The Definition of Digital Marketing by Neil Patel
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- Опубликовано: 21 авг 2024
- When it comes to digital marketing there's a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is. But, it's really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you. Today I'm going to break down the definition of digital marketing by me in my own words.
RESOURCES & LINKS:
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Canva - www.canva.com/
Ubersuggest - neilpatel.com/...
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Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.
A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you're communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out, that's another example of using a tool to communicate to your audience. These are examples of digital marketing.
Now, businesses can leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.
Search engines are a good example of a channel that's super popular and so is email. I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead. It's being used more and more and more because it's a cornerstone of corporate communication.
Now, there's many different aspects of digital marketing.
Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all part of digital marketing.
Just like when you post an image on Facebook, sometimes that image is a photo, other times it's a graphic. You may be using tools like Canva which is free to create that image. Now, there's also traditional marketing.
So, I want to break down digital marketing versus traditional marketing so that way there's no confusion.
Traditional marketing is essentially the same idea as digital marketing except the idea of the online component or the digital component. For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that would be more traditional. In other words, traditional encompasses a form of physical marketing.
Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter?
Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That's why digital marketing matters. It's where the attention is.
Look around you. Odds are at least half the people that you're looking at right now have a phone and are on it, right. I'm not talking about the phones in the pocket, I'm talking about they're literally on their phones. They got the Apple AirPods in their ears or headphones, they're doing something with their phone. That's where people's attention and eyes are. If that's where their eyes and attention is that's where there's money to be made.
Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it. That's why Google and Facebook are much bigger than any traditional media company out there.
So, is digital marketing worth it for your business? Well, chances are it is. It's worth it for almost every business out there other than ones that are like government related, and the reason being is government type businesses are more contract basis where you don't really need digital marketing for that.
But, typically for almost every single business you can do well through digital marketing. Now, if you're not sure on where you can get started with digital marketing, you can use tools like Ubersuggest. You can type in any of your competitor URLs or if you don't know your competitors you can type in any keywords and Ubersuggest will show you all the people rank for it. That'll give you ideas for competitors.
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Neil is the master for Digital Marketing. Digital Marketing is one of the fastest growing career for 2022 and it really helps with the new age companies to market themselves. Coming from a Digital Marketing agency myself I find these kind of videos very helpful for updating myself. We create Digital Marketing videos on topics specific for "Small Business Owners" in youtube channel to learn and implement from our Tips. Thanks for all the work Neil, you are an inspiration.
Thanks for all the comments, friend :)
Neil the funny thing is that a lot of people ask this simple question and it becomes more and more complex to answer that so called simple question, i never though that i would receive such a question but i did and to find the answer, here is your video.
Well said!
I am so overwhelmed with marketing... our business started out on Etsy where we were spoiled with not having to do our own marketing... of course things changed and we suffered deeply for it. Now trying to "start over" is overwhelming on where to start. Watching all your videos from 3yrs ago to now is helping. Thank you!
It can be overwhelming at first but keep pushing :) Let me know if you have any questions on any of my videos.
@@neilpatel Thank you. I do have one question, we make handmade wedding bands while traveling around the US. Do you think there is a market for us to sell a video to a customer of their ring being made?
Thanks for this, Neil! I've been given an interview for an apprenticeship in digital marketing that I'd absolutely love to get. I'm just having a browse around preparing for any questions I may be faced with and this was so useful!
Perfect :) I'm glad this was helpful to you and good luck on the interview!
Sir from now onwards you are my mentor or guide I subscribed ur RUclips channel. Before watching ur videos.
I'm honored :)
I'm a guy who wants to rank my channel at least with 20 keywords on the first page on google.
Thanks to your Info/Tips right now I'm ranking with three keywords on the first page.
Thank you so much for teaching me so valuable information. Any Support will be Appreciated!
