Swiss & Japanese handmade watches will become Style items. Like Suits, you know suits are expensive & we don’t use it everyday. Fashion dies but Style always survive.
Nothing dies it either becomes a niche or just tacky. I don't understand why anyone under 30 would buy a high end watch. I totally understand why someone above that age would buy one.
The thing is that you need an industry and eco system to support the production of luxury watches. At some point the market will be too small to sustain itself. Especially when it runs out of people willing to learn the trade if watch making and innovators. I'm saying that as a watch lover.
@@consensualcode9750 I'm 19, and I'm absolutely in love with watches. Before I bought my cheap Casio watch I always thought like "why would someone have a watch when it's so easy to see it on your phone", but when I actually started wearing it everyday I realized that when I'm not wearing my watch if feels like something is missing and I'm constantly looking at my wrist even though there's nothing there
Some things I would like to correct being a watch enthusiast. Firstly in most cases the demand for stainless steel luxury watches is more than precious metal. Secondly Omega is not semi luxury like Hamilton but rather the same level as a Rolex. The entry level omega is 3000. Lastly we like watches because of the craftsmanship and the engineering and as well as they what they mean to us.
@@subrotoxing8214 well I’m a millennial ‘95 and i love my watch collection. I think maybe the trends will change so the watch industry must follow that river but that changes nothing, watches is a jewelry if we lose that 80% of casio g-shock market its not a big dill. Nobody who is not interested in watches as hobby spends 20000€ on AP. The nische market will stay for the collectors the same. Its like to ask a goth girl why she wears a old fashioned skirt ;)
There will always be demand for some sort of wearable status symbol for the prideful rich individuals, the watch is just another physical way to brag about your wealth while trying to avoid being obviously pretentious. It ain't fooling most people, but no one is going to tell walking piggie banks that in their face.
I don’t think that will happen unless apple releases one which costs 50,000 and has exclusive watch faces. I think they already had a gold one for 20k but it didn’t go well
All apple needs to do is to do is to provide some surface so they can ice them out. On the other hand hip-hop changes all the time. Sooner or later conscious rap or some other iteration of it will become popular and kill the image of rappers wearing ridiculously expensive jewelry.
@@Jay-cm9tr rappers are a big part of that defines fashion. That's why RM gives out free watches to rappers and why they don't have to wait for a Rolex.
@@jdeep7 and as long as the price tag goes beyond $2000 no average consumer will buy those. Which is why apple will take the cake and swiss watches will go down to obscurity. Rich people will still buy them still for sure.
Such an interesting video! I’m both a tech reviewer and also cover luxury Swiss watches. I agree with you on the point of analogue tech. It’s true tech on your wrist. Having said that, the apple watch and smartwatch boom has actually introduced more people to mechanical watches. As much as Apple Watch will impact a number of manufacturers, there will always be an audience for mechanical watches and as time passes, an audience for both!
@@brixan... I likely won't, even if i have the budget. I don't need another smart device on me at all times that I have to replace every couple of years.
The “quartz crisis” is a misnomer that has been debunked by Prof. Donzé from the university of Osaka. The Swiss watchmaking industry was in need of a structural overhaul in the 1970 and it was initially overtaken by Japanese automatic watches. We saw the same phenomenon with Japanese cars entering foreign markets. It didn’t kill American or European car brands, but it prompted them to modernise. As for the drop in sales from the mid 2010s onward it has several causes, but fundamentally Swiss brands have been raising prices in growing post-WWII economies, only to come under stress whenever economic crisis make it so that consumers can no longer keep up. It is no mistery: we have had the 2007 Credit Crisis, the ensuing Great Recession, a bubble burst in China, which was the new promised land of watch sales. And now the COVID-19 pandemic. It is bound to compromise a distribution model that relies on consumers disposable income. That’s where the lifestyle watches have met with success, namely Daniel Wellington or MVMT, who harnessed social media marketing. I would not underestimate that business model.
Many Seiko collectors consider the late-60s to the mid-80s to be the golden age of the company, as far as design, innovation and quality are concerned.
That makes sense. These ARE after all, very complicated, high end pieces of jewelry. You'd expect economic downturns to be the primary cause for the loss in sales.
Omega watches are not in the $500-1,500 range lol. Their average watch is in the $10,000 US. On their website their Tourbillon watch is listed at around $175,000 US.
@@md.abdullaalwailykhanchowd3974 I wonder if it is a regional thing. Here in New Zealand, at the Omega store and other jewellery stores, the mid range Omega watches are around $14,000 NZ which is about $10,000 US, and the prices went up with some being in the 30,000 and 50,000 range and others going into the 100,000s. Their official website had those prices listed on it too.
@@antonioferreira2996 $950 Omega uses manual wand mechanism with leather belt. I’m not sure if it’s brand new though. Only wealthy people in our country can afford it & care about it.
As a watch enthusiast myself, I wouldn’t classify Apple Watch as a watch, but more of a device. I definitely wear my Apple Watch during my 9-5, just in case if I miss any urgent notifications, or when I like to track my daily movement (walks, exercise). It is damn practical. However you aren’t gonna appreciate it like a real watch and immerse yourself in beauty of complication!
No joke, rappers will legitimately be the saviours of the Swiss watch industry. Making them cool, and providing enormous brand appeal. The majority of their audience wouldn't have even known about some of the Swiss brands before…
Good luck trying to buy a Rolex, none in stock and the authorized dealers force you to buy $10,000 worth of junk before they give you privilege of buying a steel Rolex
Meaning only hipster poseurs with more money than brains will buy Swiss watches? 😁 (I grew up with vinyl, and therefor recognize it for the garbage that it is. 😠)
Yeah, vinyl didn't just make a comeback with the recent nostalgia, they've been thriving since 1990.... Bigger market than CD's and streaming combined.... Right? That's what you think? In that case, these companies will still struggle with having sales drop to 2% of what they were
How much I would've liked to consult on this video :-) First, please let me say, awesome video and very much in line with the quality of your other videos! I enjoy all of them very much. A few minor mistakes (like the explanation of the power reserve, or the notion that many will increase in value when only a select few actually do) that only idiots like myself will notice and even fewer of us are stubborn enough to think it could've been proof-read and corrected beforehands. One of the things that is hard for people to grasp before owning a luxury watch, unless it is a very flashy rolex on a person that keeps showing it to everyone within talking distance, no one will notice your watch. The portion of people who recognize a luxury watch when it's on someone else's wrist is so negligeably small thatmany first-time owners are somewhat disaffected and even disappointed after the purchase. Most of the people who recognise the luxury watch on your wrist are the ones trying to sell you another one. Other than the few people who exclusively buy watches to show them off, most collectors and afficionados see them as works of art that are appreciated for the craftsmanship that goes into designing, manufacturing and preparing the parts, and assembling them. Granted some watches work as status symbols (Rolex and especially Hublot to a certain degree live off the fact that they're being recognised) but most are mostly enjoyed by the owner, similar to a fine pair of shoes or a painting in one's living room. I do enjoy my watches very much, but other than friends who work in the industry or people you meet at collector's gatherings, no one else ever noticed them. Keep the great content coming! Cheers from Switzerland
I agree 100%. Nobody care or notice and today wearing a high end luxury watch means nothing status wise as fakes are all over the place. Those who actually pay big for a watch are enthusiasts and collectors who appreciate the art of watchmaking and enjoy wearing them for themselves not for others to see.
I like the old futuristic seikos of the 70s and 80s, so I complimented one of my hotel guests for what I thought was one. When I asked if it was a seiko, he told me it was a Patek. Doh!
After reading your long comment, what I understood is apple watch arrived for good. No one need to be shy because of their cheaper luxury brand watch in a party or people won't be judgmental like before. Everyone has the same watch and only geeks will dig into stainless steel or aluminum watch body argument :)
@@cashreedhar in essence, absolutely. unless you go to a watch gathering (and even there, most people are mostly interested in what you're wearing and not in judging you for wearing it) only one in a thousand people will even recognise an expensive watch without a close-up look.
