Did the MCU Ruin Blockbusters?
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- Опубликовано: 11 июн 2024
- Did the MCU Ruin Blockbusters? Did the MCU Make Blockbusters Better or Worse?
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Title: "Did the MCU Ruin Blockbusters? Unveiling the Impact on the Film Industry"
Description:
Join Sean Chandler in this thought-provoking discussion as he tackles the question: "Did the MCU Ruin Blockbusters?" In this insightful video, Sean explores the influence of the Marvel Cinematic Universe on the landscape of modern cinema.
Sean delves into the MCU's unparalleled success in crafting 4 quadrant blockbusters, reaching audiences across demographics and creating a cinematic universe like no other. He analyzes how the industry, in response to this success, has shifted towards producing massive blockbusters with interconnected storylines and characters.
Discover Sean's perspective on whether the MCU's dominance has truly "ruined" the blockbuster experience or if it has merely set a new standard for success in the film industry. Gain valuable insights into how the MCU's impact extends beyond its own films, pushing other studios to venture into the realm of shared universes.
If you're a movie enthusiast or curious about the evolving landscape of blockbusters, this video is a must-watch. Don't miss Sean Chandler's nuanced take on the MCU's influence and its lasting effects on the world of cinema. Like, share, and subscribe for more engaging discussions on film and entertainment!
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The truth is that cinema is competing with home movie watching, more now than ever with streaming and massive TVs. So studios are taking fewer bets with niche genres. Honestly, if "westerns" were the popular genre today, the question would be the same: "Did Westerns ruin the blockbuster?"
I would say this: I don’t think the MCU ruined blockbusters as a whole, but it had too much influence. I would similarly say, just as an example, Pixar and Ghibli, even Disney to an extent coming in and being able to make films for the whole family. It kinda changed the animation game, showing it wasn’t just for kids, you could tell all sorts of stories with animation, ones the kids and the adults in the room could relate to. We still get silly for kids animated movies like Trolls and Wish recently, but those movies are what makes the Pixar and Ghibli films stand out.
In the same vein, MCU came in and was this dominant force. The stories were all connected, it all felt three dimensional with all these characters and their journeys, the lore and world building, stepping it up with every entry in the stakes and action. It feels like blockbusters nowadays are too saturated, and follow the same tropes, but only putting in half the work. Not to mention all the green screen and CGI MCU uses. Even mismatched tones that the MCU has been guilty of persist in quite a few blockbusters. Franchising as you say it as well. But, it’s what’s allowed films like Mission Impossible, John Wick, Extraction 2, and Rurouni Kenshin to stand out, just a few off the top of my head.
Not sure if I made my point clear or not but that would be my answer 👍
The mcu changed Hollywood for better and worse. Marvel and DC may be struggling but we have a nice coherent Monsterverse that has 4 fun movies with epic Godzilla x kong on the way
@@tmac731 yeah, agreed. I would say too it’s what’s allowed other comic book films to stand out more, films like The Lego Batman Movie, The Batman, and Joker. I think Shang Chi can be given some credit for its action as well.
I don't think that people are tired of blockbusters. They're tired of bad blockbusters. Marvel seems to have lost their way after Endgame and thought that no one would notice the bad writing and unlikeable characters that they were presenting. The fact that we go back to those earlier films proves that the blockbusters are still viable if done with care and respect for the audience.
The answer is absolutely not. The problem isn’t the MCU. The problem is Hollywood saw Marvel’s success and tried to replicate it on all fronts with absolutely no pre-planning beforehand. Thus resulting in one too many DCEUs and Dark Universes. All while focusing less on mid to low budget genre films that balanced out the blockbusters, or moving them to the streaming void.
Honestly the MCU feels like a scapegoat designed to wash studios’ hands of their guilt. As well as moviegoers who were happy to just have superhero films be taken seriously at long last.
I'd say the reason why movies are really bad is the ESG age we are in.
Movies went from having a different movie for each demographic (Romance movies, Action movies, Kids movies etc).
Then Marvel made movies with all of them together which were a success.
