I did. As did many people who like cars and have flown Indigo a few times. The 6E branding is everywhere on Indigo products and packaging. It sticks in your mind because they have things like "hey 6E" written on it... which is because it sounds like "hey sexy".
@@Cstar2024 Indigo and Mahindra have nothing in common. If anything, Mahindra 6E puts a brand impression in my mind. Indigo won't lose sales on this. If anything this is passive brand recognition for Indigo. They should have waited and only filed a case if it were harming them. This is just a waste of money.
In 2004 TATA launched indigo car and while later Indigo flight was launched hen TATA cased them. That time registration policy were you can use same name in different sector so Indigo escaped that. Later the registration policy changed. Now Indigo is plaing. LOL.
Indigo is crazy. I mean who buy a plane for road travel. There's a big gap between a plane and car. Indigo needs to know it's BE6E and they sell Cars not a Plane.
@@brownadam999E also represent 'electric' which 'c' doesn't. Every electric vehicle whether car ot two wheeler has an 'E' in its name, to represent 'electric'.
The 6E branding is everywhere on Indigo products and packaging. It sticks in your mind because they have things like "hey 6E" written on it... which is because it sounds like "hey sexy". So, even that part is already taken by Indigo!
It’s not 6E. It’s sexy(6E). sexy flight number and be sexy is Mahindra quote. That’s why they are fighting. For marketing it’s important. I don’t fly indigo for 6E but I remember them when 6E is used.
"It shows how far companies go to protect their brands, we say they spent half as much energy and effort to improve their products. The consumers would be happier" Palki Mam is just awesome😂. She is witty, sarcastic and yes BEAUTIFUL😍.
Mahindra is a respected brand... all over the planet, but NOT this airliner.... Keep away from anything that would confuse people... Dear Anand Mahindra
As soon as they announced the name "6E"... I thought "Did they ask Indigo?" It is a pretty famous thing that Indigo uses on all it's branding! If you flown indigo you won't forget how they have 6E branding everywhere on Indigo products and packaging. It sticks in your mind because they have things like "hey 6E" written on things... which is because it sounds like "hey sexy"!
This is Marketing Gimmick, Beneficial for both .... Just think, their joined efforts to make a controversy... Outcome : People will remember '6E' of both players... Every newspaper will advertise them on FOC.. Great idea of Free Ad.
Mahindra never copied Jeep in fact many companies were producing jeeps under licence until Stellantis bought it. Mahindra has licence to use Jeep design in India but not in abroad that's why Stellantis never sued Mahindra in india but they did in USA and Australia.
6e = se*y - both companies are fighting for 3rd rate cringy TM. It's funny that the Mahindra's creative team couldn't come up with a decent name for otherwise pretty decent new car - BE-Se*Y what kind of name is that for a car?!!
Not all companies go to war. For example, Cisco and Apple both shared the same name for their OS: iOS. They never fought, and Cisco never threatened Apple. Instead, they reached an agreement and handled the situation smartly. Steve Jobs played a pivotal role in how the situation between Apple and Cisco over the iOS trademark was resolved.
Fun fact: The iPhone license was on the verge of expiry because cisco never used it on any product for years. As soon as they learned that Apple will be using that name in an upcoming phone, they hurriedly re-licensed it back right at the end of the grace period. Just to have a finger in the pie. No money was exchanged for the license between apple and cisco afaik
You gave examples from outside India but forgot to mention LUX - one a soap , established since decades & another inner wear ; the court allowed it & both exist till date.
I guess the air line Has genuine point here, for me as indigo traveller 6e reminds only of indigo airlines, One more example of this kind is, I used to own a bike Hyosung motorcycles called comet brought to India by kinetic group, and look at MG they used comet name for there electric car, Why such situation arise ? Is it ok to copy cut & paste Very disappointing brands doing such unfair business tactics…
I think it's in favor of consumers. If I book a 6E flight from Bangalore to Delhi for 7k and get a delivery of 6e EV, I'll not only be super hyped, I'll book only Indigo flights going forward and will not go places where Indigo doesn't go ;-P
I believe Mahindra's BE 6E has gained more fame in this week than Indigo's "6E" ever did. And now, only because of this case, Indigo's 6E might gain some recognition.
