A game you didn't mention for mechanical fashion (though I'm don't think the brands are real) was a little known title called "The World Ends With You" One of the game mechanics was that equipment was all associated with certain brands, and you could control which brands were popular (changing the NPCs in an area) by equipping certain brands. You would also get Stat bonuses by wearing popular brands. Of course this was a game by Tetsuya Nomura, who is really interested in fashion.
This was a great watch. I think the strongest section (or the one that grabbed me the most) was "How Fashion Impacts Gaming". This was my wandering question throughout the video, along with why you were drawn to the topic in the first place as it seemed very random, perhaps even arbitrary, but you convinced me. I think you're spot on. To these companies, it isn't just advertising, it is sort of subliminal indoctrination. Planting a seed for the future customers, advertising is just another benefit. But not just that, the whole moving in on the "virtual lobby" as it were seems 100% in line. If they do this at a minuscule loss to these multi billion dollar companies, the loss is so small the potential future outcome far far outweighs it. And if they do these deals with a small gain, however small, then there is literally no bad move to be made in their eyes, only good ones, potentially great ones. I was intrigued by the history of it all but wasn't too sure where the video was going. This section really brought it together and gave me the big think. Thanks for the time and effort on this one. Really helps to see the layers on layers of companies, marketing, and even the potential future ecosystem of the fashion world, if that's the word I am searching for.
Yes, I knew this one was a journey, and I expect it to do a lot worse simply because I have to convince the ephemeral viewership of the internet to sort of hop on the train and trust me to tie it all together and be interesting by the end. I'm really glad you found yourself able to do that!
This video doesn't even have atleast 50k views??? That crazy, It's so put together and brings up amazing points regarding fashion and thier place in games. As someone who loved avatar MMO's in the 2010's revolving around fashion and self expression like Ourworld and Moviestarplanet, these things have always been intrinsically linked for me.
Thank you. I knew this video was a hard sell, and probably wouldn't do well. I made it anyways, for me. If you enjoyed it and think it should have more views, you can always share it, but feel free not to :)
This video was insanely well researched and structured! I am honoured to have been able to contribute to it indirectly and am glad that my ramblings to Rachel have helped others. Honestly had goosebumps when I heard you echo some of the points that I was trying to make in that article, more eloquently and more assertive than I could at the time and glad to see enthusiasm for fashion and gaming crossing over.
If you are doing any fashion related videos in the future and struggling to get on-record/video interviews let me know, I might be able to put you in contact with someone that will be more accommodating than the brand press office etc.
I think an interesting side note would be when high fashion companies didn’t really consider Video Games a viable until Supreme proved that absurdity sells more. As evidence you could of been the unofficial player models or skins like on games like Roblox, Minecraft, and gmod.
Found you off of efap, enjoying the hell out of your content. Never been a fashion guy myself, but still found this video incredibly fascinating. Keep up the good work!
This video is so well done! I cant wait to start creating my fashion video essays. You'll definitely be listed as a source because I've learned a lot from this video alone. 🤗 thank you.
Great video ! Your research is really in depth and I hope more people get to see it. I never really thought about the connection between fashion and gaming, yet it seems so obvious after you point it out haha.
Great video. I never would've imagined how clever these fashion companies are with their advertising (more leaning on indoctrination). I do have to admit, the line about 50% of our closets going digital in the future sent chills down my spine. Makes me think of a Ready Player One future, which I feel is a dystopian scenario. Not so much the fact that people are living in shanty towns and gaming all day, but more of the fact that some people will lose sense of reality and live a majority of their lives in the virtual world. It's already a prevalent problem with people on the internet, so imagine that cranked to 11. Really, this whole push for a metaverse sends a bad message in my opinion.
I've been playing DOTA 2 since it's launch about 9 years ago. You earn cosmetics just playing the game. Every single hero and even my courier all still use their default cosmetics. Very interesting video, even if I seem to be the antithesis of the topic discussed.
