Instagram Changed Hashtags Again, LETS TEST IT!!

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  • Опубликовано: 25 дек 2024

Комментарии • 121

  • @IliasKoureas
    @IliasKoureas 3 года назад +52

    You put a lot of effort in this video! I love the way you added a different vibe instead of just sitting in your desk and talking!

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +7

      Thanks man, I have more time now so hopefully going to keep this vibe up.

    • @artglasgo
      @artglasgo 3 года назад

      @@ItsJonnyKeeley 3 months on, how are you using your hashtags?

  • @anon84931
    @anon84931 3 года назад +27

    I think this test would be more scientific if the posts were similar content. Cabins and Landscapes are both perhaps similar in some ways, but have very different audiences, with cabins being perhaps more consumer focused. I'm skeptical of this update as well, and will be testing on my end as well. Thanks for this video, I've been learning a lot from the content you're putting out here!

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +5

      You're right, that's why the main comparison was between almost identical posts. Same location, same style, same photographer etc... I think the Cabins/Travel audience is bigger and much more engaged.

  • @MichTheo
    @MichTheo 3 года назад +16

    That was quite interesting and informative.
    I admit I feel nostalgia for the time I was posting stuff on Instagram using zero hashtags and still doing - relatively - well 😋

  • @DanYosua
    @DanYosua 3 года назад +4

    I completely gave up tagging when the reach seemingly plummeted across the board for photo posts. Figured discoverability and specifically search was still much more reliable and understood on RUclips and focused my effort here. It was a nice few months of carefree Insta posting, but I do miss the gamified feeling of trying to increase reach. Might give it another go - focusing on relevancy and just a handful of tags to see. Great video!

  • @renascienza.bazarclub
    @renascienza.bazarclub 3 года назад +5

    I think that a big mistake about use hashtags to get reach is that Instagram tell us about how many people are *using* a hashtag, and people trying to get traffic thing that is amazingly relevant.
    In most cases, *is not*.
    Think about a photographer using the hashtag #photography to reach people that love nice photos. The people using this hashtag also aren't part of this audience: they are mostly another photographers trying to do the same thing.
    At same way if a store use the hashtag #blackfriday, check its amount doesn't say anything about the size of potential customer base, because customers *don't use* this hashtag. Another stores do it.
    The most relevant information about a hashtag is how many people are *following* it. And that info IG doesn't give.

    • @DonnaAgrinsonis
      @DonnaAgrinsonis 3 года назад

      Regular people DO use hashtags. I don't TYPE # but I search what I am looking for. Same thing. After I hit search a list of hashtags appear. I usually click the one with the highest count so I see all the pages with those hashtags.

  • @sebgietl8921
    @sebgietl8921 3 года назад +33

    I think that this is because IG mentioned they want to use the same algorithm that’s currently only used for reels for all post forms, which as of right now use a slightly different algorithm to distribute and rank content that reels does.. so in short, I think right now 3-5 #’s is best for reels and will probably be the case for regular feed posts in the near future, but right now using more #’s seems to be better on regular feed posts.. I few like an important factor for #’s on feed posts is to keep them all in the same category in a particular post- ie if you post a photo of a mountainscape in Scotland, either decide to use #’s based around mountains etc OR Scotland, rather than incorporating both into the same # set. Would be curious to hear other’s experiences and maybe test this out too

  • @hartofficial6673
    @hartofficial6673 3 года назад +1

    Thanks for the update Jonny 🙌🏾

  • @KrafStudio
    @KrafStudio 3 года назад +5

    I think it's not about the hashtag. It's about them shifting to Video instead of the photo. I changed into video and it boost compared to picture no matter it uses 30 or just 5 hashtags. What I mean is, photos become less reach no matter how many hashtags we use. So I think comparing the same photo from previous times with different hashtags now will always have less reach.

  • @stephensedon
    @stephensedon 3 года назад +6

    I’m not sure what Facebook is doing with Instagram but, if you use “relevant” hashtags with about 30 hashtags, in theory, it should give you the BEST possible. So they really should work this BS out…. 3-5 hashtags gave you good “reach” but, it could perform better. A LOAD BETTER.
    I just want them to work this out already!

  • @ruth1642
    @ruth1642 3 года назад +7

    Thank you for an interesting video on this topic. It is great finding out other people's experience on this. I tried using less hashtags myself and got around 5% of what I normally get when using a lot of hashtags. Hence I am going back to using more.

