Ive been studying patternmaking and garment production for a couple of years and its hilarious how many “designers” ive met that dont know how to thread a sewing machine much less design a pattern themselves 😅
I make my own designs & I sew my own samples. But I do outsource other tasks I don’t specialize in. But tbh this just seems like the layout for any major company or brand. But I love your opinion on the topic it helps to understand consumers
This is ALL brands. They’re using the exact same formula they all are. Marketing is where the “storytelling” comes from. It’s literally someone’s job to create that story and make it interesting.
This is very frustrating to brands like our self who believe we are very original and have something more to offer people than just clothes. They are just good at social media cause it’s their life…
My advice as a creative director is not rush to become a e-commerce brand. They lack substance and you can meet your customers in person. That advice may vary based on where you live.
you just have to look deeper. behind all the shitty fast fashion atlanta streetwear clones, there are some geniunely amazing brands with a purpose and good designs.
Worst part is that people think they are doing something good by buying stuff from brands like these ie supporting small business ect when in reality your just being duped into purchasing fast fashion for high prices
I refused to be like that,even if it takes me years to blowup,I’m not looking for a quick buck,I’ll build my community through connecting with people and go from there,I’ll last longer 😊😊
This is why it’s so hard for a brand like ours to gain organic traffic but it will happen and im super grateful for the small community we’ve built so far…. We care so much about quality but that is a fading factor in streetwear these days they (the algorithms) just seem to want microwaved trends, the hell star templated sweatsuits/big face cropped tees
You mention the importance of storytelling so much, I think it's a very niche concern. When I want storytelling, I read a book. I'm more interested in quality and style when it comes to clothes.
Story allows you to give context to a piece of clothing it's less about telling a literal story and more about curating a sense of the world that the clothes exist in because devoid of that it would be very difficult to do any branding
This is such a pretentious take, fashion or art in general should not be gatekept for only the induviduals who can innovate an original idea, the whole point of art is so that induviduals can consume something that makes them happy no matter how much they are willing to pay for it, or how unoriginal it is, obviously people are buying these clothes because they like the way it looks. Stop being pretentious and let people buy and sell art that they think is cool without judgment
We dont need anymore cheap ai generated shit in our lives. All these brands are just trying to make a quick buck i dont care if it makes them happy. You should at least have some talent rather than just slapping some ugly design on a shirt then selling for 60 bucks sorry not sorry 🤷♀️
There is a lot of unnecessary hate in this video, There’s no problem with using resources as long as your vision comes to life. Tell a story yes, but I think you are forgetting everyone has to start somewhere and I noticed you put some people on the screen that actually care about their brands. Very pessimistic take, I would love to see you build a brand from scratch and see your marketing skills and storyline
Ive been studying patternmaking and garment production for a couple of years and its hilarious how many “designers” ive met that dont know how to thread a sewing machine much less design a pattern themselves 😅
Fr tho
You don't have to know ANYTHING about making clothes to start a 'Brand' now.
I wouldn't call them fashion brands, anybody can just print something on t-shirt or hoodie 😂 there's a difference from actual designer brands
Yes
They dont even make their own design… most are just ai generated
One of the biggest reason why I only wear blank t shirt and hoodie.The cut,colour and quality is 3 things you need to look for your clothing.
It started with ppl wanting to know the GSM of blanks and snowballed into everyone drop shipping their own hellstar knockoff brands
🫨 I hate how accurate this comment is
What you expect. You're literally giving your money to some random 18yr old kid that lives in ATL lol.
I make my own designs & I sew my own samples. But I do outsource other tasks I don’t specialize in. But tbh this just seems like the layout for any major company or brand. But I love your opinion on the topic it helps to understand consumers
This is ALL brands. They’re using the exact same formula they all are. Marketing is where the “storytelling” comes from. It’s literally someone’s job to create that story and make it interesting.
