If You Think That OG Facebook Is Dead, Think Again
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- Опубликовано: 24 июл 2024
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If you’re younger than 30, you probably think that OG Facebook is completely dead. This is a completely natural assessment given that Facebook isn’t all that popular with younger generations. But, while Facebook isn’t that popular with youngsters, Facebook has very much maintained its relevance with the people who originally used it. It’s just that those people have since gotten a lot older. In fact, nearly half of all Facebook users are above the age of 35, but while this has largely reduced Facebook’s notoriety, it hasn’t reduced their profitability by any means. Facebook is not only more profitable than ever but it’s still the most profitable social media platform by far with annual revenue exceeding $70 billion. For perspective, RUclips pulls in less than half that at $30 billion. More than generating a bunch of revenue, Facebook has become sort of a super social media app for the people who still use it as it supports everything from reels and regular posts to messaging and videos. This video explains how Facebook is still extremely economical and powerful and what that might mean about the longevity of social media platforms.
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Timestamps:
0:00 - Facebook
2:09 - Old Is Gold
5:43 - An Everything App
8:38 - A Social Evolution
Resources:
pastebin.com/uYpPz98V
Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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As a person living in a country where reddit is banned, Facebook is the go to place for groups and community
Which country is that?
canada @@prashanthb4565
Banning Reddit but not Facebook ? 😮
Yeah what country is this?
@@prashanthb4565Bangladesh.
This is definitely not the complete picture...
Facebook may not be popular in the US anymore, but there is still user growth in other countries. This is a reminder that the US does not represent the entire world.
As a Brazilian I, and almost everyone in the age range stated in the video that I know, always asked "who tf still using FB?"
Yeah that's what you can expect from RUclips channel based in US but the sentiment in shared across borders too. But mainly among teens. IG or Tiktok etc. offer easy way toward entertainment which teens love. Dumb trends coming and going, influencing shallow materialism etc. are teens stuff and hence they love those platforms. But at least the people I know all are adults and they all use FB where its not reels that dominate but real life. FB is a great place for finding real life stories, events, friends if you know where to look
@@weilaiyvn I’m Brazilian and the majority of my relatives still post on Facebook, sure some may prefer Instagram but I still see plenty of Brazilians still posting on Facebook.
Young people prefer Instagram,tiktok but they still use fb messenger,groups,fb marketplace, old people go to everyday also and are on fb watch also doesn’t matter if people migrate from Facebook to Instagram is still a win because meta owns it, in Nordic countries instead of WhatsApp they use fb messenger, the problem with Facebook is they can’t grow much more but they are still growing 0,5%.
Exactly
It's also why I laugh when they make out Apple as the only relevant smartphone maker😂
I just love how Facebook accepted reality that they are no longer cool to young people and move on to embrace that they are old
I'd say no longer cool to a specific group of young people. Most young people I work with use Facebook heavily.
@@mrblaque in my country, all young people use Facebook, it's the opposite reality of Eastern countries. If you don't have Facebook, you're not cool.
Facebook ftw because it's all-in-one 😎
36 and i still spend most my social media time on fb ngl the niche groups are 🔥. i only have like 20 fb friends. I literally just use groups.
@@hmwithsame! facebook don't interfere in private groups unless someone report something from inside. Many of my edgy memes were taken down by instagram, they even restricted my account over stories, facebook on the other hand didn't remove anything
A lot of people young use Marketplace.
Just because something is seen as boring, out of date and uncool doesn't mean it's not profitable. This same phenomenon will happen to the other platforms mentioned here too.
Because it was not built around any specific focus, like photography, it's become a really handy general purpose site. The marketplace is like craigslist, the business pages basically replace websites for a lot of small companies. Messenger video chat is like WhatsApp or Zoom , You can organize local events or create a group chat for your business and set up meetings. And of course you can keep up with your friend's pets.
They're also pretty good about making changes incremental and not breaking features that people like.
I live in nigeria(a third world country). Unlike most westerners, a lot of people here use facebook. Not only older people(even though they are a big chunk), but most young people use facebook as well(talking about 8-25 year olds). US, Europe isn't the entire world.
