Step 1 formula : in first line , be super clear what the video is about. Topic clarity OR Get you “leaning in” reference a pain point they might have, establish a common ground , or say something so interesting it blows their mind. Step 2: scroll stop interjection, do this by using a contrasting word; “but however , yet although, on the other hand” Step 3 the punch line, haymaker, contrarian SnapBack : it goes in the opposite direction of the initial lean, the bigger the shock the better the effect . Most important note: visual hook: people read and see and react so much more. Put bold text of 3 to 5 words The visual itself should be the most compelling visual possible. Building common grounds: people like hearing things they’re already interested in. “If you want better sleep you need to take magnesium “ their want to stop the pain is big. Cult hopping - when people hear something they’ve heard before it unlocks a comfort subconsciously. When making videos about complex or niche topics you need to somehow find a way to wrap the unknown ideas and make it with something that is known
"A hook is a sentence that creates one or more questions in the mind of the viewer, which they cannot answer." That's what a hook is. When the viewer can't answer the questions you've created with your hook, they'll force themselves to watch your content.
Sure but you’d have to be a literal genius in order to keep coming up with these for every video you make. People’s “hooks” are their personalities. It’s not some web of words that keeps you interested, it’s who the person seems to be and how they convey themselves. That’s what keeps other people’s interest and attention.
@@FortuneFinders no it's not. Creating hooks is easy, here's why... I'm a copywriter myself so it's my job to come up with hooks... There are specific formulas you can use that'll always work, regardless of the content. But that's not all... A good hook contains atleast one of the following four characteristics: - It spikes curiosity. - It creates conflict. - It contains contrast - it's controversial (maybe you can spot the hooks in this comment ;)) For example: Curiosity: "I spend over $10.000 in learning how to tell stories, here's what i learned!" Contrast: "What if i told you this bottle of Orange Juice could help you DESTROY all your competitors in business ?" Conflict: "let me tell you a quick story about the day i got kicked out the house..." Controversial: "Here are 5 reasons liberals will be broke in 2025“ Boom. You see how easy it is? They all create questions in your mind that cause you wanting to know more. Heck, i even used a hook at the start of this post... And a re-hook a few sentences later.
4:48 Your snap back moment about the audio - I love how you use a different vocal effect in that moment, illustrating the words you are speaking in real time. I heard that sound is a subliminal key to creating hooks, and you've demonstrated it WONDERFULLY!
I’m from Germany and barely comment in vids. Always when I think “that was a banger video” the next video is also a banger. The value and explanation is crazy
@@LassLabern auf jeden Fall, für Content wie diesen ist auf jeden Fall ein Markt da. Bei uns gibt’s es noch Videos wie „mehr Reichweite auf Instagram in 2025“ - dann wird erzählt, das Reels das wichtigste sind und damit haben die 200k Aufrufe 😌😂
This is hands down the best content creation tutorial I've ever watched. You are extremely underrated and should have at least 10 times the subscriber count. Well, now you have one more subscriber to get you closer to that. Thank you sir for helping us out with a no-bs guide to better hooks!
You’ve just distilled two months of research I’ve been conducting about content creation into just 17 minutes. The reason I believe you will achieve greatness soon is not because of what you do or even how you do it, but because of why you do it. You operate with a genuine heart, driven by purpose and passion. I sincerely thank you for that. 2025 will be our year 🫡
A master of words and a true storyteller. Best comparison is a guy playing you in basketball one on one and having you dance all over the floor on defense as he shakes and bakes you. Insane work
Hooks - topic clarity- establish common ground or referenece a pain point or benefit or use a metaphor to simplify concept or share something mindblowing - stun gun ( contrasting words however, yet, but
Jokes on you. The hook isn't what made me commit to watching, the reciprocity debt I owe you means I'll drop everything I'm doing and watch when I see a new upload from you. 😂
because you subscribed to his channel and now him. This guide about how work with new audience. how catch them to yours endless loops) It's work not for video btw.
I can't emphasize this enough. It's so nice not to 1.5x speed to just get to the point. So much concise information and no filler. Instantly subscribed!
I appreciate how you use your hands while speaking. I often struggle to focus and get distracted quickly, but that's not the case with your videos. It's really interesting.
