I also hate tiktok, but as a 14 year old I can approve that everyone in my class has it. And I'm pretty sure it helps bands out, cause they're scrolling and scrolling and they will listen to new bands on tiktok. But very important like Boris said, you need interesting titles. What I probably hate the most about tiktok is the people get addicted. If you want to do something with your friend and you sit down anywhere, they'll take out their phone and go on tiktok. You don't have friends anymore, you have tiktok zombies Boris, if you read this: I love both of your channels. You're my favorite youtuber eventhough I don't listen to BM
I used to get so mad at my friends when we were hanging out and they were on their phones lol. I always hated that. Glad to hear you like both channels!🙏🤘🤘
The music itself will draw the audience. I remember a small band from Norway that had a new sound. They started out just sharing their new music with a few people. They tour yearly now.
Mayhem did not get popular because of their music. They created a buzz by doing interviews where they said outrageous things like talking about how evil they were and how cool it was that their front man offed himself, talking about how exclusive their music was and how there was an exclusive club (the black circle). Then they got an even bigger audience when there was talk about the black circle being involved in the church burnings and the murder of a gay man. The only reason people heard about Norwegian black metal in general was because of marketing, not because of their music.
@@AA-jt8xn My point of view differs from yours. They had a new kind of music along the lines of Beethoven and Schubert. Classical music is the mother of black metal music with its sonorous and somber tones. If the music were not true, these bands would not still be in existence and touring with great popularity. Satyricon is just one example of many of these bands that has had great success with little or no controversy. "Mother North," their song, is considered by many to be the anthem of black metal music.
@@MetalSeasSiren You’re not understanding what I’m saying. I’m not saying Mayhem are not great or that their music is not legendary. I’m saying they would’ve never drawn as big of an audience if it weren’t for the controversies (in other words, clever marketing). The only reason Satyricon, Immortal, Emperor, etc. got any recognition was because they were all friends with Mayhem and were part of the black circle as well as played in each others bands. If it weren’t for Mayhem’s negative press, none of these bands would have never been heard to such a scale, they possibly wouldn’t even be touring right now. It doesn’t mean they aren’t great, it just means that every band needs promotion and marketing to get themselves out there. Mayhem’s controversies promoted Norwegian black metal as a genre to an international level. Before that, they were only known by the metal community in Norway. When Dead passed and Euronymous had those controversial interviews, they started to get known in other Scandinavian countries. Then Varg got in touch with Kerrang (British magazine) and talked about the church burnings and the black circle, so they started to get a buzz in all of Europe. Then Varg murdered Euronymous, and that’s when the news about Norwegian black metal went international. People didn’t even know what they sounded like, but because of all the controversies, they got interested and bought records. And that’s how they gained their popularity. That’s how they’re able to still tour today. Without the promotion that the controversies garnered, people would have never heard their music. You can believe what you want but it’s delusional to think their music was the sole reason for their popularity. When people think of Norwegian black metal, they don’t think about the music, the first thing that comes to mind is the dark past the genre has.
@@AA-jt8xn I learned of this music through a good friend who was listening to a piece by Mayhem. I liked the sound and asked about the artist. I didn't care about their politics or controversies, only the minor tones and keys I was hearing. I don't know anyone who sought out the music due to sensationalism. It started out as a small group of people sharing records and recordings of the new sounds. The only exception might be that some people in the early group, based on the history I've read (yes, read, not based my opinions on the Lords of Chaos movie) wanted to keep this music within a small circle. When that happens, naturally everyone becomes curious, but it is the quality of the music that made things soar and will keep things soaring.
YES, MAKE A REEL AND SAY ADD THIS SONG TO YOUR PLAYLIST, EASY, ALSO INNOVATING IN METAL IS SOMETHING EASY , hey boris knice videos , make a cover of Tormentor 1989 lml 🔥
Thank you for this. I just joined an Alt Metal/Shoegaze band as the vocalist and we’re still starting out (writing songs, got our first show coming up, just set up an Instagram etc) but I’ll make sure to encourage my band mates to post reels and do it consistently
Thanks this really helped cause I begin to promote my ambient music (meditative and not that dark, something like Mathias Grassow or Oophoi) and I think a lot of what you say here applies to most genres, especially in the underground.
