Ex-Adidas Exec Eric Liedtke on Adidas' Rise, Yeezy, and His Departure | The Complex Sneakers Podcast

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  • Опубликовано: 21 сен 2024

Комментарии • 173

  • @heskicks
    @heskicks Год назад +21

    Legendary podcast dudes. Adidas boost is still life, i want to see lightstrike pro flourish now

  • @BookerT69
    @BookerT69 Год назад +37

    The BOX SHOULD NEVER BE THE BEST PART OF A SHOE

  • @Orich123
    @Orich123 Год назад +38

    Big shout out to the trio for giving us such a quality content every friday

  • @bobrossatron
    @bobrossatron Год назад +14

    Excellent guest this week! His personality and knowledge was great. It's also refreshing to see someone so passionate about a sneaker/attire company that is completely free of harsh chemicals.

  • @diegoeffio
    @diegoeffio Год назад +4

    Love the way Brendan asks the last couple of questions. A sensible subject, but he nailed it

  • @hiruys
    @hiruys Год назад +11

    Excellent episode, and it's great to see that there are genuine, good people like Eric Liedtke in the sneaker industry. I will be definitely checking out Unless Collective's products.

  • @tommysu3245
    @tommysu3245 Год назад +24

    This show is goated. Y’all make every Friday morning lit haha

  • @lewisbrown6199
    @lewisbrown6199 Год назад +4

    I would enjoy a 2hr Dunne special report on sneaker lawsuits

  • @lucaslanier5866
    @lucaslanier5866 Год назад +13

    Big respect to Eric for maintaining his pursuit of a more sustainable fashion industry.

  • @jedijooj
    @jedijooj Год назад +1

    I started reselling NMD and Yeezy during the craze at university . I want to thank you for the money I made I’ve been able to go on so many holidays and travel the world because of it !!

  • @bilgeratbozza1090
    @bilgeratbozza1090 Год назад +7

    That 'Unless Collective' brand that Eric was promoting actually sounds pretty cool

  • @nickz5986
    @nickz5986 Год назад +21

    Man there is so much sneaker history to be learned through these podcasts its actually nuts

  • @JT-wv2yt
    @JT-wv2yt Год назад +9

    Crazy that Ye wouldn’t let adidas talk to virgil …selfish move . Probably coulda kept their momentum going

  • @davezinni
    @davezinni Год назад +6

    Fantastic episode, one of my favorites. Loved the conversation with Eric.

  • @brunodominic3218
    @brunodominic3218 Год назад +3

    I'm a simple man... I see a NMD in the thumbnail- I like the video

  • @AyyRios
    @AyyRios Год назад +6

    its always a joy to see the podcast pop up on my new feed. thank you guys

  • @671oneblood
    @671oneblood Год назад +7

    😂🤣😭 Welty getting shut down by the guest over the fit of Adidas recently, was HILARIOUS. Dude schools him on it and he almost stays completely silent for the rest of the show 🤣😂😭

  • @sevendaysin8374
    @sevendaysin8374 Год назад +2

    Hm, definitely noticing the 24fps on the vid...Y'all testing this out or is this the way going forward?

  • @nwat3348
    @nwat3348 Год назад +1

    17:10 Welty cracks me up... "get outta here with the old head gate keeping nonsense".... then craps on people for picking the AF1 Tiffany over the dunk. "They dont get it, they dont know the back story"..... some people might just like the way the shoe looks. I grab a lot of shoes bc of the colorway. I got the AM bacons recently bc of the fire materials and I love the red/pink/brown. I could care less about the 2004 DQM backstory. STOP GATEKEEPING WELTY!!!!! Haha.... but really love the podcast guys, keep up the good work.

  • @x9Stei
    @x9Stei Год назад +1

    Great Episode!! Loved the candid insight from Eric and understanding more about what goes on behind the curtain. Great to hear about his thoughts on the future too!

  • @AHenryAdventure
    @AHenryAdventure Год назад +2

    i agree a lot of people don’t care about the history, ebay dunks for example. no, it’s not the best design ever but the history is what makes it incredible which individuals just don’t take the time to learn about it.

  • @kyleelliott512
    @kyleelliott512 Год назад +4

    Brendan really tried to break through him with his jokes and I don't think he ever made it through.

  • @donovanvelez7469
    @donovanvelez7469 Год назад +1

    Just another absolutely amazing episode 💯

  • @CIP3RM
    @CIP3RM Год назад

    Best episode yet. A lot of insight into the sneaker business.