Best news out of India this year. Finally someone will show Mahindra for what they really are. Hope some egoist senior management responds to Indigo as M&M are so far out of touch with reality. A company that never responds. Their chairman is on social media where he has paid them to write only good things about himself. Anand Mahindra is a narcissist. I hope they are sued beyond their means by indigo and pay a heavy price for copyright infringements. This company does not deserve any accolades, the entire management is filled with egoist personnel. I detest this company and I am so happy that finally they have to bear the brunt of their own wrongdoings!! Thank you indigo for suing M&M…..Well done 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻 Hope indigo you win this case with a huge payout from M&M……
Was Indigo sleeping when Mahindra took the trademark for BE6E? They should have objected before TM registration. Just taking a trademark and slipping into slumber doesn't work. A trademark owner needs to keep an eye on the TM journals from time to time (though it's mostly a responsibility of the hired attorney). Also, I am not sure but the TM classes here must be different.
Mahindra doesn't mind copying other existing brands name and model, their first choice, brand is a copy of another existing company in South India, Thar is copy of jeep 😢
This is simply over the Top...! Indigo is being unfair and greedy. Looking for easy money I would say. Mahindra's vehicle clearly say's "BE 6E" and as such should be read in full ! Also as you rightly said nobody would confuse an Airline with an Automobile. Also very true Tata never sued Indigo for using their car's name. But TATA being TATA, didn't do so ! They never did have the reputation of Witch hunting. I think Indigo could also sue other Airlines for having "6E" number for their Seats ! Nobody calls INDIGO, 6E anyway....They call it simply INDIGO, so where is the confusion ??
6E is used as a proxy for SEXY. And Mahindra is in a different business and that’s one of their models. In that sense Tata Indigo was on roads much before Indigo air, how much did Indigo pay royalty to Tata?
In the last three days, three Hindus have been killed by Muslims. 1. 15-year-old Shailesh Yadav was murdered for loving a Muslim girl. 2. Akhtar and Maqsood stabbed Manoj to death in Narayana, Delhi. 3. Pankaj wrote a poem on Mahadev in his Instagram story. Fardeen, Moin and his father killed him. Shailesh was killed by Muslims in front of his daughter. Manoj's brother was also killed by Muslims in August. Pankaj's only fault was worshipping Lord Shiva. The issue is not about the culprits being caught, the issue is that Hindus are being killed for such small things and there is no discussion anywhere.
Just imagine-spending 12,000 crores to create one of the finest vehicles ever produced on Indian soil, only to turn around and say, "You know what this masterpiece needs? A connection to Indigo arguably one of the worst brands" Yeah, because that’s obviously exactly what Mahindra would want.😂😂
Ridiculous / frivolous law suit. In the same vein ... Mah-IND-ra should sue IND-igo for using IND in their name. Mahindra used it first. I mean who the heck has ever heard anyone saying "I'm flying by 6E tomorrow" ? 6E is no way a part of their customer facing "trademark". Indigo has just shot itself in the foot with this when it comes to respect from customers. Indigo did pretty badly last quarter and now they are just looking to get into the news somehow.
Whats in the name... Indigo's claim seems legally weak unless ofcourse they engage a highly paid lawyer to fight the case..Mahindra is a highly hitech pride of India.. for a company like Mahindra trademarks like 6E make very little difference for the loyal customers... It would be magnanimous in the part of Mahindra to change its 6E to 6BEST or 6Love rather than wasting its valuable energy on petty cheap issues .. Indico should concentrate more on giving onboard free water (i really dont know if they do), or free snacks, or even cheaper prices, etc to its clients...
Tata never sued Indigo for Indigo though.