I think the argument that 'Fashion is important' only holds weight to people who either already think that, or at least buy into it (as you pointed out at 13:20). As you also point out, it is certainly important economically, but I think this is something we ought to discourage, not encourage or normalize. Fashion as it manifests in the physical world is frequently escapism for the insecure. Whether that's just trying to fit in, or be cool, or seem trendy, it's very rarely a creative outlet and is instead used to prey on those looking for validation of some kind -- I think we'd agree at least that the marketing for fashion almost always reflects this. That said, I do agree with the value in it's shorthand in the places where it's more of a sign post, not a cry for attention. Wrapping this all up what I love about fashion in games though. You see a lot of the best parts of what fashion could be without the crap that comes with it, and you end up seeing some really creative ideas come from it. Most of the people that are big into fashion in video games are really trying for something unique and different and this is opposed to how fashion is manifest normally: People pursing a name instead of the substance. Whether it's Gucci, LVM, or Apple - people flock toward things that have a logo on them. That's a damn shame since there is so much space to really be creative.
ok girl i see you !!! this video is such a breath of fresh air, the low view count isn’t surprising considering the usual demographic of video game video essays but i’m amazed at how in depth, well researched and insightful this is. you’ve earned a sub 🫶🏼💖
I was not expecting after binging a handful of videos n then finally looking at the views for you to not be much bigger- keep it up these are so well crafted not just this one either.
Back in the day I was a casual player on PlayStation Home. Never spent money in it, but I remember winning a t-shirt for doing some mini game (I don't remember the details). Turns out it was an actual clothing company advertising their store. When I looked up the shirt that my avatar had so I could buy it IRL, I think it was around $30-35. I had a job and the money to buy it but by the time I went to finally pull the trigger, Home was shutting down and I didn't remember the clothing brand name. I was stupid and didn't bookmark many things back then. 🤦
@@reallycool Well, if it makes you feel better, now that I've had the time to properly watch it - this was a fantastic video. Very informative, very well-produced and fascinating; I definitely was not expecting to be captivated by a 40 minute video about fashion, but you hooked me right in. Keep it up!
The way Balenciaga is going makes me so sad, really. Cristóbal Balenciaga fought against Haute Couture, he didn't like high fashion that much because people kept copying him. He shut down his fashion house in 1968, only four years before his death. The people who decided to resurrect the brand in the 2000s have shat all over his vision. Anyway, amazing video essay about a cross over of creative mediums that a lot of people don't think about!
Super interesting video, great work. Missed opportunity to shout out Dante and Lucia's Diesel costumes in 2003's DMC2: a very early example. I'd personally love to see Tetsuya Nomura or Kazuma Kaneko design a fashion line. I also like the idea of the "default skin" being an anti-consumerist/pro-gamer statement.
This is an extremely well done video and I can tell you put a lot of effort into it. In fact I like both of the videos I've seen from you today so I subscribed. With all that work you did though, I'm shocked that you somehow managed to call harajuku fashion "lolicon." I know you meant no harm but this misconception is an old one that is hurtful to the women and girls who wear these type of clothes. A lot of men use this misconception that girls are dressing up to sexually appeal to older men to prey on them. I'm normally not the kind of person to comment corrections but this is an issue that affects my peers and I quite common. I hope you understand.
Thank you for the kind comment. I will clarify in my pinned comment that I meant loli and lolita fashion, not lolicon. I apologize for the miscommunication. I'll check and see if I can cut part of the video to better express my intent. Thank you for helping.
Just seeing this now, such a great overview video of what has happened throughout the years. As this was 2 years ago I wonder if there would be even more to talk about now.