  • @Resist_Oppression
    @Resist_Oppression Год назад +121

    Let's be honest, Welty sounds like the "gatekeeper" he keeps raging about. He's taking random accounts and random convos on Twitter seriously, then getting bent cuz they Twitter people say "the top shoe?" Have a Snickers, Welty. Btw, Fridays are dope cuz of this Cast.

    • @DaNewWaveLee
      @DaNewWaveLee Год назад +9

      Yeah unfortunately there was no value to having him

    • @SevenHunnid
      @SevenHunnid Год назад +3

      I do food reviews on my RUclips channel , tryna get out the hood before im 30

    • @p1trickcdn
      @p1trickcdn Год назад +20

      And after gatekeeping, he'll say "nobody can take a joke anymore these days"

    • @traxaber
      @traxaber Год назад +11

      100%, that was an awkward part of the podcast. Joe and Brendan awkwardly didn’t address it because the reality was he totally was gatekeeping lol

    • @traxaber
      @traxaber Год назад +6

      Nvm still watching and when Welty calls out adidas on their sizing right in front of an ex-exec, that was even worse 😂

  • @nickmcdonald1540
    @nickmcdonald1540 Год назад

    Legend! E is a phenomenal leader and innovator. Love his new passion and vision on sustainability

  • @newpickupsstore
    @newpickupsstore Год назад

    Really really good interview 💯💯. I love how he stays in his lane and leave things he’s not knowledgeable about to people that’s more informed. Seems like he would’ve been a great CEO at 3 stripes.

  • @kikodiberlino
    @kikodiberlino Год назад +2

    Eric = Inspiring personality

  • @Sneakahead555
    @Sneakahead555 Год назад +1

    Couldn’t wait to come home and watch this after having a not so great Friday but you guys of course made it better !
    Kick game proper !!!
    Knew this was going to be gooooood !
    Very cool dude ! Such an amazing conversation. Really enjoyed the football topic because I grew up playing and wore adidas boots on the field.
    Great job guys !

  • @theicemankk
    @theicemankk Год назад +1

    Fantastic episodes guys….

  • @younglloyd101
    @younglloyd101 Год назад +2

    Amazing stuff gentlemen, keep up the good work!!!

  • @MrTeeBonilla
    @MrTeeBonilla Год назад +3

    Mannn I seen the thumbnail and thought that was Tony hawk 🤣

  • @kyleelliott512
    @kyleelliott512 Год назад

    This guy was really interesting to listen to and well spoken, he needs his own podcast.

  • @WhoIsKirk
    @WhoIsKirk Год назад +1

    We need the triggered meter for Welty on this show too.

  • @nhlanhlazwane9465
    @nhlanhlazwane9465 Год назад

    From the soundtrack to the hosts and some influential figures as the guests! s/o from South Africa

  • @rabarberellum1017
    @rabarberellum1017 Год назад +3

    Adidas/Yeezy making the jump was the best thing that could happen for all sneaker lovers, wether more Nike/Jordan oriented or else. Hope there will be a similar wave in the future.

  • @samleejessop
    @samleejessop Год назад +1

    Funny that he used the example of NMD R1 and S1, cause I had to size .5 down in the S1’s cause they were too big in the toe

  • @JZ_3
    @JZ_3 Год назад +5

    In 10-15 yrs JLP is gonna look like Big Pus from Sopranos you heard it here 1st

  • @terryhamilton2.0
    @terryhamilton2.0 Год назад

    Great episode gentleman

  • @franalations
    @franalations Год назад +1

    Great episode yall

  • @zackgoering1662
    @zackgoering1662 Год назад +2

    I never understood the allure of bape. I remember it getting popular back in highschool. I get it’s been around forever but right from the start it was just a knockoff Air Force. And still today it’s just knock off air forces priced to 300 dollars.

  • @klizzyykicks1712
    @klizzyykicks1712 Год назад

    This was a great interview

  • @Devananta-Rafiq
    @Devananta-Rafiq Год назад +2

    Eric was sharp. Goated CEO. Miss him so much. Adidas is a mess rn, so does Nike btw.

  • @alanaraujo3896
    @alanaraujo3896 Год назад

    What shirt is Brendan Dunne wearing? Thank you in advance.

  • @andytorres3962
    @andytorres3962 Год назад +1

    I think it should have been an actual silver swoosh on the black suede with Tiffany blue accents

  • @williamluong2771
    @williamluong2771 Год назад

    Yo joe, that hat would look so G with the upcoming air penny 1 tiger stripes ! 🔥

  • @lukarumsey4892
    @lukarumsey4892 Год назад

    Cmon I love to see Welty messing with the Corteiz 95s

  • @BWen3
    @BWen3 Год назад

    Weltys aside about gatekeeping is exactly what a gatekeeper would say. 😂😂

  • @geoffbehrend678
    @geoffbehrend678 Год назад

    Shohei Ohtani Signs with New Balance! Complex, is this a first for NB?

