Spotify Marquee's MASSIVE New Change

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  • Опубликовано: 24 янв 2025

Комментарии • 110

  • @AndrewSouthworth
    @AndrewSouthworth  11 месяцев назад

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    • @TJ-vt6rt
      @TJ-vt6rt 11 месяцев назад

      Do they still require a VAT number for this ?

  • @stestetsonmusic
    @stestetsonmusic 7 месяцев назад +5

    Cost per click sounds outrageously expensive compared to other platforms
    We have found promoting our RUclips channel and directing them to Spotify etc

  • @secretarchivesofthevatican
    @secretarchivesofthevatican 11 месяцев назад +8

    It has been offered to me. When I looked at the numbers of new people they said my prospective Marquee would be shown to for a minimum £90 UK, it was fewer than I get organically and it would earn maybe £1 in payments. So, for us smaller artists who just scrape into being eligible, it is another Spotify cash grab scam. We pay them money to gain nothing. Am I missing something?

  • @jujment699
    @jujment699 11 месяцев назад +14

    Any plans on doing a video on the recent hubbub of Spotify's bot playlist pushback. I have been seeing more and more reddit threads, from 1 or 2 months ago, to now every day, of people complaining other musicians are "attacking them" with bot streams, and its getting their music cleared off the platform. Curious to what you think about this? Obviously I'm sure some/many are claiming spotify falsely banned them when they probably bought streams, but it seems really fishy that its no longer a handful of posts, rather hundreds of posts. It seems a shame that this is the route things are going down.

    • @geoffreydebree
      @geoffreydebree 11 месяцев назад +3

      I've gotten hit 4 times in the last few months. Every time it happens, I get 300 or so listeners and about the same amount of streams from getting added to a random botted playlist. People are not lying about this, and they're not buying botted plays. We get added to these playlists, and the only recourse is reporting the playlist. You contact Spotify the day after it happens and they say they can't do anything about it. We're already getting ripped off by the recent 1000 minimum yearly plays for a payout. What motivation does Spotify have to protect independent artists music? They want to pay as much as possible of their revenue to music label artists, not independents. Spotify gets to arbitrarily fine distributors, who then pass on those costs to artists, or just remove their songs. They need to be regulated, yesterday

    • @virtascendgmbh5322
      @virtascendgmbh5322 11 месяцев назад +2

      It's not only small artists. Kyle Beats, Benn Jordan and many others have their catalogue being removed from Spotify because of "artificial streaming". It's another step towards removing independent artists and pying royalties only to the labels. Spotify sucks big time.

  • @dolorous933
    @dolorous933 11 месяцев назад +4

    I’ve tested this out and it seems like it might be tied to your monthly listener pool. A smaller artist I’ve worked with at 5k monthly listeners barely spent $2 so it might be best for larger artists

    • @transcinemafilms
      @transcinemafilms 11 месяцев назад

      I don’t think this problem is exclusive to smaller artists. I’ve seen lots of people talking about this on Reddit too.
      My campaigns used to spend the entire budget, and pretty quickly too. Now they usually only spend maybe 10% of the budget, even after making sure it says “very likely to spend entire budget.”
      It seems that loosening the eligibility requirements has just made it too saturated perhaps. Maybe there’s just so many people using campaigns that it’s impossible to deliver a good amount of impressions for most campaigns. It could also be related to Spotify’s layoffs last year but all of this is really speculation.
      I reached out to Spotify and they told me they’d look into it and get back to me. I’d definitely recommend telling the artist you’re working with to reach out to them too, this issue needs to be on Spotify’s radar!

  • @transcinemafilms
    @transcinemafilms 11 месяцев назад +4

    Ever since they lowered the eligibility requirements my Marquee campaigns have been spending extremely slow. Seems like there’s too much competition/people using it at once. Saw a lot of people on Reddit saying the same thing happened to them too

    • @SimonJanoSessions
      @SimonJanoSessions 11 месяцев назад

      it is happening to me too. And before, the tool that lets you know if your budget is likely to be consumed was working perfectly, so it allowed us to plan ahead realistically. Nowadays, that tool is totally worthless.

