This facebook ads strategy made me over $12.4M
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- Опубликовано: 5 фев 2025
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Instagram: @TimpanoDante
I think you can also check the winning ad, when you breakdown by video and images it will let you view the winning variation when you click preview on the video. Also the winning variation will have the most engagement
True - just can’t see the data between variants :/
Hey bro amazing content as always 💯 I was wondering do you use the “primary Txt AI recommendations/suggestion” & check the box option or do you just stick with what your primary txt/headline/description is that you came up with
Hey Dante, loving your videos! They're really inspiring for a beginner like me. I'm having trouble figuring out how to even pick a product to start with. Any advice you can share?
always a banger, thanks for the videos bro!
Thanks for the videos bro! Learning so much launching my 1st brand.
Happy to help!
What do you do if you have 2 good products/offers, that are similar but for example, different price (one 75$, the other 150$)
It is better to create a second CBO for that?
About your 1 ad set strategy, I think it could work better for smallest budget, because I see that if you have too many ad sets they don't spend or they are in learning phase always.
So when you get the winning ad, do you extract the wining ad post id and house it in a separate winners ad set?
Please confirm. Is this your strategy summed up: 1. One CBO
2. Completely Broad Ad Set
3. 3-4 Ad Angles (each Angled individually at the top 3-4 “Target Audiences” and THEIR painpoints and desired outcomes)
4. See which ad gets the most money allocated too // the most sales -> This is Facebook telling you that this is The Best Audience for this product.
5. Make more ads towards that target audience with similar angles until one is an actual winner.
Spot on - and when that doesn’t work anymore (which at this point should already be doing multi 6 figs per month) then you go back to step 3 and go into new angles
Bro, you need to do a new video on ways to get around this new US tarriff! It's happened so fast that I have no idea how to even go about it. Chinese 3PL are also not fully sure on the situation
This is a Great video, very well made thank you.
Nice man ! if some adsets don't get any spending or like low spend after 3 or 7 days, do you leave them on or just shut them off?
Just shut them off
Some people advise that if you find a winning angle you should focus on just iterating on that angle and not always looking for new angles.
What would you say to that?
I think you should focus on that angle but focus on new concepts under that angle, not just iterations
Hey brother! Great value, thank you so much! I just have a question like what would be the structure if you want to test another offer/lander - advertorial, listicle, VSL. Thank you in advance! 🙏
For anything CRO testing related, I’ll usually test it in a separate ABO campaign. If I find a new winning ad in there to a new lander then I’ll add it to the main adset
You ever experiment with existing customer exclusion? I started trying it lately and for businesses at a smaller scale it def helped, larger budget not as much def feel like lower budget facebook isn't able to go too far beyond close matches and retargeting
Yeah we exclude all past purchasers, should have mentioned in video
When you start a second product in a separate cbo do you create a custom event to optimize it for?
No, just normal purchase event
@ thanks 😊
I wanted to clarify something about this video. Is the strategy of using 5 to 10 creatives with 3 primary texts, 2 headlines, and 2 descriptions per concept flex ad set no longer the recommended approach? From what I gather, this video seems to suggest using 3 creatives, 2 primary texts, and 2 headlines per concept flex ad set instead. Is that correct?
Hey Dante, when testing with CBO when I schedule new ads they NEVER get any spend. I know that if they have low spend they most likely won't convert, but my new ads get literally 0 spend, and I know facebook can't get any data off 0$.
Should I add minimum spends on these new adsets?
Thank you for another great video.
Ya you can test it, sometimes it does better but most cases you’re still better off not.
If it isn’t getting spend, need to analyze the top spenders. It’s an ad problem not Facebook problem
The 3 Adset in the Video (CBO) is all same Broad Target, just testing the creatives angle /diversity correct?
Yes exactly
Do you do this testing strategy when you test a new product?
Yes
@@TimpanoDanteDo you think it’s good a idea to direct go with ugc when I test a new product?
is this 1 cbo the most efficient way to test new products with 0 pixel data ? or would it be better to test interests alongside initially to get pixel data for new products then go full broad
Yes it is, do not test interests. You don’t get more data by testing interests
Wait so your running one adset with 3-2-2 when your testing, then if your able to scale your just bumping budgets 20% to the same adset till you see decrease in performance. And just adding other adset when you want to test again ?
For what I've been able to understand from the vid: It's (per product) 1 campaign, 1 adset, and then inside that ad set you bump the flex ads: Each flex ad contains the 3-2-2 structure and it's based on one concept. That's the testing and the scaling. New flex ad based on X concept got nice spend --> test is successful.
Yeah exactly, and then just increasing or decreasing budget on the campaign level as we are hitting target
If you test multiples landing pages or lets say another hero product that isnt a version 2.0 of your main product do you test it in another CBO or always 1 CBO whatever the objective?
Great question - do the same setup, but in a different CBO for new/different product lines
Why are you recommending flex ads over having the same assets in 3 ads in the same ad set (with all 3 using both caption and CTA)? That way you can still look at the ad set to get an overview of the concept you test AND you can dig into the knitty-gritty if you want to. Seems like you get the best of both world. Am I missing something?
Haven't tried it, I know many who do it that way as well! In the flex ad the elements learn from each other and optimize accordingly. When they are separated out Ad 1 doesnt learn from Ad 2 etc.
What are you doing for country targeting? New campaign each country?
different stores for different country.
All countries on the same store, setup with shopify markets.
Currently I have countries grouped together in the one campaign, not split out
whats the difference in doing 1 adset w flex ads vs doing different adsets for different test?
There isn’t, I just prefer ad level
If I need to test 20 ads per week, there will come a time when the campaign will have MANY ads.
Do you keep adding new ads to the same campaign? Or is there a point where it's worth creating others?
Doesn't Facebook go "crazy" if you put too many assets in the same campaign? Like 100
No, I keep putting them in the same one. If you reach the limit just delete ones that aren’t active anymore
have a product that is breaking even ,(120$) , Atc=10$ , IC=21$ , CAC,70$ / Spend is around 150$/Day ,
What should be my next move ?
depends on the product because you should upsell after, does it have upsell potential?
Better ads, improve AOV & CR
are you using agency ad account
+1, curious to know as well
His accounts have 7 figs spend bro lol he doesn’t need a agency account, he is the agency 😅
@ looool fair enough
No, I don’t
Yo this shit works telling you guys from experience here
can you share more bro? please
🤝
When you say “completely broad” Do you not even target a country???
Facebook won’t let you publish an adset with no country at all
It means you pick your country, and then leave gender and age as default if possible for your product
@@TimpanoDantedo you have any suggestions if your product isn’t gender specific but the concept your testing is?
🔥🔥🔥