Now with the ESG time we are in, Movies went from being a compact movie that serve 3-5 demographics to now 5-10 demographics.
Movies now are compact with Action, Comedy, Kids, Romance, LGBTQ, Black Lives Matter, Latina, Political views, Women empowerment, Mix families etc. Where does the list even stop.Trying to pander to all demographics in one movie makes it seem like a cluster fu*k.
The movies have no clear direction which makes them just poorly written and executed.
Yeah that’s a good point. Also love the Sanji profile pic 😊
It's just another example of Hollywood trying to recreate a certain type of success it had in a certain area. 6 plus years ago everyone was trying to copy the success of Nolan's Dark Knight trilogy by going dark and gritty and the reboot route, Divergent and Hunger Games were a case of Hollywood trying to find the next Harry Potter and the Matrix was referenced and copied in various films for many years.
Everybody keeps applauding Scorsese for his comments on Marvel and his advocation for it to go away and never come back but I'd say Chris Nolan's remarks on what Hollywood should do going forward are what people should be listening to: “A healthy ecosystem in Hollywood is about a balance between the two things and always has been.”
I don’t think MCU is the cause of blockbuster movie fails. I think there are key factors in Hollywood that can ruin a blockbuster hit at the box office:
• Poor marketing
• Negative reviews from movie fans and critics
• Competition
• Franchise fatigues
• Release timing
• High production costs
• Lack of audience appeal
• Poor quality
• Unnecessary reboots especially live-action remakes on popular animated movies
Top Gun Maverick made $1.5 billion and Tom Cruise has a worldwide box office of $12.1 billion without any help from the MCU.
Definitely for the worst instead of focusing on making a good movie, most studios these days are attempting to build out universes/franchises which lead to the movies themselves feeling empty and hollow.
It is interesting to note that for a lot of action/blockbuster genres, we are in the revisionist part of the genre cycle, (past the primitive, and classical cycles) and whenever you are in this cycle you need to find a way to turn this in the genre on its head and/or give it a new spin or else people won't be interested in it.
You really hit the nail on the head perfectly. With films like Top Gun Maverick, Avatar 2, Godzilla MInus One, and John Wick proove otherwise.
It's not the MCU's fault that Hollywood tried to copy their success. I wasn't around but there was a time that westerns dominated Hollywood. In the late 70s into the 80s slasher films were flooding theaters. There were a time when the raunchy comedies were all over the place. Whenever there is success there are copycats. Marvel just did it on a level never seen before.
I watched every marvel movie between Avengers 1 and End Game in theater.
When Wandavision was announced, I was excited. When Black Widow was announced, I was excited. When Multiverse of Madness was announced, I was excited.
And then the movies came out and every one of them is blatant man hating sh*t.
Vanilla is my favourite kind of ice cream.
The monsterverse is actually pretty good. 4 solid movies, a decent TV series and an epic Godzilla x Kong on the way. Giant monsters is perfect for a cinematic universe
So would the classic horror monsters like Frankenstein and Dracula….but they haven’t quite cracked it. The Conjuring Universe is somewhat working as well….they make money even though they aren’t all good.
@@seanyonthemic I wouldn’t mind a 21 century telling Frankenstein, my 8th grade teacher showed us that movie in class and it was nice for an old movie. Elephant man too as scary as it was lol
To be fair, they all have noticeable faults: Godzilla 2014 wasted it's most interesting character, Kong Skull Island's Kong missed a lot of the wonder of the Peter Jackson version, Godzilla King of the Monsters had some issues with jokes, and Godzilla vs Kong, while fun, is extremely dumb. Not to mention all have characters that aren't interesting.
@@jacksondavies3595 not every made in existence movie is perfect. Yea the monster verse may have flaws but they tell a coherent story involving the monsters and although the humans are the weakest point. Godzilla x Kong is suppose to have many 5-10min scenes of only monsters telling a visual story. This one may be the game changer for Kaiju movies along with Godzilla minus one
Blackrock, DEI/ESG, and Disney ruined blockbusters, yes.
