The One Thing Sports Tech Businesses Don't Consider When Completing a Brand Refresh

A few weeks ago, we discussed building your initial brand messaging, first website, and content strategy. I'm not a copywriter or brand designer, so I won't dive into brand 2.0 from a technical perspective. Instead, I'll focus on where I've seen sports tech companies go wrong.
Globalisation. When it's time to refresh brand messaging, update the website, and reevaluate content, consider the markets you operate in and where you want to expand. If you're an American company pushing content into the UK market, are you spelling "organization" or "organisation"? Are you calling them "athletic trainers," "fitness coaches," or "sport scientists"? In March/April, are you doing your first reach out to EPL teams, or did you start in November the year before?
The nuances of your business's "2.0" branding-messaging, copy, content strategy-should be heavily influenced by geography. In my opinion, it's the biggest differentiator for your customer avatars.
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