You just got me glued here till the end You got a new subscriber. I really need to see more of your clips on storytelling...and their likes Thank you so much for those tips
Really appreciate this! I don’t have a sense for what’s good vs bad on RUclips since I’m newer to the platform, just trying to make the most valuable thing I can
Super solid stuff bro, been creating content for 2 years and still learning some amazing tips from you. Keep going, you will hit 1M subscribers if you do
Thank you for the content! I´m from Brazil, and your video showed up. I´m watching everything. This is not some ctrl+C ctrl+V content, it explains the psychology behind the scenes and we can really learn! I´ve already subscribed!
Awesome video, man! I'm a developer building my own SaaS and working on AI projects. The missing piece for me has always been learning how to create content that grabs attention. Your insights here feel like they might be the key to unlocking that final step toward success. Thanks so much for sharing-this is super valuable!
1. Speak with Confidence: This stood out to me immediately and is a strong point. Confidence in speech is always engaging. 2. Body Language: I noticed that your hand movements were a bit excessive at times. Initially, it felt engaging, but after watching for a while, it became somewhat distracting and even a bit overwhelming. Sorry, this is just my personal feeling but thank yo for the tips 🤗
I did not watch this because you hooked me. I am a professional RUclips consumer, that is not working with me….or any other strategy honestly. But I watched this because I wanted to see what you have to say about the topic and to see how well prepared are you about this concept. Congrats for your video. 👍
Curiosity hook: 1. Context + Lean: establish common ground, reference a benefit or pain point, simplify a complex idea, tell them sthg that blows their mind. 2. Scroll stop intervention: contrast word like but however yet altho on the other hand -- before introducing the haymaker -- “but the screen is the least impressive things” creates curiosity loop 3. Contrarian snapback - “the most impressive part is the audio and it gna blow your mind” - viewer now wants to learn why the audio is better than the screen. Eg he did this. 1. Today we talking abt hooks. If u want video to do better, u gta make better hooks. (Context) hooks will help u build leads (benefit to lean in) 2. But i not gna give you 25 best proven hooks - and viewer knows this is not the answer. So viewer wanna wait to see what works better - viewer has stopped and waited. 3. Contrarian snapback: what you need is “u need to understand the psychology of how the hooks work - viewer is waiting for what is deeper than the conventional wisdom. If you wanna achieve x, don’t do y, do z. And if you wanna achieve x, u will listen. -- Next is visual hooks. 3-5 big words on screen to build context lean. So: text on screen -> motion -> spoken word is better than just spoken word ---- People like hearing things they r interested in. They are also open to hearing new perspective if new pers will u lock a benefit or pain point Solution. ---- Find a way to wrap unknown in the known. If talk about complex tax planning, mention how taylor swift FA plan how to expense her eras tour to save on taxes. --- Compress speed to value - esp short form 4 secs - demonstrate initial value - front load initial Hit of value after the hook. First hit needs to be super valuable and they will await the second hit of value. Best if can implant the value IN THE HOOK --- Staccato the hook. Short sentence. Thanks and check out implementing this on www.reversebrainage.com
My advice to everyone is this : if you want to grow big this year especially in your finances. Be willing to make investments. Saving is great but investing puts you on a pedestal where you wouldnt have to worry about savings as you do now. With Magnolia Angel, my portolio is doing really great and im proud of the decisions i made last year.
Magnolia's analyses go beyond surface-level trends. She delves into technical, fundamental, and sentiment analysis, providing a holistic view of the market
The hook at 12:20 "If you want better sleep, take Magnesium" is really similar to this advice I heard: Make the gap, then fill the gap. The point is to make a hook that creates a gap. In this case, the gap is how magnesium affects sleep. The audience thinks "Wait, why do I need to take magnesium for sleep?". Then the rest of the video, is about filling that gap in knowledge. Its a really good technique and I use it often!
In only stuck around as I am doing my own research. This rapid fire style is what I call Dupeler Effect: the faster it comes towards you, the smarter it sounds. Slow the video, and you can actually hear some of the good stuff. Thank you for those, anyway. I would never do this kind of video myself.
Damn bro I usually think these types of videos won’t be to helpful but you’re damn good. You demonstrated in this video exactly what you talked about we need more type of value driven content like this!!🙌
This is a really good video, I only focus on long form content but I’m thinking of starting to do more shorts I’m going to checkout more of your videos now
My video analytics show I’m losing 60% of my viewers in the first 20 seconds I was hooked by this video in the first 5 seconds So thank you I have a lot to learn
My dude, I’ve been studying social media for 08 months now this is def the best video ever. What u think about the more minimalist vídeo editting wave?