We need more variety
I agree, look at the 90's, we had Jurassic Park, A Few Good Men, Pulp Fiction, Goodfellas, Home Alone, Forest Gump, Braveheart, Good Will Hunting, Heat, Toy Story and so on. All hit movies in different genres, plenty of movies for kids and adults. We need more movies like Oppenheimer making money. Nothing wrong with watching dumb blockbusters from time to time but theaters need more choices if they want to pull in more adults watching movies on the big screen.
I do not think rom coms and chick flicks are the same genre. Example: pride and prejudice - chick flick. Crazy stupid love - rom com.
I don’t think it’s the full reason it hurt blockbusters. But as you said it’s one of the problems.
Nowadays a lot of films are remakes or sequels.
There have always been sequels and remakes, but most films releasing each year were originals and one offs. Nowadays nearly everything seems to be a remake or a sequel to something.
We need the experimenting to come back.
The problem is Disney ditched and throw their male demographic under the bus
It’s been said so many times, they bought Star Wars and Marvel because their company was leaning so much towards girls and they wanted to make money off little boys. So they bought those properties
Worked well for so long till film activists got a hold of them and decided to make them incredibly female focused. Joke is everyone liked them as they were men and women (at least with Marvel) it was a incredibly well oiled machine until they had to rock the boat
1- no they didn't
2- are you a grown up man complaining that Disney doesn't make movies for you?
Hey Sean, I wouldn’t want to torture you by asking you watch his full filmography… but have you ever considered ranking Steven Seagals first 5 movies?? That could be a funny video
PG to PG-13 ratings are not really different, because they are for adolescents. If the audience grow up, that won't hurt the franchise, because the thing of what the franchise was doing before is why it's popular. That's my broad appeal.
Great analysis
1:00 after 6-7 years of being subbed, I finally saw Bloodsport for my first time earlier in the week 😅👍
I hope you loved it... I still watch that at least once a year, actually saw it last week again, haha
@@ryanmarkley1979 very much did, yeah it’s not crème de la crème prestige cinema autor artiste, but it’s my kinda fun. I would give it a 7.5 or 8/10 for me personally 👍
@@NinthShinigami Nice! I'm exactly the same, it's just a fun flick you can throw on and not worry if you miss a scene or two while checking your phone or using the restroom even though you could pause it, LOL.
@@ryanmarkley1979 exactly. My favorite movie for me that is like that is Promare, I’d put it in my top 50 favorites. If you’re ok with anime, I do recommend it, as visually, it’s a total blast. Don’t expect Shawshank Redemption, Forrest Gump, Godfather or The Dark Knight levels of writing tho 😂
@@NinthShinigami I honestly never heard of it, but I do want to open my anime viewing a bit. My daughter is a huge fan, I’ll see if she’s seen it. If not maybe we’ll watch it together.
Saying that the latest chick-flick starring you’re nearest and dearest friend Glen Powel did really well. Near $80 million off a $25 million budget. Dude is Box Office and that kind of film making might be making a come back
I think it did well because people love seeing good looking sexy people on screen.
Im actually going to get some vanilla after watching this.
Still, action in the Mcu is good but doesn't hit the same as action in films like the Raid, Born to fight 2004, Ip Man 2008 & Rurouni Kenshin but that's just my opinion.
Shang Chi was the closest bestest thing, and the Daredevil show excelled as well. Thank you for always being the only other person to bring up Kenshin man 😂👍
Shang chi and daredevil were the closet to those films when it comes to action.
Even in other blockbusters. With exceptions, I would argue Transformers had better action. The MCU was carried by how revolutionary it was and how good it's characters were.
Even a broken themepark ride can be fun twice a day.
Being able to target each of the 4 quadrants is an oxymoron. No wonder it doesn't have legs when its trying to appeal to literally everybody.
I finally watched Barbie and I completely agree with your assessment. I'm a 39 year old male; I didn't get it either.
Another fantastic video! Thank you Sean!