WAIT Omega a semi-luxury? They start at about $4K or so and can go for dozens of thousands in luxury metals, not $1500. The Hamiltons are in the 500-2500 range though, on that I can agree
I'm a Swiss watch guy and love to stay like that only. For eg:- you bought a apple watch now you can use it hardly for next 3 years. After that it's outdated. Swiss watches are timeless time piece
Actually, my experience is quite the opposite. Many young people start by getting a smart watch and it gets them in the door to the world of real watches. Rather than saying the swiss watch industry should be afraid of the mighty Apple watch, I think they should be excited at many new eyes coming onto their products. Buying a mechanical watch does not share almost any motivation with buying a smartwatch so the markets don’t exactly compete with eachother. But motivating people to the simple fact of wearing something on their wrist will help the swiss keep their crown for years to come.
@@mono_rad They're functional accessories. People don't buy a 12 grand watch to just tell the time - they buy it for design, expression, sometimes status, to commemorate a milestone or other life event of some sort, art, investment, etc. They're complicated jewelry that can be works of art and serve as a personal expression that happens to tell the time.
@@mono_rad It's fact. While the function of a watch was primarily timekeeping, watches evolved to fulfill a plethora of use cases in addition to just timekeeping. Smartwatches are the most utilitarian watch type with limited battery life and resilience constraints, because it's basically a mini-computer on your wrist and then some. Traditional watches are less utilitarian, less accurate timekeeping items, and more of a functional jewelry + artistry + investment option + sentimental item; also more likely in most cases to be more about self-expression. G-shocks (like the Mudmaster) are utilitarian (not as much as the smartwatch), the most resilient watch on the market bar none, reasonably limitless battery life due to tough solar charging; can also be worn for similar reasons to a mechanical watch. While an Apple watch is superior to a Mudmaster from a strict utilitarian standpoint in regards to features (not including ease-of-access to utilize said features), they'll lose out to Mudmasters in survival/outdoor/tactical conditions. Watches aren't just timekeeping devices - they also comprise of a litany of other functions, features, and a multitude of different design types, based on what their use case for a target niche is and how people receive their design for addressing said use case. Otherwise, if the only function for a watch is to just tell the time, there wouldn't be a large market with different people buying different types of timekeeping devices, with different designs.
As an early adopter of "smart watches", my first being the Samsung Gear 1 and then Samsung Galaxy Watch, Galaxy Watch 3 and Apple Watch, I have fully transitioned to Swiss Automatic Luxury watches as of 2 years ago. I now have 4 watches from a brand new Oris to a 90's Submariner. I won't be going back to "smart watches" as the craftsmanship is world's apart from Swiss Made Watches. The perceived benefits of a "smart watch" wears off after time as technology and social media further invades our lives and privacy. It was such a life-changer not looking down every 5 seconds to see why my watch was screaming at me. To each his own I guess but if you're on the fence about a possible switch to true craftsmanship, my advice is just try it. Start with a nice inexpensive Tissot or Fredrick Constant. Move up as you start appreciating the connection to the craftsmanship instead of pseudo technology of "smart watches". Cheers! ⌚
Given the rich history of horology, excellent marketing by brands like Rolex and Richard Mille and the sentimental value of one passing their timepieces down to further generations, the watch industry will never “die”. In fact, it might just grow bigger as people are surrounded by consumer electronics goods and long for craftsmanship.
The only problem with smart watches for me is that they look ok with my everyday wardrobe, but when I need to go to any official event, they look just awful with a suit.
And I can add more, in some social situations, smartwatches in suits are for employees in the need of receiving alerts from work. But a good mechanical watch can tell you´re a boss and have some people to take care of your business troubles.
For me, I can't stand square watch faces, which gives off a cheap Casio calculator watch vibe. The Apple Watch also looks like the corny heart rate monitor devices no matter how much you dress up the band. Super tacky with a suit. Despite other brands offering smart watches with round bodies, the tech isn't as refined, nor visually appealing as Apple's.
@@PapaDragonTV Striving can eventuate to buying. Over a 10-20 year period I would rather not buy 5x$1000 apple watches and instead save to buy a $5000 swiss watch. Personal preference.
Unlike Apple watch Swiss watch price is increased if you have a limited edition or old watch it's not just accessories it's also investment if you consider it one
Apple Watch is an investment in time and health as it saves time and makes you aware of your health trends. I would not wear a $10,000+ investment on my wrist unless I was a multi millionaire that cared about validation from others, and looks or function.
@@elementalgreen It's nice, but if you really care about health you really don't need technology to measure it. And if you're an Olympian, then you want more accurate equipment.
@@tams805 totally agreed. For me when i go cycling i prefer to wear wahoo equipment. The measurement of the heart rate on the chest is more accurate then smart watch.
I own a Casio duro and Intend to have it for as long as it lasts ... And then buy another watch which is similar to the duro at that time ... And the reason being I want to see time at all times ... I don't want to be worried that the smart watch battery is low , its not at all water proof and fragile when it falls .. the duro is a tank and will last for 3 to 5 years or more without a battery change ... Hence one less thing to charge and be worried about ... There are reasons why these watches exist and they serve a purpose. Happy for those who found their watch in an apple watch.. mine will always be the Casio duro ❤️
@@genericsomething Well, according to his daughter's memoir, he didn't like watches in general. Something to do with not wanting to be "bound to time". EDIT: He also wore a Baume & Mercier (Swiss)
@Tony Depends on just how "dressed up" you're getting. Wearing any sort of smart watch to a black or a white-tie event will absolutely be seen as unclassy.
Amazing analysis. I feel that smartwatches might replace cheap mechanical watch but luxury watches have a whole different purpose. Just like how phone cameras have killed average point-n-shoot cameras, but enthusiasts still pay over 3 grands for DSLRs.
I disagree I think the whole point of cheaper watch brands be it mechanical or quartz is like many things the starting point into watches like many other things Its not like you blow your load or a 10k Rolex or 5 k on an Omega straight away you might start of with a $100 automatic timex or $200 seiko hence why Swiss luxury watch brands rely on the smaller cheaper brands its the gateway and starting point into horology. Lets be honest Apple watch price points aren’t cheap lol a decent cheap to fair price mechanical watch will outlast an apple watch
Nah, brands like Seiko and Hamilton are still out there strong. And even cheaper aliexpress brands like San Martin and Pagani are on the rise, not to mention some great microbrands. Mechanical watches have a different market, no matter what price points.
I have a Breitling navitimer, 55 years old lives in a drawer, too expensive to even get serviced, I have a 17 year old Pulsar on my wrist, unbelievable accurate and needs no battery. I’m also an apple fanboy even have my original 1985 mackintosh on a shelf in my office (still works) but for the life of me I cannot figure (yet) why I need an Apple Watch to compliment my phone, pad and desktop.
I´m a collector, have 38 watches plus an apple watch. In the end, the apple watch basically serves to check messages during the day. If it´s something important, you get the phone to answer. So, it´s a 300 bucks message alert.
I can see a future where smart watches are sort of like the new quartz watches, cheap, precise and quite useful to the everyman. But a subculture of enthusiasts and high tech detractors will gravitate more towards the old tech because it is more durable, reliable and doesn't spy you all the time. Leave your phone at home and take a walk with your untraceable non smart watch (quartz and mechanical are welcome).
I am not really sure where you are going with this. Swiss watches have never been so appreciated as now. Their margins are skyrocketing. Demand is overwhelming.
if this is an actual discussion with my friends to compare smart watches and swiss watches , I would sit in silence and be thinking "here I am with my trusty and ever so faithful old Casio analog watch, still working and doing well after all this years." LOL.
I’ll tell you this, even us who are into the Swiss(and other “high-horology”) watches almost all absolutely LOVE Casio. They are some of the best watches out there. Look on the watch RUclips scene and you’ll see what I mean.
I'm still waiting for someone to go all in on a smartband. Microsoft (yet again) got so close. I do use a smartwatch. But really, even when I can charge it daily, it's a bit of a pain. I do still miss just having my watch work for years on end. And I do wear analogue watches too. From cheap ones for long weekends/rough activities to luxury ones for when I want to show off/make myself feel good (wearing the product of such skill means a lot to me). Many of those times I'd like a smart wearable too, but the practicality, status and appreciation of an analogue wins out.
