Why Content Moderation Costs Social Media Companies Billions
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- Опубликовано: 26 фев 2021
- After the riots at the Capitol on January 6, debate is swirling over how platforms moderate content and what is protected as free speech. While some, like TikTok, directly employ content moderators, Facebook, Twitter and RUclips largely outsource the grueling work to thousands of workers at third-party companies. Some companies are relying more on algorithms to take over the dirty work, but experts say machines can't detect everything - like the nuances of hate speech and misinformation.
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Why Content Moderation Costs Social Media Companies Billions
This is why spotify has no comment section.
Absolutely
Did you see the picture they used for 6ix9ine's Spotify profile?😂
I had the unfortunate experience of coming across a tik tok of a man taking his own life. It was very graphic and even tho it was months ago I can still see it clearly. I can't imagine what these moderators see on a daily basis and what toll that must take on their mental health.
I saw a video once of a 14 year old teenage taking her life.
Its just horrible, and hard to describe. It changes you for ever :'(
@UNIA LTD yet you allow them as long as they pay Hunter Biden his cut
@UNIA LTD it's called facts you commie
Big Companies are focused on AI because they don't want to have to deal with having to pay for real people because real people complained when they feel mistreated but robots won't.
It's also traumatizing for people having to see so much death and violence. The corporations (or more accurately their "contractors") are notorious for not providing the breaks of work and therapeutic counseling needed for workers who see more sickening events in a work week than most soldiers encounter in their entire career.
How long till it happens?
@@simplemeow6887 Depends who you ask, I'd guess probably before 2050 for no humans doing moderation.
@UNIA LTD Finally, someone that views the exact same perspective as me!!👏👏
I posted factual information about Tedros, the head of WHO, guess what happened.. Got taken down. Great job with moderation...
Moderation is censorship, they want to push their narrative
Tedros that is facing genocide charges in Ethiopia ? This kind of info
I worked as a twitch mod for a few years and we were told to delete anything that could potentially be rude. Even game suggestions (one specific game wasn't allowed to be mentioned at all), questions about other people and anything that could hurt ("I find your style of narration boring"), so you create your own cozy bubble as an echo chamber.
Be a true Queen - please name the game, and I'll bend the knee.
@@swallowedinthesea11 Age of Empires. :) Especially the second game.
@@kwiiin_ I bend the knee to the true Queen - thank you! May you ride forever with the valkyries! Also, you're a great artist!
@@kwiiin_ why tho lmao, ps ive got no idea whats the game about
@@oussama779 It's a game that popularized RTS. He had been streaming and working on AoE2 and then prohibited us to talk about it. People wanted him to play this game, he refused, and you got banned for asking lmao
Swear Twitter moderators be sleepin cuz literally everything is on there
Anythung but an opinion the far-left doesn’t like.
Good. Internet worked fine before moderators
It just shows you their real priorities.
@BroadTeamFaba lol
Reddit: You guys pay for moderators?
Reddit does do their own "moderation" which is simply to just shut down entire sub reddits.
hI I aM a bOt aNd ThIs aCtIoN wAs pErForMEd auTomAtiCallY
@@CannabisTechLife and banned you
Humans are weirdest creatures I have ever seen.
RUclips is failing to deal with spam comments
And RUclips pushes videos out that are negative but don’t push videos out that are positive. Go figure
While that may feel true. RUclips has actually prevented a lot of Spam comments based on their Transparency Report. From October to December 2020, RUclips has removed 906,196,160 comments.
@Yummy Spaghetti Noodles I agree 100%%%%%%
They remove way too many comments.
some say content moderation, other say censorship.
Man of culture. We all know American exceptionalism
Happens to others: Content moderation
Happens to me: Censorship!!
Any speech that they don't like is considered "hate" speech.
Had your content moderated recently Terrie?
😂
Facebook deleted a post of mine that was a joke because the algorithm couldn't detect the sarcasm.
I mean humans struggle with sarcasm sometimes so of course the AI wouldn't get it
Reminds me of hearing a comedian talk about a need for separate fonts (like one called "sarcastica") for communicating on social media
I got banned for 30 days for sarcasm.
Bruh some people don't get sarcasm. Don't expect AI does.
I think we need to redefine "freedom" and "free speech". It just doesn't make sense anymore in this overly complex world.