Maaaannnnn I don’t even know you. BUT THIS VIDEO WAS SOOOO FIRE AND DELIVERED SO MUCH VALUE ITS NOT EEM FUNNY. I’ve never stopped and played back someone’s first video that I’ve watched more than yours. I legit took notes! Take my money! 😂😂😂 No but seriously… I’m about to subscribe
Bro i steal your content ideas , i take your long form content and I try to summarize it and do it as a short form content in Arabic , sorry but your content is so freaking good man , keep killing it !!
That’s not stealing, it’s transfer of information. Everything he says here is also said by other RUclips gurus. Plus Arabic is not his market so it’s a good service you provide habibi
@@sofiamarcela346he just did by telling him that he recreates his content. it's not actually stealing. it's what everybody does as content creators it's the same information but presented by different people
@@sofiamarcela346like think about it did this guy actually come up with the concept of what a hook is? No but he explains it very well and it's worth watching it's valuable content but technically there are many many videos on the same topic
Great video! Not sure the first frase “today we are talking about hooks” was needed. You could have started with “if you want your videos to perform better you have to make better hooks”. Simpler😊. What do you think?
Fair point. It’s more of a rhythm thing. I find that in order to get someone to lock into what’s being said, a hyper quick, rapidly delivered line can be a way to almost “wake them up” But you may be right
I disagree. First off it's a sophistication thing. Someone who already knows what hooks are is further along in their journey. Hearing that first is a good signal to folks like that. 2nd, hooks work for more than video. If I'd heard the line you gave for example, I would have self selected out. But he made sure to include other kinds of content as well. That's part of why I stuck around.
@@kallawaymarketing that right there is one of the most profound truths about the world I wish more people would lock into. We can all win. Doesn't mean there's no challenges but the fun is in working that out together. Wow, that went deep quick 😅 I need to start making my shorts. Thanks again Big K
What do you think of this? I’m going to try it out regarding an affordable content camera 1. Context Lean (Tease the Desire): “You’re tired of cameras that overpromise but overwhelm-what if you didn’t need a big setup to create pro-level content?” 2. Scroll Stop Interjection (Unexpected Shift): “Forget DSLRs and pricey mirrorless rigs for a second. The best content creators don’t always use them.” 3. Contrarian Snapback (Challenge the Norm): “The Sony ZV-1F flips that whole narrative-lightweight, affordable, and designed for creators who want results, not a gear headache.” Or 1. Context Lean (Tease the Problem): “Everyone says you need a heavy, expensive camera to make great content, right?” 2. Scroll Stop Interjection (Break the Flow): “But what if I told you they’re wrong?” 3. Contrarian Snapback (Flip the Script): “The Sony ZV-1F proves you don’t need all that. Small, simple, and powerful-it’s all you need to level up your videos.”
Step 1 formula : in first line , be super clear what the video is about. Topic clarity OR
Get you “leaning in” reference a pain point they might have, establish a common ground , or say something so interesting it blows their mind.
Step 2: scroll stop interjection, do this by using a contrasting word; “but however , yet although, on the other hand”
Step 3 the punch line, haymaker, contrarian SnapBack : it goes in the opposite direction of the initial lean, the bigger the shock the better the effect .
Most important note: visual hook: people read and see and react so much more. Put bold text of 3 to 5 words
The visual itself should be the most compelling visual possible.
Building common grounds: people like hearing things they’re already interested in.
“If you want better sleep you need to take magnesium “ their want to stop the pain is big.
Cult hopping - when people hear something they’ve heard before it unlocks a comfort subconsciously. When making videos about complex or niche topics you need to somehow find a way to wrap the unknown ideas and make it with something that is known
"A hook is a sentence that creates one or more questions in the mind of the viewer, which they cannot answer." That's what a hook is. When the viewer can't answer the questions you've created with your hook, they'll force themselves to watch your content.
Thanks
Sure but you’d have to be a literal genius in order to keep coming up with these for every video you make. People’s “hooks” are their personalities. It’s not some web of words that keeps you interested, it’s who the person seems to be and how they convey themselves. That’s what keeps other people’s interest and attention.