I agree it isn't the entire world but like u said u live in a third world country so yall got ur own little world to yourself but u not in our world so that's why we don't even think of yall when we make these statistics 😂😂😂
We do know a lot of Nigerians use Facebook because scammers from your country are flooded on Facebook Marketplace wasting our time pretending to be buyers.
@@Floatup no respect?
I think that Facebook has the specific utility, that other social media just can't have. It is still the easiest way to gather people from the specific location for whatever reason. Expat groups, local groups, finding events in the specific city or area.
If I want to find an interesting event on weekend to attend there is literally no better way than using Facebook. So even if I don't spend much of my time in Facebook, it is not that I can just delete it or something.
Agree! Businesses around me post promotions with more details on Facebook. Thus, even if I don't use Facebook to interact with friends, I use it to check promos and reviews of places I want to visit.
Also, the Facebook marketplace is just a gold mine if you're looking for cheap aftermarket stuff or local products to buy.
U should!
also scammers! @@ticktockbam
A note from a 42 year old..I had mostly written off FB a few years ago, but the algorithm improved in a big way around the pandemic. Far more engaging than it was previously.
I use all of the platforms to some degree, but FB is actually pretty good these days IMHO.
Engaging is the problem.
nope. now is just crap. no more post from my friends, just commercials and suggested crap. i just get bored with blocked some football topics, or other shit. now i got account only because messenger. no woth my time.
@@personzorz tf you saying? How about youtube then, youtube wants you to engage in everything you like, it's the same purpose as what Facebook wants
Comical laugh more ads then ever and it’s all single moms looking for a man. It’s a joke I guess a simp would enjoy their “groups”
I am a 23-year-old dude and I'm still using Facebook in a daily basis. And I don't use TikTok or SnapChat. Good video. 👍
Me too
Facebook messenger is definitely heavily used in Denmark.
Facebook does also seem to get younger demographics outside of America and Europe.
Same here in the UK
I still use it
Exactly how it is in Africa
also in Italy
Which is quite sad, since even IMessage offers more privacy
"Facebook mom" is a phrase for a reason.
And they typically have much more money than sense too, which is perfect for - say, a social media app monetizing through an ad business...
hard to imagine anyone in my country Philippines not using Facebook, it's that big
I deleted my Facebook 5 years ago when they served me an ad for the diarrhea pills that I had to take during my cancer treatment. I do not miss it.
scary and insensitive. cheers mate glad you're well
Did you permanently delete it cause it's probably still there
Facebook is still very popular here in the PH. We use messenger to contact friends and loved ones
That's why there is quote "Dapat hiwalay ang fb ng mga matatanda" (There must be a separate fb for oldies)
@@michaelsanchez1361 im 25 years old lol. Though I dont have tiktok or instagram, I use fb to communicate with my family etc. socmed doesnt really have that appeal to me, I guess I think like an older person lol
@@michaelsanchez1361 shouldn't bring that up here...
Facebook is VERY active. What is happening is that people no longer post updates or pictures of themselves as before. They mostly comment on farmed content and clickbait articles.
Old people waste their time on fb watch just like young people waste their time watching reels or tik tok, you want to know what happening in your city Facebook, you want to know where the police is fb groups, you want to buy something fb marketplace, you want to talk to someone fb messenger ect
Like-minded groups (hobbies, bands, etc) and messenger
Yep, you have to understand 0 about advertisement to not get this. Facebook has the most valuable audience. Been trying to correct people about this, without great success RUclips being what it is, glad there is a video...
I suspect a lot of people don’t realize just how many people still use Facebook in the first place haha
please never stop uploading
Great video. Yeah, as a 41 yo in Mexico, I can confirm everyone here of my age still uses Facebook heavily. And regarding the "social media app for everything", you forgot to mention things like Groups, Marketplace and Dating.
I'm a 27 year old that still actively uses Facebook. My remaining friends that are still on it and I have a pretty "tight" circle (by internet standards), and groups are filled with more serious users that know what the group is instead of people that are just on it for the sake of being on it.