You made your research and it shows ! I particularly agree with the reasoning why brands would push into gaming so much even with little short-term revenues coming out of it. Absolutely great video from start to finish, but since you'll probably want some constructive feedback as well, maybe let the outro song play a full bar or two at the end of the video Thanks for the quality content and take care you beautiful Massive
You can help promote this video by retweeting twitter.com/MRIXRT/status/1515042114735939587 =Notes on the video in this pinned comment -I accidentally said "lolicon" and not "lolita," and this was incorrect. I apologize. I will see if I can edit that part to maintain the intent without affecting the video. -I actually contacted almost every company in this video. I started working on this in October, so it took a couple months as I got enough information to talk about it. Interestingly, there's almost no one whose done any sort of video like this. I had almost no sources to start with, and had to compile all this information from a lot of original sources. Unfortunately, none of these companies were willing to go on the record and I couldn't get anybody to be on camera. -One concept that I didn't go over much is China's young and wealthy middle class who are very interested in luxury products, and are playing these games. I couldn't find any good evidence to talk about, and no one was willing to get on camera. Luxury brands have been focusing on ways to introduce their brands to these luxury buyers.
I loved the last two games on PSP portable Dark mirror and Logan's Shadow that I stood in line for hours many many years ago during black Friday just to get them much less. I used to play this at work during my lunch hour in the break room back then with some mini speakers and people would actually sit next to me and watch especially in game storyline and remember the time when there was a scene with a hostage teenage girl and the abductor and they just said "Shut the F up little girl!" LMAO and people in the room where like "Woah Woah!! This is in a game?..lol . I definitely need to know what happened to gabe and Lian after as it left us in suspense at the end wondering if it really happened?
Expensive fashion companies interested in crypto: Checks out, because they're scammers Fashion consumers not particularly interested in crypto: yes, because they're not scammers
@@reallycool I might not be the sharpest hammer in the wardrobe, but I think your video had something to do with clothes? And maybe also how people wear them? Frankly, the topic is too advanced for my, very poorly dressed, life. Sersiously, though, this video was at such a high quality in my opinion, never seen anything like this. Both figuratively and literally. Thank you for making it!
Terrible take on the situation. Or rather, incredibly biased and one-sided. Just like "incredibly environment-sensitive" brands have destroyed the environment and THEN suddenly realized errors of their ways, they destroy gaming environment. Judging from video, there are only positives, or, at least, "I don't care about this, let it be". But what about the negatives? What about the fact that increasing inclusion of real-world brands into gaming hurts player-driven customization and modding? What about that those brands surely had their hand in growing microtransaction epidemic, or at very least benefit from it so much they won't do anything to stop it? What about artistic vision of games being possibly compromised in order to stuff a branded costume in? None of this is adressed, or, at least, is swept under the rug by awed speeches about the metaverse and the Bright and Happy [Citation needed] Future.
15:01 LMAO. A pink hat is now political? I mean if it names a politician sure but the colour pink means you're a 🐱and is political? Burh. Credit to you tho this video was interesting but burh a color is political?
Microtransactions have destroyed the gaming industry but its the losers buying them that need to be blamed now. No demand, no supply I mean get a grip, you sre paying real money for fake clothes
A game you didn't mention for mechanical fashion (though I'm don't think the brands are real) was a little known title called "The World Ends With You"
One of the game mechanics was that equipment was all associated with certain brands, and you could control which brands were popular (changing the NPCs in an area) by equipping certain brands. You would also get Stat bonuses by wearing popular brands.
Of course this was a game by Tetsuya Nomura, who is really interested in fashion.
Jokes on you, fashion is my hobby and this video gives me life
This was a great watch. I think the strongest section (or the one that grabbed me the most) was "How Fashion Impacts Gaming". This was my wandering question throughout the video, along with why you were drawn to the topic in the first place as it seemed very random, perhaps even arbitrary, but you convinced me.
I think you're spot on. To these companies, it isn't just advertising, it is sort of subliminal indoctrination. Planting a seed for the future customers, advertising is just another benefit. But not just that, the whole moving in on the "virtual lobby" as it were seems 100% in line. If they do this at a minuscule loss to these multi billion dollar companies, the loss is so small the potential future outcome far far outweighs it. And if they do these deals with a small gain, however small, then there is literally no bad move to be made in their eyes, only good ones, potentially great ones.
I was intrigued by the history of it all but wasn't too sure where the video was going. This section really brought it together and gave me the big think. Thanks for the time and effort on this one. Really helps to see the layers on layers of companies, marketing, and even the potential future ecosystem of the fashion world, if that's the word I am searching for.
