Breaking Conventions in Wine: Donae Burston on Disrupting the Industry
HTML-код
- Опубликовано: 5 июл 2024
- In this eye-opening episode of EYL, hosts Rashad Bilal and Troy Millings are joined by the innovative Donae Burston, a trailblazer aiming to disrupt the wine industry. Burston, the fastest-growing imported rosé brand owner of 2021, discusses the cultural differences between wine consumption in the United States and France. He shares his vision to break conventions, making wine drinking more accessible and less fussy in the U.A.
Donae introduces the concept of a rosé margarita, blending rosé wine and tequila, something you probably won’t find in your average nightclub but which epitomizes his philosophy of drinking wine however you enjoy it. This aligns with his broader goal of making wine a more common choice in different settings, beyond the traditional dinner table.
Though wine isn't commonly consumed in American nightclubs - a stark contrast to France - Burston points out that successes like Tito's Vodka shattered stereotypes and barriers in their early days. The same could happen for wine, and Donae’s commitment to promoting wine in non-traditional environments could well be the key to transforming U.S. wine culture.
The conversation delves into the avenues pursued by Burston to achieve rapid growth. By leveraging momentum and focusing on key markets that rebounded quickly post-pandemic, Donae successfully scaled his brand from a single location to more than a thousand. He emphasizes the importance of pitching to decision-makers in national chains and resorts to secure wide distribution deals, highlighting the role of community and press coverage in building brand credibility.
Donae also touches on upcoming ventures, including the introduction of red wine to his portfolio. Currently, his brand offers a white wine and a rosé, both of which serve different purposes and appeal to various consumer preferences. Despite rosé being a smaller piece of the wine market pie (around 6-9%), its unique appeal continues drawing interest and growth potential.
Another critical discussion point is Constellation Brands’ investment in Donae’s business. Known as a giant in the wine and spirits industry, Constellation Brands promised to invest $100 million over ten years in minority-owned wine and spirits businesses. The nine-month due diligence process was rigorous, but Donae highlights how essential it is for brand owners to be business-ready, with solid financials and projections.
Donae passionately discusses his mission to bring more people of color into the wine industry, disrupting the status quo and opening up this multi-billion-dollar industry to new demographics. He believes in the importance of not just supporting already successful brands but also incubating new ones, providing the necessary resources and knowledge for other entrepreneurs to thrive.
This episode is a must-watch for anyone interested in the wine industry, entrepreneurship, and breaking cultural norms. Tune in as Donae Burston shares invaluable insights and practical advice on scaling a brand and making a lasting impact in a well-established industry.
#EYLMedium #DonaeBurston #WineIndustry #RoséWine #Entrepreneurship #Disruptors #WineCulture #ConstellationBrands #WineAndSpirits #WineInnovation #BusinessGrowth #Nightlife #WineLovers #EYL #BlackOwnedBusiness
You just mentioned Expert Laura, Indeed, wow that woman has been an incredible mentor to me, imparting a deep understanding of the economy that I wish college had provided.
I know Laura, she has really set the standard for others to follow, we love her here in the UK as she has been really helpful and changed lots of lives.
You're right! The very first time I tried, I invested $2000 and after a week, I received $8,400. That really helped us a lot to pay up our bills.
Interesting! But I'm new here. How can I get to this person's guidelines??
SHE IS ON TELEGRAMs
Why would he start with the last lucrative wine type? Wouldn't it make sense to start with red and then white and then rosé, since the market is better that way? Was he trying to be different? I can assume that rosé is a hard type for people to get accustomed to
*Amazing video, you work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K into trading from just few months ago and now they are multimillionaires*
Waking up every 14th of each month to $210,000 it’s a blessing to I and my family… Big gratitude to Andrew Stella 🙌
Hello , I am very interested. As you know, there are tons of investments out there and without solid knowledge, I can't decide what is best. Can you explain further how you invest and earn?
Same, I operate a wide- range of Investments with help from My Financial Adviser. My advice is to get a professional who will help you, plan and enhance your management skills. For the record, working with Andrew Louis Stella, has been an amazing experience.
Hello how do you make such monthly?? I'm a born Christian and sometimes I feel so down 🤦♀️of myself because of low finance but I still
believe in God
I'm favoured, $90K every week! I can now give back to the locals in my community and also support God's work and the church. God bless America,, all thanks to Ms Louis Stella 😊🎉
I am a wine 🍷 drinker 1st and foremost these days. Pinot Noir is my wine of choice. Bitter over sweet.
Doesn't that make you wonder why he started with the rosé and then the white before thinking about red wine?
*Americans🇺🇸 are fed up with this treasonous administration, I feel like the more I learn about our country low income people my anger grows, Thanks Zelinda, Imagine investing $1000 and receiving $10,450 in 3days. 🇺🇸*
That woman has changed my life for good. I attended her investment class couple of weeks and she’s the best when it comes for guidance…
Low income people are suffering to survive, I appreciate her she’s a great personality in the state, Imagine receiving $13,670 in few days…
How do I reach her ??
*SHE’S MOSTLY ON TELEGRAMS APPS WITH THE BELOW NAME*
*ZELINDA DO*
I empathize with those struggling to understand digital marketing, especially during these uncertain economic times. With the dollar's volatility and cryptocurrency's growing prominence as a universal currency, it's essential to stay adaptable and informed
Hearing it last week got me scared so I agree with you! Investing puts money to work. The only reason to save money is to invest it
What expert can help us achieve our financial goals, one trade at a time?
I think Mendy Alissa strategy is the best at the moment, I recommend it for beginners because it is perfect for now and it is known
This is correct, Mendy Alissa strategy has normalized winning trades for me also and it's a huge milestone for me looking back to how it all started
I have been seeing lots of testimonies about her. She must be very good for people to talk so well about her
I love your videos, but the best investment you can do right now is to invest in Forex trading, I'm saying this because since I started trading I've seen a difference.
It's true that you can imagine the benefit that people get from trading forex on a daily basis
Finding yourself a good broker is the same as finding a good wife, where you get less stress you get just enough with so much little effort at things
I work from 9 a.m. to 5 p.m. and I don't have time. Please can you help me with forex trading
Currently, an account portfolio manager manages my forex investments, while I invest in real estate with the profits.
How good is your account manager and how can I contact him?
Real 🍷 drinkers know the best wine comes from South America (Chilé) and South Africa. It’s the soil and weather.