Less people = less noise, or by internet standards, less trolls or bots and more users like you.
The videos of the old FB profiles and timelines hit my nostalgia hard :')
Facebook is like the modern day, international, phone book. Having a Facebook profile is like having your phone number listed so people can find and contact you. A modern day rolodex... for anyone else that knows what a rolodex is.
Wow I was calling it a public scrapbook but Rolodex is more fitting
It’s a modern day sheep herd
So twitter isn't?
@@PhilMinecraft idk to me there all the same. I think life was way better before chat rooms and social media. Facebook to me seems like it’s for women who are bored have nothing better to do then scroll up on their phones to see what people are up to it’s retarded.
People use their real names mostly on facebook
damn the dramatic music beginning at 9:15 is like saying "still using FB is the greatest tragedies of humanity"
Our country heavily depends on Meta's platform, utilizing Facebook for news, updates, and content related to our interests. We use Messenger for both group and private messages, and platforms like Instagram and Facebook for viewing stories. It's worth noting that the phrase "Who uses Facebook right now" seems to reflect a more American perspective. Beyond the United States, it's important to acknowledge that there are numerous countries worldwide actively using Facebook for messaging, social interaction, entertainment, news, and more. The global reach of Facebook extends well beyond the borders of the United States.
As a gen z person that uses facebook, I only log in to get rid of the annoying notification bubble. I also use messenger significantly more often, as my church uses that app to communicate. The messenger app isn't bad, I just rather use discord, or IMessage personally. It's better than group me at least.
just turn off that specific notification lmao
Great video as always
Thanks for watching as always Balpreet!
People in Asia mostly use Messenger and WhatsApp to chat with others
Gen z in Latam still use Facebook a lot, specially knowing their TikTok creators earn money on Facebook rather than TikTok
Great video Logic :]
Is that the Kings & Generals music at 9:18? The one they use when war is about to happen.
The only thing I use facebook for, is to look at my old timeline, view a few updates from a couple of personalities, and find people I have lost contact with.
You Have The Best Editor ❤😊😂🎉😅❤😂😂
🙏
Hey man, can you link your sources visually in the video when you reference them? Also give more context about the dates when the statistics were collected? 1:41 1:45
@@chrisizkoolzI think they are available on statista
Facebook shouldn't exist after all scandals and data breaches
People don't care about that stuff anymore. If they did, Facebook would be dead, among other companies.
Apparently all social media platforms have skeletons in their closets … none would survive if people or the governments were to penalize them
You act like people care or even know about that.
But I looove knowing my data gets sold.
It makes me feel wanted and important knowing my info alone is valuable and multi-million dollar corporations are willing to pay just know about ME! 😊
You honestly think people don't know? 😂 The question is the data being sold affecting peoples lives? Bro, youre not that important
i like the Humor you are using in your Title.
Another informative video, always learn alot watching LA videos on tech companies. Hope to see a video on Craigslist one of these days. Got a 'Donate' button somewhere? Thanks!
Ah, thanks for the suggestion man!
Just watching the videos is more than enough support :)
Most of the kids that I went went to school with in the early 2010s are still on there to this day, posting and sharing stuff
Im only on there cause of the groups
Its weird that i lived at a time when Facebook was the cool app to use and people were trying to be Facebook famous lol
Who else has noticed that RUclips now makes it 6 seconds instead of 5
Oh really?? Huh
facebook messenger is the de facto messaging app in our country. if you don't have it you're basically invisible. i just hate it because it's so messy and all over the place. I wish we could go back to simpler times. I hate it when group messages are mashed together with DMs.
Facebook is dead to me and that’s all that matters to me regarding that company.
Keep up the vids!
Sadly the majority of my family still uses Facebook and refuses to stop. So I have to keep it. Its exhausting.
Hahaha
No you dont. They can reach you elsewhere. You can also use other platforms that interact with faceboom
You don't have to keep it lol. It's almost as if Mark is holding a gun to your head. 😂
Really lol…you definitely don’t have to keep it.