😂
They did in 2004 but rules were different that time. Indigo got off with that and now the rules changed, Indigo is suing Mahindra
Bullshit reason to sue it's more possibility for 6E
@@fightforjustice3357 🤣🤣🤣🤣🤣🤣🤣🤣
yeah I placed an order to buy 6E the other day... courier wala brought the entire airplane home
😅
poora moholla dara hua hai 🫢☠
lol love the sarcasm
He brought a huge ass a320 on his bike?
😂
I think it's fair, I wanted to book flight to Delhi, but I accidently booked the car. Tomorrow is the delivery....
In that case, you're...so highly intelligent being.
@@Tomioka_Giyuu_Sannhe is being sarcastic. He doesn't actually mean it.
😁😁
Just like you @@Tomioka_Giyuu_Sann
@@yogames6199 still less than your mom.
Sorry not sorry. I'm supporting Mahindra here.
Absolutely never thought of Indigo when BE 6E came about
I did. As did many people who like cars and have flown Indigo a few times.
The 6E branding is everywhere on Indigo products and packaging.
It sticks in your mind because they have things like "hey 6E" written on it... which is because it sounds like "hey sexy".
@@Cstar2024 But I don't see why it will affect Indigo in any case.
@@Cstar2024 like air india xpress.
Now people should not be allowed to use xpress anywhere in the world?
Make it make sense
Everyone did bro, even reviewers mentioned indigo
@@Cstar2024 Indigo and Mahindra have nothing in common. If anything, Mahindra 6E puts a brand impression in my mind. Indigo won't lose sales on this. If anything this is passive brand recognition for Indigo. They should have waited and only filed a case if it were harming them. This is just a waste of money.
My sister is a student of class 6E. (Class 6, section E). I hope she is not sued by Indigo 😢
😂
Section E!! She must be very dull in studies. I mean when I was a student, we were getting sections on behalf of our performance in the exam.
They both are in very drifferent industry so Indigo is just seeking attention here
exactly. If it is true, this is a cheap publicity stunt. But I don't see why otherwise they would do this.
They are not seeking attention, in future they will venture in electric car.
What’s your logic, different industry is not gonna change anything
Why, i ask why. It is not like, i was going to buy flight ticket but by mistake bought car 🤨
Lol. Good one
or vice versa like booking the car and accidentally bought the plane lol
In 2004 TATA launched indigo car and while later Indigo flight was launched hen TATA cased them. That time registration policy were you can use same name in different sector so Indigo escaped that. Later the registration policy changed. Now Indigo is plaing. LOL.
W brain
Mahindra - Just replace 6E with 6C . Cool, Comfort, Charged, Celebrate, Captivate and of course Car
😊😊
They could, but why should they? E is also electric. Indigo is literally claiming an alphabet and a number, it is ridiculous.
What happens to Class 6E in school, flat 6E and so on in case Indigo decides to….,,
honestly this is awesome idea
I think, 7E would also be good, since 9 is odd number too in 9E.
no publicity is bad publicity
Yes, I am with Mahindra. It is “Be 6e”
Once I bought Abibas shoes thinking it's Adidas 😂😂
Sue abibas
Bought Abibas shoes thinking Adidas.
Became Adivasi
😂😂😂😂😂😂😂😂@@sandipan.debnath2812
😂😂@@sandipan.debnath2812
Thank god you didn’t buy Indigo 6e thinking it’s Mahindra 6e
Indigo is crazy. I mean who buy a plane for road travel. There's a big gap between a plane and car. Indigo needs to know it's BE6E and they sell Cars not a Plane.
mahindra's BE 6E, IS more of a phonetic pun, '' be sexyyyyyy'', its their branding to the cool car thei launched, and its definitely one
6C also works
@@brownadam999E also represent 'electric' which 'c' doesn't.
Every electric vehicle whether car ot two wheeler has an 'E' in its name, to represent 'electric'.
The 6E branding is everywhere on Indigo products and packaging.
It sticks in your mind because they have things like "hey 6E" written on it... which is because it sounds like "hey sexy". So, even that part is already taken by Indigo!
@@brownadam999 but E is for electric
@@Cstar2024 doesn't matter.. Mahindra's branding is the whole word "BE 6E".
