6697
    @navneetpunj6697 2 месяца назад +134

    Deccan Air was the first low cost no frills airline, it also had Airbus aircrafts, yet it failed. It would have been nice if you had compared Indigo's strategy with Deccan Air's strategy.

    • @123xyzabccba
      @123xyzabccba 2 месяца назад +11

      Deccan did not fail …janardhan sold it to kingfisher for a huge profit and diverted to business air service which is more profitable segment …..

    • @gilusa12
      @gilusa12 Месяц назад

      ​@@123xyzabccba😂😂... someone got drunk

    • @paragvnit
      @paragvnit Месяц назад +1

      Indigo before venturing into airlines was a ticketing company. It was taking care of Air Deccan's ticketing. It stole the info of Air Deccan and started Indigo airlines.

    • @123xyzabccba
      @123xyzabccba Месяц назад +2

      @@paragvnit : what’s there to steal ……everything is open in the market …..Deccan was a no frills model and it succeeded because of cost cutting wherever possible and by doing so it made air travel accessible to the burgeoning indian middle class, whereas Kingfisher tried to provide service quality which was in between premium and economy class segment at competitive prices and did not succeed. This was the apparent reason behind its failure the non apparent could be many …

    • @gauushah
      @gauushah 27 дней назад +1

      It sold the Business to Kingfisher at Bomb !

  • @rapchikrastogiandfriends2842
    @rapchikrastogiandfriends2842 2 месяца назад +45

    I followed you Ganesh bhaiyo since 1 year. And I love your all the case studies.

  • @abhinavjagetia5239
    @abhinavjagetia5239 Месяц назад +6

    Hindi mein tumhe sunkar accha lagaa. I have watched to your videos in English also. Good job. Keep it up!

  • @mithunchakravarthy3147
    @mithunchakravarthy3147 2 месяца назад +28

    Bro please make the same content in English. Iam from the South, it's hard for me to understand Hindi. But I love this content.

    • @kapilkapil999
      @kapilkapil999 2 месяца назад +15

      Learn Hindi😂

    • @Certifiedh
      @Certifiedh 2 месяца назад +4

      @kapilkapil999 True. Hindi is the future of india.

    • @Certifiedh
      @Certifiedh 2 месяца назад +14

      You south indians force indians to learn kannad and tamil. Then we also force you to learn hindi.😊😊😊😂😂😂😂

    • @dvivek2858
      @dvivek2858 2 месяца назад +6

      This video is already available in English in Think School channel

    • @adityaupadhyay6932
      @adityaupadhyay6932 2 месяца назад

      While you harras hindi people in hyd ans banglore, so will happen to u

  • @ayusharora_YT
    @ayusharora_YT 2 месяца назад +51

    Indigo stocks in last 5 years 🚀

  • @MonuYadav-uz1uf
    @MonuYadav-uz1uf 2 месяца назад +15

    Awesome 👍 case study English now catering services to Hindi audience

  • @harshbaswal6278
    @harshbaswal6278 2 месяца назад +2

    Such a detailed explanation in such a simple way..great work!

  • @stalwart911
    @stalwart911 Месяц назад +2

    I like how Indigo quietly entered the market without much fanfare. Deccan had the first mover tag, kingfisher's image was associated with its flamboyant founder, Go Air was backed by a big business house. Indigo just started showing up on the booking websites, there was not grand story or identity connected to it. It continued that way, non-chalantly for a few years as it grew slowly and steadily.

  • @avaneeshkad4
    @avaneeshkad4 2 месяца назад +14

    Waiting for this business video for months!!..... FINALLY CAME!!

  • @saurabhawasthi7280
    @saurabhawasthi7280 2 месяца назад +2

    वीडियो बहुत अच्छा लगा। अच्छा है आपने हिंदी में चालू कर दिया अंग्रेजी में भी सुने हैं आपके सारे पॉडकास्ट , परंतु हिंदी में कुछ बातों का ध्यान रखें आप जैसे की इस वीडियो के संदर्भ में
    आपत्ति (objection) नहीं विपत्ति (state of being in danger)
    शातिर (wicked) नहीं चतुराई से(cleverly)
    तुम नहीं आप

  • @venkatrao2566
    @venkatrao2566 Месяц назад +1

    Thanks for already I am travelling 2000 to 25 years lekin Aaj bhi Air India mein breakfast chai coffee milta service achcha hai Indigo ka price to mahangai se domestic mein

  • @Md.AsrafulIslamRasel
    @Md.AsrafulIslamRasel Месяц назад +2

    Very informative case study. There are many airlines fall in Bangladesh market. There are Regent Airways, United airlines etc. Already running Novo Air facing profit loss problems.

