Marketing is eating itself from the inside (30-minute version) | Two by Two | The Ken

[@IntellectCorner]

(01:05): Marketing's Changing Role
(01:40): Guest Experts Introduced
(02:51): Is Marketing Dying?
(03:55): FMCG & D2C Struggles
(06:13): Misunderstanding Consumers
(07:20): Theory: Marketing is Failing
(07:58): Counterpoint: It's Not New
(09:11): Impact of COVID & AI
(10:29): Questioning Traditional Divisions
(11:32): Has Marketing Lost Power?
(12:43): The Founder's Influence
(13:51): Did Marketing Ever Have Power?
(15:45): Marketing's Metamorphosis
(17:25): Fragmented Ecosystem
(19:13): The Unbundling of Marketing
(20:15): CMOs Lack Product Control?
(21:37): The Value of Insights
(23:06): Short-Term vs. Long-Term Focus
(24:38): Impatience for Results
(26:01): Expanding CMO Roles
(27:45): Are Brands Declining?

[@alaminmondal5780]

Great The ken team
Upload more marketing episode like this

[@yashrajgarhia6325]

This was a fantastic listen!

[@Stallion_1044]

Please make a podcast on the future of the automotive sector in India.

[@LorenzoNancie]

Thanks for sharing such valuable information! Just a quick off-topic question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?

[@StartupPlaybookwithPraween]

Agree, Founders are being seen as Godly figure now a days

[@designworldneeds]

29 mins felt like 8 secs