This is actually amazing advice! Appreciate you Boris! As someone new in the dark ambient synth scene, I always thought about good strategies to get music heard!
Good Topic. I had a , what they called then (Heavy Metal-Hard Rock) band in the 70's and it was very hard cutting original material unless you were from the UK. You had to take your band to the UK and tour for awhile to show integrity and dedication. If You did not follow that protocol then you end up playing cover tunes where all the clubs and venues owners wanted you to play the latest and best flavor cover tunes in the U.S. just to fill their pockets making sure you fill their pockets. This was motely on the eastern side of the United States. NYC, Nj, long Island, Mass., etc. You had to live in Los Angeles where original bands were accepted, with conditions. It took pioneers like the (Ramones) to clear the new path of acceptance and breaking those rules for original music. To just stay out there and stay original. That was then, this is a different era. " It sounds like you have a plan and that's all it takes Boris, Good job Bro
Boris this video is the perfect example for us we practice our ass off and we played 2 or free tiny shows. t That paid us some money and i didnt understand why our band didnt got mutch attention, because our guitarist tend to put instagram shorts about his solos and thank you to remind me about it. Im an oldschool guy I dont care about social media I prefer Vinyls. But this is the only way to go.
Great video. I am so tired of posting here and there that I will release New music (soon) and just see what happens. Its a really bad idea, but.... Life 😅. Good luck with your projects!
Love the new channel! I am genuinely interested in your opinions of certain games and movies! Also thank you for giving suggestions how to promote music because I had no clue how to promote my own!
I miss the days when bands wanted to promote their bands they played as many shows as they could. They gained a following through word of mouth as being an awesome live band, eventually their audiences got bigger, they created a buzz, and they got signed. Twisted Sister played something like a few thousand shows, and had built up such a huge following that they sold out a 3000 seat arena without a record label. The head of the record label hated them but he couldn't ignore the buzz around them anymore. Same with Metallica those guys toured their asses off to build a following. Even though there's social media now I still think the most important thing is to play shows and get better at being an awesome live band. Artists don't seem to want to put the hard work in anymore they want instant recognition. With regards to pay to play that's been going on forever. I know what some bands did is they'd book a headlining tour in smaller clubs on their nights off from the main tour. I think I'd pay to play if I felt the return on the exposure was worth it. It also depends on the music I play. If I felt that my music was marketable enough to get big then I'd be more willing, but honestly extreme metal has a ceiling on it how popular you're going to get. And the extreme metal scene is so over saturated with unoriginal music that unless you're offering something fresh and exciting, pay to play would not be worth.
You should listen to Agitators Anonymous podcast from @primordialalan he talk about this a lot. Night give you some further insight if your interested in staying in the loop
Thanks! I've seen quite a few people talk about music promotion and how to go about it now. But this is some of the best advice I've heard regarding it. I like your explaination too, you don't beat around the bush. Cheers! 🤘
I often see the same bands in black/death metal Facebook groups posting up huge batches of free bandcamp codes. It reeks of desperation when it's the same bands over and over. If you are going to release some free codes at least release only a handful and try to create some scarcity.
Thank you very much for the advice. I'm a 14 year old with a "Technical" Black metal band trying to make a small scene in Sardinia. (l'italia non è di certo un posto Black metal) We do it out of pure desire to unite people under one banner. Especially guys who think they don't have much space in everyday life. We vent all our thoughts and feelings inside our lyrics. We talk about how tight this place is and how much it bothers us And the fact that we no longer have a future in this Fucking place. We don't want money, we don't want fame. We just want to be appreciated and listened by others like us.
Everything starts from a GREAT song (album, EP, whatever...). This is your main weapon... * Great means that it moves YOU. Then... Ok something vague and quite general. Try not to break the balls of your (potential) future listeners/followers/fans... Boris' advise is quite interesting and heplful and in the path of "stay humble, but feel confident at the same time". Recognise that the current "show business" (hahahahah) rules are soooo different, and they change as quickly as technology changes. Use it as a tool, and nothing further.... Great job Boris!
Also something that might be obvious: Put your music on spotify and other streaming platforms. I found Tryglav on spotify after I listened to some other artist (automatic continuation with similar artist) and same for many other bands. Another personal opinion as well: If you're writing songs, try to make them noticable from the start. Long, slow, epic intros might work for established band but it will be much harder to get others attention with this you're unknown.
