I think you're missing a key aspect of the commercial: duality. You have a nice, classy restaurant with a meal that is typically seen as informal. Similarly, you have a British woman who sounds intelligent yet speaks bluntly. Other little things-- music plays half the time, half the label is shown, and both salt and pepper are sitting on the table.In this way, Budweiser attempts to grow their audience. You could be a burger-munchin' cowboy or a sophisticated citizen. However you see yourself, Budweiser is the beer for you.
Pillock is not "heightened language." It is a common word used in the U.K., and it is in no way obscene. Also, she isn't being condescending at all. I am an American living in the U.K., and I can tell you that there is a zero tolerance policy toward driving drunk. She is merely conveying the country's attitude on this issue. This is a British advert, played here in the U.K., and geared toward a British audience. There are loads of anti drunk driving adverts played here, and most of them are delivered with a similar attitude. Coming from America and living over in Britain, I can see how Americans might think she's being condescending. But she is not, at all. She's just being British.
I laughed when you said there was a mirroring at 2:24 thinking "Isn't that Helen Mirren? I recall here best as a Russian comrade in 2010: Th Year We Make Contact" movie.
There's a subtle aspirational message here. Bud drinkers are stereotypically middle to lower class, but Helen's presence and the setting imply more "class" than Budweiser typifies.
this commercial sucks but i understand that's not the point of this video. I wouldn't be surprised if they lost money in labor alone off of this commercial. has no value nor incentive from any demographic to go out and drink this beer. Could have just been a video of someone drinking the beer and going, "oh that's good" and it'd have the same impact. so vacuous. A beer company saying, don't drink and drive to an audience that doesn't drink and drive. the appeal to pathos just falls so flat.
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I think you're missing a key aspect of the commercial: duality. You have a nice, classy restaurant with a meal that is typically seen as informal. Similarly, you have a British woman who sounds intelligent yet speaks bluntly. Other little things-- music plays half the time, half the label is shown, and both salt and pepper are sitting on the table.In this way, Budweiser attempts to grow their audience. You could be a burger-munchin' cowboy or a sophisticated citizen. However you see yourself, Budweiser is the beer for you.
I would love to see commercial and then a replay with analysis.
Pillock is not "heightened language." It is a common word used in the U.K., and it is in no way obscene. Also, she isn't being condescending at all. I am an American living in the U.K., and I can tell you that there is a zero tolerance policy toward driving drunk. She is merely conveying the country's attitude on this issue. This is a British advert, played here in the U.K., and geared toward a British audience. There are loads of anti drunk driving adverts played here, and most of them are delivered with a similar attitude. Coming from America and living over in Britain, I can see how Americans might think she's being condescending. But she is not, at all. She's just being British.
you are a pillock
I laughed when you said there was a mirroring at 2:24 thinking "Isn't that Helen Mirren? I recall here best as a Russian comrade in 2010: Th Year We Make Contact" movie.
This is my new favourite channel! Why did they stop making vidoes?!
I think she says 'uncensored', not unsensitive
nijnij she did. An analyst that is not paying attention.
There's a subtle aspirational message here. Bud drinkers are stereotypically middle to lower class, but Helen's presence and the setting imply more "class" than Budweiser typifies.
seriously. The only people I see drinking Bud are blue collar America. College adolescents drink budLight.
You're really good at this.
"Good thing it's cold, as American beer needs all the help it can get."
Condescending, no.. uncensored and unfettered, yes.
this commercial sucks but i understand that's not the point of this video. I wouldn't be surprised if they lost money in labor alone off of this commercial. has no value nor incentive from any demographic to go out and drink this beer. Could have just been a video of someone drinking the beer and going, "oh that's good" and it'd have the same impact. so vacuous. A beer company saying, don't drink and drive to an audience that doesn't drink and drive. the appeal to pathos just falls so flat.
I thought she said, “icy cold”, not “nice and cold”. 🤷🏻♀️