  • @panpiatek8447
    @panpiatek8447 3 года назад +3

    I tested it myself and also in Scotland exactly on Edinburgh and 30 hashtags perform much better than 5 hashtags in my case. Will try it again but I don’t how it could perform better 🤷‍♂️

  • @tonycicconephotography
    @tonycicconephotography 3 года назад +1

    I tested my first IG post with 5 hashtags on Monday. I typically post at 6:am and found that to be better for me these days. Anyway, I didn't think I would get any traffic to my post with five hashtags. Seemed slow at first. Then picked up pace through out the day. Started off as 50/50 Followers vs. Non-Followers. Usually, I get 45% non-followers from the start when using 30 hashtags.
    One thing I noticed is most of my impressions are from the Explore page. Not a single one from hashtags. My thinking is IG is forced to put the post somewhere due to the minimal hashtags.
    The experience seems positive! People are still checking out my post two days later. The next three posts will be done with five hashtags for a more thorough test. I must admit is was hard to narrow my hashtags down to five. Especially, for my yoga photo posts. I hashtag the poses, clothing etc. Also, I use hashtags that are followed by my followers and big accounts that I follow.
    Another thing to add, I used keywords in the caption for the hashtags that I did not use.
    Anyway, glad I jumped on this minimal hashtag test!

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      Thanks for the info Tony, interesting to hear.

    • @tonycicconephotography
      @tonycicconephotography 3 года назад +1

      @@ItsJonnyKeeley You are welcome! Just checked my analytics and that post is the most saved in a two year window. Definitely a fun test!

  • @ianlewis1180
    @ianlewis1180 3 года назад +4

    I thought it was a fantastic image! To be honest it shouldn't be this complicated, instagram is a terrible platform that used to work until Facebook broke it. Great video, the more influencers expose the complexity of sharing a post the more instagram will be forced into doing something to support artists using their platform

  • @infinityphotorob
    @infinityphotorob 3 года назад

    On top of all of this IG no longer needs tags to identify anything. We told it for years what something is and how we feel about it. Now they can tell the difference between a cheeseburger and a sandwich. Male or female, bikes or motorcycles and how much skin is showing in a photo. And they do it instantly and can categorize as they see fit. We trained the biggest image identification database for free.

  • @JOHNDIIORIO
    @JOHNDIIORIO 3 года назад +7

    Love the experiment but I’m wondering if the hashtags are down because people aren’t spending as much time on IG anymore.
    From what I’ve seen on RUclips and other platforms people are just kind of over the lack of transparency and the direction that IG is headed. Just a thought.
    Love the videos !

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      Thank you, I think that's a fair point.

    • @tyd8077
      @tyd8077 3 года назад +1

      I think it's likely this. I peek around on IG but I've felt invisible on there for so long that I don't really click on buttons or interact with anyone anymore. If a platform makes its users feel invisible for too long then they'll probably start to behave as if they are invisible.

  • @americanwork3381
    @americanwork3381 2 года назад +1

    Nice video. A question, my IG post was originally in the "most recent" posts section, and went to the profile pic of the hashtag page and the #1 post in the "featured" posts section. How did it get there, and how do I do that again?

  • @infinityphotorob
    @infinityphotorob 3 года назад

    Hashtags have not worked for most of my images for a few years now. It all depends on your content. I shoot fitness models and hashtags became irrelevant for me on any photo that has someone in a bikini or shows any amount of skin. My stuff is super tame too. I gave up on it as most models have as well. Maybe I need to try this new stuff. But I will not hold my breath.

  • @TFrills
    @TFrills 3 года назад +3

    It may be that instagram is getting more saturated with content, and the algorithm is rationing each post in each niche.
    Could it also be that there are fewer people using instagram to consume content vs produce?
    There are always multiple factors at play.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад

      All valid, I talked about this in another video actually. There are only so many eyes!

  • @AnDesignKyoto
    @AnDesignKyoto 3 года назад +9

    Frustrated with a lack of growth from posting in stories I have gone back to regularly posting in posts and maxing out the hashtags. I have been very surprised that now about 1/3 -1/2 of my views are coming from non followers. This is very amazing to me and so I definitely won't be adopting this 3-5 hashtag recommendation.
    Something from yoru video though that I am very surprised by is that in your recent cabins post you reached 2,700 accounts..but you only have 340 followers. That is incredible to me! How do you suppose this is possible? I have 1,360 followers but typically only have a reach of 350-500.

