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This video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.
Im sorry i didnt understood. How is the split testing defined? You Copy-paste the best performing ad-group and then just change a single thing in the Title/description? And if so, do you paste the copied ad group in the same campaign? And should it be a new campagin or a campaign that ran an certain amount of time? and how much time before we start doing the split testing? i think i saw in another of your videos like 30 days? Im sorry for the big text, im a begginer and i want to learn.
@hiimrebel1481 Your confusion is right - this video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.
Hey Aaron, there is one thing I am confused about split testing. Does it have a more expensive bidding budget? or while you run the duplicate variation for four weeks, you pause the original campaign for four weeks too in order to save money?
Where do you do split tests? Should the split test be identical (Except the 1 change) to the main ad if I have 3 ads in my account? Can I run only 2 ads in my account and still run split tests?
Im finding split testing ads doesn't work because google just puts most of the budget into the already performing ad? Every time i make a new split test ad it gets a tiny amount of impressions compared to the original. Is this because of a setting ive used?
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👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist
👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
Your channel has absolutely changed my business/life over the last 6 months. Can’t thank you enough, Aaron.
*Great overview of split testing!*
This video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.
What would be the proper approach/setup in GA?
what are your thoughts on using the experiments feature to run split tests?
Great video thank you. Are you rotating evenly?
Hmmm, I wonder what would be the timeframe and process to split test 2 different versions of a lander?😊
Im sorry i didnt understood.
How is the split testing defined? You Copy-paste the best performing ad-group and then just change a single thing in the Title/description? And if so, do you paste the copied ad group in the same campaign? And should it be a new campagin or a campaign that ran an certain amount of time? and how much time before we start doing the split testing? i think i saw in another of your videos like 30 days? Im sorry for the big text, im a begginer and i want to learn.
@hiimrebel1481 Your confusion is right - this video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.
when I start my campaigns, should I start split testing striaght away?
Hey Aaron, there is one thing I am confused about split testing. Does it have a more expensive bidding budget? or while you run the duplicate variation for four weeks, you pause the original campaign for four weeks too in order to save money?
Where do you do split tests? Should the split test be identical (Except the 1 change) to the main ad if I have 3 ads in my account? Can I run only 2 ads in my account and still run split tests?
Would you recommend doing this kind of split test on high-spending RUclips campaigns?
Thanks!
Is split testing of search advertising carried out through the "Experiments" tab or by another method?
I was wondering that too, I don't know if you make a ad group only for split test or something else?
This is what i need
Im finding split testing ads doesn't work because google just puts most of the budget into the already performing ad? Every time i make a new split test ad it gets a tiny amount of impressions compared to the original. Is this because of a setting ive used?
Yes, there is a setting to rotate ads evenly. Which should be on when testing.
how can i test the landing page?
he doesn't show it at all
Change the url in the ad to a separate landing page. Or run an experiment on the full campaign with different landing pages
He says free, but is it really free? Either way thanks for the help Aaron.