Rachel Shechtman - Reinventing Retail: Experience-Driven Commerce
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- Опубликовано: 4 июл 2024
- 2015 Future of StoryTelling Summit Speaker: Rachel Shechtman
Founder, STORY
Apply to attend: fost.org
STORY is a different kind of store: its founder, Rachel Shechtman, reinvents the space every three to eight weeks, in the same way that each issue of a magazine packages a new theme with new content. She’s also taken lessons from digital retail-community engagement and constant reinvention-and discovered how to apply them to a physical space. STORY gives consumers an experience, showing them that a store can tell a story; it can even become one, and then change into a different one a few weeks later. It’s part of Shechtman’s quest to turn retail into a media channel as rich as any other, evolving a brand into an event and giving consumers a reason to spend their fractured attention on an adventure much richer than a simple shopping trip.
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Развлечения
I don't know if she's correct.
The most popular place that does experience retail is Ikea.
And they do none of that.
In fact they make it inconvenient:
The store is a maze, you have to assemble the furniture yourself, and it's a day long trip.
A store that brings submersive experiences is not easy to make but the effect is gorgeous. If you want to build store with such submersive experience but much much more easier! Also low price! Just feel free to reach out to us!
AWESOME!!!
Did she say Procter & Gamble is a small company?
i think she was being sarcastic, but shes not funny lol
I love the partnership concept.
what is the actual product? I totally get the community and B2B outreach but what are you selling?
They sell the space in-store to the brands that are looking for an offline reach. That's why she describes the store just like media, or a magazine
Bullshit.
@@Grizazzle elaborate?
Clutter & Crowded...
ROI???