  • @juanmenchaca6470
    @juanmenchaca6470 Год назад

    Amazing ep

  • @mokgethwamachaka8385
    @mokgethwamachaka8385 Год назад

    Great episode.

  • @teknique8292
    @teknique8292 Год назад

    I seriously love this guy!!! “And cleaned out Yay’s entourage”. It’s funny but, maybe you should’ve done it first.

    • @bern717
      @bern717 Год назад +4

      Did you not listen to the conversation? They tried talking to Virgil, Trav, etc. but Kanye demanded that he was the guy and they talk to him only.

    • @oli.y
      @oli.y Год назад

      @@bern717 to be fair, I think Ye is better than both of them but it's just hard to work with him.

    • @bern717
      @bern717 Год назад +1

      @@oli.y oh, no argument there. Ye - despite what he’s become - is a legend in music, sneakers, culture. But I was replying to the guy who said the Adi president should have recruited Ye’s entourage when Ye was shutting down any talks between them

  • @justinedevlin
    @justinedevlin Год назад

    Great episode. As someone who got into sneakers during Eric's reign, this was an awesome episode to listen to. Lots of insight about stuff I've been curious about for years. Also, it sounds like Ye was the reason why Adidas reached atmospheric heights but he was also the reason they petered out. Pusha T didn't help lol. Would have loved to see Adidon, maybe it would have looked better than the boring stuff that is Nocta.

  • @youngwasabi9135
    @youngwasabi9135 Год назад

    I asked Ismaila when the corals were dropping.

  • @DaNewWaveLee
    @DaNewWaveLee Год назад +1

    Tiffany could’ve done a silver shoe but I think the black is cool and I understand why.

  • @WrongWayJ
    @WrongWayJ Год назад

    1:19:57 Whata do you whaa, I dont owe anybody any money 🤨🤨🤨 That reaction was hilarious lol

  • @parkergalloway4533
    @parkergalloway4533 Год назад +2

    Keep gatekeeping Welty for the real ones

  • @FFBL2020
    @FFBL2020 Год назад +2

    Tiffany AF1 should have had laser engraving.

  • @vincenttyler4667
    @vincenttyler4667 Год назад

    How do you guys feel about the sample Tiffany AF1 🤔

  • @dwaynebaskets7662
    @dwaynebaskets7662 Год назад +1

    Brendan wearing a flannel without a shirt underneath is wild b.

  • @magnussmith9733
    @magnussmith9733 Год назад

    19:40 I dont think it is because people dont know about the history behind the dunks, its probably just because people have at chance at buying the AF1 that they vote for that as the pair they would want

  • @cavemanvi
    @cavemanvi Год назад +2

    He looks like Tony hawk with the old man Snapchat filter

  • @kevincollins8620
    @kevincollins8620 Год назад

    17:30 I agree with Welty here.

  • @217supermoto
    @217supermoto Год назад +1

    I’m not gonna lie now that I know next weeks pod was recorded before this one I will not be listening to that ep lol

    • @BookerT69
      @BookerT69 Год назад

      Who’s on next weeks?

  • @ErrydayYe
    @ErrydayYe Год назад +4

    Nice zebra hat 🧢

    • @BookerT69
      @BookerT69 Год назад +1

      NOT 👨🏻‍🦱

  • @maybachjb9378
    @maybachjb9378 Год назад

    Bro they really are mad cool tho and be on point with the shoe updates

  • @jedijooj
    @jedijooj Год назад

    54:35 NMD and Yeezy talk

  • @illumineddiie
    @illumineddiie Год назад +1

    Adidas sizing is all over the place, this dude getting defensive and saying he’s a 12 in all of them and all adidas fit the same, nah bro, I have Adidas ranging from size 10-11 to fit my TTS 10.5

  • @besronsitumorang.9284
    @besronsitumorang.9284 Год назад +1

    Good news

  • @icysolez23
    @icysolez23 Год назад

    Lets go!! 90min! 🤛

  • @tippylosojos
    @tippylosojos Год назад

    Adidas sizing is all over the place and has been for awhile. German companies are massively successful in the US haha

  • @ballgameshoes8583
    @ballgameshoes8583 Год назад

    Is Kevin Plank next?