Well, same. But I deactivated mine 4 years ago. You just have to call people.....
9:20 what is the name of the music?
4:35 Damn the average net worth of every age group is roughly 4x the median. The wealth disparity is insane
Marketplace is pretty damn good and effective.
I deleted my facebook account and to be honest since then about 2 years I've never hear anyone mention Facebook.
Its dead.
No it is not dead. Your dead
It's only dead to YOU and not the entire world
Been using Facebook from 2009, man other social media just cannot compete with it in my opinion
I'd rather scrolling through Facebook to see memes from random shitpost group than from other social media
I think it really depends on the region too. I'm 22, and I mostly use Facebook after RUclips, and I see a lot of people using Facebook too.
Why does Castlevania catastrophe orchestra fit a Facebook video so well?
I mainly use FB to message some of my friends and sometimes to see a few memes from a few pages I follow :)
Why is the music in the end so epic sounding lol
Hahaha, editor’s choice
In non-developed countries like ours, Facebook is the mainstream social media where everyone connect online.
in indonesia elderly or young still using it on group festure for entire topic related
One of the reason I think why Facebook still popular outside of US, it's easier to find a local/regional community (Facebook Groups) whereas let say, in the Reddit, where most of the time you can only find US-based community. But well, I am already fall to the main target of Facebook age bracket. I see most of younger people around me mostly use Instagram, Twitter and TikTok.
Let's not forget the marketplace, which brings in significant revenue and traffic
i open fb, get one post from a friend, then get 8 ads
No I clicked on this video because I like listening to your content
if you used fb then you will feel that all other social media platforms are dry and repeated boring contents but facebook has variety of amazing contents
I find Facebook's rebranding to Meta hilarious. It's as if The Coca-Cola Company had renamed itself New Coke in 1985. 🤣
It was a strategic move, they wanted to stop associating their other apps to Facebook brand. And scandals weren’t helping.
It was a smart move because Facebook was associated with privacy invasion and been investigated by usa meanwhile meta means nothing although zuck said it was because of the metaverse
I do social media marketing and facebook is king when it comes to converting to sales.
In my country, Facebook is used by almost everyone. If you ask a 11 years old kid for his social media account, he'll give Facebook link. Other countries does not use FB but here FB is like everything and Messenger is used more than WhatsApp. Instagram is 2nd Social media here
I had no idea that people think that facebook is dead.
I actually prefer it over Instagram and I don’t even have TikTok.
Facebook groups are awesome and the posts on Facebook are better than Instagram or TikTok.
I do prefer RUclips, Reddit and Hacker News over Facebook but still I use it quite often.
And Twitter is kinda a mess, especially if you don’t want to pay $8 a month.
Imma agree with you
My family is from el salvador and all of them even the ones currently living here use facebook daily
It’s not dead.more mature people on their and also the marketplace is decent
Yep pretty much
every profile i visit have posts from two years ago
I have to admit, Facebook marketplace is good because you set the search range that allows you to pick up the item yourself while interacting with the listing
And their marketplace perfectly implemented a feature that complements allot of exisiting Facebook market groups.
@@Michael-iw6gy yeah that’s why I like it and people are still mostly trustworthy but you till have to be careful
Active User of Facebook is in the Philippines! Just like how we still use Friendster until it died out we'll keep using Facebook until it dies out!
I find it funny that I use Facebook Messenger all day pretty much every day 😂
And … also I keep in touch with lots of people specially throughout my family
Ah, I guess you’re part of the core market haha
@@LogicallyAnsweredin Europe is more normal, I message is rare, everyone uses WhatsApp or messenger or a combination of both, telegram is starting to make a dent but mostly for sharing more strange things...
@@LogicallyAnswered My experience is that it can vary from country to country a lot. While I lived in Germany, all my friends were using WhatsApp, no one used FB Messenger. In Hungary this is completely the opposite. Btw, thanks for the good content, keep it up!
I’m originally from Brazil, but I moved to the US back in 2001. Basically I use Facebook, WhatsApp and Instagram ( in order) then only for some people I follow Twitter ( sorry I refuse to call it X😂)
lol here in the Netherlands everyone uses facebook, and messenger aswell
I only use Messenger to communicate with older family members since it's the only platform they use.