  • @talhadatey5885
    @talhadatey5885 2 месяца назад

    Your english version is the best , I know you are struggling with Hindi alot , as you told in the podcast with ranveer, it's just that we have seen your podcast in english, that's what we are use to...
    One last feedback: you are the best youtuber..

  • @Tehseenkhanbettani
    @Tehseenkhanbettani 2 месяца назад +12

    Thanks thinking school for uploading videos

  • @rishabhbalyani87
    @rishabhbalyani87 2 месяца назад +3

    Really awesome. I think ,Think School should make Hindi Videos as well.I have improved a lot from your case studies.... Really very good and like to watch more complex case studies form you.

  • @theKanhaGautam
    @theKanhaGautam 2 месяца назад +12

    8:42 their are many india one customer that don't use airline for travel as they don't need to go at any place so urgently as of now... But i am witnessing that this is changing So i think that their is more market going to be in upcoming years for aviation sector

  • @S_E_S_14414
    @S_E_S_14414 4 дня назад

    The best strategy adopted by Indigo is asset lite model.It means no heavy investment nd no liabilities on BS. Thus no need for bank loan nd no interst burden...

  • @HistoryHaven689
    @HistoryHaven689 2 месяца назад +1

    As a dutch, It feels go to see IndiGo do well thanks to Pieter Elbers

  • @mdwasimakram5792
    @mdwasimakram5792 2 месяца назад +26

    Airport pe baith kr indigo flight ka wait krte hue yeh video dekh rha hu or pura airport pe har jagah indigo flight khadi hai..

    • @sillysheila4583
      @sillysheila4583 2 месяца назад

      OR HAR BAAR FLIGHT DELAYED HOTI HAI HAR AIRPORT AR PLANE KHADA HAI PAR HAR EK FLIGHT HAR TIME HAR ROZ HAR GHANTE DELAY HOTI HAI SAD BUT TRUE!!?????

    • @sanjoyroy8226
      @sanjoyroy8226 Месяц назад +2

      ​@@sillysheila4583 Not true. Indigo mai meine hardly kvi late hote dekha hoga. Indigo is very much on time.

    • @Hehebroty
      @Hehebroty 18 дней назад

      @@sillysheila4583 tu travel karne wala passenger train samjha hai kya ?

    • @sillysheila4583
      @sillysheila4583 18 дней назад

      @@Hehebroty mujhe pata hai passenger train se kai guna ggaya gurja hai, tu jayda gyan mat de....

  • @vedant6051
    @vedant6051 2 месяца назад +2

    Hi Think School this video is again a masterpiece as your other videos.
    I have followed you since last 2 years and tbh I have learnt more than my college by just these videos.
    Here's an interesting case study of big fail acquisition of 2 giant companies
    Please make a video on BAYER MONSANTO ACQUISITION OF $66B . HOPING TO SEE THIS VIDEO SOON

  • @TheOshnik
    @TheOshnik 19 дней назад

    We look forward to seeing even better content from you and are confident it will continue to improve.

  • @AbhishekSingh-zz6wo
    @AbhishekSingh-zz6wo 2 месяца назад +1

    Prasad bhai how to invest in stock market sip pe course launch kro😢 sbse genuine aadmi ho aap❤

  • @ninadkothekar
    @ninadkothekar 2 месяца назад

    10/10 for this case study video. Expecting many more detail case studies with different topics. 👌👍🕺😎🙌🙌🏆🕺

  • @studyAt6
    @studyAt6 2 месяца назад +1

    Great That You Started Hindi Channel .
    Also kindly dub your old videos and upload on this channel.
    later record all videos in dual audio.

  • @sundarkrishnaswamy9342
    @sundarkrishnaswamy9342 2 месяца назад

    There are talks in the market that Indigo is going to procure Boeing 737 MAX which is prone to accidents. Suicidal to putting money on 737 MAX. Well explained bro. Nowadays the price of tickets have been hiked. Well explained bro. Awaiting more videos from your end as regards airline industry

  • @jinokattuparampil2184
    @jinokattuparampil2184 2 месяца назад +1

    Love this video, need more videos taping into aviation sector.