Yes, I knew this one was a journey, and I expect it to do a lot worse simply because I have to convince the ephemeral viewership of the internet to sort of hop on the train and trust me to tie it all together and be interesting by the end. I'm really glad you found yourself able to do that!
This video doesn't even have atleast 50k views??? That crazy, It's so put together and brings up amazing points regarding fashion and thier place in games. As someone who loved avatar MMO's in the 2010's revolving around fashion and self expression like Ourworld and Moviestarplanet, these things have always been intrinsically linked for me.
Thank you. I knew this video was a hard sell, and probably wouldn't do well. I made it anyways, for me. If you enjoyed it and think it should have more views, you can always share it, but feel free not to :)
This video was insanely well researched and structured! I am honoured to have been able to contribute to it indirectly and am glad that my ramblings to Rachel have helped others.
Honestly had goosebumps when I heard you echo some of the points that I was trying to make in that article, more eloquently and more assertive than I could at the time and glad to see enthusiasm for fashion and gaming crossing over.
If you are doing any fashion related videos in the future and struggling to get on-record/video interviews let me know, I might be able to put you in contact with someone that will be more accommodating than the brand press office etc.
Thank you, I *_will_* keep that in mind ;)
11:34 Truly you could end that sentence at "First time most gamers saw a piece from an actual designer"
Amazing video. Well done!
I think an interesting side note would be when high fashion companies didn’t really consider Video Games a viable until Supreme proved that absurdity sells more. As evidence you could of been the unofficial player models or skins like on games like Roblox, Minecraft, and gmod.
Found you off of efap, enjoying the hell out of your content. Never been a fashion guy myself, but still found this video incredibly fascinating. Keep up the good work!
This video is so well done! I cant wait to start creating my fashion video essays. You'll definitely be listed as a source because I've learned a lot from this video alone. 🤗 thank you.
Great video ! Your research is really in depth and I hope more people get to see it. I never really thought about the connection between fashion and gaming, yet it seems so obvious after you point it out haha.
I just love how deep your research is. And then, you turn this research into very interesting video :)
Great video. I never would've imagined how clever these fashion companies are with their advertising (more leaning on indoctrination).
I do have to admit, the line about 50% of our closets going digital in the future sent chills down my spine. Makes me think of a Ready Player One future, which I feel is a dystopian scenario. Not so much the fact that people are living in shanty towns and gaming all day, but more of the fact that some people will lose sense of reality and live a majority of their lives in the virtual world. It's already a prevalent problem with people on the internet, so imagine that cranked to 11. Really, this whole push for a metaverse sends a bad message in my opinion.
I've been playing DOTA 2 since it's launch about 9 years ago. You earn cosmetics just playing the game. Every single hero and even my courier all still use their default cosmetics. Very interesting video, even if I seem to be the antithesis of the topic discussed.
Thanks for enjoying the video, I'm really pleased it was interesting even to someone who doesn't identify with it!
I think the argument that 'Fashion is important' only holds weight to people who either already think that, or at least buy into it (as you pointed out at 13:20). As you also point out, it is certainly important economically, but I think this is something we ought to discourage, not encourage or normalize.
Fashion as it manifests in the physical world is frequently escapism for the insecure. Whether that's just trying to fit in, or be cool, or seem trendy, it's very rarely a creative outlet and is instead used to prey on those looking for validation of some kind -- I think we'd agree at least that the marketing for fashion almost always reflects this.
That said, I do agree with the value in it's shorthand in the places where it's more of a sign post, not a cry for attention.
Wrapping this all up what I love about fashion in games though. You see a lot of the best parts of what fashion could be without the crap that comes with it, and you end up seeing some really creative ideas come from it. Most of the people that are big into fashion in video games are really trying for something unique and different and this is opposed to how fashion is manifest normally: People pursing a name instead of the substance. Whether it's Gucci, LVM, or Apple - people flock toward things that have a logo on them. That's a damn shame since there is so much space to really be creative.
ok girl i see you !!! this video is such a breath of fresh air, the low view count isn’t surprising considering the usual demographic of video game video essays but i’m amazed at how in depth, well researched and insightful this is. you’ve earned a sub 🫶🏼💖
Glad you enjoyed it
I was not expecting after binging a handful of videos n then finally looking at the views for you to not be much bigger- keep it up these are so well crafted not just this one either.
