A Story's Role in Creating Impact | Eric Liedtke | See Change Sessions

Consumer behavior informs corporation action. If we’re buying it (or not buying it), they’ll respond accordingly, and we really need buy-in at the consumer level if we’re going to SAVE THE F*&KING PLANET!!! So, how do we break our attachment to convenience in exchange for a far more important set of benefits? Join master storyteller, marketer and culture builder Eric Liedtke as he walks us through his work with Adidas, Parley, Kanye West, and beyond to help us define a story's role in creating impact.
Speakers include:
- Eric Liedtke - The Unless Collective, Co-Founder & CEO // Adidas, Former Brand President
This session was recorded during The Summer Summit, Sept. 13-15, 2022.
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Born & raised by Hula & Signal Kitchen