  • @shiven3020
    @shiven3020 27 дней назад

    Some more things to add here :
    1. All female crew. Less take off weight, less fuel needed.
    2. Faster TATs. Their planes turn back faster. Helps them achieving on time performance, less airport rents for parking, more money generated from these leased planes

  • @deepclinicq
    @deepclinicq 2 месяца назад

    Amazing channel... well done to the Team Think and Zero1

  • @reyazkhan4189
    @reyazkhan4189 2 месяца назад

    Well thankyou I used it as an inspiration to present my casestudy in FMSR .
    #AMU 😊

  • @percybehrana123
    @percybehrana123 2 месяца назад

    This was a fantastic video and details were very well explained. Coming from a A320 experience I really liked the operational economics explained. Well done and feel free to connect if you guys need any information. Good going. 🎉

  • @hasan3331000
    @hasan3331000 Месяц назад

    Wow what an amazing description lovely

  • @jayvardhan6617
    @jayvardhan6617 2 месяца назад +3

    Thanks Bhai tum ne mere bato pr gor Kiya or Hindi me video banaaya karo thanks Bhai ,❣️❣️

  • @richagupta4390
    @richagupta4390 2 месяца назад

    Great attempt! I loved the content in Hindi, too❤

  • @saswatdas4843
    @saswatdas4843 28 дней назад +1

    Indigo operates on a point to point basis and not hub and spoke model. Hub and spoke is generally used by full service carriers to feed passengers onto their bigger aircrafts for international flights

  • @solversforsolvers
    @solversforsolvers 2 месяца назад

    Well,not less than a well calculated genius business strategy.❤a really very educating video

  • @shamshirbrar7135
    @shamshirbrar7135 17 дней назад

    Hindi me video banane ke liye shukriya❤🎉

  • @FlyingExplorer2022
    @FlyingExplorer2022 2 месяца назад +2

    As a passenger indigo is everything that I stand against I have banned taking any flights on low cost carriers indigo is when I checked is a low cost carrier. Last year I spent 8.5 lakhs in flight ticket in full service airline.
    But as an investor and my knowledge on airline being an avgeek Indigo looks promising I put my money on indigo and made profits.

  • @akashpatel291
    @akashpatel291 19 дней назад

    Indigo became the boss of all. 😎

  • @crazyroni1915
    @crazyroni1915 2 месяца назад +1

    That is amazing vidio.. need more vidio like this

  • @varunnikam
    @varunnikam 2 месяца назад +1

    I travel with ryannair regularly in EU. i can say Indigo can become the ryannair for Asian continent 🙌

    • @madhurshah448
      @madhurshah448 2 месяца назад

      Indigo is far better than Ryanair pls don't compare it with low cost yet low standards airlines

  • @abhinavtiwari4238
    @abhinavtiwari4238 Месяц назад

    Same applies with car brands as well where the quality couldnt survive because of people preference over other things.

  • @umakantgautam1007
    @umakantgautam1007 2 месяца назад

    really nice try in hindi... from English to hindi we are here❤

  • @amit031
    @amit031 2 месяца назад +2

    Bro video is really informative, please don't mind, you are way better in English

  • @nirmalya3d
    @nirmalya3d Месяц назад

    IndiGo deserves this success....

  • @prathmeshpatel7490
    @prathmeshpatel7490 2 месяца назад +1

    Can you make content on brands like Gucci, Armani, Prada. How did they make a brand and why people are willing to pay so much for their products?

  • @vandanapradhan5763
    @vandanapradhan5763 2 месяца назад

    Wow, u know so much, I'm not even 20% being wt them for 17th years

  • @saayandas116
    @saayandas116 2 месяца назад +7

    20:18. Great video, but there maybe you mean Aapada me mauka, not aapatti me mauka 😂

  • @dhaneshdubey4764
    @dhaneshdubey4764 2 месяца назад

    Hindi is interesting one 😊
    Keep uploading the videos and educate us.

  • @siddharthchaudhary4448
    @siddharthchaudhary4448 2 месяца назад

    Thankyou very much for this information. Keep doing it.

  • @HustlerAdarsh_
    @HustlerAdarsh_ 2 месяца назад

    Ganesh & Team!! keep grow keep shine

  • @SAMEERPAGARE
    @SAMEERPAGARE 2 месяца назад

    Great video. In-depth knowledge. But I really wish there should be competition in the air industry. Shut airlines should be given relaxation by Indian government

  • @sumedhsharma94
    @sumedhsharma94 2 месяца назад +1

    You should also add the things that happened during Covid and how the company came out of it

  • @sashwatpandit6187
    @sashwatpandit6187 2 месяца назад +3

    Kindly make a video on Air India.
    Thanks

  • @chandrachurniyogi8394
    @chandrachurniyogi8394 17 дней назад

    IndiGo is in a position where it can launch a full service carrier for international long haul services . . . a subsidiary airline . . . a IndiGo full service carrier will be just as sustainable as it's existing low-cost budget airline . . . IndiGo is India's version of Emirates . . .