That makes me so happy to hear, my friend! Keep up the amazing work :)
You're a good man Neil Patel, appreciate all your good content brother :) Gives me hope. HOPE is a powerful thing! Hope in a better worklife, in a better future.
Thank you so much, Brant :) I'm so happy to help!
Hi Neil, you actually redefined digital marketing. Also, I think that search engines drive more traffic than all the social media platforms combined and the digital marketing is more eco-friendly than traditional marketing, for example in traditional marketing one will print huge billboards made of plastic which would eventually end up creating plastic pollution, but this is not in case of digital marketing.
Your presentation is excellent and this video is a must see for every digital marketer.
Totally! Digital marketing is better for business's wallets and for the environment :)
The cornerstone! I already have bookmarked into my favorites! Thanks Neil! 😉🤘
You are very welcome :)
Do u have any PPT this topic
Great video! Digital Marketing is such a broad, yet multifaceted term. I like how you simplify it.
I tried my best :)
Very great man in frontier of Digital World. Been following you over podcasts and got me here. You are the source ,the centre of information that i wanna gather for my career. Keep up,Champ!
Much appreciated! I'm so happy to help :)
Hey Neil, I was wondering why don't you use RUclips Ads to monetize your channel?
I don't like ads, I think they get in the way of user experience and make viewers bounce.
@@neilpatel then how u make money.
@@abcdeeeeff ubbersugest
@@abcdeeeeff chutia.. research kar. .
@@bimanh.saikia6600 chutiya hoga tera baap. Ab ja k research k kitna buda chutiya h sala .👊👎
Neil give me one advice as a beginner what is the first think i should do? i really start liking digital marketing
Thanks for the great detail regarding digital marketing .
I have a question Please let me know how we find our TAM?
2- Secondly best ways/tools in digital marketing to target your TAM?
You get your market's TAM by multiplying the total number of users by the revenue per user.
@@neilpatel Thank you so much for your the support.
Neil I'm glad you mentioned CRO and UX and design as I feel like they are left out a lot. It's hard to believe that a lot people still think of digital marketing as 'just social media'. I mentioned in my video and stress is not a thing. This is a solid video and really easy to understand! Thanks for putting this great content out 😇
Digital marketing encompasses so much :) Thanks for watching!
@@neilpatel Absolutely! No no - thank you :D
The master indeed!
You're too kind
I'm such a massive fan of yours! You give great advice to your subscribers.
I'm honored :) Thank you so much!
@@neilpatel You are very welcome!
nicely explained, digital marketing is a huge broad, I like how you simplify it !
I'm glad you liked it, friend
@@neilpatel Neil do we need pretty amount of people to start an online digital marketing agency?
Excellent video, as always! In my opinion, Digital Marketing is taking a big chunk of clients from Traditional Marketing regularly, as you explained: what are the chances for someone who is looking to his/her phone to see a billboard? Thanks for sharing!
Glad you liked that analogy :) Thanks for watching, Ramon!
Neil I'm interested in learning digital marketing, do you have a tutorial videos for beginners?
Nicely explained. Email marketing is unknown territory for me. You help me on SEO. Please create more videos on email marketing.
I plan to :) Thanks for watching
I am wow!!!😲 At all your works Neil.
Your contents are evergreen, thanks for this informative and most valuable contents.
I have a question Neil I hope you will answer me just as you have been replying others on this channel.
Here is my question what is the difference between ADVERTISING and DIGITAL MARKETING?
Thanks in anticipation
Digital marketing is an all encompassing term for marketing done digitally (social media, SEO, PR, analytics, PPC, etc.) Typically digital marketing is split into two different sections- paid and organic.
Advertising (paid) is a portion of digital marketing because you can run many different digital ads including Pay Per Click, AdWords, AdSense, Facebook ads, etc.
Organic marketing (which is also a part of digital marketing) is doing SEO for your site so that your get your site ranked on search engines without paying for it.
@@neilpatel thanks for this reply
It's not just a reply Neil but it really save me the long headache I have about this two topics.
