E549: How To Get Started in Building Your SEO in 2024

Jeff Oxford joins us on the podcast today to talk about the most recent Google Update, who the winners were, and how search is going to look like with AI in the horizon.
Timestamps:
- Podcast Start - 0:00
- Catching up with Jeff - 0:31
- Google's March Core Update - 2:14
- Why Mike was excited for this update - 4:30
- Playing the long term game - 6:03
- Google's update patterns - 7:40
- Mike Jackness History Lesson - 9:31
- How Google finds cheaters - 12:23
- Why Reddit and Quora won the last update - 14:43
- Why Brand Metrics matter for SEO - 15:58
- How do you get started in building your SEO? - 18:13
- Stick with it! - 20:31
- What is Search going to look like moving forward? - 22:38
- How will Google incentivise making good content with AI in the future? - 28:11
- Learn more about Jeff Oxford - 30:39
Link to Full Episode:
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