(MOJO Classics) 'Everybody Loves Speedo' Ad (1986)

Written & Produced by Mojo Australia
Founders:Allan Johnston & Alan Morris
Writer: Terry Henessy Singer:Terry Hennessy
The Speedo story begins in Australia around 1920.
Maker Alexander MacRae.
In 1928 Jim Parsons wins a competition to name the new swimwear with his entry “Speed on in your Speedos”. The Speedo name is born.
1932:Los Angeles Olympics: Claire Dennis becomes the first Australian woman to set a swimming world record and win a gold medal wearing Speedo.
1936:Bare chests and Speedos for the Berlin Olympic Games
Speedo’s popularity continues. Australia’s men’s swimming team wear Speedo, including a daring, bare-chested swim shorts design.
Speedo also forges strong links with Australia’s Surf Life Saving Association, an association which continues to this day.