    • @KieranTozer
      @KieranTozer 3 года назад +2

      I'm wondering whether his "score" is high on that account because he's done everything right from the beginning. Unlike most accounts that are old and adapt to Instagram ways, we probably have a lot of baggage that instagram is rating down... Maybe

  • @themirrorbeauty
    @themirrorbeauty 3 года назад +3

    If you keep testing this, could you please tell us? I've tried using 5 hashtags on a few posts, they did not too bad, but definitely not the best, either. And not just worse than they used to (that was waaay worse than they used to), but worse than some other posts where I used around 10 hashtags. Although a couple of other posts with 10 hashtags got almost no reach from hashtags. So far, I don't have a lot of data to draw conclusions, but the first thought is that when we use 3-5 hashtags, we can rely on getting a mediocre hashtag engagement, and when we use more hashtags, it looks like we are gambling and either win or lose.

  • @responsibleregalia
    @responsibleregalia 3 года назад

    "Every single person on the planet was using Instagram hashtags wrong" 😂

  • @alexholland3239
    @alexholland3239 3 года назад

    Brilliant video! Love your production style and content

  • @DLPetterson
    @DLPetterson 3 года назад

    I always enjoy your videos! It is top notch..

  • @ScenicSouthNZ
    @ScenicSouthNZ 3 года назад +6

    This cant possibly be true. I can understand it confusing the algorithm for the explore page, but more reach must be gained from using 30 hashtags.

  • @Doku_Tigre
    @Doku_Tigre 3 года назад

    awesome video! please more of those. 🔥🔥🙌

  • @HausHillEntertainment
    @HausHillEntertainment 3 года назад

    1:52 I agree. Like what do they want from us at this point! lol

  • @stevenbrutosky521
    @stevenbrutosky521 3 года назад +1

    So the answer is that Instagram does not know what it’s doing.

  • @mai9355
    @mai9355 3 года назад

    Thank you! Yes, can you please do more of this stuff.

  • @itsjustjill
    @itsjustjill 3 года назад

    I also tested it and so far I'm not so sure keeping the # that low really doesn't seem to help that often. Great video!

  • @MarketingHarry
    @MarketingHarry 3 года назад

    The hashtag update was really a massive surprise! That was an interesting test, thanks for sharing. 👍

  • @zomartinphotos
    @zomartinphotos 3 года назад +1

    Yeah, I tested the 3-5 hashtags suggestion the other day and got fewer views than any of my other posts. I then posted the following day using 30 hashtags and got a good amount of views. I won't be using the 3-5 hashtag suggestion that's for sure.

  • @TRIOStories
    @TRIOStories 3 года назад +3

    Super interesting test! I wonder what this is going to be like going forward. I feel like they are going to be switching to the 'TikTok' model of algorithm and therefore, I think the hashtags will become LESS relevant and individual, user interaction with each post will be more of a determining factor of reach. Not sure though - to be honest it's just really tough on insta these days.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      Yeah for sure, I actually have a video making that exact point. The end of hashtags --> ruclips.net/video/iUCtkPzCOhY/видео.html

  • @lisafollowingthemagic
    @lisafollowingthemagic 3 года назад +1

    I tested it also and my post didn't get that many views. I am back to using my regular amount of hashtags and with a much better reach.

  • @RAEscobar
    @RAEscobar 3 года назад +1

    That’s pretty much what I expected. But I would also expect a video with the same hashtags to do better, since they are pushing videos. You should test it.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +2

      Yeah that's what I think too. I plan a video testing that.

  • @nadavhermanvideoproduction8724
    @nadavhermanvideoproduction8724 3 года назад

    Great research 🧐! Loved the B-rolls !

  • @SandyCats
    @SandyCats 3 года назад

    What app are you using to track # of hashtag views?

  • @zakdylanmorris3902
    @zakdylanmorris3902 3 года назад

    Such a great video and account, loving every vid! 🔥🔥🔥🔥 I've been trying to look for this post on the Instagram creators account, are you able to link it here please please.

  • @Torontokas_photographer
    @Torontokas_photographer 3 года назад

    Very interesting - some were saying to keep going but this would be easier like how Twitter is.

  • @recideas
    @recideas 3 года назад

    thanks for this test! Very interesting! In my opinion it don‘t make sense to use fewer hashtags

  • @JordanPayneLV
    @JordanPayneLV 3 года назад

    I’ve learned recently that your post get better exposure If a greater percentage of your followers view your content. So it’s not necessarily about how many people view it, but
    The proportion of people who view it compared to how many followers you have. So basically if you get big really fast, it makes it harder to continue getting good exposure

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      That's true, which is why it's so important not to buy followers etc.