I mostly agree with your points. What also needs to be mentioned is that automatic especially high end ones will last you for decades. They often are bought as a gift for yourself, (marriage, birthday, graduation etc.) and therefore hold a sentimate value. From a practicallity standpoint even as a timekeeper they are semi usefull, but I never bonded to my 100$ Huawei Smartwatch as I do to my automatics.
Sternglas, Seiko, Hamilton, Tissot. These are great options for under $500. Also Junghans if you can find one you like at that price. There is also the generic, but fantastic choice, G-Shock. They just released their popular "CasiOak" line a few years ago.
The thing about the success of Apple watches, and something you neglected to mention, is that as that market continues to grow it inevitably becomes less unique and desirable. I bought the first apple watch when it released because it was cool and new and exciting. When watches like this become the norm, which is quickly happening, more and more people will look for ways to stand out and be different to the crowd.
I think this video got recommended to all the Swiss watch owners. I see a lot of people nowadays wear smartwatch but you know when you walk into a room and someone comes up to you to talk about your watch that's when you really standout, this doesn't happen always maybe once or twice a year but I know that my watch will be with me for a really long time and won't be replaced by a newer model.
As a Swiss guy (and a big fan of Slidebean) and an Apple Watch owner, I think you're absolutely right - especially with your overview at the end. But next to "Swiss luxury" I think the segment just below this category, but with Swiss watches (luxury level, but not > 5K), will also survive, as some people appreciate the good combination of craftsmanship and affordability and don't care about the advantages of the sensor data and functionality of a smartwatch.
Thousands of moving parts vs simple computing. Reminds me of the EV takeover from a Rube Goldberg machine that has many points if failure vs the more reliable battery plus motor Anyone remember the last time they had to call someone to fix their fan? (Motors just work, engines just break down)
“Simple computing” lmfao. You have not the slightest clue the intricacies of software and hardware engineering. Both crafts deserve respect, just say you prefer one over the other
@@AnonYmous-tr4cu ----- I agree with Anon Ymous, there is nothing at all "simple" about the watches that Apple makes. The main processor called a SIP is based on a 7 nm process (a nanometer is 1 billionth of a meter) and was based on the 2018 iPhone chip called the A12. The number of transistors in the SIP are 5 billion, a pretty mind blowing number. And that is just the main processor. In addition there 2 other processors present; one for wireless communications and one for precise location services. With time this type of processor becomes more and more important as they will be in smart glasses and computers that are integrated into our clothing.
Just bought a $500 Gshock GST B300. Actually I didn't even think about owning a smart watch. Since I'm 18, I wanted a watch tbags more conversational then having a watch with a touch screen thag looks the same for the past 8 generations. I love my watch, and it definitely sparks conversations!
As someone who likes watches i hope I'm not alone when I say that: I really just wear a watch to tell time, i do like if it looks nice, but i don't want my watch to say anything about me other than maybe that i like to be able to tell time by just sightly lifting my wrist
My problem with Apple Watches is that they rely to heavy on the iPhone to work. I know that now they have cellular network and you can leave the phone at home, but when I first saw them, I fought of them as a replacement. As a Watch only, I find them underwhelming and I just prefer a simple watch in comparison.
My dad gave me a Tommy Hilfiger watch back during my 2nd high school and I'm in love with it, I still wear it for 15 years and even dived beyond its max depth limit (around 50m). I hope I can return his favor someday before it's too late...
At 4:57, an automatic watch is a self-winding mechanism that is powered by a mainspring, similar to a mechanical watch, but is wound by a weighted rotor. The rotor winds the mainspring in response to the wearer's wrist movements. The mainspring is not a complication. That term is reserved for the features in addition to the hour, minute and second hands. An example of a complication would be the day-date or simply the date.
The only thing I'd like to add to this conversation is that my Apple watch will never create an emotional attachment. It is a cool piece of tech that I don't feel bad about upgrading and selling off the old one every couple years or so. The mechanical watches do create that emotional connection to ownership, and the only thing stopping me from having a collection of them is the freaking $$$$$$$$$$ of them. Great video
"Smart" watches are just consumables, just like phones. They future is clear: in the trash. Mechanical watches, otherwise, will still be here for a very long time. I believe the Swiss watch industries have a bright future.
Correct me if I am wrong, but aren't traditional watches already at deaths door? I am having a hard time of thinking about anyone that went out and bought them self a watch in the last 5 years, usually people that wear watches got them gifted by someone or inherited them. Heck, they are more of an accessory or fashion statement than a necessary everyday tool as they used to be. Based on the ways of use and services they provide smart watches and classic watches should not even be in the same category of product as one is becoming an everyday tool and the other a fashion accessory.
I know plenty of people that have brought them. Watches are just a fashion statement, something to accompany an outfit. Yes a smart watch can track your steps or take a call, do NFC payments but you can do all of this with your phone. And if you wanted something to just track exercise, get a Fitbit, then a smart manual watch to wear when your going out.
3 года назад+2
Greetings from Switzerland! I personally have not worn a watch since 1997, but I found this an interesting take! Your audio does need some work though. I think you would benefit form a different microphone setup. Bring the mic closer to your mouth!
This video is an excellent example of everything that’s wrong with people’s perception of the Swiss watch industry. Thank god we have such clever millennials to explain it all to us. Not sure how we all got along before………..
Bequeath you children your Rolex, Breitling or any other luxury watch and you will leave them something of value do the same with a Apple watch and it’s not even worth the effort of throwing it away
I have an Apple Watch and am gen z (19) and love my computers, but I’ve always found mechanical and analogue things fascinating. From on large scale like steam trains to the small complex mechanisms in watches.
Also, its' important to mention that a smart watch is worth anything for about 2-4 years and after that, due to the lack of software support or battery issues or anything related to aging tech, it becomes useless. Swiss or mechanical watches on the other hand last forever.
Excelent video, and very interesting as well, the only thing that bugged me is that you mentioned Omega as a “semi-luxury” when their average price is around 7k usd and the watch you showed when you mentioned it is a 18k usd watch. Cheers.
I’d still buy mechanical somewhere down the line. I appreciate the craftsmanship in those watches. And because I’m plugged into apples ecosystem and pretty happy with it on how they’ve transformed my health and all, I don’t mind looking dumb wearing both 😂 just when I do wear both, my Apple Watch will have to be inward facing of my wrist instead of outward facing during that period. But that’s just me lol
At 50$ price range there are a lot of quartz options. I am not sure if the comparison is right here, cause in that price range quartz options make more sense. A watch collector in that range would probably go for a Casio. Sure smartwatches have a lot of advantages over traditional watches,might get one for myself cause of excercise tracking. I would still prefer a 3d watchface over a 2d display as a daily wearable.
Same thing happened to horse drawn carriages, when the car was introduced. It is called progress. However not everyone wants a watch that has to be charged every night, so there is still going to be a smaller, but real demand for traditional watches.
I am in my 30's and grew up the same time as modern technology did. I like to have the newest and latest tech, and am an Apple fan! However, I wear a Mavodo everyday and will continue to value a timepiece over a tech piece. I just don't understand why people would rather have a smart watch. Looking at my phone when I get a text takes the same amount of time as looking at my wrist! I don't need a smaller phone, with less capabilities, on my wrist when I have a better one in my hand or pocket!
I think its also important to consider brands like Seiko, Casio and Orient that offer very good quality watches at fraction of a cost of, say, a Rolex. E.g. the Omega moonphase costs thousands while an Orient moonphase costs around 200 to 300. I am not saying they are comparable, but for those of us who arent rich, those brands are still respected and offer features similar to those of the high end brands that you mentioned. Also, while smart watches are fun, they get old and less alluring with time, and are mostly devoid of any sentimental value.
Since a kid I’ve worn a wrist watch and getting older the watches get more expensive. I like that it’s a machine that’s on my wrist that’s self sufficient and ticks away
I have a rule. I don't click on videos with clickbait titles. Your title is refreshingly creative. Using a movie title but adding your own twist. But I'm more delightfully surprised by the creativity of the video. The shots. The style. The part where you're saying the same things with the split screen. You're not another cookie cutter tech RUclips channel. So you've earned my sub. My thoughts on watches: Good riddance.
i have 15$ japanese casio watch and totally happy with it. it does the job for which it is made perfectly. no need for these expensive stuff but still if i were given a choice between swiss vs apple, i will definitely have the swiss. you cannot appreciate them enough.