It’s not 6E. It’s sexy(6E). sexy flight number and be sexy is Mahindra quote. That’s why they are fighting. For marketing it’s important. I don’t fly indigo for 6E but I remember them when 6E is used.
6E never reminded me of Indigo, Mahindra is more valuable here.
For Mahindra it is win or win situation
Because publicity of their newly launched cars is increased without spending lots of bucks.
Used to watch Pokemon in 2003 as a 3rd standard student, and had a huge liking for the show but didn't know it meant Pocket monster 😅😅 Thnx Palki....
Is this a way for Indigo to deflect that they got an award for being one the worst rated airline in the world recently ( 103 rankout of 109) ?
Shame you indigo.
Who argued : - tata's INDIGO is a car but we are an airline ' in the court.
"It shows how far companies go to protect their brands, we say they spent half as much energy and effort to improve their products. The consumers would be happier"
Palki Mam is just awesome😂.
She is witty, sarcastic and yes BEAUTIFUL😍.
Mahindra is a respected brand... all over the planet, but NOT this airliner....
Keep away from anything that would confuse people... Dear Anand Mahindra
Well said
Good publicity for BE 6E at the expense of IndiGo goodwill
Didn't Indigo just report their first ever loss in years?😂
They are in 💩 hole now. Worst airline
As soon as they announced the name "6E"... I thought "Did they ask Indigo?"
It is a pretty famous thing that Indigo uses on all it's branding!
If you flown indigo you won't forget how they have 6E branding everywhere on Indigo products and packaging.
It sticks in your mind because they have things like "hey 6E" written on things... which is because it sounds like "hey sexy"!
Mahindra cars look amazing 🤩
No wonder indigo is running in loss 😂
BE 6 Means Born Electric It’s not a code of flight. 😂
I was just expecting it. Then in my mind hey never I’m over thinking 😂
bro predict crypto prices plz
kaunsa pump hoga bol doh
This is Marketing Gimmick, Beneficial for both .... Just think, their joined efforts to make a controversy... Outcome : People will remember '6E' of both players... Every newspaper will advertise them on FOC.. Great idea of Free Ad.
Counter sue them for defamation of their product mahindra
So never knew, Pokemon is abbreviation for Pocket Monster.
Its a publicly listed low cost airline.
They need to find avenues for revenue to make a profit.
Good info
Judge : One will be 5.5E. The other 6.5E. Case closed.
In india its common to misuse. Many celebrities posing with lungi, vest and others advertisement back of buses and auto rikshaws.
My school has a classroom "6-E".
Do I need to contact a lawyer 🥲
I better call saul.
@vivin538 I better call saul.
Copying is an art
Earlier Jeep
Now lndigo
The skill is in evading being sued😊
Need to learn from Chinese
And they copied meta logo now
Mahindra never copied Jeep in fact many companies were producing jeeps under licence until Stellantis bought it.
Mahindra has licence to use Jeep design in India but not in abroad that's why Stellantis never sued Mahindra in india but they did in USA and Australia.
Atleast the name 6E will get more famous because of M&M. That is if Indigo survive long enough.
I totally agree companies should focus on customer support.
6e.... seriously what does it denotes
Sounds like Six E or Sexy 😂
6e = se*y - both companies are fighting for 3rd rate cringy TM.
It's funny that the Mahindra's creative team couldn't come up with a decent name for otherwise pretty decent new car - BE-Se*Y what kind of name is that for a car?!!
Sounds as sexy
seriously ? you cant understand? 6e sounds like sexy
Bhosda Indigo gets last place among civil airlines but instead of upping their game in airline business they are being petty and suing Mahindra.
It really needs to happen. My cheque got bounced because my dealer thought I wanted to buy an Airbus instead of a four wheeler
Isn't 6e a shorthand for 'sexy'...?
Not all companies go to war. For example, Cisco and Apple both shared the same name for their OS: iOS. They never fought, and Cisco never threatened Apple. Instead, they reached an agreement and handled the situation smartly. Steve Jobs played a pivotal role in how the situation between Apple and Cisco over the iOS trademark was resolved.