@@FortuneFinders no it's not. Creating hooks is easy, here's why...
I'm a copywriter myself so it's my job to come up with hooks...
There are specific formulas you can use that'll always work, regardless of the content.
But that's not all...
A good hook contains atleast one of the following four characteristics:
- It spikes curiosity.
- It creates conflict.
- It contains contrast
- it's controversial
(maybe you can spot the hooks in this comment ;))
For example:
Curiosity: "I spend over $10.000 in learning how to tell stories, here's what i learned!"
Contrast: "What if i told you this bottle of Orange Juice could help you DESTROY all your competitors in business ?"
Conflict: "let me tell you a quick story about the day i got kicked out the house..."
Controversial: "Here are 5 reasons liberals will be broke in 2025“
Boom. You see how easy it is?
They all create questions in your mind that cause you wanting to know more.
Heck, i even used a hook at the start of this post...
And a re-hook a few sentences later.
@@JackSparrow-uh7zvthanks for these ideas,😘😘
I understood better from you than the video.❤🎉
Took me 2 hours to watch a 17 minute video... I love learning and this is PACKED with gold nuggets. Thank you! Cannot wait to see sandcastle
Gold nuggets? Where..
@@GoldfieldsGoose Literally everywhere in this entire video.
4:48
Your snap back moment about the audio -
I love how you use a different vocal effect in that moment, illustrating the words you are speaking in real time.
I heard that sound is a subliminal key to creating hooks, and you've demonstrated it WONDERFULLY!
I’m from Germany and barely comment in vids. Always when I think “that was a banger video” the next video is also a banger. The value and explanation is crazy
Also from Germany and I feel the exact same way. Awesome content, man! Learning a lot 💯
Hast du recht brudi ❤
Wild 😁 Wird Zeit, dass wir DE auch mit Value Content ausseinander nehmen 👏🏼💪🏼
@@LassLabern auf jeden Fall, für Content wie diesen ist auf jeden Fall ein Markt da.
Bei uns gibt’s es noch Videos wie „mehr Reichweite auf Instagram in 2025“ - dann wird erzählt, das Reels das wichtigste sind und damit haben die 200k Aufrufe 😌😂
This is hands down the best content creation tutorial I've ever watched. You are extremely underrated and should have at least 10 times the subscriber count. Well, now you have one more subscriber to get you closer to that. Thank you sir for helping us out with a no-bs guide to better hooks!
appreciate you man, subs will come eventually
@@kallawaymarketing Is it just me or didn't you have already like close to 500K last week? or maybe I am imagining? on your behalf lol 😄
Your content is so simple yet profound! It's amazing!
You’ve just distilled two months of research I’ve been conducting about content creation into just 17 minutes. The reason I believe you will achieve greatness soon is not because of what you do or even how you do it, but because of why you do it. You operate with a genuine heart, driven by purpose and passion. I sincerely thank you for that.
2025 will be our year 🫡
Unreal! This has got to be the most valuable video on RUclips.
appreciate you man
just learn about AIDA. It's same thing but with modern tactics. But core the same.
@@gbat better than AIDA look for DIC.
And better than formulas, look for principles.
Strongly agreed Nick
A master of words and a true storyteller. Best comparison is a guy playing you in basketball one on one and having you dance all over the floor on defense as he shakes and bakes you. Insane work
Hooks - topic clarity- establish common ground or referenece a pain point or benefit or use a metaphor to simplify concept or share something mindblowing - stun gun ( contrasting words however, yet, but
The part where he took us as the viewers back to the beginning 6:50 to show that he was using the tips in this exact video is fire bro!
Jokes on you. The hook isn't what made me commit to watching, the reciprocity debt I owe you means I'll drop everything I'm doing and watch when I see a new upload from you. 😂
haha that's the long hook
because you subscribed to his channel and now him. This guide about how work with new audience. how catch them to yours endless loops) It's work not for video btw.
Yea sure definitely 🎉😂❤ i like his vocal explanations and quality displays and mic and ideas he recommends as well, bro is really gifted with thos🎉❤❤❤
😅
@@kallawaymarketingit’s because he spills our gold in every video
If I could buy stock in individual RUclipsrs, you would be at the top of my list
Your editing and delivery are so professional! Watching your content always feels like time well spent
I can't emphasize this enough. It's so nice not to 1.5x speed to just get to the point. So much concise information and no filler. Instantly subscribed!
