@@fourppounds other than the iPod touch, the iPhone, the IPad, the single form iMac, killing Java, switching to intel, AirPods, the Apple Watch, then creating their own chipset
Making the ipod available for those billions of windows users was the true step to "save" apple. It was not the imac or ibook, intel switch, OSX and it was not the iphone 3 years later. Having the whole world as target audience for a music device is more important than anything else (remember firewire?).
I love how Steve unveiled the fact that iTunes would be available on Windows machines (which involved negotiations with MS) and then promptly shit on those same Windows machines' music player. Classic Jobs. LOL.
SteveJobs was a genius. He fore-saw the impact of audio-books and podcasts longggggg before anyone else. Not just that but e-commerce, the internet all the way back to the original computer. He doesnt get enough credit. In 100 years from now, maybe he will finally be held in the same regard and da vinci - he certainly should be.
@@ElderStatesman I hate subscriptions they are stealing. BUT, in case of apple music its the only subscription I am paying for. Why? I get infinite new music. I do listen to my old tracks a lot, but I can also listen to ANY music in the world, and I do, and I have discovered many new exciting artists this way. Is it worth it? its 5$, I think one song on itunes was 1$, so bsically its 5 new songs a month. Do I add 5 new songs a month? Not sure. SOmetimes I add whole albums ,sometimes not, but I value the opportunity to start listetning to ANY music in the world in Lossless Quality, and see if I like it or not. I dont have to decide upfront if I want to spend money on it, I can just casually listen to it, and see if I wanna keep listening to it or not. Its very convinient, and this convinience alone is worth 5$ to me. Not to mention how hard it is to pirate lossless music, and what a hasstle it is. Plus artists get payed, which is good. I think most importantly apple nailed the price 5$ for infinite lossles or beyond lossless quality music, with all the lyrics and beautifull album art - is actually a great deal. To me it is. I am an audiophile, and have spent $$$$ on my audio gear. So, 5$ a month to actually get music is nothing. thats 600$ for 10 years. I am okay with that. 600$ for all the music in the world in the best quality, always accessible infinite library - I can spread 600$ on 10 years, doesnt seem much.
@@tubeyou6794to be fair..... it was 2003. Most of the perks you're discussing blossomed because of a world with constant reliable high speed internet on phones that play music. Steve was still in a world where 99c for a song a 10 bucks for an album was the only paradigm people were familiar with, so subscriptions services weren't in yet. Really is the beauty of tech innovations, giving us things we didn't even know we wanted... and sometimes things we didn't think we wanted.
@@ElderStatesman exactly mate !!!! the subscription model has ruined the ecosystem. Ever wonder why most songs don't have artistry and craftsmenship anymore?because things like spotify ruined the ability for artists to make a meaningful return for pouring their heart and soul into it.
It should not be a choice between subscribing to music or purchasing music, the two can compliment each other to allow listeners to create personalized music libraries.
He wasnt wrong though - the problem is, spotify made a platform that commoditised music to be free, and ruined the ability for artists to make any real cashflow from it. Who doesn't want free stuff? Spotify has ruined the music industry.
It should not be a choice between subscribing to music or purchasing music, the two can compliment each other to create personalized music libraries. I use music streaming as a way to “sample” and discover new music. If a song or album really moves me I will purchase it and add it to my library if it’s a eh I will stream it when I’m bored or in a mood.
it's insane what they did in less than 6 years at this point.
And a year before he had the Jetsons moment introducing Face Time. That brought the iPhone full circle in my opinion.
To this day the G3 reveal of the chassis having a fucking DOOR is one of the coolest reveals in the history of the computer industry.
Amazing how little they did after.
@@fourppounds other than the iPod touch, the iPhone, the IPad, the single form iMac, killing Java, switching to intel, AirPods, the Apple Watch, then creating their own chipset
Making the ipod available for those billions of windows users was the true step to "save" apple. It was not the imac or ibook, intel switch, OSX and it was not the iphone 3 years later.
Having the whole world as target audience for a music device is more important than anything else (remember firewire?).