Thank you. If you enjoyed the video, please consider sharing it
Back in the day I was a casual player on PlayStation Home. Never spent money in it, but I remember winning a t-shirt for doing some mini game (I don't remember the details). Turns out it was an actual clothing company advertising their store. When I looked up the shirt that my avatar had so I could buy it IRL, I think it was around $30-35. I had a job and the money to buy it but by the time I went to finally pull the trigger, Home was shutting down and I didn't remember the clothing brand name. I was stupid and didn't bookmark many things back then. 🤦
Oh my gosh it's been so long. Glad to see you're back
I have two videos this month, even!
Drac's Night Out for the NES featuring Reebok Pumps were really ahead of it's time, too bad it's an unreleased game.
So youtube was just like 'nah, you don't wanna see this video' cool thanks
Yeah, seems that way. I sort of expected it considering the topic
@@reallycool Well, if it makes you feel better, now that I've had the time to properly watch it - this was a fantastic video. Very informative, very well-produced and fascinating; I definitely was not expecting to be captivated by a 40 minute video about fashion, but you hooked me right in. Keep it up!
The way Balenciaga is going makes me so sad, really. Cristóbal Balenciaga fought against Haute Couture, he didn't like high fashion that much because people kept copying him. He shut down his fashion house in 1968, only four years before his death.
The people who decided to resurrect the brand in the 2000s have shat all over his vision.
Anyway, amazing video essay about a cross over of creative mediums that a lot of people don't think about!
9:05 God damn, that sonic shirt is lookin directly into my soul.
I would wear it if I could find any of her clothes on depop or poshmark or something.
Super interesting video, great work. Missed opportunity to shout out Dante and Lucia's Diesel costumes in 2003's DMC2: a very early example. I'd personally love to see Tetsuya Nomura or Kazuma Kaneko design a fashion line. I also like the idea of the "default skin" being an anti-consumerist/pro-gamer statement.
Saw you on R/Games! Subscribed!
Thanks for the kind comment
This is an extremely well done video and I can tell you put a lot of effort into it. In fact I like both of the videos I've seen from you today so I subscribed. With all that work you did though, I'm shocked that you somehow managed to call harajuku fashion "lolicon." I know you meant no harm but this misconception is an old one that is hurtful to the women and girls who wear these type of clothes. A lot of men use this misconception that girls are dressing up to sexually appeal to older men to prey on them. I'm normally not the kind of person to comment corrections but this is an issue that affects my peers and I quite common. I hope you understand.
Thank you for the kind comment. I will clarify in my pinned comment that I meant loli and lolita fashion, not lolicon. I apologize for the miscommunication. I'll check and see if I can cut part of the video to better express my intent. Thank you for helping.
Just seeing this now, such a great overview video of what has happened throughout the years. As this was 2 years ago I wonder if there would be even more to talk about now.
I would probably go much deeper, considering how much more in depth my content has become
@@reallycool Genuinely would love to see it, and as I spent the last 2 years focussed on this exact crossover would be interesting to see your take.
The end game for phantasy star online 2 is fashion
This video just isn't my cup of tea, but the effort that went into this certainly deserves more recognition than just 100 likes.
Thanks, Bertz ;) I knew this was a risky video, but I still wanted to do it
@@reallycool I can tell. You don't put effort like this into something if there's no drive or passion.
Very interesting topic for a video, can't wait to see what you got for us
You made your research and it shows ! I particularly agree with the reasoning why brands would push into gaming so much even with little short-term revenues coming out of it.