  • @drewchisholm7198
    @drewchisholm7198 Год назад

    cortez 95 reminds me of the evolution pack 95. anyway

  • @ant_the_rant
    @ant_the_rant Год назад

    This dungeons & dragons elf sorcerer was very knowledgeable.

  • @modogg-kingofthestreets9843
    @modogg-kingofthestreets9843 Год назад

    Gate Keeping is necessary. Go in Welty.

  • @keeganmartin7575
    @keeganmartin7575 Год назад +1

    I said it seasons ago on full size run.. Welty ruins the vibe on any unscripted (and probably scripted) shows/videos/podcasts.

  • @DaNewWaveLee
    @DaNewWaveLee Год назад +1

    It’s been bear in 21 Mercer for a while now

  • @filipzaitsov4730
    @filipzaitsov4730 Год назад

    Dunne, WHAT ARE THOSE!?!?

  • @omarmac1
    @omarmac1 Год назад +1

    1:29:00 adidas don’t like Americans to tell them what to do……ye I wan Eric as CEO
    Or else ….broke the hole thing 🕳
    Now half of the company is out .
    😢

  • @slickwitdakicks5758
    @slickwitdakicks5758 Год назад +1

    Tiesto Is Still EDM King 👑

  • @frankchan5547
    @frankchan5547 Год назад +1

    Adidas has the muscle to outdo Nike but apart from the extinct Ye relationship, has missed the mark too many times. Why do they do so well in football but refuse to innovate or market sneakers in same way.
    Nike might put function over style, but Adidas can't seem to be cool, even when Nike fades for a few years and leaves an opening, Adidas finds a way to mess up the opportunity. How can NB and Asics go from minor players to major contenders while Adidas sits still and goes backwards.
    I loved the 70s running shoes but Adidas didn't push these enough. Retro is big for youth and older demographics. If I was on the boards, I'd fire marketing team and do a refresh

  • @Flatbedcruz
    @Flatbedcruz Год назад

    I thought that was tony hawk on the thumbnail

  • @bryanrockwell1003
    @bryanrockwell1003 Год назад

    No giveaways anymore?

  • @OTHIAM05
    @OTHIAM05 Год назад +4

    I love how Brandon just helped him not sound like the gatekeeper he claims not to be

  • @tyleranderson7857
    @tyleranderson7857 Год назад +1

    Love the podcast. This was a great one. But lawd will Brendon ever wear actual heat? Like does he own actual heat. Everything he wears on here is either mid or looks like he worse them everyday for 6 years. 🗑️

  • @paulherrera3387
    @paulherrera3387 Год назад

    They needa drop a nigo nike

  • @DezG09
    @DezG09 Год назад

    Welty hated to hear that Nike stole Yé entourage 😂

  • @DoFeedThePigeons
    @DoFeedThePigeons Год назад

    It’s not Tiffany blue, there’s no such thing it’s turquoise 😂

  • @3d1k3
    @3d1k3 Год назад +1

    I don't think the Tiffany AF1 is that impressive. And I think they should have involved Diamond Supply in the collaboration. That's a major MAJOR miss. However, I am almost certain they will look better in hand. Kind of reminds me of the A Ma Maniere Hand Wash Cold in how people always like them better on foot or in hand.

  • @mrnatera
    @mrnatera Год назад

    Feats of Strength, Festivus for the Rest of Us hahahahahhah

  • @rogueslingshot1457
    @rogueslingshot1457 Год назад

    I see a young ba ba booey!

  • @nicholasdefranzo6962
    @nicholasdefranzo6962 Год назад

    Did Welty really say people don’t call people who wrote history gate keepers? Where you been for all the monuments being destroyed etc? Tell me you’re far removed from society without telling me you’re far removed from society

  • @jedijooj
    @jedijooj Год назад

    Kanye effect on adidas is real

  • @dqsmooth34
    @dqsmooth34 Год назад

    There are too many sneaker "hipsters" serving as gate keepers telling folks what's "hot"...
    Including these guys.
    Imo

  • @dagwoodchat6350
    @dagwoodchat6350 Год назад +1

    $400 nubuck airforce1??

  • @radera5125
    @radera5125 Год назад

    Tony Hawk is a great shoe salesman as well!

  • @shakool2kool
    @shakool2kool Год назад

    big guest

  • @KuKuMcKuFace
    @KuKuMcKuFace Год назад

    Is Welty sipping on Lean? haha

  • @shadetree10000
    @shadetree10000 Год назад

    Whe is FSR new season start 🤷🏽‍♂️

  • @wtfRyantater
    @wtfRyantater Год назад

    WOW Albrecht spezial 🔥🔥🔥