market shares. they are just products. they release a product if it doesnt sell or go viral as well as they expected, then off the shelf you go. but there is also a contact that still ties the group and the company tgt. so while the company already gave up on a certain groups, they still need to milk the remaining value out of them so they dont come out with a negative margin. hence they put out occasional mediocre releases just to maintain some relevance until the contract is over. and i feel that's exactly whats happening with LIGHTSUM and possibly fromis 9.
@@knocturna9731That’s probably true. Cube was worried (G)I-DLE would tank so they debuted a new girl group. They’re so talented but as soon as (G)I-DLE had another hit with Tomboy, Cube immediately put all their focus on them again & gave up on Lightsum.
@@TdotAntiordinarybut they should release 2 to 3 title tracks and see which one does better like all kpop idols are doing now. The cube company doesn't even promote them well.
The most shocking thing about cube is that they can actually spot talent! Most if not all artists under cube are incredibly talented. But all they go through are years and years of mistreatment and mismanagement. These artist's dont deserve that. Someone on twt said cube ent should be called square ent cuz it has fallen flat.
So true. Cube scouts amazing talent and they’re also good at scooping up trainees that the big 3 to let go. I assume Cube has some appealing aspects that help them recruit. For example, compared to other large companies, they seem less likely to require plastic surgery, they allow for creative freedom, and they seem to want idols with lots of personality. Of course, that doesn’t outweigh the bad-they have strict dieting, bad dorm conditions, all the awful stuff you’d expect. And once their groups debut, they prioritize quick money over long-lasting, happy fanbases. And if the group isn’t writing, producing, and pitching everything themselves, there’s virtually nothing they can do to get regular comebacks. Let’s just say, Nowadays better start writing their own music ASAP. They should be a scouting agency and drop the music production altogether at this point 🙄
@@gemmamoon5998 yep. It's clear cube is just a lazy company in literally every aspect possible. From protecting their artists to giving them regular comebacks, it can do nothing right. As you said, the group has to be making music by themselves to get regular comebacks
I just feel bad for them as training for over 6 years especially for JUHYEON AND CHOWON. Imagine debuting on the same tides with IVE and AESPA and NEWJEANS and NMIXX era and they are releasing music content once a year and promotions are really bad. It feels like no one is demanding them to release music as I don't see K NETIZENS with genuine interest to the group
LIGHTSUM is undergoing CLC treatment. LIGHTSUM from debut up to this date already showcased us different concepts at each comeback VANILLA - BRIGHTPOP and CUTE VICACE - FUTURE BASS POP and ELEGANT (Comparable to IZONE) ALIVE - TEEN CRUSH CONCEPT (Comparable to WINX CLUB) HONEY OR SPICE - HOUSE EDM CONCEPT (THEY FOUND THEIR SIGNATURE HERE) POSE! - DREAMLIKE and ALTERNATIVE POP (Comparable to NEWJEANS) Their signature sound has cutesy and ad lib screams at every song from prechorus to chorus But their songs are easy to listen and if you disregard the music video it sounds like there are at least 4 idols distinguishable by singing. Yet none of the comebacks screams noise marketing nor hype at the group. I love their B sides. I think their song POPCORN is their signature sound but every title tracks are different in concepts and drastic theme change. Basically their older sister group, CLC already done these concept changes on 3rd GEN but most of them have GIRL CRUSH concepts. They are under CUBE entertainment where GIDLE exist. So far, G-IDLE, CLC, and LIGHTSUM have different title tracks at each comeback at this label. We can see pattern on how girl groups are managed under this label. KNETS pointed out a detail that if you study the instrumentals only, you will never guess the song because it sounds like a song released by many groups and its easy to replicate compared to other of their songs who have good production. LIGHTSUM have their signature song HONEY OR SPICE, the bright music yet dark mesmerizing theme MV and their song match the members. Their momentum will get slow next year as much girl groups are debuting and might be overshadowed.
