What Happened To Volcom : The Rise And Fall Of A Streetwear Brand

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  • Опубликовано: 15 сен 2024
  • How many remember Volcom? In the early to mid 2000s Volcom was a major player in the world of action sports, and although some would stop short at calling it streetwear, I would argue they were a part of the group of brands that created the genre in the early days.
    But over the years, they have fallen from grace of days past. Why is that? Let's find out. I'm Nate the Great from Takeflight214.com and this is the rise and fall of Volcom
    www.takeflight...
    / takeflight214
    / takeflight214
    If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
    What Happened To Crooks and Castles: www.youtube.co....
    What Happened To Alife: www.youtube.co....
    What Happened To Diamond Supply Co. : www.youtube.co....
    What Happened To Billionaire Boys Club/Icecream : www.youtube.co....

Комментарии • 57

  • @DRJRchattanooga
    @DRJRchattanooga 10 месяцев назад +16

    Still wear Volcom… don’t think it’s dead at all

  • @itsorange6879
    @itsorange6879 Год назад +18

    I love Volcom, in fact I just bought a ton of stuff from an outlet store I didn't even know existed near me. I definitely noticed a drop off in people wearing it but that doesn't bother me; the quality and fun designs are still there. I used to work for Pacsun and I would buy all the mens shirts because they looked better than the women's stuff. I like what I LIKE so im going to still wear it

  • @stachstastic
    @stachstastic Год назад +11

    I wear volcom now. I love their work wear, diving, snow, and surf wear

  • @HombreDeFiesta
    @HombreDeFiesta 11 месяцев назад +6

    Just bought a pair of Volcom shorts and a Volcom shirt at Goodwill.

  • @paulkerr9831
    @paulkerr9831 11 месяцев назад +5

    Bought my first Volcom hoodie in 2005 and have a put together a great collection over the years of their streetwear.. I love the brand💗.

  • @will9770
    @will9770 Год назад +5

    Haven’t worn their stuff in a decade. Was at the boot store today looking for safety shoes since my work boots are killing my ankle after my surgery a couple months ago. Came across Volcoms line of safety work shoes, had to get me a pair. Super comfy and look good, can hardly tell that they’re a safety toe. More comfortable than my DC’s actually. Been wearing them all day and feel great so far. These might replace my other tennis shoes

  • @MIYDNA
    @MIYDNA Год назад +6

    Volcom back at retail under ABG and now the first street lifestyle workwear brand - sales 🚀

  • @SkibidiToiletBrush321
    @SkibidiToiletBrush321 2 месяца назад +1

    I love the volcom shirts because of the fit/material. One of the few shirts brands i can wear. I love the surfer/skate/snowboard roots.

  • @ChucksSEADnDEAD
    @ChucksSEADnDEAD 10 месяцев назад +3

    Last time I saw Volcom was today - I looked up the story of Volcom because I saw a guy wearing a hoodie with the 90s design, rather than the modern logo.

  • @FS11311
    @FS11311 Год назад +4

    keep these history videos coming man, i love em

  • @lurker-mq4fp
    @lurker-mq4fp Год назад +3

    Their fancy shirts back in the late 90s were sensational. The fabrics were sooooo durable and lasted for years. Then the quality dropped, washing machines munched them to bits.

    • @ayowheredeeway
      @ayowheredeeway 11 месяцев назад +1

      i d k what you mean, i have a bunch of volcom stuff and everything is beyond bang for buck.
      i wore the jeans for work daily for 3 years now. the same few shirts for work as well with weekly washes and they are still great.

    • @matthill5214
      @matthill5214 7 месяцев назад +1

      I have also found a drop in quality over the years.. I have two 15 year old volcom shirts that are pristine and that i still wear often.. I also have a 3 year old volcom hoodie that is disintegrating

  • @dylives7667
    @dylives7667 Год назад +8

    Damn, Shredz Shop now has competition for videos about skate brands.
    Even though Volcom's Golden Era is long gone, specially as Volcom's Golden Boy Ryan Sheckler is now focused on following Rob Dyrdek's footsteps as an entrepreneur than a skater, the brand keeps pushing.
    Trying to stay as true to their roots as possible by keeping art in the brand's DNA.

    • @jonnylyden
      @jonnylyden Год назад +1

      he did a vid on LRG already, tbh that vid didn’t age well coz the brand’s making power moves again lately

    • @dylives7667
      @dylives7667 Год назад

      @@jonnylyden IDK what those power moves you say are.
      And no, bringing back the full zip hoodies, is not a power move.

    • @jonnylyden
      @jonnylyden Год назад +2

      @@dylives7667 bringing back the skate team and most recently a collab with Round Two

  • @seanmaher2987
    @seanmaher2987 11 месяцев назад +5

    Still a good brand.

  • @johnnypezona9513
    @johnnypezona9513 Год назад +1

    I like this videos about the history of streetwear brands! Keep up the good work! ✌❤

  • @steinworksfabrications2770
    @steinworksfabrications2770 8 месяцев назад +1

    Good informative video, I still have my Alive we Ride VHS tape. that was my intro in to the brand and in the 90's it was a cool underground brand. It's to bad it got to big, I guess you can't stay cool forever.

