Google Analytics 4 Conversion Tracking // How to setup and track conversions in GA4 // 2020 Tutorial
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- Опубликовано: 19 июн 2024
- Learn how to track conversion in Google Analytics 4 (GA4) properties. In this video, you will learn how to track conversions based on an existing event in your GA4 property, and how you can track conversions by triggering new events using Google Tag Manager.
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You can configure goals in Google Analytics 4 (GA4) to track important actions taking place on your website (or in your app). Before you can report on conversions, you will need to track the particular action as an event into your GA4 property. There are different ways you can set up events - you can use an existing event, create a new event (based on an existing event), or track a new event using Google Tag Manager. If you've been using goals in Google Analytics for a while, then you will notice that configuring goal conversions in GA4 properties has changed. Once the event is tracked, you can configure a conversion right inside your reports.
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Really frustrating the same conversions from the Universal property aren't just carried over to GA4
So stoked to see your content up! You helped me so much with the GA3.
Thank you so much for the work, it was exactly what i needed. Respect.
Thankfully, our early adopter. Thanks!
thank you!!! is exactly what i was looking for
Struggling with being able to visualise my data in GA4 compared to Universal Analytics.
Spending hours and hours inside analysis hub but cant get a hold of it. Any chance of making a video around that any time soon?
Thanks for the great videos!
Awesome, thanks for the video and tips in the comments.
I'm still not sure whether it is a good idea or not to invest time into configuring ga4 on all my websites. I have the feeling my configuration won't be optimal when new features get released... Should I create a bunch of custom events, or wait until the list of recommended events grows and they enable some new features?..
So if you want to add a funnel to this thank-you conversion tag, you can add an extra parameter "page_referrer" contains "previous page url"?
Hello Thanks for the video. Actually I have the same problem as you on the video when I create the event he is not appearing on the list of the event. I can see its the same for your and I dont know why
Great video, so pleasant to watch. How much time needs to pass to view that event in all events on GA4 (after I tested it several times, and triggered it as it would on any thank-you website)?
Great tutorial Loves Data thank you!
Hey! This is so great! Thanks for posting! How would I track phone call conversions?
Hi Benjamin, I was wondering how can I track a generate_lead event if I'm using pop-up thank-you message instead of a thank-you page?
This was great! I studied this today aug 3, 2021 and put GA4 to use. The front page frame looks now different to me, with fewer menus. :-(
Thank you for the great info.
nice video. thank you. I followed both ways to implement as we slowly integrate our sites with GA4 to run in parallel with universal. Are there any adverse effects if I implement both of these methods at the same time? You stated only one is needed if both are running should I remove one of them?
We are in june 2021 and all the stuff looks different. Thanks google for making our life harder, we become stronger when you change all the time the interface and it's impossible to find elementary things. BTW, google tag manager look for g4a is nice.
Your voice is so soothing, it is enjoyable and easy to watch. Thank you.
Great video Benjamin! Thanks.
man love ur video thx
Also, if you could do a video on how to delete an event you made by mistake, that would be wonderful :)
Thanks for the video. Could you explain how to track form submissions that don't change the page URL? When the form data go to the server using ajax
Hi, thanks for your info, if I have more than one thank you page and want to track all those conversions, can I create my own names ignoring the dropdown menu options?
Thank you for this video. My website sends traffic to a URL outside my domain, will these steps work the same for me?
Yes I am using!
Thanks for sharing!
Thank You! This video was suer helpful :)
Thanks for the video! How would I do this with phone number click to call leads?
Bless you. I have been trying to figure out why I don't have "create event" or "modify event" for hours.
My pleasure Colleen! And when I did have the options, I also saw a message that said "You do not have permission to access these settings" after clicking the buttons. I found that completely logging out of my Google Account and logging back in solved the issue.
Did you get currency and value from a list of pre-defined parameters or did you choose them on your own
I need to track forms, phone calls and buttons! Help me with the set up please and thank you very much for this crystal clear demonstration!
PLEASE HELP: The Click events are not showing up in our event list. We have activated all enhanced measurement data in data stream.
thanks for this! how do I pass revenue data as before?
Thanks for the video mate. This GA4 is so new to me. I have an amazon affilate website and want to track affiliate link clicks but I don't know how to setup in GA4 :(
Hi how can you turn events in to funnels? A key part of my work is understanding drop offs in the journey which I used to be able to see in funnels. Can this still be done in ga4
Thank you very much
I love your videos!!😃
Love your explanation. How can I move my annotation data from UA to GA4 property though?
ecommerce tracking in GA4. I used this video to create purchase event. Though the event is getting fired properly the revenue and other data isnt reflecting in analytics. can you create video for ecommerce tracking under monetization section
That would be great! E-Commerce Tracking GA4 looks time consuming...
+1
Thanks a lot for the info. Keep it up. One question though; does using the tag manager option affect page loading speed?