Insanely well done video and very insightful. As a watch enthusiast I think you summed up the graph perfectly of how the watch world will play out. Anything analog below $1500 is in the danger zone.
I got a free Apple Watch but choose to wear a seiko dive watch… it’s not just luxury, it’s about expression, the beauty, the sound, the feel, the weight.. Look at it like this… you look at an Apple Watch to tell the time, you look at a mechanical watch because you love it.
I have never owned an analog watch before. A few years ago I had a Moto 360 smartwatch. Early adopter. Great piece of tech. Waited for years to find something worth of upgrade. And now I just both $500 analog watch, I always tough it's stupid. You never know.
I still have my great grandfather's pocket watch. As one watch shop explained to me, it is the basically the base model that train conductors used. So, nothing to bring to Antiques Roadshow, but it is still beautiful :)
Sold my Apple Watch series 5 few months ago and bought a casio. I don’t hate Apple (just bought the 13 pro), but I honestly hated charging it and I felt like an Apple snob. I’m in college and the people who have Apple watches just tend to be snobby from experience, and I didn’t want to be associated with that image.
A5:02 no....a complication is a added timekeeping feature....a chronograph, date-day, alarm, moon phase, perpetual calander Automatic is just a type of movement...like Kinetic, Solar, Manual or Spring drive
I think there is a very interesting debate that shares some similarity with this "digital watchs vs. mechanical watchs" and it is "electric cars vs. combustion cars". The mechanical complexity, the craftsmanship and the engineering behind it add a different value to every side, so both sides' production will be kept but just occupying different niches in the market.
Great video with some solid points. To me Jean-Claude Biver, a legend in the Swiss watch industry, perfectly explains why smartwatches like the Apple Watch are a huge opportunity for the Swiss watch industry. Jean-Claude Biver (in an interview with A Collected Man from March 20, 2018): “How do you sell a beautiful pair of Berluti shoes to someone who has never worn a pair of shoes in their life? It’s nearly impossible. Now, consider selling those same shoes to someone who has worn Nike shoes their whole life, it’s much easier. You’d say, “Listen, you had great Nike shoes, but now we have leather. Smell, look, feel, try.”
I’m very much into fashion but I think people don’t understand that especially for people who don’t have tens of thousands of dollars in their bank account and who don’t live in countries where luxury items can be bought for cheap, the Apple Watch is a great thing to wear every day when you go to college or to work and you need something practical. Of course if I’m attending a wedding or some official ceremony I want to wear something better, such as Bulova (I’m about to get jumped by elites with their Omegas and Rolexes as if everyone can afford that), But if I’m simply out doing every day work I’m not ready to wear some thing that is so expensive especially if someone is clumsy like me and is afraid that the watch would either end up broken or might have something to cost thousands of dollars stolen from me while walking back home from work. It’s really a case by case basis and its all down to what people can afford and what they need in life. If someone wants to command me to go and wear a Rolex daily ill gladly let them buy a Rolex for me 😂
Swiss watches or any luxury mechanical watches will never become obsolete. And it has something to do with how the younger generation loves to show off.
Excellent topic. I think Swiss watches will lose huge market share in the stated price range. But as smartwatch buyers age and have more disposable income, I believe they will move to buy traditional or Swiss watches.
In 5 years after buying the watch the Rolex will still have the selling value of a Rolex, while the smart watch won’t be wanted because everyone is looking at the newer ones with more features. It’s 2 very different markets, one market is a fast paced and disposable luxury technology market, while the other is a long term investment luxury market. I doubt very many people that are actually considering getting a high end watch will choose not to in order to buy an Apple Watch.
Classics won't die. Smartwatch won't look cool in 10 years. Everyone drives a modern hybrid car now adays but a vintage car looks cool. Everyone uses a smartphone or digital camera but film makes u look cool and seem like an expert in photography. Those luxury watches will look cool and make you elegant
I would rather wind my watch than charge it. A Swiss watch may not be a good timekeeper but it's engineering is timeless (it can outlive it's owner). My wrist is for an automatic watch just that I can't afford a Nomos yet.
I am sorry but I think you sometimes try too hard to edit the video in an interesting way. There is no need for complications like this, it just makes it hard to follow and confusing... This is the second time I find it hard to watch one of your videos (first being the "How much do startup investors make").
Swiss & Japanese handmade watches will become Style items.
Like Suits, you know suits are expensive & we don’t use it everyday.
Fashion dies but Style always survive.
They already are #quartzcrisis
Nothing dies it either becomes a niche or just tacky. I don't understand why anyone under 30 would buy a high end watch. I totally understand why someone above that age would buy one.
The thing is that you need an industry and eco system to support the production of luxury watches. At some point the market will be too small to sustain itself. Especially when it runs out of people willing to learn the trade if watch making and innovators.
I'm saying that as a watch lover.
I prefer Chinese Brands like San Martin, Sea-Gull over the Japanese.
@@consensualcode9750 I'm 19, and I'm absolutely in love with watches. Before I bought my cheap Casio watch I always thought like "why would someone have a watch when it's so easy to see it on your phone", but when I actually started wearing it everyday I realized that when I'm not wearing my watch if feels like something is missing and I'm constantly looking at my wrist even though there's nothing there
Some things I would like to correct being a watch enthusiast. Firstly in most cases the demand for stainless steel luxury watches is more than precious metal. Secondly Omega is not semi luxury like Hamilton but rather the same level as a Rolex. The entry level omega is 3000. Lastly we like watches because of the craftsmanship and the engineering and as well as they what they mean to us.
The funniest thing is that he show an Omega with tourbillon in 1500$ price range.
you really need to look ask people born after the year 2000 ... they have very different opinion about the world.
Strongly agree here! Well produced video overall but inevitably there were some points off-the-mark when it came to watch talk
@@subrotoxing8214 well I’m a millennial ‘95 and i love my watch collection. I think maybe the trends will change so the watch industry must follow that river but that changes nothing, watches is a jewelry if we lose that 80% of casio g-shock market its not a big dill. Nobody who is not interested in watches as hobby spends 20000€ on AP. The nische market will stay for the collectors the same.
Its like to ask a goth girl why she wears a old fashioned skirt ;)
There will always be demand for some sort of wearable status symbol for the prideful rich individuals, the watch is just another physical way to brag about your wealth while trying to avoid being obviously pretentious.
It ain't fooling most people, but no one is going to tell walking piggie banks that in their face.
The day when rappers start wearing apple watches and rapping about apple watches instead of Rolex and Pateks is the day I will believe it.
I don’t think that will happen unless apple releases one which costs 50,000 and has exclusive watch faces. I think they already had a gold one for 20k but it didn’t go well
All apple needs to do is to do is to provide some surface so they can ice them out.
On the other hand hip-hop changes all the time. Sooner or later conscious rap or some other iteration of it will become popular and kill the image of rappers wearing ridiculously expensive jewelry.
Dang. Didn't know rappers are now the industry standard of elegance and luxury.
@@Jay-cm9tr rappers are a big part of that defines fashion. That's why RM gives out free watches to rappers and why they don't have to wait for a Rolex.
@@jdeep7 and as long as the price tag goes beyond $2000 no average consumer will buy those. Which is why apple will take the cake and swiss watches will go down to obscurity. Rich people will still buy them still for sure.
Such an interesting video! I’m both a tech reviewer and also cover luxury Swiss watches. I agree with you on the point of analogue tech. It’s true tech on your wrist. Having said that, the apple watch and smartwatch boom has actually introduced more people to mechanical watches. As much as Apple Watch will impact a number of manufacturers, there will always be an audience for mechanical watches and as time passes, an audience for both!
"Between 50-500 bucks, the world will transition to smart watches in the future"
Casio, Seiko and Timex - "Allow us to introduce ourselves"
Underrated comment
But if you have the budget, you'd likely opt for the smartwatch. It's "cooler" and has more functionality
@@brixan... I likely won't, even if i have the budget. I don't need another smart device on me at all times that I have to replace every couple of years.