Exactly! Long epic intros might work if you're already known,otherwise (at least for digital plattforms) release it without the long intro and keep it for the phisical versions.
instant sub to the new channel, love Horror and when the vidya game channel comes out i'll sub that too. Metal, Horror, Video Games, that is my unholy trinity.
Boris T, Have you heard about the band Blackbraid? Its a solo project and he is not a media person, he is not very active on different media channels. He focus primarily on the music and he got discovered and famous after a couple of months. What is important is having your own style and some luck.
Oh trust me I know Blackbraid and he's a clear example of success thanks to internet. He has the right imagine,right first single cover and right concept at the time. He exploded on Black Metal Promotiom thanks to a combination of all that and good music ofc. I myself clicked on the single because i was curious about the native american concept. His wife runs Wolf Mountain Production wich does photos,videos,merch design,websites and so. You can clearly see that there was a lot of professional work behind it. At the level he's now,ofc he don't need to do what most of bands has to.
I did not know that bands are paying 'main' bands to tour with them. This is utterly disgusting. I am very sad about this. More people need to know this. I appreciate when you cut through the crap in the industry and preach. I am still learning about the industry. I quit guitar-playing in the early/mid 1990's.
pay to play has been going on forever. DRI has a song called Pay to Play. It's not just the band you sometimes have to pay venues to let you play there.
I wanted to name my current BM band as Tryglav. I didn´t intended to promote this band, but to keep as a local secret band (quite an Irony regarding the theme of this video).
You need to review Alien Isolation game on your gaming channel. 10th anniversary is coming soon. : October 6. It's a great opportunity to start your gaming channel. I will subscribe it right away.
I've sent you an email this august asking a compensation to your work for a review/reaction giving also the whitelist to make you able to monetize the video since I'm also the one that coordinates the publishing. But not got any response. I'm making a comment not to complain but just to give you attention (maybe it went on the spam folder!) - I have sent you another mail as follow up ! Thanks in advance Boris!
Promoting yourself requires a certain degree of professionalism and commitment, and well, most musicians struggle to show up for band practice. Glenn Fricker recently has published an interesting video about it: ruclips.net/video/OPIvhO92eSI/видео.html&ab_channel=SpectreSoundStudios
Gig practice gig practice gig gig gig record gig gig gig, practice...repeat n rinse until 25 years later and ppl get back into grindcore/finncore....then you're too old to gig. Oh and don't sign to Relapse.....indy all the way. Diy or die!
#1 create music that means something, we've all heard the usual tropes in metal a trillion times. I want to hear something unique with mature, meaningful lyrics. Every band that spams me sounds like 10 other bands. Create something good and it's easier to promote. But don't be too different cause the metal scene is full of people that follow what everyone else does or says.
gig gig gig - go to gigs. hand out flyers, wear your band shirts, run stalls at gigs, send to radio stations, meet real people talk to them, give the free or demos --- tour tour tour gig gig gig - thats the way it has always been in punk and metal, b4 this fukked up social media shit and spotify
LINK TO THE NEW CHANNEL :
ruclips.net/video/WBEqEAIEBHI/видео.htmlfeature=shared
Yesssss
1st step towards sucess.Boris takes over the guitar.
😂🖤
Agreed.
I also hate tiktok, but as a 14 year old I can approve that everyone in my class has it. And I'm pretty sure it helps bands out, cause they're scrolling and scrolling and they will listen to new bands on tiktok. But very important like Boris said, you need interesting titles.
What I probably hate the most about tiktok is the people get addicted. If you want to do something with your friend and you sit down anywhere, they'll take out their phone and go on tiktok. You don't have friends anymore, you have tiktok zombies
Boris, if you read this: I love both of your channels. You're my favorite youtuber eventhough I don't listen to BM
I used to get so mad at my friends when we were hanging out and they were on their phones lol.
I always hated that.
Glad to hear you like both channels!🙏🤘🤘
cho dumb ahh up
The music itself will draw the audience. I remember a small band from Norway that had a new sound. They started out just sharing their new music with a few people. They tour yearly now.