Even before watching your video I know FB is still relevant. IG or Tiktok are popular among teens and teens only with new trends coming in and going all the time, glorifying their perfect yet shabby life etc. but FB is the platform for Adults. From getting to know about some event happening to meeting up with old school friends, to lot of people sharing their real life story not reel life story, FB still is very much relevant.
If fb didn’t have marketplace it wouldn’t be a thing anymore imo
Really? I think a lot of older people tend to use messaging and groups as well
@@LogicallyAnswered a lot of older people around where I live prefer to talk via SMS or phone calls
You don't know what you are talking about
You don’t know what you are talking about most people still use fb marketplace,fb groups,fb messenger although most young people don’t use it as a “social media” plataform anymore then you need to account for developing countries were it basically means their whole world that meta is even trying to give them free internet.
Using messenger only isn’t using Facebook,
As an advertiser who already spent millions in FB ads, i will tell you that if you think facebook is somehow old, boring, and declining, you don't know what you're talking about. This company is run by an AI algorithm and machine learning that actually predicts almost 99.9% of human behaviors, it gets better and better over time at predicting us. Meta is scary
Like all your videos, well done documentary. However I must say the background music is way too overbearing and frustrating to the point I was unable to finish the video. The chosen music creates a feeling of alertness and anxiety, similar to an action film. That may be tolerable for a short while, even necessary for a few seconds, but after a while it's tiring and distracting. Please consider rerecording this video without the music at all!
I am 32, and my father is 70. Both of us are super active on Facebook. 😂
Literally using facebook to talk about replacing my moms roof.
Bro you cant use data from Jan 2018 for usage. That's 6 years ago
I see this a lot in your videos and of some other RUclips creators, mostly based in US, that you're missing the fact that different parts of the world have vastly different cultures around internet use.
You said that you've never met a single person who would use a Messenger, but oh boy would you be surprised to learn how popular it is in Europe. Most of my friends use Messenger and they're all 20-30yo age group. It is much more popular than WhatsApp around here and the culture is so different that actually WhatsApp is often considered junky because you have to register it with a telephone number and that's how you connect with others, whereas instead with Messenger you just ask for the person's name and you add them on Fb, immediately connecting on Messenger too :)
And weird enough, everyone has and pretty much uses Fb around here too. I mean even young people I meet, that are like 16-18, they're still on Fb.
Also Marketplace is a popular place to list stuff for sale, fb groups, events, meme pages, etc. ;) Fb is quite big outside US.
Same with hotmail. Despite gmail's popularity, hotmail is still very profitable and popular so microsoft decided not to shut it down.
you can't make a new hotmail account now though. Only old email addresses are allowed to keep the @hotmail email domain name
i only use facebook messenger and almost everyone i know in NYC also do too
I quit Facebook about a decade ago but still use Messenger for family message purposes.
I quit Facebook in 2020. I wasn't a Trump fan (def not a Hillary fan), but I gave him a chance. As my support for him grew, I found myself constantly getting warnings for reposting content. They gave me a 30 day suspension for sharing stories about growing up in a Black and Hispanic community in the 80s and 90s while being a Southeast Asian. I was flagged for racism for sharing stories of being jumped, windows broken and fireworks being thrown in our home, bricks thrown at my parents, pellet guns shot at our car. Survived a genocide and ran into another form of terror. But Facebook didn't like my story nor did they like me reposting videos of Asian Americans being targeted during C-19.
FB is a platform ran by dictators. You can't speak about anything that doesn't align with their ideology or risk being suspended. Anything to protect the Blacks and Browns, not the Asians or Whites.
@DroneStrike1776 I got a 30 day suspension for sharing my experiences about living in a Whites & Asians neighborhood. I agree facebook is run by dictators and they'll do anything to protect the Whites & Asians not the Blacks & Hispanic s
@@DroneStrike1776 Same here, I quit FB because of their content moderation policies. It's funny how they initially flagged the Wuhan lab leak theory as racist or disinformation but then retracted that policy after the government admitted it as plausible a year later.
