Marketing Humor: Stand-Up Comedy and Copywriting with Will Hamilton

In today’s episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like the Bryan Brothers and Martina Navratilova. He’s also a bonafide stand-up comedian in Washington D.C., which is why today’s discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fantastic tool in copywriting when used correctly. He’s also found that joke structures mirror copywriting in a fascinating way, especially in terms of building and releasing tension. We also dive into the ways in which high-performance tennis mirrors high performance in the business world. And finally, Will shares a few golden nuggets he’s learned from churning out content over the years which we know you folks will really enjoy. As a skilled tennis player and entrepreneur, Will has tons of valuable insight into the mindset and discipline you need to put yourself out there and keep at it no matter what.
Get the Free Surprise bonus by texting BONUS3 to 1(888)-530-0282
Where to find Will Hamilton:
www.fuzzyyellowballs.com
EPISODE BREAKDOWN
00:00:00 Will’s Story and the Evolution of Fuzzy Yellow Balls
00:11:48 - Working with top tennis players
00:19:45 - The Champions' Mindset
00:24:47 - Playing the Game You Want to Win
00:32:33 - Applying Business Principles to Comedy
00:36:26 - Using Humor in Sales and Marketing
00:42:52 - Practical Uses of Humor
00:44:36 - Overcoming Fear of Visibility
00:48:17 - Peak Performance and Improvement
00:58:11 - Instagram and Screen Time
00:59:48 - Pickleball vs. Tennis
01:01:27 - Taco Break
01:07:59 - Dare to Launch
Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco
More about Jeff Walker - www.JeffWalker.com
Product Launch Formula - www.jeffwalker.com/programs/pr...
Jeff’s Book, Launch - www.jeffwalker.com/programs/bo...
Jeff’s RUclips channel - / @productlaunch
Learn how to build an email list and launch your own business online with Launch Quickstart - our free training at jeffwalker.com/
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THANKS FOR TUNING IN!
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[@bonniemackey890]

This youtube rocks....right off the court! Thanks for all the great information and motivation to go beyond. No one is saying it directly but with all the PLF info and insights over almost a year, each one of us is launching ourselves leading to peak performance in each of our lives. Know you all are appreciated for making a difference in my life and the life of so many!

[@productlaunch]

thanky you... glad you're getting so much value!

[@AlvinWeiss]

Great, Great Bonus !!! Thanks

[@JerryCorley]

At first I was wondering why this video showed up in my feed. Then I heard Will Hamilton’s name. Then I heard my name. Lol. But I love the demo of how the comedy structures and sales triggers align. What a coincidence!

[@productlaunch]

never underestimate the algorithm!

[@jessicablankenship199]

I absolutely love these videos! You guys are so real!

[@productlaunch]

Thank you! Appreciate it 🙂

[@Rushu770]

Hi
I am Ayesha akther
I analisis your RUclips channel.i see you uploaded Huge amount video .but you don't have enough views for some issues.can i share with you?