Hi Kimutai, Google Tag Manager loads asynchronously, which means it loads in parallel to other content. If you have existing synchronous tags that you move to Google Tag Manager, then you should see loading time improve.
Hi Ben! Can you please do a video on how to a create an button tracking event?
Would these events have a session source/medium so we can measure attribution?
great information, thank you
Do you have a GA4 course integrated with GTM? I am looking for a course so that I can become an expert. Thank you!!
I'm not clear on something. After you setup the custom event. You went to the Acquisitions report and scrolled to the Conversions column. But I didn't see the event in your list of Events and I didn't see you go to Conversions and add it there. So how do we make sure the event is going to show in conversions?
After I created new Event - lead generation and page view, I still have not any conversions like the name of the Event I have created? Can somebody help?
Hi. I want to compare conversion rates from this month to previous month, and understand why there is a dip this month. What all factors can I consider for reporting? Please help.
Thanks Teacher!
Thanks so much bro. Crystal clear help : ) ALTHOUGH - I was expecting to see my new Event listed somewhere (alongside Existing events?) but it's not showing anywhere - is that right?
@WpOwner Thanks bro. All showing up now. I've got the Google Analytics tag firing on all pages on Tag Manager... just not sure my generate_lead numbers actually match my conversions eg. in the last week I have 8 client Leads from the form, but GA tells me the page has had 13 views.. maybe there's lots of reviews of the thanks page!
Thanks for the video really useful. What would you recommend as best practice?
It seems much easier to configure these directly in GA4 as Events. However, is it cleaner for management to create these in Google Tag Manager?
Thanks, Matt
If you can do it directly in GA4, then I’d go with that option. It’s quick and easy.
Please help - can I create custom events in GA 4 based on click or link class, id or element?
We have to configure the conversion event in Analytics as well in TagManager?
This is so helpful
Hi, Benjamin!
Loved your video! This is spot on what I was looking for!
But the interface has updated quite a bit since 2020... any chance you published an update?
I couldn't find it... :(
Absolutely! It’s over here… ruclips.net/video/8AIQD0Uhxn8/видео.html
Hi, looking for some help as a relative newby. I have created the event as 'generate lead' as shown in the video, however this has not pulled through to the 'acquisition' section so I am unable to track. Could anybody shed any light as to why? Thanks
Hi, Thanks a lot for your amazing video. I followed your instructions and successfully created a new tag
using google tag manager (and yes I saved and published it) and I have a quick question...should my new tag show up in GA4 under all events? I was expecting to see it there but it's missing...any way to get it to show up under all events
in GA4?
Glad you liked it! There’s usually a delay before data becomes available in the report. Start by checking the date range for the report and I’d also suggest using the DebugView to make sure the event is tracked.
Thank you Benjamin. It was very updated video! I have a question, I noticed that in my GA4, acquisition, there was no tracking shows paid campaign data. I also noticed that yours GA4 has that. What is the reason behind? How shall we fix it? Thank you
more info: so I did mostly paid campaign (search/display), and just recently built more content. so in my GA4, the most traffic is organic which is not true.
How would you create a GA4 event for the view of multiple posts in order to measure the number of times each has been viewed. The goal would be to measure an event:a specific post being viewed on the website.Thanks
Thanks for the simple explanation. You'd think pretty standard events like purchases would be defaults automatically set up. 🤷
Hi, I would like to know what the source is (direct) / (none) because I have about 74 events of this kind from which traffic comes but I don't understand where it comes from.
Could you clarify this aspect for me?
Thank you
Thanks for this mate. What a mess the new Analytics is
I am trying to track a mailto event in GA4 (not using GTM) but I have no idea what parameters or values to use!
Hi, I have followed the video to add a custom conversion but it never shows up in my list where I could mark it as a conversion. I added "generate_lead" and the url of the thankyou page etc, but nothing ever shows up.
Hey... how i set a new goal? I didn't find it on the new GA4
After creating the events , I didn't find the events in the traffic acquisition space! just as your video didn't highlight it too! seems one can't track conversion on GA4
Did someone figure out how you can see an hourly report of the (custom) conversions? I don't find an option to switch the timeframe (per hour, per day, per week, per month).
Helpful tutorial. How can i upload my old annotations from uniersal to GA4?
Need to track 2 separate thank you page URL's which are from 2 different 3rd party processors. Can GA4 do that for tracking conversions? We have a hotel and a theme park which have 2 different gateway processor urls....so can we track both within the same analytics account?
Hello! thanks for the great video. I set up the conversion in Tag manager and it's working in the preview mode. However in Analytics under " conversions" i don't see anything when i test it....
@WpOwner I have the answer if you are still struggling. If you go to admin>reporting identity then move to device only, you will see your events. GA4 hides events with less than 30 people so personal information cant be identified. As soon as I enabled this, all my events showed!
How do you track conversions coming from specific traffic ie coming into website from Facebook ads
Very useful video, thank you! I've created my custom event, but it's not showing up in the main event list so I'm not getting the option to turn on the conversion. Any idea why?