Now I understand better thanks for sharing your knowledge as usual.
Really like your videos.
Glad you like them!
Yes Neil. Everybody is 'on' their phone now.
Not everybody no
Virtually everybody! We need to take advantage of it :)
Hello sir @neilpatel I am overwhelmed by the information for starting learning digital marketing .. i have been resding your blogs and watching youtube .. still don't know where to start .. could you help me for that too? 😊Love - Jinesh
Take my free course :) neilpatel.com/training
Definitely sir @@neilpatel .. thank you so much for your reply .. I really admire your work from the bottom of my heart.. will be proceeding with your course 😊 Love you sir❤
Hi sir, I want to start digital marketing for clients but have no idea where to start , what is the first thing should I do etc etc.. please make a video step by step so that I could understand essay and clearly... would be really appreciated
Thank you for that suggestion, Harry!!
Nice update sir... love it..
Great thank you! :)
Sir,please give some exam school tips
What do you mean?
after getting leads through funnel we have to communicate with talking only to close the clients
Not necessarily! It depends on the business :)
I like the video, but I wish people would define Digital Marketing (DGM) in more detail. One example, I get super annoyed when I see companies use SEM as a synonymous word for PPC, even though it covers both SEO and PPC. I feel like mapping out the hierarchy of different DGM topics would be incredibly useful, especially for HR teams looking to recruit.
That's very interesting! I didn't even think to add that in there. That's a great idea for a video!
How do I view PPT files on the website using the Django framework?
That's a good question, friend. I'm not totally sure on that one. I would try and look up some forums online of people who had the same issue.
@@neilpatel Thank You, Sir, for your time 🙏❤
I like all of your video Neil!! But I have a question on how do I properly understand the process of SEO and how actually does it works?
Here you go :) neilpatel.com/what-is-seo/
Nice
Very nice
Hello. Myself Janhavi from India. I follow you on RUclips. I want to build my career in digital marketing. And yes, remote working is best suited for me. Here are some of my questions:
Is it possible to work remotely for US/EUROPE companies from India?
What are the chances of getting hired in such companies?
What skills are required to work for such companies?
Looking forward to hear from you!
Thank you.
Yes it is possible to work remote from anywhere!
I've hired tons of contract workers from all over the world! As long as you have the skills necessary, you shouldn't have an issue.
It depends which role you're applying for.
Okay. Thank you for replying sir! So can i work remotely as a seo intern for US/EUROPE companies?
heyy neil, i've just started a career in digital marketing, so please can you suggest me some steps for beginners of digital marketing , to enter in this world ???? please....
I offer free course here neilpatel.com/training/
hello sir Love From India🇮🇳
Hello there :)
Thanks a lot sir.
Most welcome
How you face problems on you school time exam
I typically focus on Digital Marketing, my friend! That's my niche :)
Hello, I have just started and I follow you from Day 1. I absolutely admire and respect your efforts Sir. I wish to start an agency on my own which will provide the digital marketing solution. Can I start that alone? How should I plan it so that I can complete projects on my own and satisfy my client(s)?
I would start by coming up with a business model and plan. It might be helpful to hire some people to help you in the process :)
Please suggest some tools to create excellent content like demographic, audience. Etc.
neilpatel.com/blog/create-content-that-converts-with-these-5-tools-and-7-services/
I
Hi Neil, I'm a beginner but I want to learn Digital Marketing.
That's great :) Take some online courses!
I liked
Thank you!
I tell lots of ppl about your expertise\company, Neil. Who's better at this stuff than you (rhetorical). I've - for months, now realized - that I've really gotten lost w/learning some of EVERYTHING. I require help, to wisely manage my overall directional approaches. I'm interested in having a conversation about hiring your agency. Ppl love what we're about. I just have difficulty, ideally systematizing. I would love if we could get something that works, here. I belive, if anyone (including, 1-2 other sources possibly - max...) could help me best coalesce my company's\agency's vision... brother, it's you. Because, in addition, you seem a bit more approachable, even. I'm tired... but, I NEVER STOP GRINDING/LEARNIG/IMPROVING.