    • @transcinemafilms
      @transcinemafilms 11 месяцев назад

      @@SimonJanoSessionsYep, I’ve made sure to set my campaigns to “very likely to spend entire budget,” but they hardly spend anything.
      I reached out to Spotify support and they said they’d get back to me, though I’ve heard nothing. We should all reach out to Spotify and put this on their radar. Marquee/showcase are practically useless right now

    • @transcinemafilms
      @transcinemafilms 11 месяцев назад

      @@SimonJanoSessionsYeah I also made sure mine said “very likely to spend entire budget,” but that ended up being far from reality.
      I reached out to Spotify about it and they haven’t gotten back to me. We definitely should get more people to contact them about this and put it on their radar

    • @SonKuma
      @SonKuma 10 месяцев назад

      It almost feels like a mistake on their part... because they are leaving a lot of money on the table compared to how it used to be....my showcase campaign is delivering much better results than my marquee... sigh first they limit our release radar and then marquee @@SimonJanoSessions

  • @GreggOliverBass
    @GreggOliverBass 11 месяцев назад +4

    you mentioned a link to your video on spotify showcase, but you didn't include the link where you pointed... could you please share that?

  •  11 месяцев назад +3

    Spotify is a swedish company but all these ad options like Marquee, Discovery Mode are not available for us here in Sweden. Pure discrimination I just say

  • @HakanTunaMuzik
    @HakanTunaMuzik 11 месяцев назад +1

    in your previous video you asked for spotify streaming info, which I have sent yet no one has downloaded them, the artists we represent has over 4 million plays a month in countries you would normally not have info for, but no one has downloaded what we have sent.

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад

      Downloaded! Was waiting to give people more time to submit so I could go in and download everything in one fell swoop. Appreciate you sending this data in!

    • @HakanTunaMuzik
      @HakanTunaMuzik 11 месяцев назад +1

      @@AndrewSouthworth That's great, I only mentioned it as the download link would expire tomorrow.

  • @DJTFalcon
    @DJTFalcon 11 месяцев назад +3

    Hi Andrew, how can we access Marquee outside of the US? I’m in The Netherlands. Would a VPN and American credit card solve this issue?

    • @djinfekto
      @djinfekto 11 месяцев назад +2

      This - we need information about other regions too!

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад +1

      Marquee is available to artists in the US, CA, AU, FR and UK currently. I don't believe a VPN is required, you just need to set your billing country to one of those countries and then have a credit card from that country in the currency in that country.

  • @JoeyDaPrinceWorld
    @JoeyDaPrinceWorld 11 месяцев назад +1

    Hi question, if anyone knows. I sent my song off 3 weeks ago, but i'm just now submitting my song for spotify playlist placement on "spotify for artist" 4 days ahead of my release. Will my song still make it on "release radar" playlist / algorithm ?.. reason i'm asking i read somewhere u have to do it 7 days ahead ?

    • @AquaOutcast
      @AquaOutcast 6 месяцев назад +1

      I won’t lie, if you want algorithmic playlist or editorial playlist, “Spotify for artist” suggest you submit that months ahead. Reason why is because they get an actual person to listening to it, to see what playlist you should be on, and so many people submit so it takes time for your song to reach to them. I’ve never gotten an editorial playlist but I have gotten algorithm so many times

  • @MaPa60
    @MaPa60 11 месяцев назад +1

    Getting money out of streaming seems pretty dead at this point. Gotta have it up there, but going back to minimum effort for minimum pay.

  • @malorakmusic
    @malorakmusic 11 месяцев назад +2

    That looks really useful, sadly it seems like you can NOT add payment infos to your spotify for artists account except if you're in Australia, Canada, France, United Kingdom, and United States. I'm from Germany so I'm just frigged when it comes to using my account it seems, that's a bummer...Spotify Ads are just Meta ads but worse from what you've shown, so I really hope we get more options in the future in other countries, too.

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад +1

      Yeah I don't know why they seem to skip most of Europe when they create these new tools. Maybe its a legal issue since the EU is very aggressive when it comes to regulating big tech companies, and in the US there is less restrictions on how you can market stuff.
      Just a guess though!

  • @cblanchhiphop
    @cblanchhiphop 11 месяцев назад

    Thanks for the updates!

  • @bantumosesofficial
    @bantumosesofficial 9 месяцев назад +1

    I received an email from Spotify for artists saying I have access to Marquee but when I log into my Spotify for Artist account it says I’m not eligible yet. Any of you experienced that?