Fun fact: The iPhone license was on the verge of expiry because cisco never used it on any product for years. As soon as they learned that Apple will be using that name in an upcoming phone, they hurriedly re-licensed it back right at the end of the grace period. Just to have a finger in the pie. No money was exchanged for the license between apple and cisco afaik
Indigo's is 6E Mahindra's 6e.
Last line is so true.
Mahindra 6e is in small e! Indigo its 6E caps E! Visually it’s different! Only sounds similar!😊
You gave examples from outside India but forgot to mention LUX - one a soap , established since decades & another inner wear ; the court allowed it & both exist till date.
No surprises. Budget airline just trying to extort money from Mahindra for canceling his trips.
Then Meta (FB) can Sue Mahindra too.. Mahindra EV logo is Meta's logo ulta with just Suttle difference 🤔
Thanks
I guess the air line Has genuine point here, for me as indigo traveller 6e reminds only of indigo airlines,
One more example of this kind is, I used to own a bike Hyosung motorcycles called comet brought to India by kinetic group, and look at MG they used comet name for there electric car,
Why such situation arise ? Is it ok to copy cut & paste
Very disappointing brands doing such unfair business tactics…
I think it's in favor of consumers. If I book a 6E flight from Bangalore to Delhi for 7k and get a delivery of 6e EV, I'll not only be super hyped, I'll book only Indigo flights going forward and will not go places where Indigo doesn't go ;-P
Why can’t Indian companies support each other ….it will help us grow
If they had focused on services and staff they could have been better
I believe Mahindra's BE 6E has gained more fame in this week than Indigo's "6E" ever did.
And now, only because of this case, Indigo's 6E might gain some recognition.
I call it free publicity 😂
Whats next? They start suing people and companies with thier PAN ending in 6E?
The sarcastic final punch from palki was hilarious 😂. Clean food ,on time, and good service people will remember 6E or no lol 😂
Indigo will win the case easily.. the case is in their favour. Mahindra has infringed the 6e trademark and as per the policy its a violation.
Don't know about the trademark, but it is an excellent strategy for marketing!! BE 6E OR INDIGO 6E they're playing chess while others poker : )
The car company could have just say Be 7e😅
Insane
I think both the companies are in on it.....both get free publicity 😂😂
Indigo should focus on service over naming convention. No wonder Indigo is going downhill.
Yea this is necessary, i accidentally bought a mahindra be 6e instead of a indigo 6e ticket!!
Pathetic airline company, where the flight engine switches of in mid air because of very poor maintenance, has time to sue others 😂😂😂
Interesting
Best news out of India this year. Finally someone will show Mahindra for what they really are. Hope some egoist senior management responds to Indigo as M&M are so far out of touch with reality. A company that never responds. Their chairman is on social media where he has paid them to write only good things about himself. Anand Mahindra is a narcissist. I hope they are sued beyond their means by indigo and pay a heavy price for copyright infringements. This company does not deserve any accolades, the entire management is filled with egoist personnel. I detest this company and I am so happy that finally they have to bear the brunt of their own wrongdoings!! Thank you indigo for suing M&M…..Well done 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻 Hope indigo you win this case with a huge payout from M&M……
Was Indigo sleeping when Mahindra took the trademark for BE6E? They should have objected before TM registration. Just taking a trademark and slipping into slumber doesn't work. A trademark owner needs to keep an eye on the TM journals from time to time (though it's mostly a responsibility of the hired attorney). Also, I am not sure but the TM classes here must be different.
I have never seen any positive news about Indigo!
Mahindra Jai Ho
Mahindra doesn't mind copying other existing brands name and model, their first choice, brand is a copy of another existing company in South India, Thar is copy of jeep 😢
Being a copy and looking similar are different. In Mahindra's case though the model looks similar, its no where the same type of engine or specs.