It’s insane to me that Cube PUBLICLY dragged Soyeon through the mud the way they did 😭 that was the stupidest decision I’ve seen a company make in a while and companies are always making stupid decisions. What did they think they would accomplish by literally dragging the creative mind and the producer of their biggest gg (cash cow) through the mud? It’s like there are no thoughts in their heads
I've loved Lightsum since debut... I streamed Vanillla harddd... I'm so upset that their company doesn't care about them... The Lightsum members are all so talented they deserve better !!! 😭😭😭
Cube should tried to puch hard Lightsum instead of letting think goes and relate on gidle because in the end of the day the propablity that all gidle member will renew is close to 0
0:22 i thought they kicked the two younger girl because they wanted a smaller group. ( smaller group were getting more popular . ex Ive Lesfe, NJ, asepa)
CUBE is absolutely TRASH at promoting their artists. They will debut a group, then realize they got a popular big group under their company, forget about that newly debuted group and treat them like rubbish. Like whats the point?????? LIGHTSUM have so much potential, yet CUBE always finds ways to ruin that. Their comeback "Pose!", really needed a killer melody to make up for its shortcomings, but unfortunately, the hooks are just as flat and uninteresting as the instrumental. The chorus passes by without leaving a lasting impression, and even after multiple listens, nothing about the song really sticks. The girls deliver a solid performance, but there's nothing here that sets them apart from other groups. This specific K-pop sound feels like it's overdue to fade out, and honestly, the sooner, the better.
I love the song Pose! Lightsum deserve better though! Only one song after such a long break isn't great. The Kpop industry is fast moving and only releasing one song after a 6 month break isn't a good marketing strategy. Cube are terrible at managing groups. I feel bad for Lightsum their discography is great it's just a shame they have no support and have so few comebacks.
they need more amazing and better catchy songs which cube failed i only liked honey or spice thnx to gidle soyeon for creating masterpiece on her own for her group or else what could you expect from cube
Genuine questions Where do you get your sources to form your opinions? Are you using thebiaslist blog for your reviews? Or is it that you are the one behind that blog?
Why? So a bunch of teenagers who aren’t even legal to drink can post virtue signaling comments about how drinking and riding what’s essentially a toy is an international tragedy? I’m not sure about everyone else but where I’m from e-scooters are ridden by 7 year olds that have the coordination of a drunk person. It’s absolutely ridiculous.
@@theymakefunofmyname-qz4dq He did a stupid mistake, took accountability and apologized, got legally fined and had his license revoked. What more do you want?
@@nancyreyes1578really??so his licence got revoked from a bike that can be driven by 7 yrs old child?? There is no excuses and yet twitter is filled with that, especially army dragging and trending other idols just to cover up for their own favourite
they released a full album last time. A masterpiece. What more do kpop fans want? Plus their collab with "Go Go Bella" was also decent. I think fans judgement in their comeback is backed by "mismanagement". Like if they had this comeback after traditional 6 months, people will be saying different things - songs, mv, styling everything. y'all creating drama over nothing. Yes, they need more promotion, but some things mentioned is pure exaggeration.
Oh yeah, then go release a song with zero noise. Let's say it could be your Espresso, do you really expect miraculously blow up💀 oh grandma wake up we're in real world where you have to work hard to earn something
@@bardakta_corba who said anything about blowing up? A full album for 10 months is the norm. What do you want? comebacks every 6 months? Billboard no 1?
They didn't release a full album, it was their 4th Mini or what do you mean? And you said it yourself, if they had cb every 6 months it would be different but they don't. And you can only do that once you're established. Lightsum is not established.
@@moongirl8807don't argue with this person. He/She/It thinks that for group by Cube, formed in 2021 300K subscribers and 125M total views, it's OK and organic growth. When in reality, this girls isn't in basement, they in dungeon.
I listen to their music more often, repeat it because they make decent fun pop. What I find hilarious is that you people are not even their fan, don't care about their songs or performances but are quick to jump into discussion about their "well being" and "I'm concerned" and all that. You guys only need a subject to pine your baseless opinion when you don't even know the depth of the situation. Its funny. The video didn't even mention their collab with "Go Go Bella" which shows that people don't really care. I totally agree on more promotion for the girls, but some things are giving "Let's just find something to b1tch about CUBE and make content",
I would say it is an irony. The artist have 100% freedom so is their choice how to manage their career but they have to put the whole heavy work, then you have SM were artist are giving all... I think the artist of Cube lack ambition and daring to trow themselves to be their own bosses. Still, it is a shame they have no support.