  • @SRINIVASAMBADI
    @SRINIVASAMBADI 22 дня назад

    Thanks for the Good analysis, but request to consider realistic examples, like used crude price as $36 and jet fuel price as Rs. 100 per Litre.

  • @PragatiItigowni
    @PragatiItigowni 2 месяца назад

    Such a fabulous video , learning lot of lessons

  • @parikapoor1
    @parikapoor1 2 месяца назад

    Congratulations for starting the Hindi Podcast, few observations which might be of some use
    1) while showing the new clips, use more clips of the Hindi News Channel, People will relate more
    2) while addressing the Hindi Audience use works like "aap" "aapko", the Hindi audience will really connect with that &
    3) 1st time I have noticed you have left the topic without explaining the reason in debt.

  • @thatshardik
    @thatshardik Месяц назад +2

    Indigo’s monopoly is dictating passenger harassment. From stalled plans on taxi to pilots denying additional flying hours or their ground staff having not customer centric behaviour. It’s a matter of time when people would change to other airlines for metro cities. It’s only tier 2 cities where people don’t have a choice that they would have wait for other operators to start.

    • @jacobpj3168
      @jacobpj3168 16 часов назад

      Their cabin crew, especially from NE. If the flight is half empty they demand to see boarding pass from window seat pax, as if we are travelling in a city transport bus, which Indigo actually is. Monopoly breeds arrogance.

  • @amulyakumar4417
    @amulyakumar4417 2 месяца назад

    One of the best case study on RUclips

  • @Mayanksingh-n5c
    @Mayanksingh-n5c 2 месяца назад +1

    You deserve a seat in Indian politics

  • @mohitnegi724
    @mohitnegi724 Месяц назад

    Great video! I’ve been following Think School since I was 17. However, I unsubscribed when they started getting involved in political drama and their content became biased. Now, I'm subscribing again with the hope that, since this channel is powered by Zerodha, the content will stay unbiased and free from political discussions, at least on this channel.

  • @flight1299
    @flight1299 Месяц назад

    Hi, i would like to mention that Indigo ALSO has some old models of a320, which were very less efficient, as those were made with pratt and Whitney engines. But later airbus made one more very efficient model of a320, i.e. a320neo.

  • @digvijaysinghbhati8517
    @digvijaysinghbhati8517 Месяц назад

    Very informative video. Thank you sir 😊

  • @SushilK-e2v
    @SushilK-e2v 2 месяца назад

    Thank you for this informative and motivative vdo. 👍

  • @AbhinavAnand-q8p
    @AbhinavAnand-q8p 2 месяца назад +2

    Hub n scope model will use more fuel than than the point to point model for the same destination which will also incur some losed in fuel.

  • @dipanshumutreja8806
    @dipanshumutreja8806 Месяц назад

    mazaa aa gya!!

  • @joy_main_account
    @joy_main_account 2 месяца назад +3

    Excellent

  • @ravitejabusetty
    @ravitejabusetty Месяц назад

    best comparison video
    on point details on every aspect except safety
    i know curvv safety rating is out yet

  • @anishtoppo7613
    @anishtoppo7613 2 месяца назад

    ZAbardasst ❤

  • @juttestate
    @juttestate Месяц назад +1

    FROM LAHORE PAKISTAN ❤

  • @ashokca24
    @ashokca24 2 месяца назад

    Aapatti se mauka nahi hota dear aapda se awasar hota he😅
    Aap mujhse review karwa liya karo video aapko theek lage to since I am a Hindi medium guy and studied Hindi using English books
    I won’t charge you since you are doing great work

  • @Journey_mkc
    @Journey_mkc 2 месяца назад +1

    Ingigo deserve respect

  • @SanKiranKReddy
    @SanKiranKReddy 2 месяца назад

    we Indians are born experts of cost benefit analysis

  • @crazyroni1915
    @crazyroni1915 2 месяца назад +1

    Please upload more business case study..

  • @sauravchandra10
    @sauravchandra10 2 месяца назад

    Loved this one!