@@blabla12345200 I don't think you're representative of most people tho
@@brixan... 'Cooler'?
The “quartz crisis” is a misnomer that has been debunked by Prof. Donzé from the university of Osaka.
The Swiss watchmaking industry was in need of a structural overhaul in the 1970 and it was initially overtaken by Japanese automatic watches. We saw the same phenomenon with Japanese cars entering foreign markets. It didn’t kill American or European car brands, but it prompted them to modernise.
As for the drop in sales from the mid 2010s onward it has several causes, but fundamentally Swiss brands have been raising prices in growing post-WWII economies, only to come under stress whenever economic crisis make it so that consumers can no longer keep up.
It is no mistery: we have had the 2007 Credit Crisis, the ensuing Great Recession, a bubble burst in China, which was the new promised land of watch sales. And now the COVID-19 pandemic. It is bound to compromise a distribution model that relies on consumers disposable income.
That’s where the lifestyle watches have met with success, namely Daniel Wellington or MVMT, who harnessed social media marketing. I would not underestimate that business model.
I trust a guy with the most swiss lastname ever x)
@@morkovija I would get me a 'Jacquerye' swiss wrist watch 😄
Many Seiko collectors consider the late-60s to the mid-80s to be the golden age of the company, as far as design, innovation and quality are concerned.
That makes sense. These ARE after all, very complicated, high end pieces of jewelry. You'd expect economic downturns to be the primary cause for the loss in sales.
There was no Hiroshima bombing. Japanese political system was in need of a structural overhaul.
Omega watches are not in the $500-1,500 range lol. Their average watch is in the $10,000 US. On their website their Tourbillon watch is listed at around $175,000 US.
Cheapest in my region cost $950
& 2ed cheapest cost $1750 & 3ed cheapest cost $3000 & 4 other models are found & rest has to be Pre-orderes.
@@md.abdullaalwailykhanchowd3974 Omega $950 brand new? No way...
$1500 maybe but just in quartz. Mechanical watch minim above $3000.
@@md.abdullaalwailykhanchowd3974 I wonder if it is a regional thing. Here in New Zealand, at the Omega store and other jewellery stores, the mid range Omega watches are around $14,000 NZ which is about $10,000 US, and the prices went up with some being in the 30,000 and 50,000 range and others going into the 100,000s. Their official website had those prices listed on it too.
@@antonioferreira2996 $950 Omega uses manual wand mechanism with leather belt. I’m not sure if it’s brand new though. Only wealthy people in our country can afford it & care about it.
@@md.abdullaalwailykhanchowd3974 Probably is a pre-owned watch, brand new I doubt...
As a watch enthusiast myself, I wouldn’t classify Apple Watch as a watch, but more of a device. I definitely wear my Apple Watch during my 9-5, just in case if I miss any urgent notifications, or when I like to track my daily movement (walks, exercise). It is damn practical. However you aren’t gonna appreciate it like a real watch and immerse yourself in beauty of complication!
Yeah it’s really just what they say it is versus what it actually is. The industries aren’t really the same
No joke, rappers will legitimately be the saviours of the Swiss watch industry. Making them cool, and providing enormous brand appeal. The majority of their audience wouldn't have even known about some of the Swiss brands before…
No, flippers and speculators. The entire Swiss watch industry is one giant bubble. Rolex Daytona trading 50% above list price?
Jesus Christ this comment
Believe me, swiss watches doesn't need the help of rappers
You mean like how Flava Flav was the saviour of clocks? I'm not buying it.
@@ThreeSixFour that's because of the supply shortage and inflation, literally everything is over priced.
This just made me want to buy a swiss watch and appreciate the craftsmanship
Facts! It hit different mane. Need that luxury watch box collection lol 😂
The Apple Watch being so common is the reason it will never match the image of fine Swiss watch making
Good luck trying to buy a Rolex, none in stock and the authorized dealers force you to buy $10,000 worth of junk before they give you privilege of buying a steel Rolex
Me too 😅
@@ThreeSixFour I'll just look for one in the used market
Sidebean really needs to work on their audio. These days it sounds a bit tinny and muffled.
Agreed, I had to turn up my volume like 20 decibels
Ah you too, I thought my phone was getting too old.
Reports of death of swiss watches are as exaggerated as the death of vinyl in 1990.
Meaning only hipster poseurs with more money than brains will buy Swiss watches? 😁
(I grew up with vinyl, and therefor recognize it for the garbage that it is. 😠)
@@KarlBunker some people like flaws so they buy apple watches. But have you ever talked with a rich person? They aren't all that famous.
@Tony actual cultured people do show off, just not in the ways you're use to and in front of you
Yeah, vinyl didn't just make a comeback with the recent nostalgia, they've been thriving since 1990.... Bigger market than CD's and streaming combined.... Right? That's what you think? In that case, these companies will still struggle with having sales drop to 2% of what they were
What's vinyl?
How much I would've liked to consult on this video :-)
First, please let me say, awesome video and very much in line with the quality of your other videos! I enjoy all of them very much.
A few minor mistakes (like the explanation of the power reserve, or the notion that many will increase in value when only a select few actually do) that only idiots like myself will notice and even fewer of us are stubborn enough to think it could've been proof-read and corrected beforehands.
One of the things that is hard for people to grasp before owning a luxury watch, unless it is a very flashy rolex on a person that keeps showing it to everyone within talking distance, no one will notice your watch. The portion of people who recognize a luxury watch when it's on someone else's wrist is so negligeably small thatmany first-time owners are somewhat disaffected and even disappointed after the purchase. Most of the people who recognise the luxury watch on your wrist are the ones trying to sell you another one.
Other than the few people who exclusively buy watches to show them off, most collectors and afficionados see them as works of art that are appreciated for the craftsmanship that goes into designing, manufacturing and preparing the parts, and assembling them.
Granted some watches work as status symbols (Rolex and especially Hublot to a certain degree live off the fact that they're being recognised) but most are mostly enjoyed by the owner, similar to a fine pair of shoes or a painting in one's living room. I do enjoy my watches very much, but other than friends who work in the industry or people you meet at collector's gatherings, no one else ever noticed them.
Keep the great content coming! Cheers from Switzerland
I agree 100%. Nobody care or notice and today wearing a high end luxury watch means nothing status wise as fakes are all over the place. Those who actually pay big for a watch are enthusiasts and collectors who appreciate the art of watchmaking and enjoy wearing them for themselves not for others to see.
I like the old futuristic seikos of the 70s and 80s, so I complimented one of my hotel guests for what I thought was one. When I asked if it was a seiko, he told me it was a Patek. Doh!
After reading your long comment, what I understood is apple watch arrived for good. No one need to be shy because of their cheaper luxury brand watch in a party or people won't be judgmental like before. Everyone has the same watch and only geeks will dig into stainless steel or aluminum watch body argument :)
@@cashreedhar in essence, absolutely. unless you go to a watch gathering (and even there, most people are mostly interested in what you're wearing and not in judging you for wearing it) only one in a thousand people will even recognise an expensive watch without a close-up look.
Agree except I bought my tiger woods tag heuer watch half to annoy my golf friends.
WAIT Omega a semi-luxury? They start at about $4K or so and can go for dozens of thousands in luxury metals, not $1500. The Hamiltons are in the 500-2500 range though, on that I can agree
"What does a samsung phone say about you?, it says that you hate apple"
Lmao
I'm a Swiss watch guy and love to stay like that only.
For eg:- you bought a apple watch now you can use it hardly for next 3 years. After that it's outdated.
Swiss watches are timeless time piece
Actually, my experience is quite the opposite. Many young people start by getting a smart watch and it gets them in the door to the world of real watches. Rather than saying the swiss watch industry should be afraid of the mighty Apple watch, I think they should be excited at many new eyes coming onto their products.
Buying a mechanical watch does not share almost any motivation with buying a smartwatch so the markets don’t exactly compete with eachother. But motivating people to the simple fact of wearing something on their wrist will help the swiss keep their crown for years to come.