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
I will never understand the point of companies debuting groups just to not put in the work to get the group recognized. Like why?
market shares. they are just products. they release a product if it doesnt sell or go viral as well as they expected, then off the shelf you go. but there is also a contact that still ties the group and the company tgt. so while the company already gave up on a certain groups, they still need to milk the remaining value out of them so they dont come out with a negative margin. hence they put out occasional mediocre releases just to maintain some relevance until the contract is over. and i feel that's exactly whats happening with LIGHTSUM and possibly fromis 9.
if lightsum under jyp. they already top of 4th gen
LIGHTSUM’s only debuted because CUBE needed to distract from Soojin and Ilhoon’s scandals.
@@knocturna9731That’s probably true. Cube was worried (G)I-DLE would tank so they debuted a new girl group. They’re so talented but as soon as (G)I-DLE had another hit with Tomboy, Cube immediately put all their focus on them again & gave up on Lightsum.
@@TdotAntiordinarybut they should release 2 to 3 title tracks and see which one does better like all kpop idols are doing now. The cube company doesn't even promote them well.
Cube doesn't think out of box .
Actually Cube doesn't bother thinking out of the box. They only run the company to make money.
Cube has it priority set straight and it’s to follow MMLD’s footsteps of bankruptcy 🥴😩
The most shocking thing about cube is that they can actually spot talent! Most if not all artists under cube are incredibly talented. But all they go through are years and years of mistreatment and mismanagement. These artist's dont deserve that.
Someone on twt said cube ent should be called square ent cuz it has fallen flat.
if lightsum under jyp. they already top of 4th gen
So true. Cube scouts amazing talent and they’re also good at scooping up trainees that the big 3 to let go. I assume Cube has some appealing aspects that help them recruit. For example, compared to other large companies, they seem less likely to require plastic surgery, they allow for creative freedom, and they seem to want idols with lots of personality. Of course, that doesn’t outweigh the bad-they have strict dieting, bad dorm conditions, all the awful stuff you’d expect. And once their groups debut, they prioritize quick money over long-lasting, happy fanbases. And if the group isn’t writing, producing, and pitching everything themselves, there’s virtually nothing they can do to get regular comebacks. Let’s just say, Nowadays better start writing their own music ASAP.
They should be a scouting agency and drop the music production altogether at this point 🙄
@@gemmamoon5998 yep. It's clear cube is just a lazy company in literally every aspect possible. From protecting their artists to giving them regular comebacks, it can do nothing right. As you said, the group has to be making music by themselves to get regular comebacks
I just hope the girls are okay
I can only wish that the girls can find the light through the dark :(
I just feel bad for them as training for over 6 years especially for JUHYEON AND CHOWON. Imagine debuting on the same tides with IVE and AESPA and NEWJEANS and NMIXX era and they are releasing music content once a year and promotions are really bad. It feels like no one is demanding them to release music as I don't see K NETIZENS with genuine interest to the group
if lightsum under jyp. they already top of 4th gen
LIGHTSUM is undergoing CLC treatment. LIGHTSUM from debut up to this date already showcased us different concepts at each comeback
VANILLA - BRIGHTPOP and CUTE
VICACE - FUTURE BASS POP and ELEGANT (Comparable to IZONE)
ALIVE - TEEN CRUSH CONCEPT (Comparable to WINX CLUB)
HONEY OR SPICE - HOUSE EDM CONCEPT (THEY FOUND THEIR SIGNATURE HERE)
POSE! - DREAMLIKE and ALTERNATIVE POP (Comparable to NEWJEANS)
Their signature sound has cutesy and ad lib screams at every song from prechorus to chorus
But their songs are easy to listen and if you disregard the music video it sounds like there are at least 4 idols distinguishable by singing.