  • @Foody_Raj358
    @Foody_Raj358 7 дней назад

    Please make video on business model of small scale airlines such as Fly91 and star Air.

  • @JosephGonsalo
    @JosephGonsalo 2 месяца назад

    Indigo was a good airline in the initial years it had good customer service, being on time reputation as well as good pricing of it's tickets. We need to know that once any company tastes success it is next on the ambition to grow. While growing it forgets customers, it's perception it had initially and being socially ethically responsible to the customer. Thats what happened to Indigo it forgot to maintain its consistency in how it was initially perceived by the customer. The very same customer who initially lauded the airline now prefers another airline. Growth, market share and profitability will always replace customer satisfaction, ethics and consistency of customer perception. But indigo has been smart in how it does business thats why they are able to sustain in such a volatile aviation market.

  • @Nibir32
    @Nibir32 2 месяца назад

    If given a chance I never travel by indigo . Sad but true

  • @PARi0070
    @PARi0070 19 дней назад

    I love Vistara ❤❤❤❤ they provide delicious food ❤❤

  • @subySAN
    @subySAN 19 дней назад

    You missed out their passion for ON TIME performance. They were always on time. Thats what peoplewanted. Plus they saved fuel by painting their aircrafts white.. Also abolished the inflight magazine and reduced the cushion in the seats to paper thin, and were the first to use the step trolley for faster turnarounds instead of the aero bridge!!!

  • @divyanshbudhani3598
    @divyanshbudhani3598 2 месяца назад

    Sir par ek doubt hain ki
    Jo indigo ne kuch saal ke liye rent pe liya aur uska kiraya wo dete hain aapne kaha is video mein PR INDIGO NE JO RENT PE LIYA TO KAB TAK UNKE PAAS RENT PE RAHEGA YA LIFETIME WO RENT PR HI RAKH SAKTE HAIN KABHI KHAREED NHI SAKTE PLANE KO ?
    PLS UNDERSTAND MY DOUBT KI MAIN KYA POOCH NA CHAHA RHA HU , THAN OLS REPLY

  • @Flyboyharsh
    @Flyboyharsh 2 месяца назад

    Best video ever !!!

  • @jayantobose4939
    @jayantobose4939 2 месяца назад

    Very informative video on Indigo. Who was the brain who figured all this out for the airline ?

  • @manjunathtn5063
    @manjunathtn5063 2 месяца назад

    Hello!
    We can't generalise the conclusion part of this case study for other industries.
    For ex: Enhancing the customer experience of movie screening from low standard single screen theatres to premium multiplex theatres
    Avg standard passenger mobility services by state transport units vs premium service by private players
    Other trains vs Vande Bharat train

  • @honey_kumar24
    @honey_kumar24 2 месяца назад

    shandar....😊

  • @ChinmayPatil-o3o
    @ChinmayPatil-o3o 2 месяца назад

    Love the way you explain

  • @hitsemm1416
    @hitsemm1416 2 месяца назад +1

    Strategy for Survival.
    SUPERIOR product at INFERIOR price .
    This strategy is used by many Indian brands
    Give VFM in India .

  • @ferroferro6470
    @ferroferro6470 2 месяца назад

    Superb analysis ❤

  • @rubanfernandes
    @rubanfernandes Месяц назад

    Brilliant case study

  • @akibbakshi5223
    @akibbakshi5223 2 месяца назад

    Great information ❤

  • @wheelergiants
    @wheelergiants 22 дня назад

    Indigo’s hub wheel approach is also unique

  • @kowsarkhan7239
    @kowsarkhan7239 2 месяца назад

    The founder of Indigo was the president and chairman of United Airlines in the USA

  • @GroupBYMJ
    @GroupBYMJ 18 дней назад

    Nice examples and role model

  • @D_7110
    @D_7110 16 дней назад

    good video all the best

  • @rishabhagarwal3253
    @rishabhagarwal3253 19 дней назад

    Inshort we learned Indian customers ko safety, comfort, hassle-free travelling sab kuch sirf paise bachane se milti hai 😂❤

  • @kamalLitt81
    @kamalLitt81 2 месяца назад

    Indigo is no more low cost airline. I am a regular traveller most of time I compare prices with vistara and air india, indigo prices are equal to or Greater than. For international they are charging even more than world number 1 qatar airways.

  • @asimbhattacharjee3366
    @asimbhattacharjee3366 2 месяца назад

    Thank u for this great lesson