    • @AndrewSouthworth
      @AndrewSouthworth  9 месяцев назад +1

      I don't think I have, but i'm guessing you're on the edge of being eligible or possibly you'll get access soon and they sent the email too soon.

  • @maggiemonaghan7646
    @maggiemonaghan7646 3 месяца назад

    How can you track the direct results of ads (for example on facebook) if you have multiple campaigns going on at the same time?

  • @Aaron.Glitch
    @Aaron.Glitch 11 месяцев назад

    Goood info 🖤🙏🏾🙏🏾

  • @babybennettofficial
    @babybennettofficial 11 месяцев назад

    Hey Andrew do you know when showcase will come to canada? thanks

  • @teytee
    @teytee 11 месяцев назад +1

    Would you recommend doing this for an album?

    • @LuxFlowz
      @LuxFlowz 11 месяцев назад

      It's even more ideal for an album because a listener can potentially stream and save multiple songs on your album / your entire album as oppose to just 1 single.

  • @Mavesound
    @Mavesound 11 месяцев назад +1

    So annoying that this feature is not available in Belgium. Feeling discriminated

    • @NewMarshallPlan
      @NewMarshallPlan 11 месяцев назад +1

      Same here in the Netherlands, it indeed sucks!

  • @SimonJanoSessions
    @SimonJanoSessions 11 месяцев назад +1

    I am very disappointed with this change, let me explain why.
    Before, marquee allowed me to select my superlisteners, light, moderate and previously active listeners in Mexico, stating that I had enough of these in order to invest a couple of hundred dollars. It was not a huge sized audience, but at least I could retarget my people and I noticed it was effective.
    Now, the tools says that there are not enough listeners to meet campaign requirements, forcing me to select all these groups and forced to select potential listeners. So basically, in practice, they took away my ability to customise my audience.
    Note: I even have more active listeners in that country, so either Spotify is still working around this tool, or they reduced the amount of people required to target specific segments. My hunch is that they still have glitches in their selection process.
    Has that happen to anyone?

    • @oneculturemusic
      @oneculturemusic 11 месяцев назад +2

      Yep you aren't alone it's BS. If you look in the video as well it says the same thing when he try to narrow the targeting. our $200 -$300 marquee ads will be a tiny drop in the bucket of 55 million people. AKA marquee is a waste of $ unless you have money to blow and/or have a big audience

    • @SimonJanoSessions
      @SimonJanoSessions 11 месяцев назад

      @@oneculturemusic yes, but my point is that, when Spotify kick-started Marquee, I was able to use it with segmentation, even though I am a small artist. They messed it up intentionally, or they still haven't been able to troubleshoot the new changes yet.
      IDK 🤷‍♀

    • @oneculturemusic
      @oneculturemusic 11 месяцев назад +1

      Yeah I was able to use it during beta testing and it was way more “new artist friendly” the campaigns were actually great. Now after running a few recently, it’s not worth the money. Idk what and why they made any changes.

    • @transcinemafilms
      @transcinemafilms 11 месяцев назад +2

      You guys also notice that with loosening the eligibility requirements, your budgets aren’t being spent all the way?
      Seems like it’s too saturated to deliver the necessary impressions.

    • @oneculturemusic
      @oneculturemusic 11 месяцев назад

      @@transcinemafilmsyeah that too lol

  • @JoshDayTV
    @JoshDayTV 11 месяцев назад +1

    I’m wonder if it’ll get too saturated.. I’ve liked showcase so far

    • @dabrowski7555
      @dabrowski7555 11 месяцев назад

      I have been thinking the same. When it came out, personally I was clicking on them often... now I will ignore most... and on top of that, with Showcase pur on top Spotify interface is getting quite flashy and crowded. My 2 cents

    • @transcinemafilms
      @transcinemafilms 11 месяцев назад

      From firsthand experience I can tell you it has. My campaigns used to spend their entire budgets pretty quickly, but now it only spends a fraction of the budget even after making sure it says “very likely to spend entire budget.”
      I think there’s so many people using Marquee/Showcase now that it’s impossible to deliver all the impressions necessary for most campaigns. I’ve seen a lot of people talking about this on Reddit too. I reached out to Spotify about it but they haven’t gotten back to me.

