Inside the $300 Billion Wine Industry: How Donae Burston Launched a Black-Owned Wine Company

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  • Опубликовано: 1 авг 2024
  • In this episode of Earn Your Leisure, we delve into the world of wine and entrepreneurship with Donae Burston, the visionary behind La Fête Wine Co. We explore how 98% of Moët Rosé drinkers are Black and how Donae launched the first and only champagne bar at the Miami Heat's American Airlines Arena.
    Discover the secrets behind La Fête Wine Co.'s rapid growth to 1,000 stores and why starting a wine business costs around $1.5 to $2 million. Donae shares his journey as the founder of the fastest-growing imported Rosé in the country and discusses the challenges of being a luxury Black-owned brand.
    We uncover La Fête Wine Co.'s winemaking process, the hidden costs of the wine industry, and how Donae helped put Ace of Spades on the map. Learn about the first steps to starting a successful wine company, the power of influencer marketing, and why the U.S. wine industry still has a long way to go. Donae offers advice for aspiring wine entrepreneurs and reveals the biggest mistake business owners make-holding onto their businesses too long.
    We also touch on the broken three-tier system for alcohol distribution, the qualities that define high-class wine, and the financial struggles Donae faced to bring La Fête Wine Co. to life.
    #EarnYourLeisure #WineBusiness #DonaeBurston #LaFêteWineCo #MoetRose #ChampagneBar #WineIndustry #Entrepreneurship #LuxuryBrand #InfluencerMarketing #AlcoholDistribution #WineMaking #BusinessAdvice #AceOfSpades #HiddenCosts #HighClassWine
    0:00 Intro
    2:07 Finding Passion in Wine and Starting an Entrepreneurial Journey
    7:50 How Much Money is in the Rosé Market?
    10:02 The Production behind Creating Wine
    15:03 Scaling to 1,000 + Stores & Hidden Costs
    22:39 Why Wine Will Become Popular in Clubs & Becoming Fastest Growing Rosé
    30:17 Plans to Scale the Brand
    37:24 Do Celebrities have Less Credibility in the Industry?
    44:30 Advice for Entrepreneurs Entering the Spirits Industry
    50:11 5-10 Year Plan
    54:47 Outro

Комментарии • 39

  • @RyanPatrick-ib2uv
    @RyanPatrick-ib2uv 29 дней назад +42

    *Your explanations are clear and straight forward It's always a honor to have you here as a mentor, I appreciate you for the time being spent to educate us financially. Regardless of how bad it gets the economy, I still makeover $28K every single week. I truly value Laura, and her helpful guides.*

    • @LouisRichard-ri4mu
      @LouisRichard-ri4mu 29 дней назад

      The first step to successful investment is figuring your goals and risk tolerance either on your own or with the help of a financial professional but it's very advisable you make use of professional.

    • @AndreasPoland-rm4zv
      @AndreasPoland-rm4zv 29 дней назад

      You're right! The very first time I tried, I invested $2000 and after a week, I received $8,400. That really helped us a lot to pay up our bills.

    • @LouisSmith-wt9vh
      @LouisSmith-wt9vh 29 дней назад

      Interesting! But I'm new here. How can I get to this person's guidelines??

    • @RyanPatrick-ib2uv
      @RyanPatrick-ib2uv 29 дней назад

      SHE IS ON TELEGRAMs

    • @RyanPatrick-ib2uv
      @RyanPatrick-ib2uv 29 дней назад

      @LauraGil52

      That's it >>>>>>

  • @rarelypost-s8l
    @rarelypost-s8l Месяц назад +18

    This video is incredibly inspiring! While it's important to acknowledge and respect the significance of black-owned businesses like Donae Burston's, I believe we should aim to make excellence the standard across all businesses, regardless of ownership. Let's start a trend where the focus is on quality and innovation, setting a new standard that transcends labels. Cheers to Donae & EYL for leading the way!