You’re a fool.. I will live to see the total destruction of the Swiss watch and I will laugh about it on my death bed 🤣
Plus no one wants a watch that lasts like 12 hours.
@@mono_rad They're functional accessories. People don't buy a 12 grand watch to just tell the time - they buy it for design, expression, sometimes status, to commemorate a milestone or other life event of some sort, art, investment, etc.
They're complicated jewelry that can be works of art and serve as a personal expression that happens to tell the time.
@@mono_rad It's fact. While the function of a watch was primarily timekeeping, watches evolved to fulfill a plethora of use cases in addition to just timekeeping.
Smartwatches are the most utilitarian watch type with limited battery life and resilience constraints, because it's basically a mini-computer on your wrist and then some.
Traditional watches are less utilitarian, less accurate timekeeping items, and more of a functional jewelry + artistry + investment option + sentimental item; also more likely in most cases to be more about self-expression.
G-shocks (like the Mudmaster) are utilitarian (not as much as the smartwatch), the most resilient watch on the market bar none, reasonably limitless battery life due to tough solar charging; can also be worn for similar reasons to a mechanical watch.
While an Apple watch is superior to a Mudmaster from a strict utilitarian standpoint in regards to features (not including ease-of-access to utilize said features), they'll lose out to Mudmasters in survival/outdoor/tactical conditions.
Watches aren't just timekeeping devices - they also comprise of a litany of other functions, features, and a multitude of different design types, based on what their use case for a target niche is and how people receive their design for addressing said use case.
Otherwise, if the only function for a watch is to just tell the time, there wouldn't be a large market with different people buying different types of timekeeping devices, with different designs.
As an early adopter of "smart watches", my first being the Samsung Gear 1 and then Samsung Galaxy Watch, Galaxy Watch 3 and Apple Watch, I have fully transitioned to Swiss Automatic Luxury watches as of 2 years ago. I now have 4 watches from a brand new Oris to a 90's Submariner. I won't be going back to "smart watches" as the craftsmanship is world's apart from Swiss Made Watches. The perceived benefits of a "smart watch" wears off after time as technology and social media further invades our lives and privacy. It was such a life-changer not looking down every 5 seconds to see why my watch was screaming at me. To each his own I guess but if you're on the fence about a possible switch to true craftsmanship, my advice is just try it. Start with a nice inexpensive Tissot or Fredrick Constant. Move up as you start appreciating the connection to the craftsmanship instead of pseudo technology of "smart watches". Cheers! ⌚
You know, you can literally turn off all social media notifications right?
Given the rich history of horology, excellent marketing by brands like Rolex and Richard Mille and the sentimental value of one passing their timepieces down to further generations, the watch industry will never “die”.
In fact, it might just grow bigger as people are surrounded by consumer electronics goods and long for craftsmanship.
Exactly, I’m not sure when the first mechanical watch was made but it’s been at least 300 to 500 years so I believe they won’t go anywhere.
The only problem with smart watches for me is that they look ok with my everyday wardrobe, but when I need to go to any official event, they look just awful with a suit.
And I can add more, in some social situations, smartwatches in suits are for employees in the need of receiving alerts from work. But a good mechanical watch can tell you´re a boss and have some people to take care of your business troubles.
@KGR Seiko is the way to go
Let’s normalize smart watches with suits 😂😂 as they said luxury watches are more for fashion than practicality for normal people
For me, I can't stand square watch faces, which gives off a cheap Casio calculator watch vibe. The Apple Watch also looks like the corny heart rate monitor devices no matter how much you dress up the band. Super tacky with a suit. Despite other brands offering smart watches with round bodies, the tech isn't as refined, nor visually appealing as Apple's.
This was an interesting episode, a intriguing perspective regarding smart watches and Swiss craftsmanship, and well produced as always, good one guys
I myself will always strive towards attaining a Swiss wrist watch. It's heart over head.
Facts! It’s just different
Personally, I will always strive towards not owning a watch other then my phone.
The keyword here being "strive". I don't see how an industry could last if people simply "strive" for them, instead of actually buying them.
@@PapaDragonTV Striving can eventuate to buying. Over a 10-20 year period I would rather not buy 5x$1000 apple watches and instead save to buy a $5000 swiss watch. Personal preference.
@@PapaDragonTV they are broke and can’t afford Swiss watches at the moment, but strive to have them in the future
Unlike Apple watch Swiss watch price is increased if you have a limited edition or old watch it's not just accessories it's also investment if you consider it one
Apple Watch is an investment in time and health as it saves time and makes you aware of your health trends. I would not wear a $10,000+ investment on my wrist unless I was a multi millionaire that cared about validation from others, and looks or function.
Investment that you might pass down to kids as a keepsake. The only time it might increase in value is honestly if you buy a ,top 6 brand watch.
@@elementalgreen It's nice, but if you really care about health you really don't need technology to measure it.
And if you're an Olympian, then you want more accurate equipment.
@@tams805 totally agreed. For me when i go cycling i prefer to wear wahoo equipment. The measurement of the heart rate on the chest is more accurate then smart watch.
@@elementalgreen look at those goalposts being moved
I own a Casio duro and Intend to have it for as long as it lasts ... And then buy another watch which is similar to the duro at that time ... And the reason being I want to see time at all times ... I don't want to be worried that the smart watch battery is low , its not at all water proof and fragile when it falls .. the duro is a tank and will last for 3 to 5 years or more without a battery change ... Hence one less thing to charge and be worried about ... There are reasons why these watches exist and they serve a purpose.
Happy for those who found their watch in an apple watch.. mine will always be the Casio duro ❤️
As a previous owner of [Casio] G-Shock Tough Solar, now that is a watch I don't have to worry about battery for seven years straight.
Just spent $8500 on an omega last week, I hope people don’t think this is a $500-1500 watch
Plot twist: even Tim Cook will wear a Swiss watch if he’s got something important to go to (or do people not dress up for those things anymore? )
Steve Jobs wore a quartz Seiko.
@@genericsomething Well, according to his daughter's memoir, he didn't like watches in general. Something to do with not wanting to be "bound to time".
EDIT: He also wore a Baume & Mercier (Swiss)
@@genericsomething Is that a Grand Seiko?
@@dickiewongtk ~ The one that sold for $42,000 at auction recently was an early 80s Seiko 6431-6030.
@Tony Depends on just how "dressed up" you're getting. Wearing any sort of smart watch to a black or a white-tie event will absolutely be seen as unclassy.
I’d like to know where I can pick up a new Omega for $500-1500
Amazing analysis. I feel that smartwatches might replace cheap mechanical watch but luxury watches have a whole different purpose. Just like how phone cameras have killed average point-n-shoot cameras, but enthusiasts still pay over 3 grands for DSLRs.
Well said. 👍🏻
I think this is the most accurate analysis.
Perfect analogy
I disagree I think the whole point of cheaper watch brands be it mechanical or quartz is like many things the starting point into watches like many other things
Its not like you blow your load or a 10k Rolex or 5 k on an Omega straight away you might start of with a $100 automatic timex or $200 seiko hence why Swiss luxury watch brands rely on the smaller cheaper brands its the gateway and starting point into horology.
Lets be honest Apple watch price points aren’t cheap lol a decent cheap to fair price mechanical watch will outlast an apple watch
Nah, brands like Seiko and Hamilton are still out there strong. And even cheaper aliexpress brands like San Martin and Pagani are on the rise, not to mention some great microbrands. Mechanical watches have a different market, no matter what price points.
I have a Breitling navitimer, 55 years old lives in a drawer, too expensive to even get serviced, I have a 17 year old Pulsar on my wrist, unbelievable accurate and needs no battery. I’m also an apple fanboy even have my original 1985 mackintosh on a shelf in my office (still works) but for the life of me I cannot figure (yet) why I need an Apple Watch to compliment my phone, pad and desktop.
I´m a collector, have 38 watches plus an apple watch. In the end, the apple watch basically serves to check messages during the day. If it´s something important, you get the phone to answer. So, it´s a 300 bucks message alert.
Apple Watch = Sports tracker, Swiss Watches = Crafstmanship at its finest
As a frenchman hearing you lump Cartier with Swiss watchmakers breaks My heart
Well Cartier watches are "Swiss made"...