Free speech makes perfect sense if you're strong enough to not let the audio coming from someone's mouth equate to gas chambers. People are just afraid emotionally incontinent wrecks. No strength in men anymore. So some mean things are said once in a while, so what. Get over it. Only alternative is to police people in every space imaginable private or public. You can't police thought and it'll never work society will collapse first.
In the name of freedom many people will post pornography and dangerous act, there should always be a limit to freedom.
@@shrin210
Basically, a litmus test to filter out the semantics of people who claimed freedom.
@@shrin210 Pornography is subjective and the fact that anyone can watch it on pornhub and other sites would seem to say that society and Google find it acceptable. Limits on freedom in the name of the public good is what dictators do. How does society change things for the better if no one is allowed to talk about things that need changing. Think of slavery. I am certain that those in power would at the time would have deemed any discussion of it unacceptable, so if no one was allowed to discuss it, how would things have ever changed.
@@shrin210 limit??
Everything is offensive to people nowdays 🙄
cuz there emotions. Thats why is good to have knowledge in psychology by carl jung
This year is actually 1984
I can't understand what you are telling
@@ajaymg1076 1984 is a book. You should read it.
Pepe is racist? Guess I got to get rid of my old collection of rare pepes.
Content moderation should produce decent paying jobs in developing world as it is cost effective for social media companies.
Exactly it is harming our life and they just rely upon paying less and less CTC
Who's watching the "watchers"?
Social Media billionaires complaining that it's too costly to provide oversight for the platforms which have given them stupendous wealth. Complete and utter nonsense.
I don't mind moderators, but who is checking them? We need transparancy, consistency and accountability in those who can remove/flag content.
They look like crazy leftists, I understand why all of trump posts were flagged. Biased as hell.
No we don't, they're actions are pure. 🤭🤣
My friend works as one. They have reviewers that check their work and have to maintain 98% of accuracy of guidelines that constantly change or else they get fired. They definitely are evaluated at all times.
This comment section is fun
It all boils down to standards and social norms amongst society and communities.
Unfortunately, you cannot apply the same standards of acceptable moderations with every corner of the globe.
What's acceptable in Turkey may not fit with conservative Alaskan county.
For example, in Iran, the football club Roma (Italian football club) had their team logo blurred on Iran tv broadcast channel because the Roma football club logo contained wolf puppies suckling on their mothers breast.
i've work as content mod for few months and i think its not that bad, yes we see some disturbing content but its not even 1% of total content we see, most of the content are people that not wearing properly and dangerous action, we found disturbing content maybe less than 5 contents in a month and i choose not to watch fully the content if it extremly disturbing, so it safe for my mental health plus we have psycology to maintain our mental health
Lol at this being new in 2016. This has been going on on the internet for decades.
A company named "Teleperformance" is making TikTok content moderation in Tunisia , and who work there are getting paid 0.75$ an hour. More than 1000 people working 24/7 to moderate tiktok videos for the MENA (Middle East and North Africa) region. I don't know when this modern slavery gonna end
Just mark the posts and videos as “adult content” like Twitch and RUclips. If you’re too sensitive to embrace humanity on the internet, just delete your accounts.
Then dont do it. Set up a platform for kids and adults. If the adults cant handle being an adult they can use the kids.
What stops the kids from having access to the adults' platform and vice-versa. Separating the two makes it easier for predators to target kids and for kids to see things they shouldn't be exposed to at their age. These are only a few of many examples that separating the two could lead to.
@@homeofsports3295 the adults can moderate. Those that can't handle the other platform. Can make content and moderate the the kids site.
Also it's called parenting. Tech is not meant to be a digital babysitter.
@@rynono It's like saying let's not have a police, we'll split the city in two and those who can't handle the adult portion stay with the kids, that's ludicris
@@j4genius961 false equivalence.
Unfortunately access to the internet is readily available and there is a lot of crazy stuff on it.
There really is no other way to protect children other than through good parenting.
Kids really dont seek out crazy stuff and shouldnt be on social media unless heavily supervised. Once the hormones kick in... Parenting.
Unfortunately family units are a dying breed in todays culture..
How would you suggest fixing the issue of bad moderation now?
Didn't know any of this existed I thought the ai did the job but there are people out here getting PTSD from posts?!?!?!?