Mayhem did not get popular because of their music. They created a buzz by doing interviews where they said outrageous things like talking about how evil they were and how cool it was that their front man offed himself, talking about how exclusive their music was and how there was an exclusive club (the black circle). Then they got an even bigger audience when there was talk about the black circle being involved in the church burnings and the murder of a gay man. The only reason people heard about Norwegian black metal in general was because of marketing, not because of their music.
@@AA-jt8xn My point of view differs from yours. They had a new kind of music along the lines of Beethoven and Schubert. Classical music is the mother of black metal music with its sonorous and somber tones. If the music were not true, these bands would not still be in existence and touring with great popularity. Satyricon is just one example of many of these bands that has had great success with little or no controversy. "Mother North," their song, is considered by many to be the anthem of black metal music.
@@MetalSeasSiren You’re not understanding what I’m saying. I’m not saying Mayhem are not great or that their music is not legendary. I’m saying they would’ve never drawn as big of an audience if it weren’t for the controversies (in other words, clever marketing). The only reason Satyricon, Immortal, Emperor, etc. got any recognition was because they were all friends with Mayhem and were part of the black circle as well as played in each others bands. If it weren’t for Mayhem’s negative press, none of these bands would have never been heard to such a scale, they possibly wouldn’t even be touring right now. It doesn’t mean they aren’t great, it just means that every band needs promotion and marketing to get themselves out there. Mayhem’s controversies promoted Norwegian black metal as a genre to an international level. Before that, they were only known by the metal community in Norway. When Dead passed and Euronymous had those controversial interviews, they started to get known in other Scandinavian countries. Then Varg got in touch with Kerrang (British magazine) and talked about the church burnings and the black circle, so they started to get a buzz in all of Europe. Then Varg murdered Euronymous, and that’s when the news about Norwegian black metal went international. People didn’t even know what they sounded like, but because of all the controversies, they got interested and bought records. And that’s how they gained their popularity. That’s how they’re able to still tour today. Without the promotion that the controversies garnered, people would have never heard their music. You can believe what you want but it’s delusional to think their music was the sole reason for their popularity. When people think of Norwegian black metal, they don’t think about the music, the first thing that comes to mind is the dark past the genre has.
@@AA-jt8xn I learned of this music through a good friend who was listening to a piece by Mayhem. I liked the sound and asked about the artist. I didn't care about their politics or controversies, only the minor tones and keys I was hearing. I don't know anyone who sought out the music due to sensationalism. It started out as a small group of people sharing records and recordings of the new sounds. The only exception might be that some people in the early group, based on the history I've read (yes, read, not based my opinions on the Lords of Chaos movie) wanted to keep this music within a small circle. When that happens, naturally everyone becomes curious, but it is the quality of the music that made things soar and will keep things soaring.
YES, MAKE A REEL AND SAY ADD THIS SONG TO YOUR PLAYLIST, EASY, ALSO INNOVATING IN METAL IS SOMETHING EASY , hey boris knice videos , make a cover of Tormentor 1989 lml 🔥
Thank you for this. I just joined an Alt Metal/Shoegaze band as the vocalist and we’re still starting out (writing songs, got our first show coming up, just set up an Instagram etc) but I’ll make sure to encourage my band mates to post reels and do it consistently
You have no idea how helpful this is. I have an album coming out soon so this is mad helpful.
Glad it can help in some way!🤘
I’ve watched a lot of your videos and you seem like a very good man ,much success to you brother 🎉
Thanks this really helped cause I begin to promote my ambient music (meditative and not that dark, something like Mathias Grassow or Oophoi) and I think a lot of what you say here applies to most genres, especially in the underground.
This is actually amazing advice! Appreciate you Boris! As someone new in the dark ambient synth scene, I always thought about good strategies to get music heard!
great video Boris! Really informative and I am pretty sure it will go super well. Please do more of those 🤘
Thanks Boris! I love your channel. I’m not currently in a band or trying to advertise, but that is good advice, and always entertaining.
this will be very useful for me in the future👍
Good Topic. I had a , what they called then (Heavy Metal-Hard Rock) band in the 70's and it was very hard cutting original material unless you were from the UK. You had to take your band to the UK and tour for awhile to show integrity and dedication. If You did not follow that protocol then you end up playing cover tunes where all the clubs and venues owners wanted you to play the latest and best flavor cover tunes in the U.S. just to fill their pockets making sure you fill their pockets. This was motely on the eastern side of the United States. NYC, Nj, long Island, Mass., etc. You had to live in Los Angeles where original bands were accepted, with conditions. It took pioneers like the (Ramones) to clear the new path of acceptance and breaking those rules for original music. To just stay out there and stay original. That was then, this is a different era. " It sounds like you have a plan and that's all it takes Boris, Good job Bro
Great video Boris, I really learned a lot from you. I know what I need to do for my band now.