Easily one of my favorite creators to watch lately!
Genuinely one of the best videos I’ve watched regarding this topic. You’re good.
I mimicked this guy's hand movements and just received a scholarship to mime college. Just kidding, this was fantastic. Subbed.
I appreciate how you use your hands while speaking. I often struggle to focus and get distracted quickly, but that's not the case with your videos. It's really interesting.
You just got me glued here till the end
You got a new subscriber.
I really need to see more of your clips on storytelling...and their likes
Thank you so much for those tips
bro this is actually 1000dollar course in 16min, the whole gem in there thank you man ,i appreciate it
Absolutely right ma man
I don't know if you know this, but this video about Hooks is one of the best out there. Seriously AMAZING!
Really appreciate this! I don’t have a sense for what’s good vs bad on RUclips since I’m newer to the platform, just trying to make the most valuable thing I can
Super solid stuff bro, been creating content for 2 years and still learning some amazing tips from you. Keep going, you will hit 1M subscribers if you do
Thank you for the content! I´m from Brazil, and your video showed up. I´m watching everything. This is not some ctrl+C ctrl+V content, it explains the psychology behind the scenes and we can really learn! I´ve already subscribed!
Awesome video, man! I'm a developer building my own SaaS and working on AI projects. The missing piece for me has always been learning how to create content that grabs attention. Your insights here feel like they might be the key to unlocking that final step toward success. Thanks so much for sharing-this is super valuable!
I watched this while washing dishes, about to watch again and take notes!!! Thank you!
Probably watched this 3 times by now and always taking some notes. Amazing content, thank you so much!
Excited and scared about Sandcastles. It will be a game-changer for sure!
1. Speak with Confidence:
This stood out to me immediately and is a strong point. Confidence in speech is always engaging.
2. Body Language:
I noticed that your hand movements were a bit excessive at times.
Initially, it felt engaging, but after watching for a while, it became somewhat distracting and even a bit overwhelming.
Sorry, this is just my personal feeling but thank yo for the tips 🤗
Working on my first script now with the scroll stop interjection. Love this concept.
I did not watch this because you hooked me. I am a professional RUclips consumer, that is not working with me….or any other strategy honestly. But I watched this because I wanted to see what you have to say about the topic and to see how well prepared are you about this concept. Congrats for your video. 👍
Curiosity hook:
1. Context + Lean: establish common ground, reference a benefit or pain point, simplify a complex idea, tell them sthg that blows their mind.
2. Scroll stop intervention: contrast word like but however yet altho on the other hand -- before introducing the haymaker -- “but the screen is the least impressive things” creates curiosity loop
3. Contrarian snapback - “the most impressive part is the audio and it gna blow your mind” - viewer now wants to learn why the audio is better than the screen.
Eg he did this.
1. Today we talking abt hooks. If u want video to do better, u gta make better hooks. (Context) hooks will help u build leads (benefit to lean in)
2. But i not gna give you 25 best proven hooks - and viewer knows this is not the answer. So viewer wanna wait to see what works better - viewer has stopped and waited.
3. Contrarian snapback: what you need is “u need to understand the psychology of how the hooks work - viewer is waiting for what is deeper than the conventional wisdom.
If you wanna achieve x, don’t do y, do z. And if you wanna achieve x, u will listen.
--
Next is visual hooks. 3-5 big words on screen to build context lean.
So: text on screen -> motion -> spoken word is better than just spoken word
----
People like hearing things they r interested in. They are also open to hearing new perspective if new pers will u lock a benefit or pain point Solution.
----
Find a way to wrap unknown in the known. If talk about complex tax planning, mention how taylor swift FA plan how to expense her eras tour to save on taxes.
---
Compress speed to value - esp short form 4 secs - demonstrate initial value - front load initial
Hit of value after the hook. First hit needs to be super valuable and they will await the second hit of value. Best if can implant the value IN THE HOOK
---
Staccato the hook. Short sentence.
Thanks and check out implementing this on www.reversebrainage.com
Thanks for talking about the fundamental and set us free for endless topic digging ❤️ god bless you 🙏
Just started doing content and been writing music and novels for a while now. I have to say your approach is very unique. 2025 you're going up fam 💪🏾
Some Jedi mind tricks up in here dialed up to level 5 thousand. Stellar content, love your style 👍🏻🥂
This 17 minute video was all I needed to master hooks. Really useful, thanks.