That's awesome, David! Please reach out to my agency at npdigital.com :)
@@neilpatel, I'm ready, because I've just gotten to the realization that... I can't research\learn\strategize\grind etc. my way from complete tech-newbie, to viable - with the amout of things I must be attending to (especially, when a couple of partnerships haven't long-term panned out). I need some top-notch guidance - then, I can handle things from there. I'll be hittin' you up! Thanks, Neil.
just commenting to prove a theory :)
Hello Neil 👋, I m just starting out in SEO, The hard part of SEO is , I can't analyze, is it working for me or not ? The process is very confusing ! Make a video ,and provide blueprint/ step by step to understand SEO processand it's working or not.
Thanks for the feedback :) If your seeing your site grow in the ranks and you're getting more traffic and conversions, that's how you can tell if its working for you or not!
@@neilpatel Thanks for your Valuable replie , I love your content. Keep doing
I learnt digital marketing now, what should be my 1st step
To implement it and gain experience
Thank you sir for reply
Hey Neil, I have completed my Bachelors in Engineering (mechanical) last year. Now i want to learn digital marketing. I read about fundamentals of digital marketing course by google , so i am doing it now. After completing it, what should i do next?
I would then get out and take more online courses and apply for entry level jobs or internships where you can move up in the company :)
@@neilpatel thanks for the reply 🙌😁
Do we need Excel to make Digital marketing report or we can use digital marketing reporting tool to make report
You can use either! I like Google Data Studio
@@neilpatel what is looker studio..sir I have little knowledge on Excel so I fear that can i work in digital marketing industry
Hi neil, i just completed my olevels and are am a medical student. I m very much interested in digital marketing but I don't want to start my own business instead I want to work for other people to earn money. Do you this is a good idea or should i start my own business?
You can totally work for another business, many marketers do that :)
Hey neil, I'm a student and want to start my career in digital marketing, I'm new in this field and want to learn all from scratch. How can i get started
I'd take some courses and work to get an internship :)
@@neilpatel can you suggest me some best RUclips courses, i know yours is one of 'em :)
You have said that blogging will remain for a while but do you think that human being will leave to read and only watch the videos.
What is your opinion.
No, I think blogging will be around for a while
Direct and indirect promotion of his tool
I discuss tools that are helpful and affordable :)
Sir I am new to this market.Can you teach me from starting bcoz I don't have much time to watch all videos and read all your post. Plz make a playlist.
You'll save yourself time by watching this video! It explains a lot in just a few minutes time. :)
hey neil virendra here i am keep asking u my question until u gonna reply my comment i am highly confused on what kind of niche should i select my target audience is student and my niche is affiliate marketing but dont know what to build in that to help student waiting for ur reply
Hello friend,
I must not have been seeing your comments, as I usually go through all of them. I apologize.
It sounds like your niche is affiliate marketing and your audience is students. You need to create blog content that is about affiliate marketing and geared toward students.
"The Student's Guide to Affiliate Marketing" and then syndicate it onto your social channels
Hi sir, your video was very informative. I am very much interested in socal media marketing/ management and content writing/ content management. What best I can do to excel my skills & get a job in this area? Thank you.
I would take some online courses and look for internships or entry level positions :)
@@neilpatel thank you sir for your advice, can you suggest some good cources for that? There are many online and offline and I am confused which one is the best.
Would you think Facebook Ads would be efficient for physiotherapists?
They could definitely be! Facebook has very targeted audience parameters which is good for niches like this.
Dear sir write caption in urdu i'm from india
I think if you turn on the closed captions and update the language settings they may automatically change? Not totally sure, but I think so.
