HANDMADE IN AUSTRIA - ATOMIC SKI PRODUCTION

An Atomic ski comprises up to 300 individual components: those made of materials such as wood, carbon, magnesium and titanium. And those made of less tangible materials. These are the ones which make every Atomic product something special: skis as well as bindings, ski boots, sticks and helmets. Every ATOMIC product is embroiled with the passion with which all ATOMIC employees live and breathe the sport -- as active skiers on the piste or working at the factory itself. Every Atomic product symbolizes the drive to improve on the tried and tested every day with innovative designs. Check out the video and find out how a ski is produced.

[@samgrabowski-clark8285]

“So this is just a ski manufacturing video. You don’t have to go that hard with the music” the video editor:

[@atomic]

@synesthesia00 No, in this video different race skis - such as the Race TI, the D2 Race SL or the Race ST are produced.

[@johnhelms8226]

I was hoping to see something about my Atomic Nordic skis.

[@JamesBond-mf8bh]

Impressive, brilliant advertising for ATOMIC ...wonder if they do factory visits or tours...would be most inspiring for young kids and skiers alike.
Mind you Luke below is absolutely spot on about "Hand Made"....I would change that marketing line if I were them to "precision made", haha...

[@captainahab3694]

"Cutting edge technology" if that pun was intended it would be genius

[@tapsulinka]

Unfortunately today Atomic is owned by Chinese company Anta

[@kosta16auto]

Ha, ha, the skier at 2:20 actually is skiing on Fischer skis. Atomic video wipe-out.

[@Yeah-zl1qv]

verygood!!!!!

[@synesthesia00]

Nice! Love the Bent Chetlers. Are they made in this featured video?

[@тигърчетотигърчетата]

много е готино супер

[@Flipster72]

i would hardly say they are hand made, the people just glue something on every now and again

[@AmaziinqVids]

@123rusch me too!

[@gauthier3737]

What is the song name

[@drewartstewart]

those look about as "handmade" as hot dogs..

[@SirBigBB]

@AmaziinqVids ich beneide euch

[@evgenyzhidkov6991]

Расслоились обе лыжи "Atomic D2 VF 75" как спереди, так и сзади. Их что, склеивают, детским клеем для аппликаций? Видео красивое, а по факту «фу-фу-фу».

[@TheRockerxx69]

Finally you abandoned that crap cap construction !!!!! Beta sucked. A ski Is made as a wood, fiberglass, metal sandwich. Salomon suckxz!