  • @ClydeRougeAmbient
    @ClydeRougeAmbient 9 месяцев назад

    Nice thanks. I'm a bit on the fence about Marquee as FB ads seem to work well enough.

  • @NewMarshallPlan
    @NewMarshallPlan 11 месяцев назад

    I wish we got Marquee here in the Netherlands...

  • @itsMickyLee
    @itsMickyLee 11 месяцев назад

    Marquee results didn't seem that good. What's the best way to advertise?

  • @alexcarlson8320
    @alexcarlson8320 11 месяцев назад

    Quick question, are waterfall releases ineligible for marquee? I seem to be having some trouble using marquee because Spotify says it’s not a new release, even though the song came out 2/7.

    • @SimonJanoSessions
      @SimonJanoSessions 11 месяцев назад

      I understand that 50% of the new album release needs to be totally NEW. That means that if you waterfall for a new song while adding two old releases on your album, you won't be able to use Marquee. You'd have to add two new releases at a minimum if you are planning to add two old songs.

    • @alexcarlson8320
      @alexcarlson8320 11 месяцев назад

      I see, appreciate the response. That’s a bummer since most resources encourage waterfall release schedules. Funny for Spotify to essentially eliminate the most popular release style from its big promotional tool.

  • @varao.offiziell
    @varao.offiziell 11 месяцев назад +3

    Since 2024s payment update I don't support Spotify anymore. I won't get over 1000/ month streams a long time so at start maybe 5 month. Then max. 500/ m. Bit then they wouldn't pay. Bullsh....

    • @ThisIsHarderThanIThought
      @ThisIsHarderThanIThought 11 месяцев назад +3

      i thought to qualify for royalty, u need to reach 1000 streams for each song within a year to be monitiezed...once monitized, its pay per stream regardless 1000 streams or not...can someone clarify?

  • @pataho7375
    @pataho7375 11 месяцев назад +1

    Hey Andrew. My single just got 10,000 streams in the first 28 days since release. Should I expect discover weekly to kick in shortly?

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад +1

      As long as the engagement rates were good (good save rate, good stream per listener, playlist adds etc) then yeah! On the next Tuesday you'll find out if you got a bump on Monday from Discover Weekly or not.

    • @pataho7375
      @pataho7375 11 месяцев назад +1

      @@AndrewSouthworth just checked my playlists in the last 24 hours and saw discover weekly. Followed your videos step by step. Thanks from Lovely Machine

  • @JoshDayTV
    @JoshDayTV 11 месяцев назад

    It goes really slow. spending only a few dollars not full budget by end of campaign for me and after reading terms they say that can happen.. hmm

    • @yourboylb
      @yourboylb 11 месяцев назад +2

      Yea I spent $140 and it only charged $4 by end of campaign. Kinda useless only got 44 new listeners so idk if it's worth the money

  • @yanongkristohanonmusic7695
    @yanongkristohanonmusic7695 5 месяцев назад

    Hi Andrew, am in Canada and wanted to target audience from Philippines/Filipinos because most of my songs were written in Filipino...does targeting outside US is worth it? tnx

  • @Iamstarchildd
    @Iamstarchildd 11 месяцев назад +1

    We want Discovery Mode…

    • @oopsyonspotify
      @oopsyonspotify 11 месяцев назад

      No you don't, it's a big scam to take 30 percent on something they already provide (I have it and use it)

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад +2

      As long as you're using one of the supported distributors you'll get Discovery Mode once you hit between 5-10k monthly listeners.

    • @yanongkristohanonmusic7695
      @yanongkristohanonmusic7695 5 месяцев назад

      @@AndrewSouthworthi didn't know about this... am still too far from 5k minimum😂😂😂

  • @lusid_music_uk
    @lusid_music_uk 3 месяца назад

    50 cents per click?! That’s bloody outrageous is it not? Why would anyone pay for this?

    • @AndrewSouthworth
      @AndrewSouthworth  3 месяца назад

      It depends. This is $0.50 per click in the USA, which is a super expensive country to advertise in. Additionally if you use DistroKid you get 30% off Marquee and Showcase campaigns.
      Overall I feel that Marquee and Showcase is priced almost perfectly. If it's too good it becomes and infinite money machine which means it will die out pretty quick. If its too bad nobody uses it and it dies out pretty quick.
      Overall ads are much better in almost every case, but I do use Marquee / Showcase very regularly. Especially when songs are performing very expensive in ads, or they're doing great but not doing great in expensive Tier 1 markets.

