Content Strategy: A Primer for Beginners

This talk will dig into the side of UX relating to content, and the many ways “content strategy” can show up in experience design. Katie shares useful definitions about the work, deliverables, and tools involved in content strategy, UX writing, content design, and copywriting.
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks-along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
Slides can be found here: www.slideshare...

[@ruushberry]

This is so good, you explained everything with clarity and in a concise manner! ❤️

[@ASMhorror89]

OMG! First of all, I hope you're well. Thanks for this great and enlightening explanation of what are the functions of a Content Strategist. Very, very helpful talk. Greetings from Mexico.

[@eddmoro]

Your opinion on writing assistants?

[@Hambarcuml]

Hi! You do not need text generator. Existing utilities do not allow to get good publications. Get high detail new pages optimized at textscout right now