Applying Sell/Buy Principles in a Seasonal Operation with Marlene Moore

On today’s episode, we welcome special guest, Marlene Moore onto the show to talk all about applying the principles of sell/buy in a seasonal operation. She shares insights on cattle management, marketing strategies, and financial sustainability. Marlene emphasizes the importance of continuous education, effective cash management, and regenerative practices. Her innovative approach showcases a great example of a successful and sustainable ranching operation.
Marlene and her husband, Dwight Maseberg, own and operate Shamrock Ranches near Wallace, Nebraska. Shamrock Ranches has been in Moore's family since 1949 and Marlene took over in 1982.
In this episode, we cover:
• Her background and influences in ranching
• Her insights on cattle management, marketing strategies, and financial sustainability
• Just how valuable and necessary rest is
• How Marlene is in the business of adding value to the animals
• How vital it is to understand ourselves and our assets
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