Ofcourse they’re letting content be moderated by a bunch of karens
1:13 woah woah woah.....that was scary af
I guess you haven’t been on the dark web before
@@Alexander_l322 you're right
@@aryankumar87771 do not go on it bro you’ll come across things you don’t want to see
@@Alexander_l322 after this heads up I probably won't try now
@@aryankumar87771 good judgment
It may cost the billions but the CEO’s of all these companies are billionaires, they need to spend more money on moderation-instead of pocketing it.
I had no idea Pepe the Frog was racist
FYI so is making the OK symbol with your fingers
You can’t please everyone. If you remove it, ppl
Will complain “freedom of speech”...if you don’t others will complain “hate speech”
Trafficking children? Jesus Christ.....the world we live in....Sad
I swear this actually pretty interesting.
You dont need to swear
@@omarmahfouz5599 Funny guy.
Watching the comment section...... I know one thing for sure....Nobody understands the complexity of the task that content moderators undertake.
I imagine it's like 9gag
After the Twitter files, we do know.
Question: Could you also refer to "Civil Unrest" as "Uncivil rest"? I'm serious, really curious, need your opinions, thanks.
No since uncivil means a person who is rude/impolite.
So it would mean there is a impolite/rude rest, which dont make any sense.
My comment here (above this one) was literally ghosted on this comment section... says a lot.
here is the comment, which is allowed ironically if you post them as a reply, the bot does not notice it as much usually... funny... here it is..
"The content moderators now on 'big social media' have become heavily bias, and even the Ai has a left-leaning heavy censorship bias. I am not even GOP or DNC voter, I am stating obvious bias in this, including the ''ai'' which is not Ai. Also the asian moderators are cheaper hirees for moderation teams, so they only know asian laws, and ive seen legal cannabis growers banned for nothing, even with age and no sales, and everything is said in the video. This needs to be fixed big time, not to mention i see the 'traptown bot' still all the time on youtube, while accounts like me get ghosted for talking legally and adult like, in a mature manner." end quote
Also... I want to add if you click 'sort by new' (which 99 % of youtubers never do) then you can see my above comment was actually my 1st comment, and it allowed me to post it to my non-sorted comment default comment as a reply. Proof it yourself, click sort by new comments box!
More or less, but there are times one of my comments completely disappears immediately, doesn't matter if you change to newest posts first.
“What can be defended as free speech” this lady doesn’t know that free speech is not popular. If you’re going along with norms, that’s not when free speech counts
Defining "When free speech counts" goes against the very concept of free speech, free speech is about saying what you want to say, and the fact that it's "popular" doesn't make it count less
All that moderation seems to lean one way.
"be less white" (look it up)
How they can make more money
Yeah, I agree. It all seems to lean toward decency.
@@sasshole8121 What has decency got to do with free speech.
@@philsalley3278 nothing
Starting early is the best way getting ahead to build wealth, investing remains a priority. The stock market has plenty of opportunities to a decent payouts, with the right skills and proper understanding of how the market works
I totally agree with you,the stock market is the most profitable venture I ever invested in, I reached my goal of $500k yearly trade earnings. Setting realistic goals is an essential part of trading
Talking about being successful
You are totally correct ma am
And despite the economic crisis, this is also the best time to invest in bitcoin or the stock market
Bitcoin is the future investing in it now will be wisest thing to do especially with the current price of 1btc now $43,800
That's an understatement.
ThemTube and Twatter should take note.
The answer is privacy.
Instead of commoditizing data, sites should return to paid memberships to make money. And in order to prevent bad things just shift to an immoral competitor, require the companies to say in their privacy policies that they would commit to notify each source of data (the users) of the monetization of their information. Who are the buyers/ the payers, what kind of aggregation they were looking for, and where are all of the information now. Yeah the aggregate information.
I'm being serious with a sense of concern. You ended up sensoring the net, really it is something, and I'm grateful for it is comfortable for me. But, the perspective, PewDiePie is not supposed to be the rude one out here, he was the gate, the bridge, the glasses, the antibody for people like me. The real world is not this youtube, and the part that didn't get to us, get to these moderators. This is unprecedented, and you techs have gone very far... Why don't go back a bit to the roots, and let us deal with some of the realities too?