Hari uses ubiquitous in literally every video
Probably do haha
That make "ubiquitous" ubiquitous in his videos
Hey man, can you link your sources visually in the video when you reference them? Also give more context about the dates when the statistics were collected? 1:41 1:45
You have no right to make demands. Make your own videos and do your own research, don't pester the creator. You're not important (although you might think so)
@@desertstar223 stfu and take your own advice.
@@desertstar223 :)
Statista
He cites his sources in pastebin in description
@@anushagr14 Thanks. I tried looking through those sources and had trouble finding the exact reference to the timestamps I mentioned.
Citing sources in the pastebin is a great start but as a big blob of sources it becomes harder to find what you’re looking for. Another simple option is adding timestamps to the sources list
I fell in love with Facebook when I could have played game on it. They took off my favour games and my first account was removed and idk why up to this day.
I am 34 years old and only use Facebook for the communities and events. I deleted nearly all personal data and unfriended everybody.
as an advertiser (i have an ad agency and do this for a living) the info in this video is ok but mehhhhhh, some things are just inaccurate
02:02 i do still use facebook sometimes, but i'm not a active user.
I don't like Facebook, but Facebook ads are way more effective than google, youtube or any other social media. People buy more often from a Meta plataform than a Google one, yes is because of data collection, but for small businesses is often the only option we have.
Bro please find another *dramatic music* sound
Bruh is that Rating of 2.2 at 11:44 real?
In Bangladesh Facebook is the social media that everyone use. X (formerly known as Twitter) is used by very niche amount of people. Instagram is getting popular day by day. TikTok and RUclips is heavily used.
Here in Bangladesh Facebook is huge
You don't know anyone using Messenger? .. Wow ..
What is OG Facebook, and how is it different from the normal Facebook?
By OG Facebook I was referring to facebook.com and Facebook app specifically as opposed to Facebook the company
og fb is more vibrant than ever in Vietnam
Is he serious that he doesn't know anyone who uses fb messenger? It's what the majority of people I know use. I must be officially old (36)
I use Facebook to talk to friends and specialty family that lives far away
I am a late millenial from brazil and I miss the facebook groups and events, they made much easier to organize large local events compared to whatsapp groups like we use nowadays, but whatsapp is getting better at this too, but a linear talk is not ideal
Acredita que depois de 2013~2014, bem na idade que comecei a trabalhar, Facebook simplesmente ficou chato, parece que nunca mais foi o mesmo e as pessoas e coisas legais simplesmente sumiram de lá.
2018 quitei e 2022 deletei definitivamente
Mas agora vou voltar kkk nunca entendi quem diabos usava aquela m, agora sei que é quem tem a bala kkkkkkkkkkk
@@weilaiyvn eu usei muito na faculdade e diria que começou a morrer com os stories do insta em 2015-16 mas foi uma queda lenta até 2018 lembro de muitos usando entre gente que hj tem de 26 a 33 anos. Hoje tá super morto
fb does so many things better than instagram,like group and easier to comment and reply to content
I'm part of gen Z but still use Facebook a lot for Marketplace
I'd bet Facebook makes substantially more money off advertising to it's users, frankly - older people are way more likely to actually click or buy a product based off an ad. A higher click through rate will demand higher prices for impressions.
I do think Meta needs to revamp the way Facebook works, though.
Why? It's model is actually working going by their revenue stream.
There isn't really anything equivalent to Facebook. Your feed is just people you added - unlike Twitter which is far more public - and the special interest Groups work really well. It seems that a lot of kids are using Discord now, but that's even more siloed than Facebook!
One of the reasons why social media usage is declining as people age is because the content of social media is mostly made by and catered to younger people.
Feeds full of "Suggested" or "Sponsored" posts are also driving many people off social media.
Not Facebook tho, it’s geared for ppl in their 30s-50s
@@K1Kamikaze Can you give an example of how Facebook is now geared towards 30-50 year olds or was it something you heard from somewhere?