You will need to ensure the event has been triggered. And since data processing for the standard reports can take a day, you will need to check back in 12 to 24 hours.
I have the answer if you are still struggling. If you go to admin>reporting identity then move to device only, you will see your events. GA4 hides events with less than 30 people so personal information cant be identified. As soon as I enabled this, all my events showed!
Hi,
First of all thanks for such a great video. I want to know how I can add custom event/step in ecommerce flow.
Hey, If I want to track referrals from partners how would that look ? For custom event name would it be the URL? Then for parameter also the URL? and then operator and value? Sorry this is a little confusing to me still but if anyone could help with that that would be amazing
Great Work. How can I move annotations from Universal to GA4?
Nice. Is there a tool to upload annotations from Universal to GA4?
How can I test to make sure these custom events are working?
Every time I try to create a new event in G4 it returns Internal error. No adblock enabled. Any suggestions?
so how do we add these to purchases and add a value to that purchase ?
Hello Loves how can i
Track Individual Logged in Users using google analytics 4
Hi. How do I add the GA4 code on RUclips Channel? Thank you :)
Thank You Benjamin. I've got a question. I've created a new event for thank you page. But still, I'm not able to see my Event name with other events.
Update on this: the event started to show under all events, i think this new GA 4 is taking alot of time to show things.
@@ahtramraheel3908 hi Ahtram! I don’t know how to track add_to_cart. Do you know about that?
How long after I set this up in tag manager will I be able to see the event on the "all events" page in analytics?
THAT's the 6 million dollar question!! How many days have you waited and is it showing yet?
Hi! Will an event only appear in the "all events" interface when it happens on the website? In other words, if I create a "purchase" event but nobody buys anything, it will never be added to that list?
Also curious about this, I don't see any events created in GTM inside of GA4.
@@artkarapetov3933 GA-4 is confusing...
@@elles9083 Looks like it does get added to the event list after the event fires, but otherwise it doesn't.
@@artkarapetov3933 I spend lots of time but still don’t know how to track add to cart/payment info... I set up the track of thank-you but can’t find them.
@@elles9083 They will appear under Events in GA when they will actually be triggered. I think if you search on youtube it you will find how you can create these types of events.
Hi, Benjamin. Thank you for your channel! May be do you can help me? When i tried to create new event, it give me a message that i don't have access to this set up.
What could be the problem? Thank you
Same here!
I just did what @Ahtram Raheel
recomended in another comment (use another browser or trying using incognito mode) and it worked for me!
@@susanamedina8028 Thank you Susana, I'll try it!
Are Conversions under Events in GA4 anymore?
If I create a GA4 property Shall I have to create a Google Analytics 4 again
?
Pls update how to do search and Display ads
you are awesome
Thank you for watching. (And that's very kind!)
How to exclude specific countries in google analytics 4 property?
It don't get why the parameter "page_location" has to be added to the event tag in GTM. Also, in UA it works with event-category, action and label. So that's gone then?
Exactly, ec ea and el are gone.
It's very weird that I created the event, but then it doesn't appear in the listing. Their software is soo not user friendly.
Thank you for your great video. I did as you told in the video but I have two problems 1- I have create event button in my account but when I click on it the "you don't have permission for this section" appeared but I am the owner.2 When I create an event for form submission by GTM, It doesn't appear in all events and debug view section. What is the reason for my problems. Did I do something wrong?
I know the reasons.
1. Logout all google logins and then login again. The issue will be fixed.
2. It will take a day to show under events.
@sina poormohamdian
@@ahtramraheel3908 thank you for your reply I did what you said but unfortunately nothing happened. But it is funny because I did exactly the same thing in another account and everything is ok except creat new event button.
@@sinapoormohamadian7466 use another browser or trying using incognito mode
no matter what I do whenever I try to connect my GA to apis it NEVER finds my site!! I don't get it!
the page_location parameter isn't showing up for me
why i didnt see "page_location in the list?
So I set one up in Tag Manager and it's just not firing. I set it up exactly the same as yours, even calling the tag the same name. Just will not fire.
I also set one up through Analytics (as my GA4 property as this feature). But when I go into Acquisition and scroll across to conversions and click on the drop down menu, I cannot see the event I just set up in there. It was the same page view event you showed in this video.
hey all anyone know how to set formsubmission event?
chatbot complete event?
Google totally redesigned their UI. Where do I find the Events section in Google's latest UI change in 2021?
Just navigate to ‘Configure’ and then ‘Events’. It’s really only the menu that’s changed.
@@LovesData Good to hear. Thanks mate. Then I revert my comment.
Hi Benjamin from Sydney. I am Alexey from Moscow. I beg you. Please. Reshot this video in new interface GAv4
It feels like the user was not considered at all when creating GA4, they managed to make an already confusing product much more confusing
100% agree