Great episode - I really have no idea why these don't have more views as they are some of the most informative ecommerce content you can find. As you've previously mentioned, I believe product is just so fundamental to this. I've exhausted so much energy on brands trying to squeeze out the LTV - email flows, offers, incentives etc. Put more energy this time into picking the right product this time round - and we have 40% LTV lift within 60 days for a brand launched 3 months ago - no post purchase flows, no winbacks. Repeat is so tied into the fundamental product itself not the marketing.
Great episode - I really have no idea why these don't have more views as they are some of the most informative ecommerce content you can find. As you've previously mentioned, I believe product is just so fundamental to this. I've exhausted so much energy on brands trying to squeeze out the LTV - email flows, offers, incentives etc. Put more energy this time into picking the right product this time round - and we have 40% LTV lift within 60 days for a brand launched 3 months ago - no post purchase flows, no winbacks. Repeat is so tied into the fundamental product itself not the marketing.
Thanks for saying so! We're working on growing the following :)
Super helpful information thanks for putting this out!
So glad to be some help!