Yet none of the comebacks screams noise marketing nor hype at the group. I love their B sides. I think their song POPCORN is their signature sound but every title tracks are different in concepts and drastic theme change. Basically their older sister group, CLC already done these concept changes on 3rd GEN but most of them have GIRL CRUSH concepts.
They are under CUBE entertainment where GIDLE exist. So far, G-IDLE, CLC, and LIGHTSUM have different title tracks at each comeback at this label. We can see pattern on how girl groups are managed under this label.
KNETS pointed out a detail that if you study the instrumentals only, you will never guess the song because it sounds like a song released by many groups and its easy to replicate compared to other of their songs who have good production.
LIGHTSUM have their signature song HONEY OR SPICE, the bright music yet dark mesmerizing theme MV and their song match the members.
Their momentum will get slow next year as much girl groups are debuting and might be overshadowed.
I don’t stan Lightsum, but I really liked some of their songs, especially I and Vivace. I wish they were promoted better.
It’s insane to me that Cube PUBLICLY dragged Soyeon through the mud the way they did 😭 that was the stupidest decision I’ve seen a company make in a while and companies are always making stupid decisions. What did they think they would accomplish by literally dragging the creative mind and the producer of their biggest gg (cash cow) through the mud? It’s like there are no thoughts in their heads
I've loved Lightsum since debut... I streamed Vanillla harddd... I'm so upset that their company doesn't care about them... The Lightsum members are all so talented they deserve better !!! 😭😭😭
Cube is the definition of "how not to run a company"
What do you expect from incompetent company.
The way cube only has 2 Girl groups yet they only promote one is so crazy and weird.
And that one girl group is promoting THEMSELVES bc it’s evident that Cube hates women….
Cube should tried to puch hard Lightsum instead of letting think goes and relate on gidle because in the end of the day the propablity that all gidle member will renew is close to 0
Cube should promote them better like joining variety shows or masked singer, knowing brothers
I feel even worse for the girls who are gonna debut next year..
Honestly, I just want them to go under another agency or even Chowon trying a survival show, she would be for sure in the group
0:22 i thought they kicked the two younger girl because they wanted a smaller group. ( smaller group were getting more popular . ex Ive Lesfe, NJ, asepa)
CUBE is absolutely TRASH at promoting their artists. They will debut a group, then realize they got a popular big group under their company, forget about that newly debuted group and treat them like rubbish. Like whats the point?????? LIGHTSUM have so much potential, yet CUBE always finds ways to ruin that. Their comeback "Pose!", really needed a killer melody to make up for its shortcomings, but unfortunately, the hooks are just as flat and uninteresting as the instrumental. The chorus passes by without leaving a lasting impression, and even after multiple listens, nothing about the song really sticks. The girls deliver a solid performance, but there's nothing here that sets them apart from other groups. This specific K-pop sound feels like it's overdue to fade out, and honestly, the sooner, the better.
In their 3 year career they have spent more than 2 year in hiatus..
Cube is on its way to becoming DSP
They have so much fucking potential
No wonder why Soyeon is going to leave Cube in November 💀
The song came from the new jeans dungeon, the song is giving old jeans
I love the song Pose! Lightsum deserve better though! Only one song after such a long break isn't great. The Kpop industry is fast moving and only releasing one song after a 6 month break isn't a good marketing strategy. Cube are terrible at managing groups. I feel bad for Lightsum their discography is great it's just a shame they have no support and have so few comebacks.
can you please go over how mismanaged Classy is
Hoping u talk about 5050s new line, Bsh BJ's girlfriends and mhj's sa case in the next video, today we had A LOT OF THINGS
I really thought they were making pose! With two songs in the album but no
Even gidle said that cube mistreat less popular groups
they need more amazing and better catchy songs
which cube failed
i only liked honey or spice
thnx to gidle soyeon for creating masterpiece on her own for her group or else what could you expect from
cube
(G)i-dle Soyeon
Genuine questions
Where do you get your sources to form your opinions?
Are you using thebiaslist blog for your reviews? Or is it that you are the one behind that blog?