Glad I found you on RUclips, been learning this from deciphering your videos. Thanks for sharing the sauce. Good luck on the launch of the new tool. 🎉
This dude is freaking awesome. He gots me hooked.
This is super insightful! Love how you broke everything down. Golden info 🔥🔥
This is was definitely a better full course (even being 17min) i've seen!
the quality bro just wow
My advice to everyone is this : if you want to grow big this year especially in your finances. Be willing to make investments. Saving is great but investing puts you on a pedestal where you wouldnt have to worry about savings as you do now. With Magnolia Angel, my portolio is doing really great and im proud of the decisions i made last year.
Magnolia has normalized winning trades for me and it's a huge milestone for me looking back to how it all started.
Magnolia's analyses go beyond surface-level trends. She delves into technical, fundamental, and sentiment analysis, providing a holistic view of the market
I’m new at this, how can I reach her?
She is all about simple technique that are highly profitable, I really admire her winning mentality.
gram with her username
This is ridiculously accurate!!!! You just made my life 100 times better 😭❤️❤️❤️
The hook at 12:20 "If you want better sleep, take Magnesium" is really similar to this advice I heard:
Make the gap, then fill the gap.
The point is to make a hook that creates a gap. In this case, the gap is how magnesium affects sleep. The audience thinks "Wait, why do I need to take magnesium for sleep?". Then the rest of the video, is about filling that gap in knowledge.
Its a really good technique and I use it often!
In only stuck around as I am doing my own research. This rapid fire style is what I call Dupeler Effect: the faster it comes towards you, the smarter it sounds. Slow the video, and you can actually hear some of the good stuff. Thank you for those, anyway. I would never do this kind of video myself.
sorry for this being too fast. will try to slow it down on the next one
You got an insane presentation skill😮
Your Story telling Vid...VIRAL...you did not "want" to go viral since then? Def a fan. Keep Rocking.
Damn bro I usually think these types of videos won’t be to helpful but you’re damn good. You demonstrated in this video exactly what you talked about we need more type of value driven content like this!!🙌
I dont do much comments soecially in english but this man value our time. Great content man. Thanks
appreciate you!
Another hit. Great work man.
This actually is a gem of a video. Can immensely relate to it
This was amazing! I rewatched it a few times and wrote down what you were teacher me
This is so dense. Definitely going to rewatch 🙏
Thank you for sharing your knowledge. This is going to take my Shorts to a whole other level.
Glad to be here early before your channel takes off! 🚀
Very good video. I’ll try and implement it. Keep it up!
you are just different man. glad i found this channel.
Up there with your storytelling video! Great job. Been watching nearly every video since then!
Hooked on this video already! 🔥 These tips are pure gold-time to level up my content game. Thanks for sharing the secret sauce, Kallaway!
Fun as usual. The different diagrams or visuals or whatever they are called are captivating. tHanks for the video
This truly is valuable and will help me greatly in my journey, thank you man
One of the most valuable videos I’ve ever watched
Fantastic video and excellent tips on better storytelling/ hooking
Great video brother! Love the animations
I know this is going to help my retention!
Great video
This is a really good video, I only focus on long form content but I’m thinking of starting to do more shorts I’m going to checkout more of your videos now
Love it! I’m using these for my personal training business
My brother always comes with bangers ❤
So content creator controls minds too 😂 super video 🔥
My video analytics show I’m losing 60% of my viewers in the first 20 seconds
I was hooked by this video in the first 5 seconds
So thank you
I have a lot to learn
I’m definitely going to try this!!!! You explained it perfectly and it makes sense. My videos don’t really have a hook. I need to change that. 😊
My dude, I’ve been studying social media for 08 months now this is def the best video ever.
What u think about the more minimalist vídeo editting wave?
Best guide to content creator!
Got dayum you earned my subscription sir - well done WELL DONE!
This whole tutorial was very meta and very helpful!!!!
Solid stuff as always bro 💪🏼
Best video I have seen regarding hooks and intros and the visuals are amazing. What editing software do you use to great all these awesome effects?