Boris this video is the perfect example for us we practice our ass off and we played 2 or free tiny shows. t
That paid us some money and i didnt understand why our band didnt got mutch attention, because our guitarist tend to put instagram shorts about his solos and thank you to remind me about it. Im an oldschool guy I dont care about social media I prefer Vinyls. But this is the only way to go.
Great video. I am so tired of posting here and there that I will release New music (soon) and just see what happens. Its a really bad idea, but.... Life 😅. Good luck with your projects!
It's still good to get the obvious approved by someone in the game. Thx for the video!
Love the new channel! I am genuinely interested in your opinions of certain games and movies! Also thank you for giving suggestions how to promote music because I had no clue how to promote my own!
Can't wait to upload more there!
Yes create your own world 🌎F music influence 🎶🔥🎸🎤👖
Looking forward to the new channel. Great topic. Cheers
A very helpful video. Thank you very much.
I'll take this advice to heart! When I finally figure out how to record guitars that don't sound like shit XD
I miss the days when bands wanted to promote their bands they played as many shows as they could. They gained a following through word of mouth as being an awesome live band, eventually their audiences got bigger, they created a buzz, and they got signed. Twisted Sister played something like a few thousand shows, and had built up such a huge following that they sold out a 3000 seat arena without a record label. The head of the record label hated them but he couldn't ignore the buzz around them anymore. Same with Metallica those guys toured their asses off to build a following. Even though there's social media now I still think the most important thing is to play shows and get better at being an awesome live band. Artists don't seem to want to put the hard work in anymore they want instant recognition. With regards to pay to play that's been going on forever. I know what some bands did is they'd book a headlining tour in smaller clubs on their nights off from the main tour. I think I'd pay to play if I felt the return on the exposure was worth it. It also depends on the music I play. If I felt that my music was marketable enough to get big then I'd be more willing, but honestly extreme metal has a ceiling on it how popular you're going to get. And the extreme metal scene is so over saturated with unoriginal music that unless you're offering something fresh and exciting, pay to play would not be worth.
You should listen to Agitators Anonymous podcast from @primordialalan he talk about this a lot. Night give you some further insight if your interested in staying in the loop
man thats so fucking nice
Thanks!
I've seen quite a few people talk about music promotion and how to go about it now. But this is some of the best advice I've heard regarding it. I like your explaination too, you don't beat around the bush.
Cheers! 🤘
🤘🤘
I often see the same bands in black/death metal Facebook groups posting up huge batches of free bandcamp codes. It reeks of desperation when it's the same bands over and over. If you are going to release some free codes at least release only a handful and try to create some scarcity.
Another good job Boris,well done😉
Thank you very much for the advice. I'm a 14 year old with a "Technical" Black metal band trying to make a small scene in Sardinia. (l'italia non è di certo un posto Black metal) We do it out of pure desire to unite people under one banner. Especially guys who think they don't have much space in everyday life. We vent all our thoughts and feelings inside our lyrics. We talk about how tight this place is and how much it bothers us And the fact that we no longer have a future in this Fucking place. We don't want money, we don't want fame. We just want to be appreciated and listened by others like us.
Everything starts from a GREAT song (album, EP, whatever...). This is your main weapon...
* Great means that it moves YOU.
Then...
Ok something vague and quite general.
Try not to break the balls of your (potential) future listeners/followers/fans...
Boris' advise is quite interesting and heplful and in the path of "stay humble, but feel confident at the same time".
Recognise that the current "show business" (hahahahah) rules are soooo different, and they change as quickly as technology changes. Use it as a tool, and nothing further....
Great job Boris!
Nice T-bombs there Boris. Very to the point. Cheers
Also something that might be obvious: Put your music on spotify and other streaming platforms.
I found Tryglav on spotify after I listened to some other artist (automatic continuation with similar artist) and same for many other bands.
Another personal opinion as well: If you're writing songs, try to make them noticable from the start. Long, slow, epic intros might work for established band but it will be much harder to get others attention with this you're unknown.