This is simply over the Top...! Indigo is being unfair and greedy. Looking for easy money I would say. Mahindra's vehicle clearly say's "BE 6E" and as such should be read in full ! Also as you rightly said nobody would confuse an Airline with an Automobile. Also very true Tata never sued Indigo for using their car's name. But TATA being TATA, didn't do so ! They never did have the reputation of Witch hunting. I think Indigo could also sue other Airlines for having "6E" number for their Seats ! Nobody calls INDIGO, 6E anyway....They call it simply INDIGO, so where is the confusion ??
6E is used as a proxy for SEXY. And Mahindra is in a different business and that’s one of their models. In that sense Tata Indigo was on roads much before Indigo air, how much did Indigo pay royalty to Tata?
If INDIGO wins this case it loses TATAs case soon imagine suing for 6E but ended up loosing indigo itself ""welcome to 6e Airlines """ 😂😂😂😂
In the last three days, three Hindus have been killed by Muslims.
1. 15-year-old Shailesh Yadav was murdered for loving a Muslim girl.
2. Akhtar and Maqsood stabbed Manoj to death in Narayana, Delhi.
3. Pankaj wrote a poem on Mahadev in his Instagram story. Fardeen, Moin and his father killed him.
Shailesh was killed by Muslims in front of his daughter. Manoj's brother was also killed by Muslims in August. Pankaj's only fault was worshipping Lord Shiva.
The issue is not about the culprits being caught, the issue is that Hindus are being killed for such small things and there is no discussion anywhere.
if indio has copyrighted 6E tagline i am sure it wil win the case. and i support indigo here even though i hate indigo
Do you know anyone who fly in indigo because thier branding is 6E. Epic level roast by palki.
atleast in this case we can get someting on time...which is the BE 6E
Frivolous.
Trademarks are always granted in individual purposes. Highly unlikely indigo would have registered 6E for airlines.
Lawyers are doing what they do best.. CHAOS..
Imagine England suing the makers of Kohinoor condoms for brand dilution.
6e or not was the best line...!!!
At this stage, will IndiGo sue schools for having class "6E" in classrooms?
Just imagine-spending 12,000 crores to create one of the finest vehicles ever produced on Indian soil, only to turn around and say, "You know what this masterpiece needs? A connection to Indigo arguably one of the worst brands" Yeah, because that’s obviously exactly what Mahindra would want.😂😂
The mahindra designer Pratap Bose forced himself to believe that the idea for this cheesy name was his original idea
By this logic air india should sue all AI companies
Only legends know the OG copyright infringement case. WWF World Wrestling Federation vs World Wide Fund for nature.
Why 6e? On a car name, there was already an E in BE imagine the car name BE 6. Kinda sounds like the BMW 6 series...
If they dont stop it here, others can take further advantage. It doesnt stay in cars domain
TATA should sue Indigo for using “Indigo” as a word. TATA has Indigo car and relaunch it as an EV.
Mahindra is a copy cat. Everything is copied from jeep and G wagon.
Both "make in India..... Scraps.... Like Palki.. 😊
Mahindra might cite this as a justification for the delayed deliveries of the BE 6E car. 😇😂😂
Ridiculous / frivolous law suit. In the same vein ... Mah-IND-ra should sue IND-igo for using IND in their name. Mahindra used it first. I mean who the heck has ever heard anyone saying "I'm flying by 6E tomorrow" ? 6E is no way a part of their customer facing "trademark". Indigo has just shot itself in the foot with this when it comes to respect from customers. Indigo did pretty badly last quarter and now they are just looking to get into the news somehow.
Considering that Indigo's name is itself based on an Indian car that makes it ironic xD
Really I never knew indigo considered itself a brand and that too with a 6E ?? 😅
Whats in the name... Indigo's claim seems legally weak unless ofcourse they engage a highly paid lawyer to fight the case..Mahindra is a highly hitech pride of India.. for a company like Mahindra trademarks like 6E make very little difference for the loyal customers... It would be magnanimous in the part of Mahindra to change its 6E to 6BEST or 6Love rather than wasting its valuable energy on petty cheap issues .. Indico should concentrate more on giving onboard free water (i really dont know if they do), or free snacks, or even cheaper prices, etc to its clients...