The brand may be French but the watches are Swiss made.
I can see a future where smart watches are sort of like the new quartz watches, cheap, precise and quite useful to the everyman. But a subculture of enthusiasts and high tech detractors will gravitate more towards the old tech because it is more durable, reliable and doesn't spy you all the time. Leave your phone at home and take a walk with your untraceable non smart watch (quartz and mechanical are welcome).
Bro a normal 5$ digital watch is also untraceable
@@p10rambo did I say otherwise?
uh oh someone spent 10,000 dollars on a watch that adds nothing to their life.
@@Rudenbehr if you like it then why not
I am not really sure where you are going with this. Swiss watches have never been so appreciated as now. Their margins are skyrocketing. Demand is overwhelming.
if this is an actual discussion with my friends to compare smart watches and swiss watches , I would sit in silence and be thinking "here I am with my trusty and ever so faithful old Casio analog watch, still working and doing well after all this years." LOL.
I’ll tell you this, even us who are into the Swiss(and other “high-horology”) watches almost all absolutely LOVE Casio. They are some of the best watches out there. Look on the watch RUclips scene and you’ll see what I mean.
I'm still waiting for someone to go all in on a smartband. Microsoft (yet again) got so close.
I do use a smartwatch. But really, even when I can charge it daily, it's a bit of a pain. I do still miss just having my watch work for years on end. And I do wear analogue watches too. From cheap ones for long weekends/rough activities to luxury ones for when I want to show off/make myself feel good (wearing the product of such skill means a lot to me). Many of those times I'd like a smart wearable too, but the practicality, status and appreciation of an analogue wins out.
I mostly agree with your points. What also needs to be mentioned is that automatic especially high end ones will last you for decades. They often are bought as a gift for yourself, (marriage, birthday, graduation etc.) and therefore hold a sentimate value. From a practicallity standpoint even as a timekeeper they are semi usefull, but I never bonded to my 100$ Huawei Smartwatch as I do to my automatics.
Sternglas, Seiko, Hamilton, Tissot. These are great options for under $500. Also Junghans if you can find one you like at that price. There is also the generic, but fantastic choice, G-Shock. They just released their popular "CasiOak" line a few years ago.
The thing about the success of Apple watches, and something you neglected to mention, is that as that market continues to grow it inevitably becomes less unique and desirable. I bought the first apple watch when it released because it was cool and new and exciting. When watches like this become the norm, which is quickly happening, more and more people will look for ways to stand out and be different to the crowd.
I think this video got recommended to all the Swiss watch owners. I see a lot of people nowadays wear smartwatch but you know when you walk into a room and someone comes up to you to talk about your watch that's when you really standout, this doesn't happen always maybe once or twice a year but I know that my watch will be with me for a really long time and won't be replaced by a newer model.
Beautiful documentary and a great collection of shots, excellent analysis of the state of watches. Thanks!
As a Swiss guy (and a big fan of Slidebean) and an Apple Watch owner, I think you're absolutely right - especially with your overview at the end. But next to "Swiss luxury" I think the segment just below this category, but with Swiss watches (luxury level, but not > 5K), will also survive, as some people appreciate the good combination of craftsmanship and affordability and don't care about the advantages of the sensor data and functionality of a smartwatch.
Loved the alter ego experiment. It's not fluid enough yet, but I see it's potential of making a super immersive video.
I thought it was brilliant
Thousands of moving parts vs simple computing.
Reminds me of the EV takeover from a Rube Goldberg machine that has many points if failure vs the more reliable battery plus motor
Anyone remember the last time they had to call someone to fix their fan? (Motors just work, engines just break down)
“Simple computing” lmfao. You have not the slightest clue the intricacies of software and hardware engineering. Both crafts deserve respect, just say you prefer one over the other
@@AnonYmous-tr4cu ----- I agree with Anon Ymous, there is nothing at all "simple" about the watches that Apple makes. The main processor called a SIP is based on a 7 nm process (a nanometer is 1 billionth of a meter) and was based on the 2018 iPhone chip called the A12. The number of transistors in the SIP are 5 billion, a pretty mind blowing number. And that is just the main processor. In addition there 2 other processors present; one for wireless communications and one for precise location services.
With time this type of processor becomes more and more important as they will be in smart glasses and computers that are integrated into our clothing.
14:50 - You can't buy a core Omega for 500 to 1500. Omega is not a semi luxury watch. This was disrespectful for the brand heritage.
High quality content, you respect your audience with such commitment in editing and everything else. Great video.
Just bought a $500 Gshock GST B300. Actually I didn't even think about owning a smart watch. Since I'm 18, I wanted a watch tbags more conversational then having a watch with a touch screen thag looks the same for the past 8 generations. I love my watch, and it definitely sparks conversations!
As someone who likes watches i hope I'm not alone when I say that: I really just wear a watch to tell time, i do like if it looks nice, but i don't want my watch to say anything about me other than maybe that i like to be able to tell time by just sightly lifting my wrist
My problem with Apple Watches is that they rely to heavy on the iPhone to work. I know that now they have cellular network and you can leave the phone at home, but when I first saw them, I fought of them as a replacement. As a Watch only, I find them underwhelming and I just prefer a simple watch in comparison.
My dad gave me a Tommy Hilfiger watch back during my 2nd high school and I'm in love with it, I still wear it for 15 years and even dived beyond its max depth limit (around 50m). I hope I can return his favor someday before it's too late...
People who buy Swiss watches aren't in the market for an Apple watch, it's two totally differents things, they really don't cater to the same people
At 4:57, an automatic watch is a self-winding mechanism that is powered by a mainspring, similar to a mechanical watch, but is wound by a weighted rotor. The rotor winds the mainspring in response to the wearer's wrist movements. The mainspring is not a complication. That term is reserved for the features in addition to the hour, minute and second hands. An example of a complication would be the day-date or simply the date.
The only thing I'd like to add to this conversation is that my Apple watch will never create an emotional attachment. It is a cool piece of tech that I don't feel bad about upgrading and selling off the old one every couple years or so. The mechanical watches do create that emotional connection to ownership, and the only thing stopping me from having a collection of them is the freaking $$$$$$$$$$ of them.
Great video
"Smart" watches are just consumables, just like phones. They future is clear: in the trash. Mechanical watches, otherwise, will still be here for a very long time. I believe the Swiss watch industries have a bright future.
Correct me if I am wrong, but aren't traditional watches already at deaths door? I am having a hard time of thinking about anyone that went out and bought them self a watch in the last 5 years, usually people that wear watches got them gifted by someone or inherited them. Heck, they are more of an accessory or fashion statement than a necessary everyday tool as they used to be. Based on the ways of use and services they provide smart watches and classic watches should not even be in the same category of product as one is becoming an everyday tool and the other a fashion accessory.
I know plenty of people that have brought them. Watches are just a fashion statement, something to accompany an outfit.
Yes a smart watch can track your steps or take a call, do NFC payments but you can do all of this with your phone. And if you wanted something to just track exercise, get a Fitbit, then a smart manual watch to wear when your going out.
Greetings from Switzerland! I personally have not worn a watch since 1997, but I found this an interesting take! Your audio does need some work though. I think you would benefit form a different microphone setup. Bring the mic closer to your mouth!
This video is an excellent example of everything that’s wrong with people’s perception of the Swiss watch industry. Thank god we have such clever millennials to explain it all to us. Not sure how we all got along before………..
Bequeath you children your Rolex, Breitling or any other luxury watch and you will leave them something of value do the same with a Apple watch and it’s not even worth the effort of throwing it away
I have an Apple Watch and am gen z (19) and love my computers, but I’ve always found mechanical and analogue things fascinating. From on large scale like steam trains to the small complex mechanisms in watches.
Caya. My guy, if I wanted to watch a film maker play with a camera I'd tune into Peter McKinnon. This is getting out of hand
omega costs more than $500-$1500 my lovely friend! Fantastic video loved this
Also, its' important to mention that a smart watch is worth anything for about 2-4 years and after that, due to the lack of software support or battery issues or anything related to aging tech, it becomes useless. Swiss or mechanical watches on the other hand last forever.