Content moderation on tiktok is non existent videos gets removed no reason and no answer from support When things happen
Machines ruined my account i cant go live mistaken for being underage
Moderation does that even exist on there little Kids on the app videos stay on the platform
Internet trolls can just go around report my videos and il be screwed messages for i didnt do
RUclips is just a bad platform they just screw me over removed videos there to for no reason and I cant overturn it
Appeal process on tiktok i waited over 3 months to get video back & live i waited now over half a year
I 100% agree with company treat as disposable and every week agents are under pressure with quality score(internal audit isn’t fair).
Also comparing with other agents such as graded on a curve and therefore some agent pass probation some one is can’t pass.
Not team play work, very lonely individual role play.
Stay away from this the worst job!!
The nuances of hate speech??! There is no such thing as hate speech
ok white man
@@ys-kv3ug???
I didn’t realize all this ensues in the background
So I'm censored from using Twitter simply for having poor signal mobile device reception? How can I get on Twitter if I don't have a mobile phone, they demand a mobile phone number to send a confirmation SMS. I owned one for a day to realize that I live in a dead zone so I took it back.
Thanks for the video, but I have a question, what about when the ai is attacking me and infringing on my civil liberties? It's it would be impressive if it (ai) wasn't so intrusive and abusive. It even threatened my life recently, hard to believe but it's true.
You are on a private platform, not in a public space. Therefore you have no civil liberties. The only rights you have here are the ones written in RUclips's Terms of Service.
We didn't have content moderation without Information Technology, what makes some of these folks think that they can moderate content now? Human content moderators will have their own biases and our AI is not smart enough to pick off everything. If AI was just as smart as humans, than they will have human biases too. I think it is a pointless effort.
People are just going to need to learn to be more critical of the information they receive, adapt to the Information Age and realize the consequence of their actions. It is the new reality we live in.
The solution to making people smarter in our current Information Age is to invest in early education (pay school teachers more, add computing classes at an early age), reduce higher education cost (especially predatory student loans) and lower cost of access to computing power and internet (break the internet company monopolies).
hmm
Maybe add a button that says something is you know...fake that the community can vote on?
Dad:How hard it could be?
After his Work In Mods:*Comes From Home and To the Bed Immediately*
I don’t need protection from bad content,.. censorship is tyranny
Not as much as antitrust problems if they refused.
The internet is equal parts amazing, and horrifying.
Hah I think it's more like 1 part amazing for every 10 parts horrifying.
I fully support removing misinformation, but getting rid of anything else that isn't outright illegal should be a last resort. Free speech is more important than "feeling safe" online.
._.Honestly, these be facts right here and it be frustrating trying to interpret what certain Social Media Guidelines & Terms of Service refers/implies when considering the Account Termination Process(Specifically when there are instances where users want to justify themselves when convicted by the app'a AI Moderate System in a rational approach, such as clarifying the phrasing of words for a reply).
whats illegal stays...but
Imagine the moderator who saw the death of Gorge Floyd before us
He hated America or should I say it that it waged war and started deleting as many conservative posts as it could.
Let users choose to follow and unfollow without big tech meddling
So just let misinformation continue to destroy lives?
@@MrxxVENUSxx If you actually believe that, you’re a pitiful little slave. Democracy does not function without information freedom.
@@zoomermillenial9557 But it's not real information, it's just lies made to radicalise the right.
Misinformation led to the Capitol insurrection. It makes people believe that the government is full of 'satanic cannibals'.
@@MrxxVENUSxx You don’t know what you’re talking about. You’ve been fed too much misinformation by mainstream sources. Do you not know any history about media complicity in fooling the public? You really are a slave it seems.
@@zoomermillenial9557 So I guess you watch Newsmax or OAN or some other far right 'news' program. Everything that doesn't agree with you is 'fake media'.
Reddit just delegated content moderation to sub reddit moderators
Not me getting 3 Facebook ads while watching this video
"platform moderation" you mean publisher
Hear me out, maybe the focus shouldn't be on banning extremist language but instead on solving the fundamental issues creating it in the first place. Unless we just want to censor everything entirely.
Wow did not here about this before using this app and great video man :]
You wouldn't want to be associated with an entity that doesn't reflect your core values and/or product that your company is marketing yes?