Absolutely great video from start to finish, but since you'll probably want some constructive feedback as well, maybe let the outro song play a full bar or two at the end of the video
Thanks for the quality content and take care you beautiful Massive
You can help promote this video by retweeting twitter.com/MRIXRT/status/1515042114735939587
=Notes on the video in this pinned comment
-I accidentally said "lolicon" and not "lolita," and this was incorrect. I apologize. I will see if I can edit that part to maintain the intent without affecting the video.
-I actually contacted almost every company in this video. I started working on this in October, so it took a couple months as I got enough information to talk about it. Interestingly, there's almost no one whose done any sort of video like this. I had almost no sources to start with, and had to compile all this information from a lot of original sources. Unfortunately, none of these companies were willing to go on the record and I couldn't get anybody to be on camera.
-One concept that I didn't go over much is China's young and wealthy middle class who are very interested in luxury products, and are playing these games. I couldn't find any good evidence to talk about, and no one was willing to get on camera. Luxury brands have been focusing on ways to introduce their brands to these luxury buyers.
fascinating topic, thanks for this video 🙏
This was quite insightful, thanks.
I loved the last two games on PSP portable Dark mirror and Logan's Shadow that I stood in line for hours many many years ago during black Friday just to get them much less. I used to play this at work during my lunch hour in the break room back then with some mini speakers and people would actually sit next to me and watch especially in game storyline and remember the time when there was a scene with a hostage teenage girl and the abductor and they just said "Shut the F up little girl!" LMAO and people in the room where like "Woah Woah!! This is in a game?..lol . I definitely need to know what happened to gabe and Lian after as it left us in suspense at the end wondering if it really happened?
Do MORE!!!
Nice video.
great video !!!!
Glad you liked it!
Wait. Since when is Uniqlo not "fast fashion"?
Remember when arande grande got into final fantasy
She sounds dangerous
Expensive fashion companies interested in crypto: Checks out, because they're scammers
Fashion consumers not particularly interested in crypto: yes, because they're not scammers
Pog vid
I don't understand fashion, meaning I didn't understand this video. :P
I hoped to make it fairly understandable
@@reallycool I might not be the sharpest hammer in the wardrobe, but I think your video had something to do with clothes? And maybe also how people wear them? Frankly, the topic is too advanced for my, very poorly dressed, life.
Sersiously, though, this video was at such a high quality in my opinion, never seen anything like this. Both figuratively and literally. Thank you for making it!
Even by 2020 standards his video game market cap is already wrong.
Hi. I do _my_ research, here's where you can do yours www.statista.com/statistics/308454/gaming-revenue-countries/
calling uniqlo haute couture is like calling pizza hut gourmet
I wished you talked about crypto is affecting the environment more than fashion
Terrible take on the situation. Or rather, incredibly biased and one-sided. Just like "incredibly environment-sensitive" brands have destroyed the environment and THEN suddenly realized errors of their ways, they destroy gaming environment.
Judging from video, there are only positives, or, at least, "I don't care about this, let it be". But what about the negatives? What about the fact that increasing inclusion of real-world brands into gaming hurts player-driven customization and modding? What about that those brands surely had their hand in growing microtransaction epidemic, or at very least benefit from it so much they won't do anything to stop it? What about artistic vision of games being possibly compromised in order to stuff a branded costume in?
None of this is adressed, or, at least, is swept under the rug by awed speeches about the metaverse and the Bright and Happy [Citation needed] Future.
15:01 LMAO. A pink hat is now political? I mean if it names a politician sure but the colour pink means you're a 🐱and is political? Burh. Credit to you tho this video was interesting but burh a color is political?
It's called a "pussyhat," and a pink pussyhat was the symbol of the 2017 Women's March en.wikipedia.org/wiki/Pussyhat
Microtransactions have destroyed the gaming industry but its the losers buying them that need to be blamed now. No demand, no supply
I mean get a grip, you sre paying real money for fake clothes
First!
By a full minute even
Bro I am hooked! Great long form videos! The topics you hit on are crazy engaging. Hoping the algorithm gives you your flowers soon
Glad you like them! If you enjoy a video, please consider sharing it :)