Excelent video, and very interesting as well, the only thing that bugged me is that you mentioned Omega as a “semi-luxury” when their average price is around 7k usd and the watch you showed when you mentioned it is a 18k usd watch. Cheers.
I’d still buy mechanical somewhere down the line. I appreciate the craftsmanship in those watches. And because I’m plugged into apples ecosystem and pretty happy with it on how they’ve transformed my health and all, I don’t mind looking dumb wearing both 😂 just when I do wear both, my Apple Watch will have to be inward facing of my wrist instead of outward facing during that period. But that’s just me lol
People will wear expensive swiss watches when they attend important events not a shitty apple watch
I dont attend important events, let alone have any watch whatsoever
At 50$ price range there are a lot of quartz options. I am not sure if the comparison is right here, cause in that price range quartz options make more sense. A watch collector in that range would probably go for a Casio. Sure smartwatches have a lot of advantages over traditional watches,might get one for myself cause of excercise tracking. I would still prefer a 3d watchface over a 2d display as a daily wearable.
This channel is just so obsessed with improvement, every single video is better than the previous one. It's Unbelievable.
Favorite comment.
Agreed
Same thing happened to horse drawn carriages, when the car was introduced. It is called progress. However not everyone wants a watch that has to be charged every night, so there is still going to be a smaller, but real demand for traditional watches.
I am in my 30's and grew up the same time as modern technology did. I like to have the newest and latest tech, and am an Apple fan! However, I wear a Mavodo everyday and will continue to value a timepiece over a tech piece. I just don't understand why people would rather have a smart watch. Looking at my phone when I get a text takes the same amount of time as looking at my wrist! I don't need a smaller phone, with less capabilities, on my wrist when I have a better one in my hand or pocket!
I think its also important to consider brands like Seiko, Casio and Orient that offer very good quality watches at fraction of a cost of, say, a Rolex. E.g. the Omega moonphase costs thousands while an Orient moonphase costs around 200 to 300. I am not saying they are comparable, but for those of us who arent rich, those brands are still respected and offer features similar to those of the high end brands that you mentioned. Also, while smart watches are fun, they get old and less alluring with time, and are mostly devoid of any sentimental value.
Since a kid I’ve worn a wrist watch and getting older the watches get more expensive. I like that it’s a machine that’s on my wrist that’s self sufficient and ticks away
Oh this is a solid topic! Thanks for covering this Slidebean - very informative
I have a rule. I don't click on videos with clickbait titles. Your title is refreshingly creative. Using a movie title but adding your own twist. But I'm more delightfully surprised by the creativity of the video. The shots. The style. The part where you're saying the same things with the split screen. You're not another cookie cutter tech RUclips channel. So you've earned my sub.
My thoughts on watches: Good riddance.
i have 15$ japanese casio watch and totally happy with it. it does the job for which it is made perfectly. no need for these expensive stuff but still if i were given a choice between swiss vs apple, i will definitely have the swiss. you cannot appreciate them enough.
I dunno, luxury watches and tech talk aside. I for one really love the simplicity of a watch of only showing time.
"The assassination of Swiss Watch by the coward Apple"
Edit: You changed the title now my comment makes no sense XD
It was a fantastic title suggestion. Couldn't resist.
Insanely well done video and very insightful. As a watch enthusiast I think you summed up the graph perfectly of how the watch world will play out. Anything analog below $1500 is in the danger zone.
I got a free Apple Watch but choose to wear a seiko dive watch… it’s not just luxury, it’s about expression, the beauty, the sound, the feel, the weight.. Look at it like this… you look at an Apple Watch to tell the time, you look at a mechanical watch because you love it.
I have never owned an analog watch before. A few years ago I had a Moto 360 smartwatch. Early adopter. Great piece of tech. Waited for years to find something worth of upgrade. And now I just both $500 analog watch, I always tough it's stupid. You never know.
I still have my great grandfather's pocket watch. As one watch shop explained to me, it is the basically the base model that train conductors used. So, nothing to bring to Antiques Roadshow, but it is still beautiful :)
Sold my Apple Watch series 5 few months ago and bought a casio. I don’t hate Apple (just bought the 13 pro), but I honestly hated charging it and I felt like an Apple snob. I’m in college and the people who have Apple watches just tend to be snobby from experience, and I didn’t want to be associated with that image.
A5:02 no....a complication is a added timekeeping feature....a chronograph, date-day, alarm, moon phase, perpetual calander
Automatic is just a type of movement...like Kinetic, Solar, Manual or Spring drive
I think there is a very interesting debate that shares some similarity with this "digital watchs vs. mechanical watchs" and it is "electric cars vs. combustion cars". The mechanical complexity, the craftsmanship and the engineering behind it add a different value to every side, so both sides' production will be kept but just occupying different niches in the market.
Great video with some solid points. To me Jean-Claude Biver, a legend in the Swiss watch industry, perfectly explains why smartwatches like the Apple Watch are a huge opportunity for the Swiss watch industry.
Jean-Claude Biver (in an interview with A Collected Man from March 20, 2018): “How do you sell a beautiful pair of Berluti shoes to someone who has never worn a pair of shoes in their life? It’s nearly impossible. Now, consider selling those same shoes to someone who has worn Nike shoes their whole life, it’s much easier. You’d say, “Listen, you had great Nike shoes, but now we have leather. Smell, look, feel, try.”
Love your content, bro. Just found the channel and subscribed before I even clicked a video. Cheers
I’m very much into fashion but I think people don’t understand that especially for people who don’t have tens of thousands of dollars in their bank account and who don’t live in countries where luxury items can be bought for cheap, the Apple Watch is a great thing to wear every day when you go to college or to work and you need something practical. Of course if I’m attending a wedding or some official ceremony I want to wear something better, such as Bulova (I’m about to get jumped by elites with their Omegas and Rolexes as if everyone can afford that), But if I’m simply out doing every day work I’m not ready to wear some thing that is so expensive especially if someone is clumsy like me and is afraid that the watch would either end up broken or might have something to cost thousands of dollars stolen from me while walking back home from work.
It’s really a case by case basis and its all down to what people can afford and what they need in life. If someone wants to command me to go and wear a Rolex daily ill gladly let them buy a Rolex for me 😂
Best comment I have read in RUclips, period.
Swiss watches or any luxury mechanical watches will never become obsolete. And it has something to do with how the younger generation loves to show off.
Form is temporary, but class is permanent. 😉
Excellent topic. I think Swiss watches will lose huge market share in the stated price range. But as smartwatch buyers age and have more disposable income, I believe they will move to buy traditional or Swiss watches.
In 5 years after buying the watch the Rolex will still have the selling value of a Rolex, while the smart watch won’t be wanted because everyone is looking at the newer ones with more features.
It’s 2 very different markets, one market is a fast paced and disposable luxury technology market, while the other is a long term investment luxury market. I doubt very many people that are actually considering getting a high end watch will choose not to in order to buy an Apple Watch.
Classics won't die. Smartwatch won't look cool in 10 years. Everyone drives a modern hybrid car now adays but a vintage car looks cool. Everyone uses a smartphone or digital camera but film makes u look cool and seem like an expert in photography. Those luxury watches will look cool and make you elegant
Your videos keep getting better!! Great work team slidebean !
I would rather wind my watch than charge it. A Swiss watch may not be a good timekeeper but it's engineering is timeless (it can outlive it's owner). My wrist is for an automatic watch just that I can't afford a Nomos yet.
I damn near forgot this video was about the Apple watch
This channel is getting better and better
I rarely comment under RUclips videos if not ever, but man your videos are excellent. I’m very happy to follow this channel
I rarely reply to comments, but this is very appreciated!
Great video Slide. Thanks for posting 👍.
I am sorry but I think you sometimes try too hard to edit the video in an interesting way. There is no need for complications like this, it just makes it hard to follow and confusing... This is the second time I find it hard to watch one of your videos (first being the "How much do startup investors make").
What’s the size of the market for regular watches, battery operated and quartz watches in the $10-250 range?
Nice video as always! But, I didn't get why you called Apple a coward in the title...
It’s making a reference to a movie
Great video, thanks!