👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist 👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist
Thank you Aaron, great video. I'm curious how you find doing split tests in this way instead of using the platform's A/B test feature via ad variations? Thanks!
Thanks for the video Aaron. Wouldn't running a Google experiment give both versions of the ad similar impressions instead of running both ads in the same ad group?
Loving your material Aaron I have a question for you: Since RSA and PM campaigns are closely connected, dou you usually use totally different short headlines and descriptions in both? I mean what would be the point of using the same texts in both of them? Any advice on this? Cheers!
Hey Aaron! Thanks for the video. I want to test 1 of our branded Ads. Whilst it is still performing very well (just below the better ad), im a bit afraid to pause it and split test it with a different headline. I dont want to mess up with the overall performance. what is your best practise in this?
Thanks for another great video. I have a couple of questions I hope you can help me with. On your search campaigns do you set ad optimisation to not show the best performing Ad so they get an equal balance of impressions? Also, why do you do it this way rather than use experiments?
Thanks Aaron. Dude, that's a high level of granularity you got going there (especially going with the spreadsheet approach). I currently use your checklist document. I'm curious, if you have let's say 10+ clients, do you schedule these copy-split tests on different days for these 30-day windows? E.g. instead of starting all the split tests on 1 March, you do 1 march, 2 March, 3 march? I'm curious about our productivity process, man. Thanks!
Hi Thomas, great question. Yes I do that but even take it a step further for example with 10 clients I would break high focus actions (ie ad copy tests, bidding reviews) into different weeks of the month. For example with ad copy reviewed: Week 1: 2-3 clients Week 2: 2-3 clients Week 3: 2-3 clients Week 4: 2-3 clients
Hi Xavier, I am getting that as well in about 40% of my campaigns (was 60% about a month ago) so it looks like an issue on Google's side as I see the issue on large & small accounts - so not tied to impressions. Hopefully it is resolved in the next month or so
Hi, Aaron... What if I'm running a branded campaign... can I Increase the budget of my campaign every 4-5 days because it's a branded campaign so most people click on our ad to buy. and by increaseing the budget every 4 days we can scale this campaign quickly and for your information our CPA is very good.
Hi Aaron, since you're always testing only 1 headline at a time and the others stay the same. Does this mean you only use 3 headlines for the RSA campaigns?
Hi Brian, no I still always add at least 10 headlines but usually 15. The difference is the pinning by pinning the CTA into position 2 or 3 I can test this directly. Google can then still run different tests for the other headlines that are not pinned
Hi Aaron! I don't think this is an accurate way of split testing. In the video here, you tested pinning headlines 1 and 3 between 2 ads. What about the second headline which is not pinned, so technically you could run any headline from the pack here and the difference might be not because of headline 1 and 3 differences, but certain variety of headline 2.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
![Google Ads Bidding Strategies Explained ... [I tell you when to use Maximize Conversions]](/img/1.gif)
👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist
This guy needs more subs 🎉
Hi Aaron is it better to run split testing, or to use experiment campaigns?
Thank you Aaron, great video. I'm curious how you find doing split tests in this way instead of using the platform's A/B test feature via ad variations? Thanks!
Right? Here's split testing without actually split testing.
Thanks for the video Aaron. Wouldn't running a Google experiment give both versions of the ad similar impressions instead of running both ads in the same ad group?
@AaronYoungGoogleAds Very curious about this question too!
thank you for the video really great content
Loving your material Aaron I have a question for you: Since RSA and PM campaigns are closely connected, dou you usually use totally different short headlines and descriptions in both? I mean what would be the point of using the same texts in both of them? Any advice on this? Cheers!
Hey Aaron! Thanks for the video. I want to test 1 of our branded Ads. Whilst it is still performing very well (just below the better ad), im a bit afraid to pause it and split test it with a different headline. I dont want to mess up with the overall performance. what is your best practise in this?
8:56 I see 15 headline fields available to split test, but on my screen google is only giving me access to 2 fields. How do I get more?
Thanks for another great video. I have a couple of questions I hope you can help me with. On your search campaigns do you set ad optimisation to not show the best performing Ad so they get an equal balance of impressions? Also, why do you do it this way rather than use experiments?
Thanks Aaron. Dude, that's a high level of granularity you got going there (especially going with the spreadsheet approach). I currently use your checklist document. I'm curious, if you have let's say 10+ clients, do you schedule these copy-split tests on different days for these 30-day windows? E.g. instead of starting all the split tests on 1 March, you do 1 march, 2 March, 3 march? I'm curious about our productivity process, man. Thanks!
Hi Thomas, great question. Yes I do that but even take it a step further for example with 10 clients I would break high focus actions (ie ad copy tests, bidding reviews) into different weeks of the month. For example with ad copy reviewed:
Week 1: 2-3 clients
Week 2: 2-3 clients
Week 3: 2-3 clients
Week 4: 2-3 clients
How long should you let the split test run?
I am showing N/A ads strength in my Pmax ads assets.
So, how can improve it? Like, good, excellent, average or low.
so wait to a/b test ad copies after I get 2,000 impressions or every 30 days?
Hi Aaron. Why could it be that all my PMax assets display a N/A as the score? I don't get a score, just that N/A for any element
I have the same problem 🤔
Same here
not enough impressions?
Hi Xavier, I am getting that as well in about 40% of my campaigns (was 60% about a month ago) so it looks like an issue on Google's side as I see the issue on large & small accounts - so not tied to impressions.
Hopefully it is resolved in the next month or so
@@AaronYoungGoogleAds Thank you for your reply, I feel relieved it's not something I did wrong haha
Hi, Aaron... What if I'm running a branded campaign... can I Increase the budget of my campaign every 4-5 days because it's a branded campaign so most people click on our ad to buy. and by increaseing the budget every 4 days we can scale this campaign quickly and for your information our CPA is very good.
Thank You!
You're welcome!
Hi Aaron, since you're always testing only 1 headline at a time and the others stay the same. Does this mean you only use 3 headlines for the RSA campaigns?
Hi Brian, no I still always add at least 10 headlines but usually 15. The difference is the pinning by pinning the CTA into position 2 or 3 I can test this directly.
Google can then still run different tests for the other headlines that are not pinned
@@AaronYoungGoogleAds Thank you! That’s really helpful!
7:15
Hi Aaron, i signed up for your checklist today. I think you have emailed me 6 times in 12 hours. Can you say annoying!
Hi Aaron! I don't think this is an accurate way of split testing. In the video here, you tested pinning headlines 1 and 3 between 2 ads. What about the second headline which is not pinned, so technically you could run any headline from the pack here and the difference might be not because of headline 1 and 3 differences, but certain variety of headline 2.
7
so you didn't split test...ok!