Waiting on the Suga DUI video from you don’t let me down
Why? So a bunch of teenagers who aren’t even legal to drink can post virtue signaling comments about how drinking and riding what’s essentially a toy is an international tragedy? I’m not sure about everyone else but where I’m from e-scooters are ridden by 7 year olds that have the coordination of a drunk person. It’s absolutely ridiculous.
@@nancyreyes1578 No. To see what nonsense stories and excuses ARMY come up with to defend their meow meow.
@@theymakefunofmyname-qz4dq there is no excuse. The whole ordeal is absolutely ridiculous
@@theymakefunofmyname-qz4dq He did a stupid mistake, took accountability and apologized, got legally fined and had his license revoked. What more do you want?
@@nancyreyes1578really??so his licence got revoked from a bike that can be driven by 7 yrs old child??
There is no excuses and yet twitter is filled with that, especially army dragging and trending other idols just to cover up for their own favourite
I cannot recognize Chaewon from the izone show, which one is she??
the one with bangs and a ponytail
I stan lightsum because of nayoung and yujeong
Wait till gidle says apologize to soonin publicly on your knees and bring her back into gidle or we leave😂
2:35 Not you discrediting MMLD’s gold medal when they had Momoland and slipped the bag so bad 😂
"this trend need to die out the soon is better"
🤝
カムバックの頻度年1は低すぎるし、曲とコンセプトは毎回少しズレてる。ナヨン、チョウォン、ジュヒョンは結構固定ファンついてるけど、他のメンバーのファンは供給少なすぎて離れていってる人が多い…どうやって持ち直すんだ。アイドゥルも出てっちゃうかもしれないならもう少し力入れてくれもいいんじゃないかCUBEさん😭
Now i know they won't debut that new boy group Nowadays???
They've already debuted last April!
It’s the fact that they debut but CUBE isn’t even promoting them properly.
@@kpop-spylittle correction. This April. Last April was in 2023.
First! Also, love your vids❤
Glad you like them!
they released a full album last time. A masterpiece. What more do kpop fans want? Plus their collab with "Go Go Bella" was also decent.
I think fans judgement in their comeback is backed by "mismanagement". Like if they had this comeback after traditional 6 months, people will be saying different things - songs, mv, styling everything.
y'all creating drama over nothing.
Yes, they need more promotion, but some things mentioned is pure exaggeration.
Oh yeah, then go release a song with zero noise. Let's say it could be your Espresso, do you really expect miraculously blow up💀 oh grandma wake up we're in real world where you have to work hard to earn something
@@bardakta_corba who said anything about blowing up? A full album for 10 months is the norm. What do you want? comebacks every 6 months? Billboard no 1?
They didn't release a full album, it was their 4th Mini or what do you mean? And you said it yourself, if they had cb every 6 months it would be different but they don't. And you can only do that once you're established. Lightsum is not established.
@@moongirl8807don't argue with this person. He/She/It thinks that for group by Cube, formed in 2021 300K subscribers and 125M total views, it's OK and organic growth. When in reality, this girls isn't in basement, they in dungeon.
I listen to their music more often, repeat it because they make decent fun pop.
What I find hilarious is that you people are not even their fan, don't care about their songs or performances but are quick to jump into discussion about their "well being" and "I'm concerned" and all that.
You guys only need a subject to pine your baseless opinion when you don't even know the depth of the situation. Its funny.
The video didn't even mention their collab with "Go Go Bella" which shows that people don't really care.
I totally agree on more promotion for the girls, but some things are giving "Let's just find something to b1tch about CUBE and make content",
I would say it is an irony. The artist have 100% freedom so is their choice how to manage their career but they have to put the whole heavy work, then you have SM were artist are giving all... I think the artist of Cube lack ambition and daring to trow themselves to be their own bosses. Still, it is a shame they have no support.
Who are lightsum??😭😭
a cube gg who debuted in 2021
@@NswerfromMixxtopia-ei4pd oh never heard of them 😭😭
@@luvvs.tillanie its ok. I really recommend checking out their songs and discography
@@NswerfromMixxtopia-ei4pd okayy
Yes they are kinda underrated the company isn't even trying to promote them