  • @hunterbates9539
    @hunterbates9539 7 месяцев назад +1

    Been reppin Volcom since the early days of high school and I’m in my mid 30s now lol

  • @briancatena4152
    @briancatena4152 Год назад +4

    I like the video except one thing… I don’t think they have fallen at all?? I’m 46 yrs old and still to this day the majority of my clothes are Volcom! They are well made fit great and still have great designs. Yeah they may not be the original owners and push that lifestyle from back in the day but still a great company and will continue too but there merchandise! Can’t always be damn the man have to grow up sometime!

    • @cTinoo
      @cTinoo Год назад +3

      They haven’t fallen at all this dude is on some other ish

  • @TristanEngel
    @TristanEngel Год назад +1

    love the videos bro keep pushing content and the blowup will come. I checked out ur business too the designs are dope ✌🏻

    • @takeflight2142
      @takeflight2142  Год назад

      Thx fam, when ur at this point of the journey support like this goes a long way.

  • @davec.3129
    @davec.3129 9 месяцев назад +1

    I still get their stuff. My favorite tshirt is a Volcom

  • @garretlee9286
    @garretlee9286 Год назад +2

    Do a vid on Alphanumeric Brand (A#) that company was way a head of its time

  • @haileylolzalot
    @haileylolzalot Год назад +1

    I have volcom clothing and I always wanted to skate but never was able to keep my coordination!

  • @trenchgodd6910
    @trenchgodd6910 5 месяцев назад +1

    Volcom is still cool to me

  • @definitelynotlorde
    @definitelynotlorde 9 месяцев назад +1

    Volcom didn’t lose any of its quality that’s for sure. Wearing Volcom corduroy chinos all the time and I can’t even accept any other pant now lol

  • @4orkast
    @4orkast 3 месяца назад +1

    Is this guy saying Vahkum?

  • @MrEnjoivolcom1
    @MrEnjoivolcom1 6 месяцев назад +1

    I’m sorry, the fall?! I’ve been VOLCOM since day 1. Where’s the fall?

    • @ninja_tony
      @ninja_tony 5 месяцев назад

      This channel loves making videos about the supposed “fall” of successful brands, and most of them are still around and successful. A brand only “falls” if it fails and shuts down. If it’s still going and making money, it’s not a failure but channels like this can’t clickbait if they tell the truth lol

  • @cirphp
    @cirphp 5 месяцев назад

    36 years old and i still wear Volcom!

  • @Whitemoon379
    @Whitemoon379 5 месяцев назад

    I still shop here

  • @mikeylikey2306
    @mikeylikey2306 Год назад

    This explains why it’s so popular in the French surf scene

  • @jasonnance-c1v
    @jasonnance-c1v 5 месяцев назад

    There jackets are still fire
    shit i still rock them

  • @JT_Hamm808
    @JT_Hamm808 Год назад +5

    This channel is hella kook

  • @Grandpa_popi
    @Grandpa_popi Год назад +2

    Tf? I still wear their shirts. American made

  • @wongfeihung6759
    @wongfeihung6759 5 месяцев назад

    U forgot steve Williams u know the make of dgk let's give credit to guys that can skate

    • @takeflight2142
      @takeflight2142  5 месяцев назад

      No doubt, shout out to Stevie. We did a full video on him and DGK.

  • @ninja_tony
    @ninja_tony 5 месяцев назад

    The idea that PAC SUN is where “streetwear brands go to die” is so ignorant. It reeks of superiority complex and sounds like nothing more than gatekeeping. I’ll always prefer small independently owned skate shops, but MOST kids in America don’t grow up near such stores. For them, shops like Pac Sun and Tilly’s are the only way they can get into the culture in the first place.

    • @takeflight2142
      @takeflight2142  5 месяцев назад

      I’m not knocking it, at the end of the day style is whatever you personally like and how you decide to pair it. Not yucking anyone’s yum. 😂

  • @Freedom...11.11...
    @Freedom...11.11... 4 месяца назад

    ...11:11... Where a hat now...should be made in the Here at home...

  • @leosisdetective
    @leosisdetective Год назад

    Loved my volcom hat lol

  • @Andrew-kk2ry
    @Andrew-kk2ry 6 месяцев назад

    Have you been living under a rock?

  • @Youngsparky95
    @Youngsparky95 3 месяца назад

    Used to rock volcom back in hs . They fell off hard. I see their product In zumiez and winners for like 10$ a t shirt

  • @thepsychofunboyartist
    @thepsychofunboyartist Год назад +1

    Who else came here from Jesse in Breaking Bad?

    • @MrDamburger
      @MrDamburger Год назад

      What's he got to do with this? Did he mention volcom?

    • @dede-li9ur
      @dede-li9ur 11 месяцев назад +1

      he used to wear the old volcom full zip hoodie in some episodes of breaking bad

  • @hochspannunglebensgefahr5339
    @hochspannunglebensgefahr5339 9 месяцев назад

    Jesse Pinkman brought me to Volcom

  • @mayaprogress5594
    @mayaprogress5594 Год назад +4

    Fake news. You obviously aren’t True to This.

  • @derrickcarone3373
    @derrickcarone3373 Год назад

    NEw FuTurE