How to Use AI Tools for Content Marketing

Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and how to construct prompts and chat threads to get a better result.
Jamie Tokarz, Senior Content Strategist, and Julia Holliday, Senior Inbound Marketing Specialist, both use AI chat tools to take their projects up a notch. We discuss how they're using AI tools for research, ideation, content mapping, and editing as well as how these tools have changed since they were first introduced. Has their output improved in quality, or are they still seeing issues with AI "hallucinations"? We also revisit the strategy for prompting and returning to previous chat threads.
We touch on a few different AI tools including ChatGPT Teams, Claude, Perplexity AI, and Gemini.
The two TREW Crewers emphasized that AI is a tool that enhances the writing process but doesn't replace human creativity. Tips for integrating AI into marketing processes include starting small, treating AI as an assistant, and iterating on prompts.
TAKEAWAYS
🔸 AI tools can be used for various stages of the content creation process, including research, ideation, content mapping, and editing.
🔸 The launch of ChatGPT Teams has provided a tool that allows for conversation-based AI assistance while ensuring data confidentiality.
🔸 Google search results are increasingly prioritizing discussion-based sites like Reddit and Quora, which may not always provide authoritative information for technical topics.
🔸 Organizing prompts by subject and providing detailed background information can improve the effectiveness of AI-generated responses.
🔸Start small when integrating AI into marketing processes and iterate on prompts.