I love how Steve unveiled the fact that iTunes would be available on Windows machines (which involved negotiations with MS) and then promptly shit on those same Windows machines' music player. Classic Jobs. LOL.
it did not lol. windows has always been an open platform
10:47 seeing an audible sponsorship in a video from 2003 is tripping me out
Was that before the Amazon acquisition?
SteveJobs was a genius. He fore-saw the impact of audio-books and podcasts longggggg before anyone else. Not just that but e-commerce, the internet all the way back to the original computer.
He doesnt get enough credit. In 100 years from now, maybe he will finally be held in the same regard and da vinci - he certainly should be.
I Love those vintage apple cinema displays still lol my fav looking display
This probably was the kickstart of their transition to Intel. Writing iTunes for Windows and then OS 10.4 as Intel Compatible.
wrong, apple had compiled an x86 version of OS X for every release as a backup plan
ummm ever heard of WinAmp? Yes but he was scared to compare it to the King
Wow no fair they get gift cards
subscription of music didnt really age well
Subscribing to music is still a massive racket. I'd much rather own my music. Steve Jobs had it right all along.
@@ElderStatesman I hate subscriptions they are stealing. BUT, in case of apple music its the only subscription I am paying for. Why? I get infinite new music. I do listen to my old tracks a lot, but I can also listen to ANY music in the world, and I do, and I have discovered many new exciting artists this way. Is it worth it? its 5$, I think one song on itunes was 1$, so bsically its 5 new songs a month. Do I add 5 new songs a month? Not sure. SOmetimes I add whole albums ,sometimes not, but I value the opportunity to start listetning to ANY music in the world in Lossless Quality, and see if I like it or not. I dont have to decide upfront if I want to spend money on it, I can just casually listen to it, and see if I wanna keep listening to it or not. Its very convinient, and this convinience alone is worth 5$ to me.
Not to mention how hard it is to pirate lossless music, and what a hasstle it is. Plus artists get payed, which is good. I think most importantly apple nailed the price 5$ for infinite lossles or beyond lossless quality music, with all the lyrics and beautifull album art - is actually a great deal. To me it is. I am an audiophile, and have spent $$$$ on my audio gear. So, 5$ a month to actually get music is nothing. thats 600$ for 10 years. I am okay with that. 600$ for all the music in the world in the best quality, always accessible infinite library - I can spread 600$ on 10 years, doesnt seem much.
@@tubeyou6794to be fair..... it was 2003. Most of the perks you're discussing blossomed because of a world with constant reliable high speed internet on phones that play music.
Steve was still in a world where 99c for a song a 10 bucks for an album was the only paradigm people were familiar with, so subscriptions services weren't in yet.
Really is the beauty of tech innovations, giving us things we didn't even know we wanted... and sometimes things we didn't think we wanted.
@@ElderStatesman exactly mate !!!! the subscription model has ruined the ecosystem. Ever wonder why most songs don't have artistry and craftsmenship anymore?because things like spotify ruined the ability for artists to make a meaningful return for pouring their heart and soul into it.
It should not be a choice between subscribing to music or purchasing music, the two can compliment each other to allow listeners to create personalized music libraries.
lol, Bizet ain't copyrighted.
And yet, itunes on windows ended up being one of the worst programs on windows.
it was worst everywhere
I invested to much time to move my library to mac only for apple to destroy it. kinda mad about it. apple pretty much destroyed mydigital life
Steve jobs era una gran persona hasta había en esa época canciones gratis de iTunes pero Tim Cook ni merga
7:10 oh how wrong he was lol
He wasnt wrong though - the problem is, spotify made a platform that commoditised music to be free, and ruined the ability for artists to make any real cashflow from it. Who doesn't want free stuff? Spotify has ruined the music industry.
It should not be a choice between subscribing to music or purchasing music, the two can compliment each other to create personalized music libraries. I use music streaming as a way to “sample” and discover new music. If a song or album really moves me I will purchase it and add it to my library if it’s a eh I will stream it when I’m bored or in a mood.
LOL Spotify copied Apple's concept of the playlist and extended it to the social sphere. HA!
why is he speaking so fast???😊
cancer sadly.