  • @justinporter6113
    @justinporter6113 Месяц назад +14

    This really the million dollars worth of game

  • @kaleem32
    @kaleem32 Месяц назад +1

    This was a phenomenal interview.

  • @stacksondeck515
    @stacksondeck515 Месяц назад

    Very insightful and inspiring. Most definitely will be looking for La Fete.

  • @Hotinri
    @Hotinri Месяц назад

    There are a lot of important gems in this episode

  • @swilli211
    @swilli211 Месяц назад

    I will be purchasing!

  • @ERLopez24
    @ERLopez24 Месяц назад +1

    Let’s gooooooo

  • @jaiquanb7218
    @jaiquanb7218 Месяц назад

    Great content

  • @michaelhardison4756
    @michaelhardison4756 29 дней назад

    Thanks guys now I have to go 👁👁 for this Wine. 😊

  • @jelanifinkley6407
    @jelanifinkley6407 Месяц назад +6

    yall forgot about talking to Ingrid Best who made iBest wines!

  • @danielnuogwu4951
    @danielnuogwu4951 Месяц назад +12

    *Put American 🇺🇸 first again for all American. I feel like the more I learn about our country low income people my anger grows, Thanks Zelinda, Imagine investing $1000 and receiving $10,450 in 3days. 🇺🇸*

    • @SledgeAustin-is1ok
      @SledgeAustin-is1ok Месяц назад +2

      That woman has changed my life for good. I attended her investment class couple of weeks and she’s the best when it comes for guidance…

    • @mathahplay7018
      @mathahplay7018 Месяц назад +2

      Low income people are suffering to survive, I appreciate her she’s a great personality in the state, Imagine receiving $13,670 in few days…

    • @mshaydee-fh8ew
      @mshaydee-fh8ew Месяц назад +2

      How do I reach her ??

    • @danielnuogwu4951
      @danielnuogwu4951 Месяц назад +3

      *SHE’S MOSTLY ON TELEGRAMS APPS WITH THE BELOW NAME*

    • @danielnuogwu4951
      @danielnuogwu4951 Месяц назад +3

      *ZELINDA DO*

  • @jerseycarter7685
    @jerseycarter7685 Месяц назад

    I Best wines

  • @aaronwhite5272
    @aaronwhite5272 Месяц назад

    💯

  • @02nupe
    @02nupe Месяц назад

    Yo to the NUPES with Brother Donae Burston! #KappaAlphaPsi #HBCU alumni #BlackOwnership

  • @adriennetaylor7549
    @adriennetaylor7549 27 дней назад

    why he aint have the rouge out its so good

  • @sandrawilson-maza9620
    @sandrawilson-maza9620 Месяц назад +1

    just making a product with your name .. it not your own business it someone else business you just adding your name

  • @billyyenz2935
    @billyyenz2935 27 дней назад +1

    was he tryna grill him?

    • @sydlocs11
      @sydlocs11 25 дней назад

      I thought I was tripping

  • @In2U333
    @In2U333 Месяц назад +2

    I wish them much luck as long as they don’t push those EVIL SPIRITS to the Black community.
    -Interesting business move since alcohol consumption is at an all-time low. With the sales of nonalcoholic beverages and alternative self soothing vices up 60-80%.
    Nothing but LOVE 💗

  • @May_arcangeltv
    @May_arcangeltv 29 дней назад

    Yeah when i look for you all the NYC police officer told them to abandon me in buffalo New. I'm with no one and they took my work. I did all education checks they made me look like a whore .

  • @adriennetaylor7549
    @adriennetaylor7549 27 дней назад

    HOW OLD IS THIS THE RED WINE HAS BEEN OUT

  • @jovanmihailovic7397
    @jovanmihailovic7397 25 дней назад

    Dope convo, such a cool guy 🫡
    That part about ownership, reminded me of Jim Jones talking about major labels, it's all about leverage, if you have leverage you can earn more by having pice of big pie ⏸️

  • @cooolanastasia5576
    @cooolanastasia5576 25 дней назад

    Donae good job, the other two guys a little nonsense