Exactly!
Long epic intros might work if you're already known,otherwise (at least for digital plattforms) release it without the long intro and keep it for the phisical versions.
instant sub to the new channel, love Horror and when the vidya game channel comes out i'll sub that too. Metal, Horror, Video Games, that is my unholy trinity.
Boris T, Have you heard about the band Blackbraid? Its a solo project and he is not a media person, he is not very active on different media channels. He focus primarily on the music and he got discovered and famous after a couple of months. What is important is having your own style and some luck.
Oh trust me I know Blackbraid and he's a clear example of success thanks to internet.
He has the right imagine,right first single cover and right concept at the time.
He exploded on Black Metal Promotiom thanks to a combination of all that and good music ofc.
I myself clicked on the single because i was curious about the native american concept.
His wife runs Wolf Mountain Production wich does photos,videos,merch design,websites and so.
You can clearly see that there was a lot of professional work behind it.
At the level he's now,ofc he don't need to do what most of bands has to.
alright, fine. I'll check out your band
I like that despite it being black metal, it doesn't sound like it was recorded in a basement (even though it probably was?).
Facts
Being frequent helps
😍😍
"Uploaded 20 seconds ago" the hell? I'm early.
🤘
🤘
I did not know that bands are paying 'main' bands to tour with them. This is utterly disgusting. I am very sad about this. More people need to know this. I appreciate when you cut through the crap in the industry and preach. I am still learning about the industry. I quit guitar-playing in the early/mid 1990's.
pay to play has been going on forever. DRI has a song called Pay to Play. It's not just the band you sometimes have to pay venues to let you play there.
@@Gregbaltzer I know with getting a record contract etc but not for gigs. The music industry is just sad sometimes. Hope you are well.
@@Gregbaltzer For context I buy a lot and my friends have bands/labels. Dad sings.
Boris: “Forget getting a label, it s impossible”
Also Boris: “Congrats, You now have a label… ”
WTF dude…
I wanted to name my current BM band as Tryglav. I didn´t intended to promote this band, but to keep as a local secret band (quite an Irony regarding the theme of this video).
You need to review Alien Isolation game on your gaming channel. 10th anniversary is coming soon. : October 6. It's a great opportunity to start your gaming channel. I will subscribe it right away.
13:21 Exactly. You forgot the point: "Selling your soul to SATAN!!!"
Thoughts on using BMP as promotion..?
Its awesome!
Used for both my albums.
Forgot to mention that and few other things as always
@@borist. Great, thanks! :)
I've sent you an email this august asking a compensation to your work for a review/reaction giving also the whitelist to make you able to monetize the video since I'm also the one that coordinates the publishing. But not got any response. I'm making a comment not to complain but just to give you attention (maybe it went on the spam folder!) - I have sent you another mail as follow up ! Thanks in advance Boris!
Song?
I'm a bit confused. I thought getting signed these days arent worth it anymore and can still be successfully independent?
Im going to use these tips to promote my hip hop instrumentals. 😊
Promoting yourself requires a certain degree of professionalism and commitment, and well, most musicians struggle to show up for band practice.
Glenn Fricker recently has published an interesting video about it: ruclips.net/video/OPIvhO92eSI/видео.html&ab_channel=SpectreSoundStudios
So basically TikTok shorts
Gig practice gig practice gig gig gig record gig gig gig, practice...repeat n rinse until 25 years later and ppl get back into grindcore/finncore....then you're too old to gig. Oh and don't sign to Relapse.....indy all the way. Diy or die!
Record a videoclip with a hot woman, and upload it to your band's RUclips channel. Done.
#1 create music that means something, we've all heard the usual tropes in metal a trillion times. I want to hear something unique with mature, meaningful lyrics. Every band that spams me sounds like 10 other bands. Create something good and it's easier to promote. But don't be too different cause the metal scene is full of people that follow what everyone else does or says.
Did you wanna click on these "ghost" and check us out 😅 i kid i kid no really!?!
gig gig gig - go to gigs. hand out flyers, wear your band shirts, run stalls at gigs, send to radio stations, meet real people talk to them, give the free or demos --- tour tour tour gig gig gig - thats the way it has always been in punk and metal, b4 this fukked up social media shit and spotify