  • @klabbegustafsson8605
    @klabbegustafsson8605 11 месяцев назад +1

    doesnt help small artist at all until they fix their VAT problem.. unless u have VAT for business then u cant publish adds. I would say that is hella "R...rded"...

  • @JoshDayTV
    @JoshDayTV 11 месяцев назад +3

    Hey if you could score an interview with Nic D or Connor price that’d be epic

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад +7

      I actually have Nic's cell and we texted recently to try and set one up!

    • @JoshDayTV
      @JoshDayTV 11 месяцев назад +2

      @@AndrewSouthworth that’s wild hell ya I could see that being a great interview!

  • @yourboylb
    @yourboylb 11 месяцев назад +37

    If you viewers want the honest truth, ive done marquee with my new release. Set a budget of $140, by end it only charged $4 and gave me 44 new listeners. Wasnt worth it. Tried FB ads, spent $1000, did all the bs that Andrew recommends, even ran a acampaign with Tom Dupree, was absolutely a waste of money, i got 100 streams from it. Honestly, idk what all these "successful" youtubers are doing with their ads, ive spent months doing the same set ups they do and driving my cost down, but truth is guys that these vids dont always give you the honest feedback. So dont feel down if its not working for you, just do music for the enjoyment. Ive spent years doing this and its like burning money in a trash bin, no matter the bs these comments tell you. Good luxk tho ppl.

    • @AndrewSouthworth
      @AndrewSouthworth  11 месяцев назад +44

      If you ran a campaign for $1,000 and got 100 streams, something went horribly wrong somewhere. Either the pixel configuration was wrong, or the audiences were incredibly wrong, or the ads / song were not the best etc. I've literally run thousands of campaigns and i've never seen one have THAT bad of a result.
      Different songs perform differently and some will just have bad results. But in the years i've done this i've never seen $1,000 result in 100 streams. Even 1,000 streams for $1k would be brutal, but 100 streams is insanity and suggests something was severely messed up with the setup.
      $4 for 44 new listeners is amazing though. That's only $0.09 per new listener!

    • @Iamstarchildd
      @Iamstarchildd 11 месяцев назад +2

      @@AndrewSouthworthglass half full 😅

    • @Dakkyboi
      @Dakkyboi 11 месяцев назад +31

      I'd hate to tell you man but with meta ads I'm pulling 100+ streams a day on a $10/day budget. You've gotta have something wrong. It's either your music or your targetting 🤷‍♂️

    • @MusicByDiZZY_
      @MusicByDiZZY_ 11 месяцев назад +1

      I’m pulling 200-500 streams a day from $10/ a day

    • @4L21
      @4L21 11 месяцев назад

      @@Dakkyboishow me how

  • @who_cares848
    @who_cares848 11 месяцев назад +1

    Too bad i cant use it... Fuck spotify. Ill stick to youtube where i actually get plays and subscribers. Literally got to 1.15k subs on my artist channel by doing nothing.

  • @aliemjumpp3009
    @aliemjumpp3009 6 месяцев назад

    Back to .50 cents...and won't let me target any country but USA.

  • @nexonsensei
    @nexonsensei 9 месяцев назад

    Damn my boy jay wheeler pop up on the example 🔥

  • @carlosRodriguez-vz3ho
    @carlosRodriguez-vz3ho Месяц назад +1

  • @OT_TripleT
    @OT_TripleT 8 месяцев назад

    YO BOBBY U ABLE TO REVIEW MY SONG MAN

    • @AndrewSouthworth
      @AndrewSouthworth  8 месяцев назад

      Who’s Bobby?

    • @OT_TripleT
      @OT_TripleT 8 месяцев назад

      @@AndrewSouthworth wrong post my fault man 😂😂😂. I was trying to get someone to review my song on their livestream and I was watching this video aswell to also learn how to grow my spotify cuz im really low on my streams. Loved this video by the way it helped me to understand more about the spotify marquee feature

    • @AndrewSouthworth
      @AndrewSouthworth  8 месяцев назад

      Haha no worries, thanks!