I don't think Terminator being pg 13 is too big a deal, some people said dark fate would be terrible cause it would probably be 13, well it's a hard r and you'd think from their logic that means they would like it but looks like it might only go one way
Barbie made a lot of money becauae of pop cultural obligation
AVI ARAD is also to be blamed. He ruined so far...
Daredevil (2003)
The Punisher (2004)
Elektra (2005)
Fantastic Four (2005)
X-Men: The Last Stand
Ghost Rider (2007)
Spider-Man 3
Bratz (2007)
Ghost Rider: Spirit of Vengeance
The Amazing Spider-Man 2
Ghost in the Shell (2017)
Venom: Let There Be Carnage (2021)
Uncharted
Morbius
And now he's gonna ruin Borderlands, Venom 3 and Kraven the Hunter
I actually liked Venom: Let There Be Carnage.
Yup
Barbie was a four quadrant masala movie. Take all the Ken stuff outta it you’ll get a Little Mermaid.
Absolutely valid
Marvel didn’t ruin the blockbuster, Disney did.
Are you free now? If so can you review captain miller?
saying mcu ruined or killed blockbusters isnt right. It more of creatively stifled blockbusters because now everybody wants to copy their success. So now we see mcu like blockbusters and that seems to be all studios green light now.
I don’t really agree with your points about the MCU being the answer to everything…
While I agree that the MCU does have certain elements to suit a wide range of audiences, but if people want to watch a comedy they aren’t automatically going to think an MCU film is the answer. They’re going to watch an actual comedy!
It’s the same if a particular audience wants to watch an action film, they aren’t going to immediately think an MCU film is the answer.
No, they’re going to watch an actual action film!
My Dad loves action films but he would never watch an MCU film because he doesn’t like superhero films.
Marvel didn’t fully ruin blockbusters. Greedy executives did. They wanted to copy the MCU because it was successful; and rather than make things to top it, they just tried to copy it. Look where that got DC, nowhere. So after countless repeat, that type of cinema because repetitive because of those who took no care, only caring that they got their payday.
I respectfully disagree on fact that people are tired of the big blockbuster marvel movies.
It seems like they’ve just flatlined and never got better. If you stripped iron man out of phase 1 and put it out now, I would be just as jazzed now as I was then. Quality isn’t quite there now and even the ones that are fine are not advancing. There’s nothing getting better
I said it once and I will say it again. If the writing is bad than the movie will be bad. It’s nothing with making a blockbuster but make sure it’s good and written well. The problem is that most movies now are bad and trash because these producers care more about money than quality. And the movie industry is becoming a dying art unless they change that mindset.
To Me Films For Little Kids Are Rated g
Or did it just up the standard?
get where you are coming from but in terms of marvel flicks being the whole package while they may dab in certain areas they are far far far from the full package most mcu romance is weak....for example and I believe the whole shared universe concept is more limiting then helpful especially on the big screen in certain respects alot of things that work well in the comic medium do not translate well....and then the writing of many modern day writers is piss poor extremely on the face and just not very good and often kind of bombastic as well.
YES, next question...
The MCU seems to have revert the standards of CGI by 20 years
Thanos and even stuff in the first Iron Man actually don't look too bad. It's not Pirates of the Caribbean or Transformers level CGI, but it was fine. But with so much stuff coming out, it started to look worse.
@@jacksondavies3595transformers had terrible CGI.
@@iraford5788 Maybe you didn't like the designs of the robots, but the CGI genuinely looked like it was there. Tell me The Avengers (2012) looks better. Tell me. TELL ME!
@@jacksondavies3595 all the transformers movies are literally just garbage CGI explosions unlike avengers lmao.
@@iraford5788 ruclips.net/video/0rlHsg8j7wU/видео.html
Boom. Real explosion.
Scorsese's comments have aged like wine.
His films, even more so
I agree, Marty was right
I didn’t think that at the time back in 2019 though I kinda understood his viewpoint, and now I wholeheartedly agree with him
I'd argue Chris Nolan was more on point than Scorsese in saying a healthy balance of both is the right approach and not wanting one to disappear forever.
Even so, his words were more figurative than literal.