Hi Neil
Thanks for your insights. Please help me how can I increase an audience on social media for a niche market. Like Amazon Consulting.
Hello friend,
You should create content that is geared towards your audience! You can also run a brand awareness to build trust and authority in your brand.
Hi Neil. I would like to create a service website and what will be your advice on the traffic. I also would like have ubersuggest can help me. I really appreciate your achievement.
Here :) neilpatel.com/blog/traffic-brand-new-site/
Could you suggest a book or pdf for learning Digital Marketing
I suggest my online courses :) Digital marketing is constantly evolving, so books so out of date quickly in this field. neilpatel.com/training/
Thanks Neil, I suspect you will have lots and lots of questions coming your way!
I'm ready to answer them :)
Sir please suggest me the best and short course
Marketing course? Here are some I offer neilpatel.com/training/
Dear Neil, my domain is showing the Site results on moz, ahrefs, semrush but its showing none at your ubersuggest tool.
Check why
I'll send you an email with my website details.
Yes, please send me an email, Aliyan! Thank you very much.
Hi neil from where i should start from
What do you want to do, friend? I have a bunch of free courses here neilpatel.com/training/
Do video related to play store ranking.
Thanks for the suggestion :)
Hlo sir, I have quotes based website and since last 3-4 days ago i was sent my website to Google adsense but it can not give me adsense. So my question is google does not give adsense approval to quotes website??
There are several factors why your site may not qualify for Adsense. Give this a read, it's straight from Google's website. support.google.com/adsense/answer/9724?hl=en
I am from India but I want to earn BLOGGING income in pounds not in dollars so, should I start blog for purticularly for Britain can I use also to get traffic from Kuwait.
If you want to start a blog that targets a specific region then you'll need to optimize your site for that region.
Sir how I get your videos on digital marketing starting to end
Sir I want to learn digital marketing but how??
Here neilpatel.com/training
Sir which software u use to make RUclips thumbnail
Adobe Premier
Hey neil patel digital team ... Please make your ubersuggest api fast sometimes it creates problem and takes lot of time to process data
Thank you for that recommendation, friend! I'll do what I can
@@neilpatel okay sir
Guru ji
:)
how to know my competator is paying for a keywords from ubbersuggest
You can't see what keywords your competitors are targeting for AdWords in Ubersuggest, unfortunately
Hey niel Recommend me a sucesful supplement company marketing funnel to go and Gawk on!!
Netflix has a great funnel
what is it like to be making "content"
It's researching your audience and keywords and creating content catered to those aspects :)
I think u made this video after watching garyvee superbowl ad instagram post
I've had this video in the works for a while now :) It just got published now!
Sir I need your help
How can I help you?
I don't agree with your definition. I don't thing digital and online marketing are the same thing. Some forms of marketing are offline but still digital. SMS it's digital marketing, a mega screen in Times square it's digital marketing to me.
I can see how SMS would be considered digital marketing, and I suppose a digital billboard would be digital! So you're right in those scenarios. I guess it's subject to what you consider digital!
Don’t you mean ManyChat?
Whoops, typo! Thank you!
I am really confused
How can I help make it less confusing?
@@neilpatel where to start from i want my local business to become brand how can i do it
Plz...Sir...you have burried alive the small digital marketers.... have some pitty....its a request 😭
What do you mean, friend?
@@neilpatel every client wants his seo freelancer like Neil Patel....I mean is that possible for anyone to become Neil.... So when Freenacer says i have my own style of working Client passes to next freelancer on line.... I mean Neil do you even know how difficult is to get a Backlink from a good website....if we pitch them for a guest post all we get in reply from them Is you have to pay $$ to get a Backlink....I mean no one is willing to do a guest post on content basis.....So how can a small seo freelance can opt the trick that you give.... Let me ask you a question....do you give Backlink from your website on the basis of guest post to new website? If yes then tell us stregegy to become neil patel...if not then please don't do this with small marketers