Not quite but ok
This is very frustrating to brands like our self who believe we are very original and have something more to offer people than just clothes. They are just good at social media cause it’s their life…
We just want clothes though
You Bozos thinking you're selling "an experience" or whatever the hell you call it are out of touch with reality
My advice as a creative director is not rush to become a e-commerce brand. They lack substance and you can meet your customers in person. That advice may vary based on where you live.
you just have to look deeper. behind all the shitty fast fashion atlanta streetwear clones, there are some geniunely amazing brands with a purpose and good designs.
How are your videos so underrated! keep posting you'll get the recognition you deserve.
Well said dude
Worst part is that people think they are doing something good by buying stuff from brands like these ie supporting small business ect when in reality your just being duped into purchasing fast fashion for high prices
I refused to be like that,even if it takes me years to blowup,I’m not looking for a quick buck,I’ll build my community through connecting with people and go from there,I’ll last longer 😊😊
Thank you for speaking on this
I was having doubts on the plan of my clothing brand but this video helped me realize im starting for all the right reasons preciate it
Informative. Thank u❤
Glad you’re spreading the truth
TikTok shop is terrible everything takes like a month and a half to get if you get it at all
This is why it’s so hard for a brand like ours to gain organic traffic but it will happen and im super grateful for the small community we’ve built so far…. We care so much about quality but that is a fading factor in streetwear these days they (the algorithms) just seem to want microwaved trends, the hell star templated sweatsuits/big face cropped tees
run paid ads then brodie
@ im a paid ad…
0:54 my honest reaction? LEONARDOOOOO!!
I love irrelevance
Great video
You mention the importance of storytelling so much, I think it's a very niche concern. When I want storytelling, I read a book. I'm more interested in quality and style when it comes to clothes.
When it comes to longterm success brand identity is important. It’s what keeps people around. That was his main point.
You just don’t get it
Story allows you to give context to a piece of clothing it's less about telling a literal story and more about curating a sense of the world that the clothes exist in because devoid of that it would be very difficult to do any branding
@@namebox797 how would you go about doing that? Im trying to visualize what I’d like my brand aesthetic to be, but im coming up short right now.
@@namebox797 How would you go about creating an aesthetic for your brand world? That’s one of the main things I’m having problems with.
Drop name's, expose em!
cole henry makes good clothes
yoo your videos are sick man love from India keep up the great work
id on your crew ? shits hard
REAL SPILL
Jus merch , only a hand full actually have a clothing line
Guys I think they lack story telling
no real anything all these brands are copy N paste or KittL themplates smh
bro low-key doesn't know what he's saying but I get what he tryin say.
He struck a nerve bc you have a shite clothing brand awww
clock that i’m tired of this shit
bro you just repeated yourself over and over the whole video
What’s your problem with their business?, so nosy, you just wanted to make content.
Bc it’s literal garbage and will be in a landfill somewhere in 20 years which is bad for the environment
hating od bro, we just have a dream
It's simple, just don't buy brands or people from tiktok. What a dumb generation 🙄
Copying bs so? I’m trying to make money f allat bs
This is such a pretentious take, fashion or art in general should not be gatekept for only the induviduals who can innovate an original idea, the whole point of art is so that induviduals can consume something that makes them happy no matter how much they are willing to pay for it, or how unoriginal it is, obviously people are buying these clothes because they like the way it looks. Stop being pretentious and let people buy and sell art that they think is cool without judgment
It should be gate kept
You completely missed the point
We dont need anymore cheap ai generated shit in our lives. All these brands are just trying to make a quick buck i dont care if it makes them happy. You should at least have some talent rather than just slapping some ugly design on a shirt then selling for 60 bucks sorry not sorry 🤷♀️
@@cupidwxingsexacltyyy
There is a lot of unnecessary hate in this video, There’s no problem with using resources as long as your vision comes to life. Tell a story yes, but I think you are forgetting everyone has to start somewhere and I noticed you put some people on the screen that actually care about their brands. Very pessimistic take, I would love to see you build a brand from scratch and see your marketing skills and storyline