Cornell University's Secret Sauce for Higher Ed Marketing with Ashley Budd | FYI

"What's working for other institutions?" 🤔
It doesn't matter if the topic is around texting, chatbots, marketing, engagement, etc.- people want to know what achieves the best results with specific examples. It's one of the most common questions we get at Mongoose.
With this in mind, we invited #HigherEd marketing superstar, Ashley Budd, to join our For Your Institution Live event to discuss Cornell University's Secret Sauce for Higher Ed Marketing.
Known for her creative and innovative marketing campaigns, Ashley is one of the most influential voices in education marketing and fundraising. She currently serves as the director of marketing operations for alumni affairs and development at Cornell University.
She discusses what makes her team's marketing successful, how it has evolved over time, and communication tips for other institutions to use with FYI Hosts Greg Bauch and Mike Kochczynski. Watch the recording now!
#Engagement #Communication #ConversationalMarketing
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