    • @JordanPayneLV
      @JordanPayneLV 3 года назад

      @@ItsJonnyKeeley I’ve been struggling with this recently because I had a couple Reels blow up and it’s been effecting my reach as new followers are less engaged than my long-time followers

  • @YB0BBJ
    @YB0BBJ 3 года назад +2

    I assume, it is a way for IG to lighten their network equipment task, rather than increasing their numbers thus processing power. Less # means less processing may translate to optimized user experience.

  • @brianmengini
    @brianmengini 3 года назад

    Does that Samayang 18mm lens fit the a7sii?

  • @vanvistas
    @vanvistas 3 года назад

    I genuinely believe that Instagram and TikTok purposely push new pages. The first reel I posted in my new baking account gained more reach and views than any reel on my main account and I don’t think it was particularly better content 🤷🏼‍♀️ this happened on TikTok too. The first posts blew up and although I have grown quicker there, now I’ve been there a while the content reach seems to be randomly hit and miss

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      I feel this on reels, all my attempts at TikTok get terrible views but I'm not very good at making happy content, and that's what I love about TikTok it's the jolly vibes.

  • @lost_dailylife1912
    @lost_dailylife1912 3 года назад

    Interesting! I am also currently testing out the 3-5# per post 🧐

  • @carlreid4161
    @carlreid4161 3 года назад

    Cheers Jonny I always try to use 30 hashtags now at least I can try a different approach.

  • @dedranicole6606
    @dedranicole6606 3 года назад

    Nice video!!! Thank you

  • @veneroantonio905
    @veneroantonio905 3 года назад +2

    I’ve tried the 3-5 hashtags Saturday evening, and my usual 30 hashtags yesterday(Sunday evening),my 30 hashtags post surpassed my 3-5 hashtags in no time, in regards to reaching accounts from hashtags

  • @stevenpettit
    @stevenpettit 3 года назад

    Interesting as always, keep up the content, would be keen to see how the post did after say 2-3 days, will take a look now👍

  • @Kosmeticskloset
    @Kosmeticskloset 3 года назад

    Thanks for this video. A quick question please: How do I know the hashtags my target audience or fans are following? Kindly guide me through. Thanks

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад

      There’s no certain way, just intuition. Eg. Fans of for mustangs may follow #fordmustang etc

  • @LetishaMalakootiTV
    @LetishaMalakootiTV 3 года назад

    Conclusion. Instagram makes no fucking sense. Social media is rubbish but unfortunately we need to use it for business

  • @Emiliosnanar
    @Emiliosnanar 3 года назад +1

    Well I've tried this 5 # thingy for last few days , im still getting alot more reach from putting up about 15 hashtags instead of the smaller amount 😏😂

  • @musprutten7946
    @musprutten7946 3 года назад

    for my first 2--3 posts i got alot more then i got from alot of hashtaggs but now it slwoed down from my 5-10 latest post if got alot less people then using alot of hashtags

  • @mylodzn8842
    @mylodzn8842 3 года назад

    Thank you for clearing things up. The creators post really did confuse me :D

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      Take this as one example, but I’m glad it was useful.

  • @myopia2020
    @myopia2020 3 года назад

    @It's Johnny Keeley I have a VERY small fan account for a singer (about 170 Followers). I've been using 13-15 relevant hashtags. Recently my most successful videos (still regular one minute feed posts) have performed spectacularly (1,000 - 1,500 Views). 97-99% of the impressions were from people who didn't Follow my account. Generally, about 1/2 to 2/3 of my traffic is from hashtags. Hashtags have worked so far...

  • @AlexGervacio33
    @AlexGervacio33 3 года назад

    So do you use hashtags with the most popular first or last?

  • @jpr-tech
    @jpr-tech 3 года назад

    Thanks for the study. I find no difference between using a few tags as opposed to using a bunch of tags. Still have similar results. 😞

  • @NevardArt
    @NevardArt 3 года назад

    is that a Sthil splitting axe? very nice. pretty penny no?

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      It is, it’s not too expensive does the job and should last a bit. No posing and functional :)

  • @athulkrishna498
    @athulkrishna498 3 года назад

    Sir, when I open my Instagram account, I can only see my profile picture. The rest are seen in white colour. Do you know about it. If you know could you please tell me the reason and solutions

  • @orion_cinema
    @orion_cinema 3 года назад

    is this whats making it so unstable and bringing it down, its going down again today...