- The End
13:36 "Apple and Android" lol
Agreed. As someone who does a lot of ML, it seems like this calls for an active-learning approach largely driven by AI, with a small number of experts. Hopefully, we can start laying the foundation for this ASAP from the human side as well by curating a small well-paid, well-treated team of domain experts to be the humans in the AI loop, so to speak.
Now I see the people that make those decisions I understand why Trump got banned for twitter, and other free speech activists are getting censored, like Tommy Robinson
How long?????
Well, my country even have police patrolling in social media
We are really living in weird times.
Free speech is very important just look at any country who censored it and what happens if you break that law. Can you imagine if you couldn't speak out about Trump and if you did death or imprisonment was punishment.
Posts like these prevented me from accepting an offer from once of those mentioned third-party vendors for a content moderation role. I’m so grateful for the comprehensive available reports from (former) employees. It almost feels like I ditched a bullet. Idk how it would have impacted my mental health. Please seek help if you’re stuck in this role. There is always an alternative way to earn a living. I hope the conditions improve for all those honorable people around the world who prevent us from trauma by making such a sacrifice.
Maybe don’t get the job? If you know what you’re getting yourself into and get ptsd and blame your employer for it is wrong! Idgaf what anyone says!!!
Karen to the rescue
People enjoy anonymity on the Internet. They should do it like in Korea, where they have to enter their Social Number and if caught cheating will have to meet consequences.
No, that is not what the internet is. Do that and you will drive millions of people to the dark net.
@@TheAndyW19 some want to post anonymous, for many reasons, what's wrong with that?
@@Moodboard39 Think you misunderstood my position, I am for anonymity on the internet and against using ID to sign up for services.
They are stupid to spend that money. How about anything goes? Thats free.
Mussolini said the exact same words..."exactly" 😉
follow the 4chan moderation model, they'll do it for free
lol
AI cant replace human mod i been wait for months get help with tiktok issues
AI just has problems When i sent in appeal to get video restored it was refused
AI just tells me to send appeal seriosly you can only do it once The AI dont even know what i written
Silicon valleay = nsa west
Does the dark web have content moderators?
This segment is spot on!
BS
Pepe isn't racist.
Don't call "content moderation" what in fact is political censorship.
Until AI improves and is implemented into the internet as complete content moderation then these people working in the profession of content moderators should be at the top of these tec companies concern in the sense of human welfare and proper financial compensation and support. This all sound like the job of content moderation is like having a job in a psychological abuse factory, it's all kind of messed up...
We need AI responsibility programed AI with human safety & wellbeing in mind, the internet isn't a safe or secure environment as currently functioning...
Yet they seem to fail at finding simple spam (i.e. posts with "👇👇👇👇👇👇"). I'd bet it's a deliberate policy to reduce expectations of how much content they're truly able to filter, and the subsequent legal liabilities they would face for profiting from inflated "engagement" metrics due to their own negligence.
RJVX12 algorithm is the best, there is no point in arguing with this
Because paying workers is expensive? Let's raise the min wage.
*It's easy , Just remove Comments section.*
On social media? Social media? How about the market?
The issue about content moderation is when the moderator makes a human error in moderating content. It's like sentencing a truly innocent convict to prison.
content moderating? so i've been writing content all these days for nothing
Why would Qanon content get removed?
Don’t be a ❄️
Would save us all so much time and money.
don’t be a ❄️ and post cp 🥰
If you enjoy watching the kind of things they usually moderate seek psychiatric help...
BradyG Don't be a 💩
it's called the Scunthorpe problem, but they didn't call it that to avoid their cnbc channel being shutdown by the AI bots.
So basically after 2 years what they have achieved only putting AI on diffrent apps and the new Twitter views what's that... content moderation or censorship in my view these are bugs mainly facing by me on some apps
Think it's quite simple if the content is breaking the law it should be removed if not it should be allowed.
What i have become really dangerous now how moderation is being used as a political tool now make the host company look good like how some platforms pretty much allow left-wing groups to post what ever they want while any and all right-wing content gets removed and banned instantly.
i wont allow that
Social Media Content Moderators to me is dead joke. People thinks its funny while looking at it dying.
New title: Why suppressing information and free speech costs social media companies billions
This is coming... so glad!
Twitter lost a billion per day after making their recent bans with a bias..
freedom of speech has nothing to do with social media companies lol, it pretty much just means u can say things ab the government without them arresting you. its so overused
we'll just go somewhere else. Their loss