You've certainly perfected your craft 👏🏻. Thanks for this valuable information
Bro love your content! Been here since day 1 and you have inspired me! Thank you for sharing your knowledge
Appreciate you for being a true supporter 🫡
Maaaannnnn I don’t even know you. BUT THIS VIDEO WAS SOOOO FIRE AND DELIVERED SO MUCH VALUE ITS NOT EEM FUNNY.
I’ve never stopped and played back someone’s first video that I’ve watched more than yours.
I legit took notes!
Take my money! 😂😂😂
No but seriously… I’m about to subscribe
I like your motion graphics. Cool stuff ☺
Haha when I first heard your stun statement I practically said out loud, thank god! Because that would have been my out
This was gold, my boy😊
Love the video! Super insightful!
wow - surely the best video I've seen on this topic
Once you said it’s not the screen- it’s the audio I so wanted to switch to that video- that hook is still working on me
Bro i steal your content ideas , i take your long form content and I try to summarize it and do it as a short form content in Arabic , sorry but your content is so freaking good man , keep killing it !!
wtf LOL
That’s not stealing, it’s transfer of information. Everything he says here is also said by other RUclips gurus. Plus Arabic is not his market so it’s a good service you provide habibi
Do you at least credit him?
@@sofiamarcela346he just did by telling him that he recreates his content. it's not actually stealing. it's what everybody does as content creators it's the same information but presented by different people
@@sofiamarcela346like think about it did this guy actually come up with the concept of what a hook is? No but he explains it very well and it's worth watching it's valuable content but technically there are many many videos on the same topic
Fire content as always! Still waiting on the long form editing masterclass my G🙏🏻🙏🏻
Poor people pay for things, rich people own things. You own great skills, hope you get rich. Thank you for some great tips! Br PK
Great video! Not sure the first frase “today we are talking about hooks” was needed. You could have started with “if you want your videos to perform better you have to make better hooks”. Simpler😊. What do you think?
Fair point. It’s more of a rhythm thing. I find that in order to get someone to lock into what’s being said, a hyper quick, rapidly delivered line can be a way to almost “wake them up”
But you may be right
I disagree.
First off it's a sophistication thing. Someone who already knows what hooks are is further along in their journey. Hearing that first is a good signal to folks like that.
2nd, hooks work for more than video. If I'd heard the line you gave for example, I would have self selected out. But he made sure to include other kinds of content as well. That's part of why I stuck around.
Recently bumped into your channel. Love your videos and style. Thank you! 🙏
This is too good to be free 😭
Exactly. And yet it is, so the bigger question is what else is on offer and how much is it?
Sandcastles.
I really respect the way he's building trust.
I shouldn't be giving this stuff out for free but tbh we can all win so I'd rather help people
@@kallawaymarketing that right there is one of the most profound truths about the world I wish more people would lock into. We can all win.
Doesn't mean there's no challenges but the fun is in working that out together.
Wow, that went deep quick 😅
I need to start making my shorts.
Thanks again Big K
@@kallawaymarketingEhrenmann!!!
We need a special video on the 3-step formula 🙏🏾
5:57 Oh my good, you cooked me
By chance do you have the full “hook” graphic filled out? I was waiting for that at the end to help me write notes. Great video!
Hey Kallaway, it’s staccato!! 😉🙌
🙏We can't unsee it! en.wikipedia.org/wiki/Staccato
Who edited this video? It's genuinely the best editing I've ever seen on RUclips
What do you think of this? I’m going to try it out regarding an affordable content camera
1. Context Lean (Tease the Desire):
“You’re tired of cameras that overpromise but overwhelm-what if you didn’t need a big setup to create pro-level content?”
2. Scroll Stop Interjection (Unexpected Shift):
“Forget DSLRs and pricey mirrorless rigs for a second. The best content creators don’t always use them.”
3. Contrarian Snapback (Challenge the Norm):
“The Sony ZV-1F flips that whole narrative-lightweight, affordable, and designed for creators who want results, not a gear headache.”
Or
1. Context Lean (Tease the Problem):
“Everyone says you need a heavy, expensive camera to make great content, right?”
2. Scroll Stop Interjection (Break the Flow):
“But what if I told you they’re wrong?”
3. Contrarian Snapback (Flip the Script):
“The Sony ZV-1F proves you don’t need all that. Small, simple, and powerful-it’s all you need to level up your videos.”
That was a masterclass like I've never seen 👌
Valid info as always, keep it up 🎉