  • @cristibaluta
    @cristibaluta 3 года назад

    I was expecting you do a comparison with 2 photos posted in the same time.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад

      That’s not possible, one photo would receive different engagement.

  • @Caspermollering
    @Caspermollering 3 года назад

    I just wanna know what type of e bike you're riding on?

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад

      Super73 S2 (aka funnest thing on the planet)

    • @Caspermollering
      @Caspermollering 3 года назад

      @@ItsJonnyKeeley thanks! Looks like lots of fun!

  • @djbellisimo
    @djbellisimo 3 года назад

    I receive ZERO views through hashtags - created a new account and still nothing - tried a post with 3-5 hashtags and nothing. Tried another post with 10-20 hashtags and also nothing. I feel like anything I try to do is futile...

  • @ampthebassplayer
    @ampthebassplayer 3 года назад

    Kinda hard to draw a conclusion from 2 photos.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад

      If you drop a ball it falls to the ground every time.
      My conclusion is that IG is still random AF.

  • @bySterling
    @bySterling 3 года назад

    Curious how many views the post would have had w no hashtags

  • @onurcelik89
    @onurcelik89 3 года назад

    Gerçekten iyi bir içerik, yardım İçin teşekkürler. Fakat bu işleri uygulama ya da siteler (senin de örneklerle gösterdiğin gibi) ne yazık ki doğru bir şekilde yapamıyor. İnstagram hesabı yönetmenin yanında SEO işi de yapıyorum, benzer şeyler Google için de geçerli. Anlamsız anahtar kelimelerle hit almaya çalışmayın, bu sıralamanızı daha kötü etkiler derken bu işlemleri yapan websiteleri hâlâ bana yakın tutuyor. İnstagram etiketleri sınırla diyor fakat kuralı deldiğinde sonuç daha iyi oluyor. Her ne kadar işleri takip etsek, tavsiye ettikleri şekilde içerikler hazırlasakta, pratikte sonuç vaadedilen gibi olmuyor. İçerik için tekrar teşekkür ederim.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад

      Thank you, I translated and I understand. I appreciate it.

  • @ScadooshGoat
    @ScadooshGoat 3 года назад

    Just keep using 30 hashtags. But they aren't pushing images as much as they used to. It's all about video now.

  • @football78621
    @football78621 3 года назад

    Anyone know what bike he has?

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      He has a Super 73 S2

    • @football78621
      @football78621 3 года назад

      @@ItsJonnyKeeley thank you good sir. Keep up the great content.

  • @diegocaracasfc
    @diegocaracasfc 3 года назад

    I thing Instagram is planing to spread your content based on those 3-5 hashtags using AI. So no longer need to put 30#

  • @williamfrohne6646
    @williamfrohne6646 3 года назад

    I average more then 4k views from hashtags with only 2.5k followers using 30 hashtags every time.

  • @puntamitarentals
    @puntamitarentals 3 года назад +1

    Dude I assume you have to test it at least for a week? I think one post is not enough to test a new hashtag strategy. Also I heard that the creators account mainly talks to creators and not businesses. So this strategy does not have the same effect on businesses. All in all I think that people should just keep testing different # numbers and see what works best for them. One thing is for sure relevancy is key. If you post hashtags that are not relevant to your content you will get no results what so ever. So the more relevant the best.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      This video isn’t about speculation, it’s about doing exactly what IG recommend. But you’re right more testing will give more reliable results.

  • @rollie3333
    @rollie3333 3 года назад

    Doesn't matter what hashtags you use. If you have a large following people will view, share like your content. If you don't have a big following.....you won't have anyone seeing it or engaging. #endof

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      Check out my recent video about hashtag reach. It proves small accounts do just fine.

  • @hippome4793
    @hippome4793 3 года назад

    Bro can you test in a new account
    I am confused because you have already followers
    Please comment me if you see this comment

  • @bright_ave
    @bright_ave 3 года назад

    Wat about we fashionstar wats going on

  • @NewFitnessPersonalTrainer
    @NewFitnessPersonalTrainer 3 года назад +1

    I also tested and the first post was really good I got hashtag reach when I normally don't on those kinds of posts but the next two I tested I got less reach than normal. My assessment is use more hashtags! Maybe sometime in the future we won't have to use hashtags but that time certainly isn't now.

    • @ItsJonnyKeeley
      @ItsJonnyKeeley  3 года назад +1

      It's a real shame!

    • @AakashUpadhyay396
      @AakashUpadhyay396 3 года назад

      Yeah true mine engagement and reach dropped down when i started using 3 to 4 hashtag only.