Barbie just had great marketing. The movie itself was just lackluster. I know it’s supposed to be girl power, but as a woman, I didn’t find it inspiring.
Bad writers ruined blockbusters
That's exactly what took place in Hollywood over the last 20 years
No
NO
Shout out to Jim Gaffigan, but the MCU is McDonald's, tasty empty calories that all age groups can enjoy. Is it amazing, no, most of the times it's barely good, but still, you know what you're getting. And sometimes, you grow sick of McDonald's just like it's sort of happening rn with the MCU.
Disney started the age of artistic bankruptcy
For all the people saying Scorsese was right… Scorsese flopped last year too. Christopher Nolan was right. The people want variety not just one or the other.
How does that invalidate what he said?
Big Fan of the stream but I disagree I don't think Marvel is the best at doing everything let's pump the breaks the real problem is qe go see Blockbusters for a thrill Ride not for hidden social and political messages save that for more serious films not Blockbusters! Stop running for president Hollywood!
The MCU needs to go away because it has had a negative impact on mainstream American movies.
No. The MCU needs to scale back and make actual good movies. They need to make movies because someone has a good story to tell. Not because they want money
The MCU is definitely not going away regardless of how you personally feel about it's success.
Success lol mcu has your nuts in a vice, disney feeds you with💩 and you'll still watch it.
What’s wrong with your intro??
Martin Scorsese was right. He sensed a great disturbance in disney/mcu 😂
No it's just a coincidence that mcu went bad after peak popularity
What’s the problem in having movies that appeal to everyone? It’s a win-win situation for both the audience and the film makers.
Marty and Jodie Foster were right about the MCU. Let's bring real movies back.
The MCU has been a cancer in Hollywood, I'm glad that the superhero movie era is coming to a close and we can start seeing better movies again. We need real comedies, R rated action movies and serious dramas like Oppenheimer back. People are burned out on fast food entertainment and expect more.
The superhero movie era is definitely not coming to a close anytime soon so I don't know what you're talking about lmao 🤣.
@@KingArthur973 No need to get upset buttercup.
@@iraford5788 The truth shouldn't scare you.
@@BishopWalters12 Or maybe your just living in a fantasy world of rainbows and fun. Marvel is reorganising and DC is restarting with a vision. I’m sure you can find unique movies elsewhere rather than waiting to dunk on a genre that will not be stopping anytime soon. Good luck
Barbie and Mario bros were the two highest grossing movies. Cinema is dead
MCU didn't ruin blockbusters.
Hollywood has always been unoriginal. Hollywood has always been milking stuff that has worked anf turning them into franchises which were mostly shit except the first 1 or 2 films
People like to hate on MCU now bcz it's cool to hate it.
mcu created their own hate. They feel every movie has to a billion dollar blockbuster. Disney will never learn, Avengers 5 will be a abomination and call the people who don't like it haters.
@@jamespope7669Avengers 5?? I thought Infinity war and endgame were the 2 part finales hence the name “endgame”
"Marvel is NOT cinema"
- Martin Scorsese
Mario made a billion dollars, why? It's not woke.
Get the social agenda BS out of movies and people will go to theaters again.
Barbie is the highest grossing movie of the year
@@WL1264
Women loved it because it celebrates the traditional feminine aesthetic which is wholly rejected by woke ideology.
The Barbie concept still breaks from woke ideology even if the movie producers tried desperately to make the plot as deranged and bigoted as possible.
@@budthecyborg4575 most ppl think it's woke.
The speech the mother gave was woke. That movie is a mess but it's still woke.
You're just saying this because it made alot of money. If the movie flopped you'd say it flopped coz it's woke.
@@WL1264
Women just don't care either way if the plot of the movie is woke, they don't even care that it has a plot.
The Barbie character actually made it through the woke butcher writer's room mostly intact.
Barbie is not fat, she has big tits, and she wears lots of makeup, so the Barbie character design is actually not woke.
Barbie is the complete opposite of all the other female characters they keep pushing into modern action movies, e.g. Echo.